Spring 2016 Campaign. Open House: Social Media Advertising. Open House Twitter Card Graphic. Open House Facebook Graphic. Open House LinkedIn Graphic

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1 Spring 2016 Social Media Advertising Open House Twitter Card Graphic Open House Facebook Graphic Open House LinkedIn Graphic Open House LinkedIn Graphic Open House Facebook Ad

2 Guerrilla Marketing Promotional Giveaway Branded Lemonade Bottles Front FOR ACHIEVERS LIKE YOU. Open House Postcard CONTINUING EDUCATION OPEN HOUSE THURSDAY, MARCH 31 4:30 p.m. 6:30 p.m. RSVP today! ryerson.ca/ce/achieve Front Classes start in May and June. GET STARTED THIS SPRING: ryerson.ca/ce/achieve ACHIEVE MORE. Balance the demands of your busy schedule with online and in-class options, including unique intensive programs. Brand Ambassador Uniforms Back Back

3 Banner Ad and Microsite Chang School Spring 2016 Microsite Chang School Homepage Banner Ad

4 Customer Relationship Management (CRM)/ Marketing 3/21/2016 Ryerson University Mail Join Us at Our Open House on Thursday, March 31 Join Us at Our Open House on Thursday, March 31 The Chang School, Ryerson University Mon, Mar 21, 2016 at 12:34 PM Reply To: "The Chang School, Ryerson University" 4/20/2016 Ryerson University Mail The Chang School s Spring 2016 Continuing Education March 31 The Chang School s Spring 2016 Continuing Education March 31 The Chang School, Ryerson University <thechangschool@ryerson.ca> Reply To: "The Chang School, Ryerson University" <thechangschool@ryerson.ca> Fri, Apr 8, 2016 at 3:00 PM Dear Jiwon: Thinking of going back to school this spring or summer? Join us at our Spring/Summer 2016 Open House on Thursday, March 31, from 4:30 p.m. to 6:30 p.m., to learn more about The Chang School s many courses and programs. Meet with program representatives and find out how continuing education can help you build, advance, or change your career this spring or summer. The Chang School offers a variety of courses online and via condensed intensive scheduling, as well as through regular classes on campus, so you can achieve your education and professional goals while you sit on the beach or in a traditional classroom the choice is yours. Visit our website to RSVP for the Spring/Summer Open House. Most of our Spring/Summer 2016 courses begin the week of May 2. We hope to see you on March 31. 7/25/2016 Ryerson University Mail [Test]: See you at our Continuing Education March 31 See you at our Continuing Education March 31 The Chang School, Ryerson University <changschoolevents@ryerson.ca> Reply To: "The Chang School, Ryerson University" <changschoolevents@ryerson.ca> Mon, Mar 21, 2016 at 11:21 AM Thank you for your interest in The Chang School s Spring 2016 Continuing Education Open House. We hope you had the opportunity to attend on March 31, and to speak with a representative to gain the information you were looking for. If you require any additional information, feel free to contact us by at ce@ryerson.ca, or by phone at Thank you again for your interest in The Chang School. We hope to see you in the Spring 2016 term! You are receiving this because you registered to attend The G. Raymond Chang School of Continuing Education's Spring 2016 Open House. In accordance with Section 39(2) of the Freedom of Information and Protection of Privacy Act ( FIPPA ), and under the authority of the Ryerson University Act, The G. Raymond Chang School of Continuing Education ( The Chang School ) uses your and mailing address to send information about related courses and events based on your past participation in courses and events at The Chang School. You are receiving this because you are a current or former student of Ryerson University's G. Raymond Chang School of Continuing Education. Thank you for your interest in attending The Chang School s Spring 2016 Continuing Education Open In accordance with Section 39(2) of the Freedom of Information and Protection of Privacy Act ( FIPPA ), and under the authority House on Thursday, March 31, This is confirming receipt of your RSVP. As a reminder, the Open of the Ryerson University Act, The G. Raymond Chang School of Continuing Education ( The Chang School ) uses your and House will take place from 4:30 p.m. to 6:30 p.m. at 380 Victoria Street (entrance is at Gerrard Street; closest subway station is Dundas). Visit the event page for details and updates. 1/2 Note: This is an Open House for continuing education courses and programs. If you are looking for information on upcoming Open House sessions for undergraduate degree programs at Ryerson University, visit Undergraduate Admissions and Recruitment. Thank you for your interest in part time and continuing education at The Chang School. We look forward to meeting you on March 31! Open House Invitation If you would like The Chang School to refrain from contacting you with marketing related mailings, click here to unsubscribe from this list. Alternatively, you can send an to thechangschool@ryerson.ca indicating no marketing mailings in the subject line, call , ext. 3307, or write to Marketing and Communications, The G. Raymond Chang School of Continuing Education, Ryerson University, 350 Victoria Street, Toronto, ON, Canada, M5B 2K3, with a note indicating no marketing mailings. Important: Please include your name and address on all communications so we can properly process your request. 1/1 Open House Post-Event You are receiving this because you RSVP d for the Spring 2016 Open House. In accordance with Section 39(2) of the Freedom of Information and Protection of Privacy Act ( FIPPA ), and under the authority of the Ryerson University Act, The G. Raymond Chang School of Continuing Education ( The Chang School ) uses your and mailing address to send information about related courses and events based on your past participation in courses and events at The Chang School. If you would like The Chang School to refrain from contacting you with marketing related mailings, click here to unsubscribe from this list. Alternatively, you can send an to thechangschool@ryerson.ca indicating no marketing mailings in the subject line, call , ext. 3307, or write to Marketing and Communications, The G. Raymond Chang School of Continuing Education, Ryerson University, 350 Victoria Street, Toronto, ON, Canada, M5B 2K3, with a note indicating no marketing mailings. Important: Please include your name and address on all communications so we can properly process your request. school crm%20%22see%20you%20at%20our%20continuing%20educatio... 1/1 Open House Reminder

5 ON the GO Advertising OTG EDUCATION PUT YOUR CAREER ON THE FAST TRACK WITH CONTINUING EDUCATION It s time to energize your career by updating your skills in a program you can start and finish before the fall. The G. Raymond Chang School of Continuing Education at Ryerson University offers intensive and fast-track programs in the spring/summer in everything from Data Analytics and Photography Studies to Project Management and Public Relations. Gain the knowledge and skills from a regular certificate program in a much shorter period of time. Whether you prefer to learn in the classroom or online, we have over 1,500 courses in more than 80 career-related certificate programs, as well as course series and workshops. Accelerate into spring. Visit ryerson.ca/ce/achieve. For achievers like you Learn on the go CONTINUING EDUCATION OPEN HOUSE Thursday, March 31 ryerson.ca/ce/openhouse ON the GO Digital Ad Displayed throughout PATH and on Gateway Newstands screens in Toronto subway stations ON the GO Magazine Print Ad and Advertorial