Product Information Optima nova

Transcription

1 General The idea for Optima occurred to Hermann Zapf on a trip to Italy in There he noticed the lettering of grave inscriptions on the floor of Basilica Santa Croce in Florence. He wanted to make sketches of them but discovered that he had no scrap of paper with him to draw on. So he took a 1000 Lira bill from his wallet and sketched a few characters on it in pencil. Optima was produced for the Linotype typesetting machine in Over time, it was updated and modified again and again to keep up with the technology, whether for photosetting, digital laser setting or PostScript format. To the original four weights, six more were added, creating a typeface family of 10 different weights. When Akira Kobayashi suggested reworking, Hermann Zapf was so enthusiastic that he covered the distance between his home to Linotype Library three times a week to define the forms of the characters onscreen directly with Akira. Philosophy is part of the Linotype Platinum Collection. About the Platinum Collection: The Platinum Collection of Linotype Library offers typefaces of the highest aesthetic and technical quality. The extent and character sets of each typeface family has been conceived for optimal usability to meet the demands of any user. The types of the Linotype Platinum Collection can be recognized by their packaging. The high-quality sleeve of the CD-ROM is contained in an aluminum case in the shape of the Linotype Library 'L'. Version /6

2 The types of the Platinum Collection are available only as complete typeface families on CD-ROM. They are not available as individual weights. The fonts are personalized for the purchaser and are delivered only after the font license agreement has been signed. The weights were defined in seven different stroke weights: Light, Regular, Demi, Medium, Bold, Heavy and Black. The typeface family therefore now includes one stroke weight more as Optima. The italic version of is a realization of the idea Hermann Zapf had for Optima, namely, a true italic. They contain the flowing forms of the well-known figures, for example, the lowercase a, e, f and g. The lowercase l, too, now has a short stroke at the end to better differentiate it from the capital I. Version /6

3 What most disturbed Zapf about the old Optima was the numeral 1, with its horizontal stroke that he now calls a duck's beak. In the new, the numeral 1 now has a long, straight Pinocchio nose. The first five stroke weights of the typeface family (Light, Regular, Demi, Medium, Bold) now include small caps and old style figures. The small caps fonts also have special matching lowercase numerals. The condensed versions of Optima were never added to the type family and were therefore often created electronically. The first five stroke weights of the new (Light, Regular, Demi, Medium, Bold) now have newly designed condensed weights. While designing this large type family, a special titling font was also developed, an alphabet of capitals with unusual ligatures and connections between letters. The idea was to design a more decorative form to attract attention in headlines, logos or posters. Hermann Zapf and Akira Kobayashi rounded and flattened the corners of the characters and added a number of unusual ligatures and alternative character forms to the normal capital alphabet. The result is a complete and independent font with 84 characters, a new success for Hermann Zapf. Version /6

4 The CD is delivered as a hybrid CD with 40 weights in PostScript and TrueType formats for Mac and PC. The PC TrueType fonts have been optimized for better onscreen display. All weights contain a customized euro symbol. Accompanying Software: 1. The font management system Adobe Type Manager (ATM) Light for Macintosh and Windows. 2. Adobe Acrobat Reader in the most current version for each computer platform. Sales Arguments: Ideal as an update for all current Optima users Complete collection of all 40 fonts of the Optima with seven different stroke weights, and in the first five stroke weights, from Light to Bold, small caps and old style figures Seven newly designed italic weights with flowing characters Five newly designed condensed weights Excellent as a text font Quicker access to the fonts in Macintosh and Windows versions High degree of customer satisfaction because the fonts fulfill the highest quality standards and are consistent across platforms All fonts contain the euro symbol Prices and Licenses The prices for the product and for multiuser licenses can be found in the current price list. includes a license for 5 CPUs. A signed license agreement is required for purchase, as with all Platinum products. Delivery Hybrid CD for Macintosh and Windows in Platinum packaging with designer aluminum case Order number: Version /6

5 Font list PC filename typeface name LT_55476 LT Light LT_55477 LT Light Small Caps LT_55478 LT Light OsF LT_55479 LT Light Italic LT_55480 LT Light Italic SC LT_55481 LT Light Italic OsF LT_55483 LT Regular LT_55484 LT Regular Small Caps LT_55485 LT Regular OsF LT_55486 LT Italic LT_55487 LT Italic Small Caps LT_55488 LT Italic OsF LT_55490 LT Medium LT_55491 LT Medium Small Caps LT_55492 LT Medium OsF LT_55493 LT Medium Italic LT_55494 LT Medium Italic SC LT_55495 LT Medium Italic OsF LT_55498 LT Demi LT_55499 LT Demi Small Caps LT_55500 LT Demi Old Style Figures LT_55501 LT Demi Italic LT_55502 LT Demi Italic Small Caps LT_55503 LT Demi Italic OsF LT_55505 LT Bold LT_55506 LT Bold Small Caps LT_55507 LT Bold Old Style Figures LT_55508 LT Bold Italic LT_55509 LT Bold Italic Small Caps LT_55510 LT Bold Italic OsF LT_55512 LT Heavy LT_55513 LT Heavy Italic LT_55514 LT Black LT_55515 LT Black Italic LT_55482 LT Light Condensed LT_55489 LT Condensed LT_55496 LT Medium Condensed LT_55504 LT Demi Condensed LT_55511 LT Bold Condensed LT_55497 LT Titling Initials Version /6

6 Produktinformation Contact Kontakt Contact Linotype Library GmbH Du-Pont-Straße Bad Homburg Germany Sales Support Vertrieb Service commercial Tel.: +49 (0) ( 0,12/min) Fax: +49 (0) sales@linotype.com Technical Support Technische Unterstützung Support technique Tel.: +49 (0) ( 0,12/min) Fax: +49 (0) support@linotype.com Internet Legal Information Copyright Linotype Library GmbH. All rights reserved. The contents of this document are the property of Linotype Library GmbH and may not be reproduced by any method, electronic or photographic, without the expressed written permission of Linotype Library GmbH and/or its subsidiaries. Linotype, Linotype Library, Optima and Univers are trademarks of Heidelberger Druckmaschinen AG, which may be registered in certain jurisdictions, exclusively licensed through Linotype Library GmbH, a wholly owned subsidiary of Heidelberger Druckmaschinen AG. All other products or name brands are trademarks of their respective holders. Throughout this document trademark names are used. Rather than placing a trademark symbol in every occurrence of a trademarked name, we state that we are using the names only in an editorial fashion and to the benefit of the trademark owner with no intention of infringement of the trademark. The information in this document is subject to change without notice. Linotype Library GmbH assume no responsibility and liability for information. Recommendations, any errors and descriptions as far as third-party products are concerned are excluded from responsibility and liability. This document was created using the Linotype Univers typeface family. Document ID code: Product Info_E Version /6