Modifying Type: effects of a letter change COLDS
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1 Modifying Type
2 Modifying Type The goal of good typography is like fabric. It should be evenly woven together where all facets and all parts of the letter forms work together. Sometimes if you have one letter in the alphabet that doesn t fit in with the look of the others it can affect readability. One letter changed can effect the texture, evenness and reading of the entire word, font/page. Juliet Shen
3 Modifying Type: effects of a letter change O COLDS
4 Modifying Type: effects of a letter change COLDS
5 Modifying Type Do s and Don ts 1. Don t stretch type
6 Modifying Type: Don t stretch type UGH Helvetica Neue
7 Modifying Type: Don t stretch type UGH Helvetica Neue
8 Modifying Type: Don t stretch type UGH Helvetica Neue Condensed Bold
9 Modifying Type: Don t stretch type UGH Helvetica Neue Condensed Bold Helvetica Neue Bold Stretched to match the condensed
10 Modifying Type: Do manually draw letter forms When the baseline, x-height and cap height curve, manually draw the letters forms, adjusting their shape, width and weight to flow with the curves. Then digitally render the finessed letter forms. Cap height x-height baseline horizontal stroke guide
11 Modifying Type: Do manually draw letter forms The entire word should feel the effects of the curve.
12 Modifying Type Do s and Don ts 1. Don t stretch type 2. Do keep your solution simple
13 Modifying Type: Do keep your solution simple Minimal adjustment of letter forms, spacing and weight: Original type (Bodoni no 1 italic) upright v added, spacing adjusted letters condensed, stroke weight thinned New dot added to the I
14 Modifying Type: Do keep your solution simple Combine typographic styles from the same family. Minimal adjustments for case, weight and spacing. all caps helvetica lowercase letters inserted a thinner weight of helvetica with a comparable stroke weight is substituted lowercase characters thickened to match the capitals: spacing is adjusted
15 Modifying Type: Do keep your solution simple Mix aspects from two different typefaces within the word or words of the logo. Steve sanstrom Shaw jelveh design
16 Modifying Type Do s and Don ts 1. Don t stretch type 2. Do keep your solution simple 3. do respect the original underlying structure of the typographic system when making adjustments
17 Modifying Type: Do respect the original structure Modified letters and custom letters often conform to the classic architectural letter forms and stroke axis.
18 Modifying Type: Exercise Even minor adjustments can give type a new or more complex voice. An act as straightforward as rounding sharp corners or creating a stencil from a particular character can completely change the tone of a type treatment. Modifying an existing font shifts it from type into the realm of custom lettering, giving the letters their own unique flavor. Choosing an existing typeface such as Helvetica, modify one word in several different ways to see how these alterations affect the appearance and tone of the letters. Pay careful attention to the type s underlying system. Modifications to one letter can affect the rest of the word in unforeseen ways and may require compensations in weight, spacing and width. Any adjustments should respect the relationships of the typographic system.
19 Modifying Type Do s and Don ts 1. Don t stretch type 2. Do keep your solution simple 3. do respect the original underlying structure of the typographic system when making adjustments ~ if you need to stretch the type, do it manually to keep the integrity of the typographic structure.
20 Modifying Type it Helvetica Neue Condensed Bold
21 Modifying Type Create outlines and select key areas to stretch manually
22 Modifying Type A custom stretched Helvetica Neue Condensed Bold
23 Modifying Type Do s and Don ts 1. Don t stretch type 2. Do keep your solution simple 3. do respect the original underlying structure of the typographic system when making adjustments ~ if you need to stretch the type, do it manually to keep the integrity of the typographic structure. 4. do consider designing your own custom lettering if modifying a type face is not achieving the desired outcome.
24 Modifying Type: creating custom letters When designing letters, start with the x-height and then the ascender/descender to set the proportions of a letter/font. Draw the inside of the letter then the outside of the letter. If you will be creating an entire font, start with the initial character set adhesion. Almost all other letter forms are based on those core letters.
25 Modifying Type Which space is more important for reading a letter form the inside negative space counter or the outer rim?
26 Modifying Type: designer samples
27
28 Modifying Type Do s and Don ts 1. Don t stretch type 2. Do keep your solution simple 3. do respect the original underlying structure of the typographic system when making adjustments ~ if you need to stretch the type, do it manually to keep the integrity of the typographic structure. 4. do consider designing your own custom lettering if modifying a type face is not achieving the desired outcome.
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