international documentary association media kit

Transcription

1 international documentary association media kit

2 IDA at a glance reach audience demographics Documentary magazine Circulation: 5,000 Festivals, screening series, conferences: 3,700 IDA Member subscriptions: 2,000 Years in the documentary field less than 1 year 8% 1-3 years 11% 3-5 years 16% 5-10 years 17% 10+ years 48% 10+ years > Monthly unique visitors: 50,000-70,000 subscribers: 20,000 IDA Weekly Digest: 18-23% open rate 5-10% click thru rate Dedicated eblast: 18-21% open rate 3-8% click thru rate Number of completed documentary projects 0 projects 4% 1 project 10% 2-5 projects 30% 6-10 projects 16% projects 7% 16+ projects 33% social media Twitter Followers: 14,000 Avg. Weekly Reach: 227,000 Avg. Weekly Impressions: 347,000 Facebook Likes: 8,200 Avg. Weekly Reach: 1,713 Education Bachelors Degree 40% Postgraduate Degree 49% Associates Degree 5% Other 6% Age % % % % % Gender Female 48% Male 52% Household Income less than $50,000 21% $50,000 - $75,000 21% $75,001-$100,000 20% $100,001-$200,000 29% $200,000+ 9% international documentary association 2 media kit

3 documentary magazine Documentary magazine is the quarterly publication of the International Documentary Association and the only US publication dedicated to documentaries. The magazine has an international readership that includes over 20,000 filmmakers, producers, distributors, network, cable and OTT outlets, educators and students, and fans of nonfiction. Circulation includes the 2,000 members of IDA; over 200 university, institution and public libraries; and newsstand sales in Los Angeles, New York and major cities throughout the US and Canada. advertising deadlines Fall Issue Reserve: 8/8/14 Artwork: 8/15/14 Winter Issue Reserve: 12/8/14 Artwork: 12/11/14 Spring Issue Reserve: 2/9/15 Artwork: 2/11/15 Summer Issue Reserve: 5/8/15 Artwork: 5/15/15 Festival and Conference Distribution IFP Independent Film Week UNAFF Hot Springs Documentary Film Festival DOC NYC IDFA AFI Fest FIND Forum IDA Documentary Screening Series Sundance Film Festival Media That Matters Conference Full Frame Documentary Film Festival Hot Docs AFI Docs Current Advertisers HBO Documentary Films Canon Sony Creative Software Magnolia Pictures Discovery Channel Netflix School of Visual Arts Sundance Channel The Weinstein Company SXSW A&E FirstCom Music Global Image Works IFC Berkeley Sound Artists INA The New School NBC Archives Northwestern University Magazine artwork shown are mock-up designs and do not reflect published issues. international documentary association 3 media kit

4 magazine ad rates & specs BLACK & WHITE ADS 1 issue 2 issues 4 issues full page $ 850 $ 800 $ 750 half page $ 650 $ 600 $ 550 one-third $ 500 $ 450 $ 400 full page (include 1/8 bleed) COLOR ADS back cover $ 3,000 $ 2,795 $ 2,595 inside front cover $ 2,700 $ 2,495 $ 2,295 inside back cover $ 2,400 $ 2,200 $ 2,000 full page $ 2,300 $ 2,000 $ 1,500 half page $ 1,500 $ 1,200 $ 1,000 one-third $ 900 $ 800 $ 600 half page artwork submission We accept files in the following formats: Photoshop (EPS, TIF, JPEG at 300dpi) Illustrator EPS files with linked images and fonts outlined PDF files must be high res with crop marks No graphic design services offered at IDA PLEASE SEND ARTWORK TO jina.c@documentary.org ad sizes FULL PAGE live area w x h trim size w x h bleed w x h HALF-PAGE 7 w x h ONE-THIRD PAGE 4.5 w x h 1/3 page for advertising opportunities, please contact: Jina Chung (714) jina.c@documentary.org international documentary association 4 media kit

5 documentary.org ads Advertiser banners will appear in the following sections of IDA s website: Documentary magazine (Includes: Magazine home page and all article and issue pages.) IDA Documentary Awards Screenings (Includes: DocuDay, IDA Documentary Screening Series, partner screenings, and sponsored screenings) ad units & pricing LEADERBOARD (728x90) $1,000 for 10,000 impressions ISLAND (300x250) above fold $500 for 15,000 impressions ISLAND (300x250) below fold $400 for 15,000 impressions INTERSTITIAL (640x480) 15 second max display time $2,500 for 3,500 impressions web ad specs Artwork due 3 days prior to posting Flash not allowed LEADERBOARD and ISLAND banners should be less than 100K in file size INTERSTITIAL banners should be less than 300K in file size All banners must be in JPG, PNG, or GIF animated/non-animated format list your film screening with us Advertisers have the opportunity to purchase sponsored screening listings to increase film exposure. Can be purchased a la carte, $550/week or as eblast add on for $200/week. for more info or to purchase an ad: Jina Chung (714) jina.c@documentary.org international documentary association 5 media kit

6 targeted s Our targeted messages are delivered to over 20,000 unique opted-in subscribers. 1. weekly digest ad IDA s Weekly digest goes out every Tuesday with the latest doc news, upcoming events and film maker opportunities. Advertisers are prominently featured in the first position. rate $1,200 materials due 3 days prior to posting specs * = OPTIONAL Image: 290x193 for a film still (290x290 maximum size) Pre-Headline * : 55 characters maximum Main Headline: 8 words maximum Sub-headline * : 12 words maximum (used for date, time, and venue info) Body text: 75 words maximum Primary Link: 1 link (URL) that is used for the image and the button below the body text Secondary Links * : 2 additional links can be included in body text international documentary association 6 media kit

7 targeted s (continued) 2. dedicated eblasts regions & pricing ALL REGIONS 20,000 subscribers $2,500 SOUTHERN CALIFORNIA 5,000 subscribers $1,500 EAST COAST (NY, NJ, CT, DC AREA, NEW ENGLAND) 3,500 subscribers $1,500 NORTHERN CALIFORNIA 1,000 subscribers $750 technical requirements for IDA messaging IDA requires a four business day turnaround time from receipt of signed insertion order Subject Line: The subject line for your eblast must be 75 characters or less Copy: Text copy should be submitted in html, plain text, or word format. 500 word limit. Word limit does not include url links. Image(s): JPG or PDF format. - limit 2 images per eblast - maximum size is 700x925 pixels (we will resize large images) NOTE: We will allow more than 2 images if eblast content is designed and delivered as an html file (with image files) and the html code contains absolute or relative paths to all image files. The maximum size is 700x2000 pixels for eblasts designed in html. international documentary association 7 media kit

8 contact Documentary magazine Michael Lumpkin Publisher Tom White Editor Val Echavarria Art Director Print & Digital Advertising Jina Chung international documentary association 3470 Wilshire Blvd. Suite 980 Los Angeles, CA documentary.org