2018 AANS Media Planner

Transcription

1 2018 AANS Media Planner

2 2018 AANS Media Planner Table of Contents About the AANS About the AANS... 3 Annual Scientific Meeting Opportunities Quick Planner... 4 Meeting Website... 5 Meeting Digest E-newsletter... 6 AANS App Banner Ads...7 AANS App Push Notifications... 8 Hotel Room Door Drop and T-shirt Bags... 9 Hotel Room Door Drop Bag and T-shirt Bag Inserts Online and Opportunities AANS Neurosurgeon AANS Neurosurgeon etoc Newsline E-newsletter AANS E-news Journal of Neurosurgery Exhibit Space, Advertising and Promotional Opportunities Kim Schrader kls@aans.org Online, and App Advertisements Alice Kelsey aik@aans.org Mailing List Rental Karen Yoshikawa kny@aans.org 2

3 About the AANS Founded in 1931 as the Harvey Cushing Society, the American Association of Neurological Surgeons (AANS) is a scientific and educational association with more than 11,000 members worldwide. The AANS is dedicated to advancing the specialty of neurological surgery in order to provide the highest quality of neurosurgical care to the public. Fellows of the AANS are boardcertified by the American Board of Neurological Surgery (ABNS), The Royal College of Physicians and Surgeons of Canada or the Mexican Council of Neurological Surgery, A.C. Neurosurgery is the medical specialty concerned with the prevention, diagnosis, treatment and rehabilitation of disorders that affect the spinal column, spinal cord, brain, nervous system and peripheral nerves. Membership by Category (Total 11,124) 2017 AANS Annual Scientific Meeting Medical Attendance (Total 3,380) 2% 2% 9% 4% 20% United States (2,626) 15% 51% 78% International (684) Canada (70) 19% Statistics as of June 2017 North American Neurosurgeons (5,700) Medical Students (2,156) North American Residents (1,625) International Neurosurgeons (962) International Residents (474) Advanced Practice Providers (207) 2017 AANS Annual Scientific Meeting Attendance by Category (Total 3,380) 16% 5% 4% 9% 66% Physicians (2,216) Residents (551) Medical Students (314) Advanced Practice Providers (138) Other (161) 3

4 2018 AANS Annual Scientific Meeting Opportunities Meeting Quick Planner The 2018 AANS Annual Scientific Meeting Quick Planner will be handed to each medical, exhibitor and guest attendee during registration at the 86 th AANS Annual Scientific Meeting. The Quick Planner contains a detailed itinerary, educational track information, speaker listings, maps and social event listings for the entire meeting. The easy-to-use, handheld size means that attendees will reference the guide several times each day and actively use it to plan their itinerary. Distribution: 5,500 CLOSING DATES: Space Material Release March 1, 2018 March 8, 2018 April 28-May 2, 2018 COVER/PREFERRED POSITION RATES Back cover $15,000 Inside front cover $7,500 Inside back cover $7,500 Facing exhibit map $7,500 *Internal pages $5,000 *Call Kim Schrader at for details. Size Dimensions Full Page (bleed) 4-1/4 x 9-1/4 Full Page (non-bleed) 3-3/4 x 8-3/4 Publication trims at 4 x 9. Please ensure text and essential graphical elements are a minimum of 1/4 from trim edge. 4

5 2018 AANS Annual Scientific Meeting Opportunities Meeting Website The 2018 AANS Annual Scientific Meeting Website is dedicated purely to the 86 th AANS Annual Scientific Meeting and includes the latest updates on registration, housing, programming and more. Supported with dozens of promotions up until the start of the meeting (April 28, 2018), it supplies attendees with all they need to know about the programs and events taking place. All contracts are sold on a share-of-voice (SOV) model, split into 20% shares. Contract length is through June 30, 2018, so advertisers get added value on the 2019 site in May and June. Leaderboard Skyscraper Average page views: 110,000 *Averages based on metrics reported by Google Analytics (August 2016 to May 2017). CONTRACT LENGTH SOV Cost Annual 20% $3,000 Leaderboard Skyscraper 728x90 pixels 160x600 pixels REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/GIF) with click-through URL or third party tag click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand. Ad size must be 100KB or less. 5

6 2018 AANS Annual Scientific Meeting Opportunities Meeting Digest E-newsletter The AANS will distribute several HTML-based 2018 AANS Annual Scientific Meeting E-newsletters to highlight and promote the scientific programming, social events and various other activities taking place. In addition to video messages and updates on new educational opportunities being offered, these newsletters supply a unique, exclusive, above-thefold opportunity for advertisers to reach their target audience. Newsletters are distributed in the middle of each month unless otherwise noted. Leaderboard Average sent per issue: 26,000+ Average open rate: 27.00% POSITION COST Leaderboard 728x90 pixels $1,500 50KB limit CLOSING DATES Issue Date Material Release December Nov. 30, 2017 Dec. 14, 2017 January Jan. 3, 2018 Jan. 17, 2018 February Feb. 1, 2018 Feb. 16, 2018 March Feb. 28, 2018 March 14, 2018 April March 30, 2018 April 11, 2018 REQUIRED FILES Advertisers must provide a static image (JPG/PNG) with click-through URL. No animated creatives or rich media can be accepted. 6

7 2018 AANS Annual Scientific Meeting Opportunities 2018 Annual Scientific Meeting App Banner Ads The full-time rotating color ad in the 2018 Annual Scientific Meeting App offers constant exposure to attendees. COST Call for pricing CLOSING DATES* Space Material Release March 1, 2018 March 15, 2018 April 28-May 2, 2018 * Final material for reserved ads will not be accepted after the material due date and will still be invoiced. All signed contracts and confirmation forms cannot be cancelled after the space closing date. Image: 300x50 PX and under 100 KB; PNG or JPEG (animated GIFS are not supported) Ad Click-through URL must be provided. 7

8 2018 AANS Annual Scientific Meeting Opportunities 2018 Annual Scientific Meeting App Push Notifications Put your company s message right in attendees pockets with push notifications on the 2018 Annual Scientific Annual Meeting App. For ios and Android devices with the apps installed, attendees will get a push notification at the selected date and time. Active users during meeting: 2,574 App page visits during meeting: 56,028 ISSUE DATE COST Saturday $5,500 Sunday $5,500 Monday $5,500 Tuesday $4,500 Wednesday $3,500 CLOSING DATES* Space Material Release March 1, 2018 March 15, 2018 April 28-May 2, 2018 * Final material for reserved ads will not be accepted after the material due date and will still be invoiced. All signed contracts and confirmation forms cannot be cancelled after the space closing date. Title: (limited to 50 characters). For optimal visibility, limit to 25 characters or less. Brief description: Provide in 100 words or less. This text will display once user clicks on notification. * * Users will need to agree to receive notifications when launching the app. 8

9 2018 AANS Annual Scientific Meeting Opportunities Hotel Room Door Drop and T-Shirt Bags Raise the profile of your company with this premium advertising opportunity on the outside of the hotel room door drop bag and/or t-shirt bag. Place your logo, name, website URL and/ or booth number on the door drop bag and/or t-shirt bag. The hotel room door drop bags are delivered directly to the rooms of medical attendees early each morning on Monday and Tuesday prior to the Exhibit Hall and Learning Center opening. T-shirt bags contain a free meeting t-shirt and are distributed to 2,000 medical attendees onsite during exhibit hours. Your message will be on one side and the other side of the t-shirt bags will contain a promotion for the 2019 Annual Scientific Meeting. Your Ad and Logo RATES* Placement Quantity Cost* Two-day package hotel room door drop bags 4,000 $14,000 T-shirt bags 2,000 $8,000 Two-day package & T-shirt bag 6,000 $20,000 *Payment due upon approval of prototype CLOSING DATES* Artwork Release March 1, 2018 April 28-May 2, 2018 * Final material for reserved ads will not be accepted after the material due date and will still be invoiced. No cancellations on signed contracts and confirmation forms after the space closing date. MECHANICAL * Maximum size 7 x 7 *Ad must be solid colors only with a white background, no gradients (two-color maximum). AANS meeting information appears on opposite side of bag. 9

10 2018 AANS Annual Scientific Meeting Opportunities Hotel Room Door Drop Bag and T-shirt Bag Inserts The hotel room door drop and t-shirt bag inserts allow advertisers to place ad materials, promotional info about their booth or sample products within the bag. The hotel room door drop bags are delivered directly to the rooms of medical attendees early each morning on Monday and Tuesday, prior to the Exhibit Hall and Learning Center opening. T-shirt bags contain a free meeting t-shirt and are distributed to 2,000 medical attendees onsite during exhibit hours. All ad material and content must be approved by the AANS for acceptance. RATES* Placement Quantity Cost Monday (hotel door drop bags) 2,000 $3,500 Tuesday (hotel door drop bags) 2,000 $3,500 T-shirt bags 2,000 $3,500 Two-day package and t-shirt bags 6,000 $8,000 CLOSING DATES* Space Creative Approval Material Release March 1, 2018 March 8, 2018 March 26, 2018 April 28-May 2, 2018 * Final materials for reserved ads will not be accepted after the material due date and will still be invoiced. No cancellations on signed contracts and confirmation forms after the space closing date. Maximum size 10 x 13 Maximum weight 8 oz. AD MATERIAL DELIVERY ADDRESS American Association of Neurological Surgeons, Attn: Clarisa Krafft (Door Drop) 5550 Meadowbrook Drive, Rolling Meadows, IL or Ensure company name is on outside of boxes. 10

11 Online and Opportunities AANS Neurosurgeon Leaderboard Box Ad The official socioeconomic publication of the AANS, the award-winning AANS Neurosurgeon features information and analysis for contemporary neurosurgical practice. Published quarterly in an online-only format, AANS Neurosurgeon focuses on issues related to legislation, workforce and practice management as they affect the specialty of neurosurgery. AANS Neurosurgeon boasts an updated look and feel with improved readability and increased advertising opportunities. Each edition of AANS Neurosurgeon includes pertinent features, thoughtful columns, AANS-specific articles, a case-specific survey, news and more. Advertising opportunities on include leaderboard and box ads. Leaderboard Box 728x90 pixels 300x250 pixels AUDIENCE 7,378 views per month 5,993 unique visitors per month Based on analytics June 2016 through May Exclusive issue sponsorship $3,500 11

12 Online and Opportunities AANS Neurosurgeon etoc A distribution vehicle for each new issue of AANS Neurosurgeon, etocs are electronic tables of contents listing issue features and highlights ed directly to the inboxes of neurosurgeons, fellows, residents, medical students, nurse practitioners (NPs) and other advance practice providers (APPs). Leaderboard Leaderboard 728x90 pixels $1,200 AUDIENCE Distribution: 20,340 Open Rate: 27.6% CTR: 10.7% Based on data from September 2016 through June

13 Online and Opportunities Newsline E-newsletter Located on the AANS Neurosurgeon homepage, with updates published twice every business day, the Newsline e-newsletter features headlines regarding newly released research on noteworthy advancements in the field of neurosurgery, as well as other news items that are pertinent to the neurosurgical community. Twice monthly, Newsline, with banner ad options, is distributed to the AANS membership audience, providing advertisers the opportunity to reach neurosurgeons and neurosurgical practitioners in conjunction with timely, relevant news and information. Leaderboard AUDIENCE Distribution: 17,246 Open Rate: 29.7% CTR: 9.8% Based on data from January through June Published Twice Monthly RATES Leaderboard 728x90 pixels $1,600/month (two issues) Mid-page ad 728x90 pixels $1,300/month (two issues) Ad materials are due by the 15th of the previous month for inclusion in Newsline. Advertisers are to provide an image as well as a URL. 13

14 Online and Opportunities AANS E-News Distributed electronically to AANS members, AANS E-News provides the latest information on courses, programs, upcoming meetings and educational offerings, as well as products, services and benefits available only to AANS membership each month. Leaderboard AUDIENCE Distribution: 8,781 Open Rate: 32.9% CTR: 9.4% Based on data from July 2016 through June RATES Leaderboard 728x90 pixels $1,200 Mid-page Ad 728x90 pixels $900 Exclusive issue sponsorship, both positions $2,000 Mid-page Ad Ad materials are due by the first of the month for inclusion in AANS E-News. Advertisers are to provide a static image with a click-through URL (JPG/GIF files only; no rich media can be accepted). 14

15 Online and Opportunities Journal of Neurosurgery The AANS continues to publish ads in the organization s official scientific journals: Journal of Neurosurgery (JNS), Journal of Neurosurgery: Spine and Journal of Neurosurgery: Pediatrics. These journals deliver the latest clinical research monthly to more neurosurgeons around the world than any other neurosurgery publication. Receive total ad exposure when you advertise with neurosurgeons first choice for clinical research in neurosurgery. With 38% of readers completing three-quarters of the JNS each month and 73% of readers reading ads, you can be certain your message is getting through. View Journal Media Kit Looking for more information on specific placements, technical specifications or rates? david.baker@wt-group.com, or call x105 for more information. 15

16 Insertion Order Send completed form to: Kim Schrader Fax: Company Name Contact Person Address City/State Telephone Zip/Postal Code Fax Payment American Express Visa MasterCard Check Print Name of Cardholder Card Number Expiration Date Amount Authorized Signature Advertising Opportunities Item Cost Total Note: All signed agreements are firm. No cancellations accepted. Payment due upon space commitment. Payments may be made via check, wire transfer or credit card.

17 Exhibit Space, Advertising and Promotional Opportunities Kim Schrader Online, and Meeting App Advertisements Alice Kelsey Mailing List Rental Karen Yoshikawa