ERICSSON The Ul?mate TV Experience Eng. Pedro Pinheiro
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1 Mestrado em Engenharia de Telecomunicações e Informá?ca Master Degree (MSc) in Telecommunica?ons and Informa?cs Engineering Engenharia de Serviços Services Engineering ERICSSON The Ul?mate TV Experience Eng. Pedro Pinheiro Prof. Rui Santos Cruz rui.s.cruz@tecnico.ulisboa.pt
2 The Ultimate TV Experience PEDRO PINHEIRO TV ACCOUNT
3 ERICSSON at a glance 40% Of the world's mobile calls are on Ericsson networks 3B Euros in R&D annually Number of patents 500 TV Channels operated by Ericsson Number of employees 30M STB in Ericsson TV solutions 180 Countries we operate in 2.5B Subscribers on Ericsson supported networks The Ultimate TV Experience Commercial in confidence Page 2
4 My TV experience over time The Ultimate TV Experience Commercial in confidence Page 3
5 50bn Connected Devices 15bn Video enabled + + The Ultimate TV Experience Commercial in confidence Page 4
6 Why TV IS A NEW GAME? The Ultimate TV Experience Commercial in confidence Page 5
7 Consumer Business Game changers Changing -Behaviors -Demands -Experiences The New Game Of TV Changing -Services -Business models -Value chains Technology Changing -Distribution -Networks The Ultimate TV Experience Commercial in confidence Page 6 -Devices
8 Next Generation TV is Here Driven by changing consumer TV viewing habits Historical TV watching curve Emerging TV watching curve Breakfast background TV 35% of all TV viewing is done on demand 36% of consumers PLACE-SHIFT daily or weekly Prime time appointment viewing Prime access background TV, zapping and impulse viewing Late night impulse viewing In bed before getting up At home during the morning While commuting At workplace or school Out and about in the city At home during the evening At friends or relatives homes In bed before falling asleep The Ultimate TV Experience Commercial in confidence Page 7 Source: Ericsson TV & Media ConsumerLab Report 2013 and 2014
9 strong players jostling for position Pay TV Service Providers Broadcasters Content Owners Device Manufacturers The Unpredictables Network Providers Fixed & Mobile New Aggregators The Ultimate TV Experience Commercial in confidence Page 8
10 Ericsson in TV & Media The Ultimate TV Experience Commercial in confidence Page 9
11 How does this apply to the TV Industry value chain The Ultimate TV Experience Commercial in confidence Page 10
12 Operator e2e Content Acquisition Back-end systems Video Optimized Delivery Networks Consumer Devices Content Management The Ultimate TV Experience Commercial in confidence Page 11
13 Unique End to end media experience CONTENT OWNERS BROADCASTERS TV SERVICE & NETWORK PROVIDERS AUDIENCE MEDIA CREATION MEDIA PREPARATION & PUBLISHING & DISTRIBUTION SERVICE PROVISIONING & MEDIA DELIVERY CONSUME Produce / Post Prod Enhance Content Channel / Bus. Mgmt Ingest & Validate Access & Enrich Package & Publish Distribute B2B Service Provisioning Video Delivery Networks Consume Anywhere Production & Postprod. Services Media Management Playout Media Exchange Managed Player System Integration and Operations Compression Acquisition & Exchange Compression Distribution Compression Multi-platform Multi-screen Platform Multi-screen Clients Ericsson Media Services Content Management Cloud DVR LTE Broadcast Ericsson Media Solutions Media Delivery Networks The Ultimate TV Experience Commercial in confidence Page 12
14 Mediaroom backend systems Market position World s #1 IPTV platform 15M subscribers 28M set top boxes 77 combined commercial deployments 34 countries 24+ competitive migrations The Ultimate TV Experience Commercial in confidence Page 13
15 unified Multiscreen experience AV Processing Mediaroom Data Services Managed Delivery Managed Networks Shared Favorites Shared Bookmark Shared Purchase ICC RUDP STB Single Head End Content Source Optimized Manifest ABR Processing Session Control Service Control Mediaroom Reach Content Delivery Networks The Ultimate TV Experience Commercial in confidence Page 14
16 Cms+mediaroom+ Mediaroom reach Empowering Service Providers to deliver TV Anywhere services to any device, over any network OTT LINEAR CHANNELS VOD APP SERVICES ADVERTISING OTHERS IP NETWORK CMS+MEDIAROOM+MEDIAROOM REACH Content mgmt. Secure ingest Quality control Metadata enhance + transcode Entitlement management Mediaroom Mediaroom Reach CONTENT DELIVERY NETWORKS MEDIAROOM and MEDIAROOM REACH CLIENTS FOR IP STBs Smartphones Tablets Smart TVs Game consoles, OTT STBs PCs CMS RESOURCES The Ultimate TV Experience Commercial in confidence Page 15
17 Video Storage & Processing Platform Meet subscriber expectations Increase efficiencies and differentiations Expect TV Everywhere Want unlimited storage Want more concurrent recordings Reduce CapEx and OpEx Increase revenues Increase flexibility The Ultimate TV Experience Commercial in confidence Page 16
18 VSPP Cloud DVR The Ultimate TV Experience Commercial in confidence Page 17
19 VSPP Scalable, Dynamic Origin Multiscreen delivery The Ultimate TV Experience Commercial in confidence Page 18
20 Content delivery networks Mdn key services MOBILE OPTIMIZATION MULTISERVICE CDN TRANSPARENT CACHING VIDEO OPTIMIZATION WEB ACCELERATION CDN SELECTION The Ultimate TV Experience Commercial in confidence Page 19
21 LTE Broadcast New experiences of live events Popular media to mobile devices UE caching pushed content LTE Broadcast offers service flexibility Broadcast brings scalability and cost optimization Geo dynamic (location, size of broadcast area) Time dynamic (schedule, duration of broadcast) LTE Broadcast new revenue models for premium content Quality dynamic (bitrate dimensioning) offering exceptional user experience while efficiently utilizing available LTE spectrum and operators network resources. The Ultimate TV Experience Commercial in confidence Page 20
22 Compression Acquisition Production Distribution Delivery TV SERVICE centric CMS-R / TSTV CMS-D / MediaPath CONTENT MANAGEMENT BACKOFFICE SOLUTIONS npvr COMPRESSION centric AVP 3000 /Voyager II AVP 2000/ CE fiber RX8200 CE RX8305, RX8310, RX8315, RX8330, RX8200 Video Processor + EN8190 Network Adaptors, Multiplexers, Modulators, EdgeQAM AVP4000 / VPC / SPR SVP Video Chip NETWORK centric microwave MINI-LINK MA5400 / AVP1000 SmartEdge / SSR consumers ip SAT DTT DVB-T2 network Content The Ultimate TV Experience Commercial in confidence Page 21
23 Professional services Ericsson Broadcast Services Focus Areas Content Creation Content Preparation & Management Content Delivery and Distribution Content Usage Production Post Production Preparation Management Delivery Distribution SP Devices Shooting Editing Logistics Ingesting Metadata Central & Regional Playout & MCR Encoding Compression Encryption Multiplex Staffing QC Editing Subtitling / Dubbing Digital rights & security Compliance monitoring Uplink Terrestrial IP Outside broadcasting QC Versioning Storage & Archiving Reporting IPTV OTT TX Compliance The Ultimate TV Experience Commercial in confidence Page 22 Transcoding Library Mgmt Transmission Satellite Cable
24 Ericsson System Integration Capabilities in TV at a Glance Consulting and Systems Integration Globally TV&M SI centers worldwide TV&M professionals capabilities evolution USA Mexico / Brazil Iberia Sweden India UK Other Global hub / NOC Compression Content mgt. Regional centers Middleware Clients int. Global hub Middleware Video networks Global hub Middleware Clients int. Global hub Clients int. Content mgt. Global hub Compression Video networks Regional centers Various areas EoY 2013 Systems integration profiles split Acquisitions in TV&M R&D professionals Video networks 11% Compression 21% 1750 Middleware 25% Broadcast professionals 2500 Client integration 19% Content Management 24%
25 TV Portuguese market 3.4M Pay-TV-Subscriptions The Ultimate TV Experience Commercial in confidence Page 24
26 TV Portuguese market 50% Using Ericsson solutions The Ultimate TV Experience Commercial in confidence Page 25
27 TV IS A NEW GAME The Ultimate TV Experience Commercial in confidence Page 26
28
29 Any Ques?ons? 29
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