MATERIAL SPECIFICATIONS

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1 WIDESPACE AD FORMATS MATERIAL SPECIFICATIONS February 11,

2 INTRODUCTION Usage and distribution 3 SMARTPHONES Takeover 5 Swipe 6 Store Locator 7 Video 8 StreamView 9 Video Takeover Split 10 Interstitial 11 Video Interstitial 12 Video Interstitial Split 13 Calendar 14 Passbook 15 TABLETS Leaderboard 21 Square 22 Square Swipe 23 Square Video 24 Half Screen 25 Half Screen Swipe 26 Half Screen Video 27 Interstitial 28 Video Interstitial 29 Video Interstitial Split 30 Flipbook 31 HTML, CSS AND JAVASCRIPT Requirements 33 Flipbook 16 AdSync 17 Panorama 18 Panorama XL 19 traffic@widespace.com

3 INTRODUCTION Usage and distribution The purpose of this document is to help advertisers, agencies and publishers to get an understanding of what the Widespace formats represent the brand impact or brand lift that can be achieved, how they work, what they look like and the creative components that need to be delivered. Material deliveries that comply to this specification speed up production and minimise delays. Please note that there might be differences for local markets, always contact us when you have a question, and we will be able to advise based on the requirements of the campaign. The latest version of the material specification can be downloaded here. CAMPAIGN MANAGEMENT traffic@widespace.com

4 AD MATERIAL SPECIFICATIONS SMARTPHONES

Takeover Our most common format for branding campaigns. Square shaped and occupies approximately 60% of the screen, yet considered unobtrusive by users while also being integrated within the content.

5 Takeover Our most common format for branding campaigns. Square shaped and occupies approximately 60% of the screen, yet considered unobtrusive by users while also being integrated within the content. One of the most flexible formats for creative campaigns. Great for rich media such as maps, video etc Large dimensions leave room for creativity Seamless integrated into premium content. IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 100kB SCRIPT When delivering the ad as a script instead of image files, the code need support rescaling (in percent instead of pixels) or be set to the sizes W300xH300px, W320xH320px, W360xH360px, W414xH414px. Additional size for Norway: W468xH468px Make sure it supports HTTPS. DELIVERY 1 banner and target URL. Send all material to traffic@widespace.com be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

Swipe An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.

6 Swipe An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically. Engages through easy interaction A great story telling format A classic way to show more info for the interested One of the most commonly used formats Designed to increase user interaction IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 65kB (per banner) third-party script, see also section DELIVERY. and impressions. Third-party tracking can also be implemented: 1 impression tracker, up to 8 click trackers. Make sure it supports HTTPS. DELIVERY A maximum of 8 banners and 8 target URLs. Send all material to traffic@ widespace.com

Store Locator The most efficient format to foot traffic to point of sale. The feature displays a map with the route to the nearest store when the user taps the ad.

7 Store Locator The most efficient format to foot traffic to point of sale. The feature displays a map with the route to the nearest store when the user taps the ad. Loved by retail advertisers and is a strong solution if a landing page is not available. Well integrated on both mobile web and app. Guides buyers to store locations Opens map within the ad format, without leaving the app or mobile site Map pin can link to More info and Call IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 65kB Simple. Deliver banner plus address list and go </> third-party script, see also section DELIVERY and impressions. Third-party tracking tags can also be implemented: 1 impression tracker and 3 click trackers (click to map, click to read more and click to call). Make sure it supports HTTPS. T COPY The banner copy should contain a clear call to action such as Find your nearest store. GEO DATA Provide spreadsheet with the columns: street address (max 1000 adresses), city, latitude, longitude, company name phone, and URL. Street address and city are mandatory and need to be available through Google Maps. LEAD TIME 6 working days prior to campaign DELIVERY 1 banner, 1 spreadsheet with at least 2 columns: street address and city to the stores / resellers. Phone numbers and target URL (optional). Send all material to traffic@ widespace.com

8 Video A video banner is the perfect storytelling format. Contains a clickable start banner that links to the full screen video. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. End banner shows after completed video and links to an URL of choice. An optional dynamically animated start banner will fade between 3 still images from the video. A video says more than a thousand images Capture user s interest with a short and clear message ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz IMAGE DIMENSIONS W600xH600px for Takeover, W600xH300px for Panorama XL MAX FILE SIZE 65kB (per banner) be implemented: 1 impression tracker, 2 click trackers (click to play and click to landing page). Make sure it supports HTTPS. </> third-party script, see also section DELIVERY, provided that all material is delivered according to the specifications in this document. DELIVERY 1 video, 1 image for static start banner or up to 3 images for dynamic start banner (Takeover or Panorama XL) and 1 image for end banner (Takeover or Panorama XL), 1 target URL. Send all material to traffic@ widespace.com

If the user scrolls further down the page (or back up), and the StreamView is no longer 50% viewable, then the video will pause, resuming when it is more than 50% viewable.

9 StreamView This is a native video solution designed to deliver rich mobile experiences and drive brand advertising effects. StreamView begins to play when 50% or more of the ad is viewable. The video will begin playing muted, and within the dimensions of the ad itself. If the user scrolls further down the page (or back up), and the StreamView is no longer 50% viewable, then the video will pause, resuming when it is more than 50% viewable. If a user interacts with the StreamView then the video will open in full screen, and continue to play at the point it was at, with the audio on. ASPECT RATIO 1:1 for Takeover, 16:9 or 2:1 for Panorama XL. Minimum W600px Instantly captures users attention MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz Viewable guarantee IMAGE DIMENSIONS W600xH600px for A great story telling format without any interactions needed Optimize view time Proven to drive maximized brand uplift Logo for added brand exposure Call to action link to strengthen message clarity Takeover, W600xH300px for Panorama XL MAX FILE SIZE 65kB (per banner) LOGO W25xH25px (10kB) be implemented: 1 on monetisation, 1 go to fullscreen and 1 click tracker for the logo and the end banner. Additional trackers for both low resolution and high resolution: 1 video start, 1 first quartile, 1 midpoint, 1 third quartile and 1 video end T </> COPY One short sentence beside the logo. Max 20 characters. third-party script, see also section DELIVERY LEAD TIME 6 working days prior to campaign DELIVERY 1 video. Also optional to deliver 1 image for static start banner (same aspect ratio as video) and 1 image for end banner (same aspect ratio as video), 1 image for logo, 1 copy for call to action, 1 target URL on end banner and 1 optional URL for logo click. If no images are delivered the first video frame will act as the start banner and the last video frame will be used as the end banner. Send all material to traffic@widespace.com

Video Takeover Split A rich media format that maximises user attention and video views. The initial Takeover ad space is divided into dynamically animated images and a static image that is clickable.

10 Video Takeover Split A rich media format that maximises user attention and video views. The initial Takeover ad space is divided into dynamically animated images and a static image that is clickable. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. A clickable end banner is shown in the whole Takeover ad space once the video stops playing, leading to an URL of choice. Combine a short and focused message with a storytelling format ASPECT RATIO 16:9 for Takeover. Minimum Designed to increase user interaction W600px. MAX FILE SIZE 10MB be implemented: 1 impression tracker, 3 click One of our most commonly used formats DURATION 5-30 seconds (max 120 seconds) trackers (click to play, click on static banner part FILE FORMATS MP4 H.264 codec 30fps and and click to landing page from end banner). audio in AAC-LC up to 48kHz Make sure it supports HTTPS. IMAGE DIMENSIONS W600xH300px for the static start banner and dynamically animated image. W600xH600px for the end banner. The dynamically animated banner (W600xH300) is produced by Widespace from the video file. MAX FILE SIZE 65kB (per banner) third-party script, see also section DELIVERY DELIVERY 1 video, 1 image for the static start banner, 3 images for the dynamically animated start banner and 1 image for the end banner, 1 target URL. The dynamically animated banner is produced by Widespace from the video file. Send all material to traffic@widespace.com

11 Interstitial Our largest clickable format is used for maximum impact. Interstitial opens automatically on page load and close after 5 seconds or if the user taps the close button. Clicking the ad itself opens a URL of choice. Maximum impact for user attention and ad recall Largest format available Viewable guarantee IMAGE DIMENSIONS W640xH960px (portrait), W960xH640px (landscape) MAX FILE SIZE 100kB (per banner) SCRIPT When delivering the ad as a script instead of image files, the script needs to be delivered in the sizes W320xH480px (portrait) and W480xH320px (landscape). Make sure it supports HTTPS. DELIVERY 2 banners (1 portrait, 1 landscape) and target URL. Send all material to traffic@ widespace.com be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

12 Video Interstitial Our largest format with an integrated video for maximum impact. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. When the video has played it will reveal the full screen clickable banner. If the user does not interact, the ad is automatically closed after 5 seconds. Maximum impact and user immersion Commonly used for product launches Allows high levels of creativity ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz be implemented: 1 impression tracker, 2 click trackers (click to play and click to landing page). Make sure it supports HTTPS. IMAGE DIMENSIONS W640xH960px (portrait), W960xH640px (landscape). MAX FILE SIZE 100kB (per banner) third-party script, see also section DELIVERY LEAD TIME 6 working days prior to campaign DELIVERY 1 video, 2 images for start banner (1 landscape, 1 portrait), 2 images for end banner (1 portrait, 1 landscape), 1 target URL. Send all material to traffic@widespace.com

13 Video Interstitial Split Our largest format with an integrated video for maximum impact. The initial Video Interstitial Split ad space is divided into dynamically animated images and a static image that is clickable. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. A clickable end banner is shown in the whole Video Interstitial Split ad space once the video stops playing, leading to an URL of choice. If the user does not interact, the ad is automatically closed after 5 seconds. Maximum impact for user attention and ad recall Largest format available Viewable guarantee Combine a short and focused message with a storytelling format Designed to increase user interaction ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz IMAGE DIMENSIONS W640xH480px (portrait), W960xH320 (landscape) for the static start banner and dynamically animated image. W640xH960px for the end banner. MAX FILE SIZE 65kB (per banner) third-party script, see also section DELIVERY be implemented: 1 impression tracker, 3 click trackers (click to play, click on static banner part and click to landing page from end banner). Make sure it supports HTTPS. LEAD TIME 6 working days prior to campaign DELIVERY 1 video, 2 images for the static start banner (1 portrait, 1 landscape) or 3 images for a dynamically animated start banner, 1 image for end banner, 1 target URL. Send all material to traffic@widespace.com

Calendar An ad solution where the device calendar feature is used in a smart way for a personal experience.

Integrates with the users built-in calendar Engaging reminder stored in user s device DATA Title of the event (maximum 60 characters),

For image requirements, see specifications for respective format like Panorama, Panorama XL or Takeover.

14 Calendar An ad solution where the device calendar feature is used in a smart way for a personal experience. A clickable ad that easily allows the advertiser to add a calendar event with a reminder in the user s device. Integrates with the users built-in calendar Engaging reminder stored in user s device DATA Title of the event (maximum 60 characters), start time and end time, description (maximum 60 characters), date and time of the reminder. For image requirements, see specifications for respective format like Panorama, Panorama XL or Takeover. third-party script, see also section DELIVERY DELIVERY 1 banner (Panorama, Panorama XL or Takeover), Date / Time / Copy for the calendar event. Send all material to traffic@widespace. com be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

15 Passbook This is a built-in iphone coupon application. An optional ad format can lead to a coupon ad that will be downloaded to the user s iphone. A notification can be displayed when the user is close to a specific location. Coupons can only be deleted by the user and, once downloaded, can not be updated with new information. Engages the user in relevant situations Efficient format to foot traffic to point of sale IMAGE DIMENSIONS W600xH600px GEO DATA Provide spreadsheet with the (Takeover), W640xH200px (logo), W116xH116px columns: street address (max 1000 adresses), (notification icon) city, latitude, longitude, company name MAX FILE SIZE 65kB (per banner) phone, and URL. Street address and city are mandatory and need to be available through Google Maps. See example third-party script, see also section DELIVERY and impressions. Third-party tracking can T COPY We need copy for all the available text fields in a passbook (see image above). You can also specify a background color for the coupon card in Passbook as well as the font color for all text in the card. also be implemented: 1 impression tracker, 2 click trackers (click to send number and click to landing page). Downloaded coupons are tracked for Passbook. Make sure it supports HTTPS. LEAD TIME 6 working days prior to campaign DELIVERY 1 banner, 1 logo, 1 notification icon, 1 spreadsheet with geo data (optional) and copy for headers 1-3 and texts 1-3. Send all material to traffic@widespace.com

Flipbook The perfect feature for a campaign with the purpose to show the special price for the week. It s a mix of old fashion direct marketing and mobile advertising.

16 Flipbook The perfect feature for a campaign with the purpose to show the special price for the week. It s a mix of old fashion direct marketing and mobile advertising. It starts from a Panorama, Panorama XL or Takeover and opens up in full screen. After a click the first spread of maximum 4 appears and the user swipes or clicks to browse to the next spread. A modern leaflet Drive people to your store Optimize user interaction Full screen for maximum impact IMAGE DIMENSIONS W600xH100px (Panorama), W600xH300 (Panorama XL), W600xH600px (Takeover). W320xH960px (portrait), W480H640px (landscape) for half spread (one page). Two pages per spread. MAX FILE SIZE 65kB (per page) third-party script, see also section DELIVERY LEAD TIME 6 working days prior to campaign DELIVERY 1 banner (Panorama, Panorama XL or Takeover), 2 images (pages) per spread for portrait, 2 images (pages) per spread for landscape. Package Materials as zip and send to traffic@widespace.com TRACKING TAGS Widespace always tracks clicks and impressions. Third-party tracking can also be implemented: 1 impression tracker and 1 click tracker per page. Make sure it supports HTTPS.

17 AdSync 87% of all TV viewers use a second screen whilst watching TV, where mobile is the leading second screen device. AdSync is a targeting solution offer you the possibility to sync your mobile Sync campaign with your TV campaign. Your mobile ad is served in the whole network starting when your TV campaign goes live and during the next six minutes you own all Widespace s placements across the full network. Sync Re-capture users attention Amply your TV campaign Allows creativity across platforms New interaction possibilities IMAGE DIMENSIONS W600xH300px (Panorama XL), W600xH600px (Takeover) MAX FILE SIZE 100kB be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS. SCRIPT When delivering the ad as a script instead of image files, the script needs to support rescaling or be delivered in the sizes W300xH300px and W320xH320px (Takeover), W300xH150px and W320xH160px (Panorama XL). Additional sizes for Norway: W468xH468px (Takeover), W468xH234px (Panorama XL). Make sure it supports HTTPS. DELIVERY 1 banner (Panorama XL or Takeover), 1 MP4 file to connected TV spot, target URL. Send all material to traffic@widespace.com

18 Panorama The most classic ad type for driving traffic to your landing page or app store for downloads. Clicking the ad opens a URL of your choice. One of our first and most proven formats that can contain both images and HTML. Builds reach and frequency in a cost-efficient way Used widely for app downloads Suitable for punch line messages IMAGE DIMENSIONS W600xH100px MAX FILE SIZE 65kB SCRIPT When delivering the ad as a script instead of image files, the code need support rescaling (in percent instead of pixels) or be set to the sizes H300xH50px, W320xH53px, W360xH60px and W414xH69px. Additional size for Norway: W468xH78px. Make sure it supports HTTPS. DELIVERY 1 banner and target URL. Send all material to traffic@widespace.com be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

Panorama XL This format allows you to build reach and frequency in a cost-efficient way and drive traffic to a landing page. One of the most flexible formats for creative campaigns.

19 Panorama XL This format allows you to build reach and frequency in a cost-efficient way and drive traffic to a landing page. One of the most flexible formats for creative campaigns. Great for rich media such as maps, video etc Seamless integrated into premium content. IMAGE DIMENSIONS W600xH300px MAX FILE SIZE 65kB SCRIPT When delivering the ad as a script instead of image files, the code need support rescaling (in percent instead of pixels) or be set to the sizes W300xH150px, W320xH160px, 360x180px and 414x207px. Additional size for Norway: W468xH234px. Make sure it supports HTTPS. DELIVERY 1 banner and target URL. Send all material to traffic@widespace.com be implemented: 1 impression tracker, 1 click tracker.

20 AD MATERIAL SPECIFICATIONS TABLETS

21 Leaderboard A standard format perfect for driving traffic to your landing page, app store for downloads or building awareness for your brand. Clicking the ad opens a URL of choice. Suitable for punch line messages Seamless integrated into premium content. </> IMAGE DIMENSIONS W1456xH180px MAX FILE SIZE 100kB SCRIPT When delivering the ad as a script instead of image files, the script needs to be DELIVERY 1 banner and target URL. Send all material to traffic@widespace.com delivered in the size W728xH90px. Make sure it supports HTTPS. TRACKING TAGS Widespace always tracks clicks and impressions. Third-party tracking can also be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

22 Square As the name implies this format has the dimensions as a square. Perfect to drive people to a landing page or for more creative solutions with focus on interaction. Clicks can lead to any destination URL. Dimensions of the ad allows for creative solution Seamless integrated into premium content. </> IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 100kB SCRIPT When delivering the ad as a script instead of image files, the script needs to DELIVERY 1 banner and target URL. Send all material to traffic@widespace.com be delivered in the size W300xH300px and W320xH320px. Make sure it supports HTTPS. be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

23 Square Swipe An animated carousel of up to 8 images activated by the user with a swipe gesture. Each image can link to any URL of your choice. A swipe symbol that fades out after the first swipe is added automatically. The close button is automatically overlayed in the top right corner of the image. One of our most common formats Powerful for building brand awareness Engages through easy interaction A classic way to show more info for the interested Suitable for storytelling </> IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 65kB (per banner) third-party script, see also section DELIVERY DELIVERY A maximum of 8 banners and 8 target URLs. Send all material to traffic@ widespace.com and impressions. Third-party tracking can also be implemented: 1 impression tracker, up to 8 click trackers. Make sure it supports HTTPS.

24 Square Video A clickable start banner that links to the full screen video and an end banner that links to a URL of choice. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. Animated (dynamic) start banner will fade between 3 still images from the video. A video says more than a thousand images, literally Immersive rich media format Excellent for extending the reach of TV campaigns ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB Shorter videos engage more DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz IMAGE DIMENSIONS W600xH600px MAX FILE SIZE 65kB be implemented: 1 impression tracker, 2 click trackers (click to play and click to landing page). Make sure it supports HTTPS. </> third-party script, see also section DELIVERY start provided that all material is delivered DELIVERY 1 video, 1 image for start banner, 1 image for end banner and 1 target URL. Send all material to traffic@widespace.com

25 Half Screen Our most common tablet format for branding campaigns. Rectangle shaped and utilises approximately 60% of the screen, yet considered unobtrusive by users, through being integrated in the content. One of the most flexible formats for creative campaigns. Proven brand impact results Great for rich media such as maps, video etc Large dimensions leave room for creativity IMAGE DIMENSIONS W1536xH1024px (portrait), W2048xH768px (landscape) MAX FILE SIZE 150kB (per banner) </> SCRIPT When delivering the ad as a script instead of image files, the script needs to be delivered in the sizes W768xH512px (portrait) and W1024xH384px (landscape). Make sure it supports HTTPS. be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS. DELIVERY 2 banners (1 portrait, 1 landscape) and 1 target URL. Send all material to traffic@ widespace.com

Half Screen Swipe An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically.

26 Half Screen Swipe An animated carousel of up to 8 images activated by the user with a swipe gesture. A swipe symbol that fades out after the first interaction is added automatically. One of our most common formats Powerful for building brand awareness Engages through easy interaction A classic way to show more info for the interested Suitable for storytelling IMAGE DIMENSIONS W1536xH1024px (portrait), W2048xH768px (landscape) MAX FILE SIZE 100kB (per banner) </> third-party script, see also section DELIVERY and impressions. Third-party tracking can also be implemented: 1 impression tracker, up to 8 click trackers. Make sure it supports HTTPS. DELIVERY A maximum of 8 banners (8 images for portrait and 8 images for landscape) and 8 target URLs. Send all materials to traffic@ widespace.com

27 Half Screen Video A video banner is the perfect storytelling format. Contains a clickable start banner that links to the full screen video. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. End banner shows after completed video and links to an URL of choice. An optional dynamically animated start banner will fade between 3 still images from the video. A video says more than a thousand images, literally Immersive rich media format Excellent for extending the reach of TV campaigns Shorter videos engage more ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz </> third-party script, see also section DELIVERY start provided that all material is delivered IMAGE DIMENSIONS W1536xH1024px (portrait), W2048xH768px (landscape) MAX FILE SIZE 100kB (per banner) be implemented: 1 impression tracker, 2 click trackers (click to play and click to landing page). Make sure it supports HTTPS. DELIVERY 1 video, 2 images (1 portrait, 1 landscape) for start banner, 2 images (1 portrait, 1 landscape) for end banner and 1 target URL. Send all material to traffic@widespace.com

28 Interstitial Our largest clickable format is used for maximum impact. Interstitial opens automatically on page load and close after 5 seconds or if the user taps the close button. Clicking the ad itself opens a URL of choice. Maximum impact for user attention and ad recall Largest format available Viewable guarantee IMAGE DIMENSIONS W1536xH2048px (portrait), W2048xH1536px (landscape) MAX FILE SIZE 150kB (per banner) SCRIPT When delivering the ad as a script instead of image files, the script needs to be delivered in the sizes W768xH1024px (portrait) and W1024xH768px (landscape). Make sure it supports HTTPS. DELIVERY 2 banners (1 portrait, 1 landscape) and 1 target URL. Send all material to traffic@ widespace.com be implemented: 1 impression tracker, 1 click tracker. Make sure it supports HTTPS.

Video Interstitial Our largest format with an integrated video for maximum impact. Upon clicking on the video feature, it will run full screen either portrait or landscape mode.

29 Video Interstitial Our largest format with an integrated video for maximum impact. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. When the video has played it will reveal the full screen clickable banner. If the user does not interact, the ad is automatically closed after 5 seconds. Maximum impact and user immersion Commonly used for product launches Allows high levels of creativity ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB DURATION 5-30 seconds (max 120 seconds) FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz be implemented: 1 impression tracker, 2 click trackers (click to play and click to landing page). Make sure it supports HTTPS. IMAGE DIMENSIONS W1536xH2048px (portrait), W2048xH1536px (landscape) MAX FILE SIZE 100kB (per banner) third-party script, see also section DELIVERY start for static ads or 6 working days for dynamic or looping ads, provided that all material is delivered according to the specifications in this document. DELIVERY 1 video, 2 images (1 portrait and 1 landscape) for static start banner or 6 images (3 portrait and 3 landscape) for a dynamic animated start banner, 2 images (1 portrait and 1 landscape) for the end banner, 1 target URL. Send all material to traffic@widespace.com

30 Video Interstitial Split Our largest format with an integrated video for maximum impact. The initial Video Interstitial Split ad space is divided into dynamically animated images and a static image that is clickable. Upon clicking on the video feature, it will run full screen either portrait or landscape mode. A clickable end banner is shown in the whole Video Interstital Split ad space once the video stops playing, leading to an URL of choice. If the user does not interact, the ad is automatically closed after 5 seconds. ASPECT RATIO 16:9 Video MAX FILE SIZE 10MB third-party script, see also section DELIVERY DURATION 5-30 seconds (max 120 seconds) Maximum impact for user attention and ad recall FILE FORMATS MP4 H.264 codec 30fps and audio in AAC-LC up to 48kHz Largest format available IMAGE DIMENSIONS be implemented: 1 impression tracker, 3 click trackers (click to play, click on static banner part Viewable guarantee For the static start banner and dynamic and click to landing page from end banner). Combine a short and focused message with a storytelling animated frame: W1536xH1024px (portrait), W2048xH768px Make sure it supports HTTPS. format Designed to increase user interaction (landscape) For the end banner: W1536xH2048px (portrait), W2048xH1536px (landscape) LEAD TIME 6 working days prior to campaign MAX FILE SIZE 150kB (per banner) DELIVERY 1 video, 2 images (1 portrait and 1 landscape) for the static start banner, 6 images (3 portrait and 3 landscape) for the dynamic animated start banner and 2 images (1 portrait and 1 landscape) for the end banner, 1 target URL. Send all material to traffic@widespace.com

After a click the first spread of maximum 4 appears and the user swipes or clicks to browse to the next spread.

half spread (one page). Two pages per spread.

31 Flipbook The perfect feature for a campaign with the purpose to show the special price for the week. It s a mix of old fashion direct marketing and mobile advertising. It starts from a Leaderboard, Square or Half Screen and opens up in full screen. After a click the first spread of maximum 4 appears and the user swipes or clicks to browse to the next spread. A modern leaflet Drive people to your store Optimize user interaction Full screen for maximum impact IMAGE DIMENSIONS W768xH2048px (portrait), W1024xH1536px (landscape) for half spread (one page). Two pages per spread. MAX FILE SIZE 150kB (per page) third-party script, see also section DELIVERY LEAD TIME 6 working days prior to campaign DELIVERY 2 images (pages) per spread for portrait, 2 images (pages) per spread for landscape. Package Materials as zip and send to traffic@widespace.com TRACKING TAGS Widespace always tracks clicks and impressions. Third-party tracking can also be implemented: 1 impression tracker and 1 click tracker per page. Make sure it supports HTTPS.

32 AD MATERIAL SPECIFICATIONS HTML, CSS AND JAVASCRIPT

33 Requirements HTML, CSS and JavaScript are supported, but to make sure your code does not conflict with any publisher code there are a few requirements. All ID s, classes, names and functions must end with WS_DYN_INS_RAND. All comments must be closed, e.g /*comment*/. All single quotes must be replaced by double quotes. <html>, <head>, <iframe> and <body> tags are not allowed. To track clicks make sure you include the Widespace click tag, WS_DYN_INS_LINKURL. You can either use the click tag on its own and provide us with your URL, or you can make the click tag redirect to your URL by adding a GET parameter named url with an encoded URL value, see example code. Setting target to top ensures that your landing page does not open in any iframes Click example 1 <div id= wrapperws_dyn_ins_rand class= boldws_dyn_ins_rand >  <a href= WS_DYN_INS_LINKURL target= _top >Click Here</a> </div> Click example 2 <div id= wrapperws_dyn_ins_rand class= boldws_dyn_ins_rand >  <a href= WS_DYN_INS_LINKURL&url=http%3A%2F%2Fwww.example.com target= _top >Click Here</a> </div> JavaScript example <script> /* Use WS_DYN_INS_RAND, use closed comments and always use double quotes ( ) */ function makeboldws_dyn_ins_rand() { addclassws_dyn_ins_rand( wrapperws_dyn_ins_rand, boldws_dyn_ins_rand ); } </script> INCORRECT EXAMPLE  <div id= wrapper class= bold > <a href= >Click Here</a> </div> <script> // Open comments like this will break your code. // Using single quotes ( ) will also break your code. function makebold() { addclass( wrapper, bold ); } </script> DELIVERY Make your ad responsive by setting all sizing and positioning in percentage. Alternatively you need to deliver the ad in all sizes stated under Script on separate format specifications. Images need to have twice the resolution, see separate specifications for each format. Make sure it supports HTTPS. All code (HTML, CSS, JavaScript) should be delivered in one file. Please send your code no later than 6 working days before the campaign start to traffic@widespace.com for validation.

Banner: 300x50, 300x250 Interstitial: 320x480, 480x320 Platform Ad Type. Sizes. File Size. File Type. Max Frames Per Second

Banner: 300x50, 300x250 Interstitial: 320x480, 480x320 Platform Ad Type. Sizes. File Size. File Type. Max Frames Per Second ios 9 CREATIVE REQUIREMENTS: All of the following must be SSL compliant (URL must include https): Landing page URL 1x1 impression trackers 3rd party tags SMARTPHONE - BANNER ADS A standard banner ad is