Outline of Hitachi, Ltd.

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1 Cannot change the logo size and position. Outline of Hitachi, Ltd. 11/11/2014 Kazuhiro Ikebe Managing Director Hitachi South America, Ltda.

2 1. Corporate Data FY2013 Through 100 years, Hitachi has grown as large group company Corporate Name Headquarters Consolidated revenues Consolidated net income attributable to Hitachi,Ltd.stockholders Hitachi,Ltd. operating holding co. Tokyo, Japan 9,616.2 billion yen ( US$93,5bil) (FY2013) No.1 among Japanese electronics co billion yen ( US$D2,6bil) (FY2013) Number of consolidated employees 320,725 (as of end of March 2014) Number of Companies 948 (as of end of March 2014) Founded 1910 over 100 years history Number of Shareholders 394,689 (as of end of March 2013) Exchange rate: US$1=102yen

3 2. Corporate Foundation Founded in 1910 as a machine repair shop at a Mining Company in Hitachi City, Ibaraki Prefecture, Japan (Incorporated in 1920) Hitachi founding spirit: Harmony, sincerity, pioneering sprit Corporate credo: Contribute to society through the development of superior, original technology and products Founder Namihei Odaira Original repair shop in Ibaraki (1910)

4 3. The 2015 Mid-term Management Plan Focus 2015 Mid-term Management Plan - Achieving Growth and Hitachi s Transformation - Innovation Global Transformation Strengthen service businesses that maximize the utilization of IT and bring about innovation Deliver Innovation to Customers and Society globally Transform Hitachi: To deliver innovation by standardized and speedy operation

5 4. Segment Constitution* (FY2013) Financial Services Others (Logistics and Other services) 13% 3% 18% Information & Telecommunication Systems Smart Life & Ecofriendly Systems 7% Revenues 7% Power Systems Automotive Systems 8% 9,616 billion yen 93,4 US$ B 14% Social Infrastructure & Industrial Systems High Functional Materials & Components 13% 7% 10% Electronic Systems & Equipment Construction Machinery * The percentages are based on the new segment classifications effective from FY2014

6 5. Global Expansion Expanding world-wide, now focusing on Brazil! Europe 146 companies 10,3 thousand employees US$ 7,9 billion sales China 177 companies 46,4 thousand employees US$ 10,5 billion sales Asia(incl. China) 363 companies 88,8 thousand employees US$ 20,0 billion sales Japan 284 companies 196,2 thousand employees US$ 51,5 billion sales North America 84 companies 15,5 thousand employees US$ 8,9 billion sales Brazil 10 companies 1,462 thousand employees US$ 0,3 billion sales Outside Japan Total Sales:42,3 billion USD / 664 Companies / thousand Employees: Sales: 93,4 billion USD / 948 Companies / thousand Employees * Sales: FY2013 Companies, Employees: As of end of FY2013 US$1=103Yen

7 6. Hitachi group companies in Brazil 1,462 companies in Brazil! Company Employees EST. Hitachi Brazil Ltda (Regional HQ) Hitachi Air Conditioning Products Brazil Ltda Hitachi High-Technologies do Brazil Ltda(Trading/Procurement) Hitachi Data Systems Computadores do Brasil Ltda Hitachi Sistemas Médicos do Brasil Ltda Clarion do Brasil Ltda (Car audio/car navigation) Hitachi Koki do Brasil Ltda (Power tools) Hitachi Kokusai Linear Equipamentos Eletrônicos S.A Deere-Hitachi Màquinas de Construção do Brasil S.A Hitachi-Mycom Manutencao e Solucoes Ltda Number of employees: as of Sep30, 2013

8 Cannot change the logo size and position. Hitachi Social Innovation Business Overview 11/11/2014 Pedro Saenger Latin America Vice President Hitachi Data Systems Ltda.

9 Society, Market Change and Hitachi s Vision Shifting from a society centered on concentration, ownership and consumption to distribution, sharing and recycling Global market growth led by emerging countries Macro Trend in Society Expansion of free trade zones Energy shift drive to reorganize industry and market change (Growing presence of the U.S., Sub-Saharan Africa and South Africa, South America, etc.) 地球温暖化 水 大気汚染問題 既存インフラの老朽化 Securing water resources, energy and food Achieving a Sustainable society Replacement of aging infrastructure systems Reduction of CO2 Improving transportation systems Responding to lower birthrate and aging Promoting material recycling What the Hitachi Group aims to become Hitachi s Vision Hitachi delivers innovations that answer society s challenges. With our talented team and proven experience in global markets, we can inspire the world.

10 The Data Multiplier Effect at Work BUSINESS DRIVEN HUMAN DRIVEN MACHINE DRIVEN 4-ENGINE BOEING JET: 1920TB NEW YORK STOCK EXCHANGE: 1TB TWITTER: 8TB WHAT DOES 24 HOURS OF DATA LOOK LIKE?

11 HITACHI VALUE PROPOSITION

12 Concept Hitachi s Social Innovation Business Provide total solutions for sustainable, urban development worldwide and to address critical global issues.

13 Create a Better World Through Social Innovation Technologies Hitachi understands BIG DATA OF TOMORROW because we build the machines that create it today. Our decades of vertical industry expertise deliver: REAL-TIME INFORMATION ANALYTICS AND DECISIONS AUTOMATED AND INTEGRATED TECHNOLOGIES Our customers use information to make a difference.

14 HITACHI SOCIAL INNOVATION CASE EXAMPLE

15 Hitachi Can Deliver Social Innovation And Big Data Tomorrow TRANSPORTATION INFRASTRUCTURE SYSTEMS RAIL SYSTEMS TRANSPORTATION AND CONTROL SYSTEMS Hitachi train system for the London Olympics INNOVATIVE ANALYTICS OF: Real-time sensor data and diagnostics applications BENEFIT: Active machine maintenance reduces costs and increases safety for passengers INTEGRATED STRATEGY ACROSS HITACHI DECADES OF VERTICAL INDUSTRY EXPERIENCE GLOBAL GO-TO-MARKET FOR BIG DATA OF TOMORROW SOLUTIONS INFORMATION AND TELECOMMUNICATIONS SYSTEMS SMART INFORMATION SYSTEMS SENSOR AND TICKET ANALYTICS IT PLATFORM DIVISION SEARCH, STORE AND ACCESS

16 Smarter Business Service Model For Rail Trainlink BEFORE: AFTER: ACTIVE PASSIVE MACHINES MACHINES Scheduled Real-time sensors inspections delivered with human to analytics intervention in Passive the cloud maintenance enables: of assets Demand-based Scheduled maintenance downtime and high operational Early warning costs systems to improve safety Reduced costs from more efficient asset utilization WHEEL SENSOR AND TICKETING DATA ANALYTICS IMPROVE SAFETY AND EFFICIENCY

17 HOW TO DEPLOY IN BRAZIL

18 HITACHI IS CREATING REPEATABLE SOLUTIONS TELCO Real-Time Analytics HEALTHCARE Clinical Data Exchange BUSINESS / I.T. ANALYTICS Connected Machines PUBLIC SAFETY Connected Intelligence OIL AND GAS Connected Energy AUTOMOTIVE Connected Car Common Advanced Analytics Framework Ingest Data Analysis and Forecast Results and Outcomes Store, Manage, Search Data

19 Realize Our Vision by Social Innovation Business To Realize Hitachi s Vision Our Localization Loop in Brazil 1 Relationship (2 Identify Issues) Social Innovation Business Identify issues from customer perspectives, and work on solutions together with customers, as One Hitachi Realize innovations by providing solutions that combine products, services and highly sophisticated IT, OT* Society Government Company Consumer * OT: Operational Technology 5 Solutions Products Services Sophisticated IT, OT 3 R&D for Brazil Brazilian partners Group Synergy 4 Manufacture in Brazil

20 Serving the World with Our Social Innovation Business SOCIAL INNOVATION IT S OUR FUTURE 19

21

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