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1 Contribution ion of FMBC to reducing carbon emission Yutaka Yasuda Vice President & General Manager Core Technology Sector, KDDI 16 April 2008

2 Contents 1.Trend of Broadband service in Japan 2.KDDI environmental Conservation Activities 3.Expectations for FMBC 4.Summary 1

3 1. Trend of Broadband service in Japan 2

4 Migration of Core Network to FMBC CDMA2000 Network Mobile MMD (3GPP2) MMD: MultiMedia Domain IMS: IP Multimedia Subsystem NGN: Next Generation Network GSM Network Fixed IMS (3GPP) Fixed/Mobile Convergence Network Fixed Line Network NGN (ITU-T) reduce costs Circuit Network reduce costs IP NW enhance FMBC competitiveness FMBC:Fixed Mobile Broadcast Convergence 3

5 Macro Trend in fixed broadband market (million) /03 02/06 CATV FTTH ADSL 02/09 Num. of broadband subscribers 02/12 03/03 03/06 03/09 03/12 04/03 04/06 04/09 04/12 05/03 05/06 05/09 Total 28.3million as of Dec-07 05/12 06/03 06/06 06/9 06/12 07/3 07/6 07/9 07/12 From MIC s press release KDDI s related services Phone Internet TV Phone Internet Phone 4

6 Macro Trend of Mobile Market Evolution in Japan (M users) New Markets (Enterprise, Cars etc.) as of Feb M M M 91.79M Consumers 81.52M M Broadcasting M Module / Multimedia 60.94M Motion Picture Data M Text Data Still Picture Data 50 Browser Phone (1999 Feb. -) 41.53M Camera Phone (2000 Nov. - ) 40 GPS Navigation Service (2001 Dec. - ) 31.52M CHAKU-UTA Service (2002 Dec. - ) 30 (2003 Nov. -) Packet Data Flat-Rate Service 20.87M (2004 Jul. -) Digital Money Felica Service 20 (2004 Nov. -) Full Music Download Service 10.20M (2006 Jan. -) Mobile Suica 10 (2006 Apr. -) Digital TV One-Seg. Service (2006 Dec. -) Digital Radio Service (FY) 5

7 Rapid growth of One Seg Mobile Market (million) Total 20.5million as of Dec-07 (million) 25 Monthly shipment number Monthly Total Total of One Seg Mobile ~Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 0 (Reference)JEITA 6

8 2.KDDI Environmental Conservation Activities 1 Global warming Countermeasure 2 R&D of fuel battery for mobile phones 3 Solar Power Generation 4 Development of High efficiency Amplifier for mobile base station 5 Development of Next generation battery for mobile base station 7

9 1Global Warming Countermeasure The anticipated energy usage amount for 2011 shall be undercut by 16%(0.52 bn kwh) and the total emissions of greenhouse gases shall be limited to 1.52 million tons (CO2 equivalent). The principal countermeasure (a) Introduction of mobile base stations with high efficiency. (b) Introduction of efficient Facilities at Network Centers and Data Centers; such as inverter type air conditioners, Solar Energy Generation, etc billion kwh <The anticipated energy usage> %(-0.52 bn kwh) bn kwh 1.52million t-co No action (a) (a)+(b) 8

10 2R&D R&D of small fuel battery for mobile phones 3Solar Solar Power Generation R&D of fuel battery for mobile phones Solar Power Generation Built-in A5509T Output power about 300mW Capacity 3.5 times more than existing battery Built-in W32H Easily filled with pentype cartridge Output power about 300mW Oyama 2nd Network Center(150kW) Shikotsu Lake Skyroad Mobile base station (10kW) Yamaguchi Satellite Communications Center(3kW+30kW) Isihikita-tohge Mobile base station(4kw) Naka Chanbetsu North Mobile base station (7.5kW) Sandan-taki Mobile base station (10kW) 9

11 4Development of High efficiency Amplifier for mobile base station Improvement of Efficiency (14% 28%) 1Reduction of Power consumption (50% Improved) 2Reduction of Cost (i.e. Power supply, Battery) High efficiency Amplifier Reduction of Calorific value Reduction of Air conditioner Cost Downsizing & Weight Saving Saving of Space Improvement of Failure rate Reduction of OPEX (Operation Expense) 10

12 5Development of Next generation battery for mobile base station 27V-Pb battery system (2000Ah) 27V-Li Li-ion ion battery system (1750Ah) Cell Weight:58kg Capacity:23.3l 287x165x493(mm) System Gross 26 Capacity:0.6m 26 Module Weight:17kg Capacity:13.2l 160x220x375(mm) System Gross 35 Capacity:0.46m 35 Merits of Li-ion battery (vs. Pb battery) Light weight : 1/3~1/2 Down sizing :1/2~3/4 No use of environmental restricted material Excellent properties of electric charge and discharge Enable downsizing of battery 11

13 3. Expectations for FMBC -FMBC KDDI s action -Example of FMBC scenario 1 Electronic paper service 2 Telework / Mobile work 3 Stable supply of Electric Power 12

14 KDDI s FMBC action Fixed Mobile FTTH CATV High quality IP Phone ALL-IP ALL-IP Multimedia Wireless Broadband Broadcasting Collaboration Multimedia IMT-Advanced WiMAX BCMCS Triple Play MMD MediaFLO Quadruple Play F M B C ixed obile roadcast onvergence 13

15 FMBC s Environmental Contribution Merit 1:Traffic Leveling Distributing downloadable contents to the mass during low traffic. Merit 2:Distribution Cost Shared use of single channel Simultaneous mass distribution Smaller number of facilities than unicast distribution Merit 3: Cross-Media Service (One-Segment Mobile Handset) promotes e-commerce Digital Content and Electronic Money Reduction of carbon emission 14

16 Example of FMBC scenario (1)( Electronic paper service by BCMCS Simultaneous Broadcast of Newspapers, Book, Advertisement and so on FTTH FMBC Network Reduce consumption of products Reduce transportation cost of people and products Efficient energy consumption CATV A user can access to anywhere anytime. Broadcast (BCMCS) Mobile Wireless Broadband Electronic Book Electronic Newspaper Electronic Book Electronic Advertisement 15

17 Example of FMBC scenario (2) Telework / Mobile work Access to Thin Client Servers in Data Centers and/or Offices from anywhere. FMBC Network Reduce transportation cost of people and products Raise business efficiency/ Reduce office space WBB Home Train Branch office Cafe 16

18 Example of FMBC scenario (3) Stable supply of Electric Power Leveling of Electric Power Load by ICT Real time Monitoring of Power Consumption/Accumulation Controlling Energy flow for Efficient supply Power plant FMBC Network Wireless (EV-DO/802.16e) Fixed BB (FTTH/ADSL) Countryside Wide use of Green energy Park Office Distributed Power Generation & Accumulation Leveling Control of Power Load inside Office area EV Home Using EV as a house battery School, Hospital, so on Distributed Power Generation & Accumulation 17

19 4.Summary 1 Contribution of FMBC to Environmental Conservation 2 Promotion of environment conservation 3 FMBC + α 18

20 Contribution of FMBC to Environmental Conservation Use Case Telework TV TVconference Remote video monitoring Electronics newspaper / Book/ Music player Navigation of of Car Car and People Trace of of People, Products, and Cars Monitoring of of energy, CO2 e-commerce E-commerce Electronic government Contribution to environment Reducing transportation of people and products Efficient energy consumption Reducing consumption of products Visualizing reduction effect of CO2- emission is very important Unified evaluation criteria are needed Expectation to ITU-T 19

21 Promotion of Environmental Conservation Spreading and promoting Environmental Information:(CGM, Mobile, BCMCS) Streaming Environment Conservation Contents:(Broadband) Visualizing CO2 emission:(sensor network) Visualizing Energy consumption:(hems,bems,its) Digitizing flow of Money, People, Products: (e-commerce) TV station Office Home Streaming Outdoors CGM HEMS CGM BEMS Fixed BB (FTTH/ADSL) Bank e-commerce WLAN FMBC Network Shop ITS Wireless (EV-DO/802.16e) Sensor Car Streaming Train CGM 20

22 KDDI s s Vision KDDI, by setting mobile & IP as a core competence of the business and responding to the customers further reliance and satisfaction, aims to become a Ubiquitous Solution Company Thank you

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