We are Ready to Enable

Transcription

1 Face to Face We are Ready to Enable Akram Tuffaha Huawei Middle East Region Account Service Department Director In recent industry transformations of measuring the network quality, you have mentioned the concept of Quality of Experience (QoE). How does the end-users QoE maps into the network s KPI? That is true: The customers perception towards network performance & quality has changed over the past few years in which the network availability and KPI s were the only measures of a network health. Huawei has greatly contributed towards the market awareness bringing up the principle of Customers Service Perception and Quality of Experience. It does not matter how a network KPI s scope if the end customers still complain about the quality of service they receive and pay for. At the end of the day, it is your customer who judges the quality of your offered services not the tools being used. Huawei has gone long term in developing tools and methodologies that touch this area; by deploying special probes in the network and using customized tools, our network optimization specialized teams have supported tens of customers in the region to improve the quality of their network, service Excellency, and retain customer loyalty. We believe that our customers success is what drives our innovation and continuous improvement. Service Quality Management (SQM) is a new solution that Huawei has chosen to first implement in this region and since Huawei is always keen to ensure its customers leadership in their markets not only by offering best quality services but also by providing the latest technology innovations enabling their business to grow and stabilize, we showcased this service to one of our Top Key Accounts as the 1st global trial for Huawei s solution. Our customer has deeply appreciated this approach and has demonstrated their satisfaction to this service. I believe other Middle Eastern customers shall show interest in such new innovative initiatives in their future Managed Services projects. > 02

2 JAN 2011 ISSUE 28 Your Business Transformation When it comes to Broadband, MBB is the dominant trend in the Developed Middle East markets. How do you see the future of this trend and how would Huawei professional services participate in shaping this trend? This trend is certainly governing broadband in the Middle East. Our customers are continuously looking to increase their MBB network capabilities to meet the massive demand and increased traffic generated by the subscribers of all ages. Nevertheless, FBB is still a very strong bearer as it provides better quality of IPTV and Video streaming services. Huawei is providing all major operators and operator groups in the Middle East with at least one of these two technologies; some of them with advanced All-IP networks infrastructure. Their major concern lately is how to guarantee the Quality of Experience of their end-users? Being the leader in All-IP has enabled us to support our customers in addressing these challenges down to the packet level. Our Endto-End Service Quality Management solution is developed with SQM framework by TMForum for active and passive probing to simulate the experience of end-users and define metrics to measure and enhance overall customer satisfaction. It is worth mentioning that Middle Eastern service providers are offering both FBB and MBB, but their target segments are currently slightly different. We believe both technologies will co-exist and complement each other for better customer experience and more service packages, at the same time, we are seeing new Mergers and Acquisitions in our industry where service providers will logically offer a bundled MBB/FBB solution to their subscribers. Our role is not only to assure higher ARPU business models but to also offer the broadband subscribers an assured and seamless quality of experience. 03 <

3 Face to Face We are Ready to Enable Adriana Boersma-Rodriguez Huawei European Region Services Marketing & Sales Vice President What is the Huawei professional service progress in Europe for the last year and what are the future plans and strategy in this area for Huawei? We have improved our facility centers including our TAC center in the UK and formalized the establishment of two NOC centers, one in Romania and one in Spain. Other than increasing the human capital index by 25%, it is imperative that we improve our capabilities and competence of our people who need to understand the market dynamic, our customer pain points, and also find ways to support our customers with Huawei total E2E solutions. In this respect we have finalized setting up two new Global Training Centers in Europe, one in France and one in Belgium. As part of our progress in Europe and working together with Global Headquarters, we refined the new service product portfolio, defining 3 solutions we will work with: the first one starts from the learning services and moving to the advisory services, the second one is our assurance solution dealing with the Customer Support and Managed Services, focusing now on the E2E not only on the network side, but also on the IT side and the third one is the Integration solution as more and more operators require this type of services like E2E network integration or Cloud computing integration solution. > 04

4 JAN 2011 ISSUE 28 Your Business Transformation Apart from OPEX and CAPEX reduction which are the main concerns faced by your customers in Europe and how do you respond to these challenges? Our customers are rethinking what is core business and what is non-core. In this respect, a lot of new opportunities appear for Huawei as our company is privileged to be part of the new developments of All-IP networks. Huawei is one of the front enrollers in All-IP. We are the only company ranked in the top three positions for fixed, mobile and All-IP. By combining those with the new business models and helping them with the verticals we create a very good potential for Huawei especially when it comes to the new E2E Managed Services. Another challenge we are working hard to overcome with the customer is the quality of their networks which are severally hurt by the data traffic and the new terminals which require higher capacity. For these situations we provide specific solutions like Network Performance Management managing E2E measured form the subscriber in stead of measuring only from network point of view. Based on the abundant global experience and extensive industry knowledge, we can resolve performance problems in network dynamic developing quickly and assure stable performance KPIs. Furthermore an additional issue appears, the network security, as the more and more the networks can be impacted by external sources of problems. For these situations we provide security management solutions including professional security service, security operations center, centralized security management system and Managed security service platform. 05 <

5 Face to Face We are Ready to Enable Wang Xiangdong Huawei Professional Services Solution Expert Green Mobile Service Solution How do you measure the success of your product, service, programme or initiative? How successful have you been to date in quantifiable terms? Huawei Green Mobile Service Solution offers power system monitoring and controlling capability, which can be tailored from basic field services to advanced network management services. The solution can deliver up to 80% savings on energy consumption. Huawei s 4th Generation Base Station provides up to 80% savings on energy at 450W it offers the lowest energy consumption on the market. The small size BTS3900E base station delivers best-in-class in material consumption and at 17kg is easy to deploy. Over 90% of Huawei s base station materials can be recycled. During low traffic periods, a major part of the base station can be set to power save mode, which shuts down part of the network resources dynamically to save up to 25% of energy use. Precision cooling reduces the energy consumption of sites by up to 20% by using CFD (Computational Fluid Dynamics) emulation software and professional evaluation instruments. The battery box temperature control approach enables the ambient temperature to reach 40 C when the battery array is located in the battery box with air conditioning, which usually controls the temperature to 25 C, saving over 50% energy usage. The solar solution is virtually maintenancefree, saves significant operational costs very environment friendly. A further incentive for carriers to use this solution is to take advantage of governmental subsidies for renewable energy projects, which becomes more feasible when energy demands are reduced. Compared with conventional diesel generators, the solar-fuel hybrid solution can save up to 53% of fuel by reducing the generator runtime by up to 70%. What specific evidence would you highlight for your entry, in terms of it contributing toward a greener economy, industry or community, or reducing carbon emissions? The main equipment energy-saving modification solution has become promoted around the world since it was first trialed and deployed in China Unicom. It has been rolled out more than 10k sites in regions which are off-grid or where electricity costs are high, such as China, Asia- > 06

6 JAN 2011 ISSUE 28 Your Business Transformation Pacific, and the Middle East. The solution accounts for 2% of Huawei s 500k installed base of base stations. The auxiliary energy-saving modification solution has been largely deployed in China Mobile and China Unicom networks. This solution is applicable not only to the base station site, but also to the central shelter and the IDC site. To date, Huawei has delivered 3000 sites with the renewable power solution, including the solar-powered site on Everest, at 6500m it is the highest altitude site in the world, and the delivery of African sites, where oil generator supplies were modified with the renewable power solutions million KWh power was generated each year in the sites with the renewable power solution in Qinghai province of China. Compared to the same capacity coal-fired power plants, 4400 tons of standard coal is saved each year with a corresponding reduction of 92.8 tons of SO2, tons of CO2 emissions, and 1080 tons of soot. Annually, a typical conventional base station site may consume 3,600 kwh of electrical power. Huawei Green Mobile Service Solution can achieve savings of 50%. So, over a lifespan of at least 20 years, it can contribute savings of 100 million kwh with a corresponding reduction 60K tons of CO2 emission. What business benefits have you seen from your focus on environmental sustainability? Huawei sees the telecoms energy relevant accessible market opportunity in terms of three sectors: Installed base infrastructure (up to US$20Billion), New infrastructure deployments (up to US$10Billion), and Energy relevant OPEX reduction (up to US$60Billion). These three sectors are directly related to the global issue of energy efficiency. As we already know, carriers network sites (both base station sites & switch sites) consume ~90% of their total energy use, and up to 30% of OPEX. There is increased need to reduce the OPEX of telecom sites in many existing areas. There is major demand for coverage in new potential markets in rural and remote areas which may be off grid or on an unreliable grid. There is a drive to protect the environment and reduce carbon footprint. Huawei Green Mobile Service Solution offers the industry s most comprehensive range of energy service solutions developed to meet all these demands. With the unpredictable cost of fuel and the inaccessibility of site locations, there are significant financial and environmental benefits from the renewable power solutions. We can help carriers to reduce their CO2 emissions to contribute to the global battle against climate change. Last but not the least, our efforts to address environmental sustainability have propelled technological innovation forward and increased resource utilization efficiencies. Huawei has combined environmental and business benefits. Low carbon development will create a win-win business. 07 <