View on Evolution of Mobile-Phone Usage

Transcription

1 View on Evolution of Mobile-Phone Usage March 6th, 2003 Yutaka Yasuda, Dr. Eng. General Manager Service Development Department au Strategic Business Planning Division KDDI Corporation

2 1. 1. Mobile Communication Service Growing

3 Increase of Mobile Handset Subscribers Accessible to Internet millions Mobile Handset Subscribers January, 2003 i-mode: 36.6 million EZweb: 12.0 million J-SKY: 11.7 million January, 2003 Total: 60.2 million (Total Mobile Phone Subscribers: 73.9 million) Telecommunications Carriers Association 2

4 Evolution of Data Transmission Rate and Prospect kbps 9.6kbps 28.8kbps (DoPa) 32kbps (PIAFS) 64kbps 128kbps (Deployment of packet service) 14.4kbps 64kbps 144kbps (CDMA 1 ) ~100Mbps? 384kbps FOMA 2Mbps? Maximum 2.4Mbps 3

5 Macro Trends of the Mobile Handset Market Total Subscribers (10 thousands) Picture Text Data Movie + New Market (Business, Cars, etc.) Module Multimedia Consumer Market Fiscal Year 4

6 K I R G H I Z I A A F G. I N D I A B A Y O F B U R M A V I E T N A M T H A I L A N D RUSSIA U L A A N B A A T A R M O N G O L I A G O B I D E S E R T Y i n c h u a n M A I N L A N D C H I N A P E K I N G C A N T O N S O U T H C H I N A S E A S H A N G H A I N O R T H K O R E A T A I P E I H O N G K O N G S O U T H K O R E A N C H I N A a n d M O N G O L I A M 0 0 I K0 M0 C a p icti at ilews a l l Internet ITS Concept: Car connected to the Internet KAZAKHSTAN T A J I K I S T A N G r e a t W a l l J A P A N Wireless LAN Traffic Info N E P A L B E N G A L B A N G L A D E S H L A O S Location of a Friend T A I W A N Providing a Photo DSRC PHS Sales Information Providing Music FTTH Marketing Research Surveys on Accidents Ubiquitous Network PDA Exchanging Information with Other Cars Satellite Office Exchanging Information on hobbies ADSL 5

7 Handset Market Trend - From a Growth in Quantity to Growth in Quality Handset Handset Evolution Evolution (The (The Three Three Trends) Trends) Remote Control Remote Monitoring (Conversion of Camera and Communication) Utilizing Location Information Movie Submission from a Handset -Remote Control Using a Handset -Remote Control Car Navigation Man Navigation Management of Personnel, Products and Vehicles Privacy Countermeasures Core Core Functions Functions in in the the Ubiquitous Ubiquitous Environment Environment Substitute for Wallet/Commuting Pass Mobile Commerce Personal Identification Attribute Identification Security Countermeasures 6

8 Example Fixed Point Camera Image Providing System ezmonitor ezmonitor r (Trial Service) Remote video monitor application using ezmoive Uploads an image from a fixed point observation camera An ubiquitous monitoring is possible through ezmovie handsets Fit for monitoring nurseries, home, pets, offices, etc. Vacant Home USB Camera CDMA2000/1X Base Station ezmonitor server [Hardware+ Software] Outdoor PC + ezmonitor uploader software ADSL etc. Internet ezmovie handset 7

9 Example Location Base Service Providing Technology Outdoor, Indoor, Underground wherever one may be, an user can receive service from a location information acquirable depending on one s present location Network Base GPS Urban Environment Rural Environment Underground Indoor measurement technology 8

10 Example Handset as a Substitute For a Wallet Certification Authority (CA) Virtual Shop Authorization Provides Digital Certificate Settlement Institution Electronic Settlement Internet E-Commerce UIM Card Communication Security IC Card Application Deployment for Virtual usage Local Interface (Bluetooth, IrDA, Contactless IC, Bar Code) Vending POS Traffic Multimedia Deployment for Real usage Machine Register Facility Kiosk 9

11 2. 2. Deployment of of the Seamless Service of of Fixed and Mobile(FMC) -Collaboration with Communication and Broadcast-

12 Roadmap for Providing Seamless Service Fiscal Year Fixed (Broadband Internet) Wireless (Hot Spot, FWA) Cellular (3G System,etc.) Digital Broadcast BS/CS,Terrestrial,CATV Tie-Up Tie-Up Tie-Up Tie-Up Tie-Up Genuine Ubiquitous Broadband Era Deployment of Individual Service FMC (Fixed Mobile Convergence) Integration of Communication and Mobile 11

13 Collaboration of Communication and Broadcast Through Mobile Handset Attachment of the broadcast receiver function Broadcast (Digitalization) Land digital broadcast S-band broadcast BS/CS broadcast AM/FM radio Collaboration Personal mobile handset Mobile communication Mobile Handset PC PDA Digital Camera Watch Car Navigation Car Radio Car TV Communication (faster, multi-function, smaller) Collaboration Attachment of the communication module Fixed communication TV STB Digital AV Equipment (Mobile handset, Wireless LAN) 12

14 Ubiquitous Services - Internet Car Navigation - Emergency Notice Service - Downloaded Audio - Digital Radio - Driving Assistance - Delivery Monitoring - Remote Repairing 13

15 Cellular Handsets as a Personal Gateway <Outside Home> Goods Purchase Settlement Remote Controller <Inside Home> Key Wallet/Card/ Authentication Information Appliance Commuter Pass Ticket Media Player Music Player TV Personal Navigation Location Notification Navigation Service Application Software Data Transmission PDA Personal Gateway Download/ Update Set Top Box PC/Personal Browser <Office > 14

16 3. 3. Usage Examples of of the Mobile Handset in in The Future

17 Sending Movie from Abroad! Send an from abroad! I m in Washington! USA I m gonna take a movie of Washington D.C. and mail the image to my boyfriend! Japan Oh, an from my girlfriend traveling in USA! Wow! It s a movie! Apply Sub Menu Maximum Telop length: 80 letters(20 letters x 4 image) Send Photo/Movie in place of a postcard! Photos and movies taken abroad will be able to be sent to other handsets and PCs by attaching the file to the ! 16

18 Future Cultural Exchange Using the Mobile Handset Attached is the photo of Fuji-San. Automatic Translation Automatic Translation How are you? You can send ... You can directly talk to them... Automatic translation function enables you to communicate with friends all over the world! 17

19 School Newspaper Using the GPS Handset Editor Sends the photo with location information attached from the GPS handset Digital map Newspaper 18

20 Aroma Communication (+ Voice Guidance) by adding aroma to the communication, it is more easier to communicate one s feelings and emphasize one s presence Handset from your Mommy! Tonight s supper is curry rice! Come back home! Mother Tonight s supper is curry rice! Come back home! Handset You can smell it! Push the button!(simple user interface) The smell of the curry made me hungry, and I m going home now! 19

21 Communications With Animals If one could understand the dog s feelings... I m feeling good today.i want everyone to come back home early! I'll buy something good and go back soon. I m not working overtime today. Bow! Bow! Bow! Example 1 I m lonely and I m hungry. I want someone back home... John is mad at something. What is it? A stranger! GPS Where am I? How do I get back home? Mommy! Pochi is in the park. Oh no, a crook in the house. I must call the police! Example 2 Example 3 20

22 KDDI s s Slogan Designing The Future The End 21