UMB Application and Service

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1 CTIA Wireless 2007 Special Interest Seminar UMB Application and Service Hitachi, Ltd. Hitachi Communication Technologies, Ltd. Hitachi, Ltd All rights reserved 1

2 System Concept Existing 1xRTT 1XRTT 1XRTT BTS BTS BSC MSC PSTN PSTN Outdoor CR E1 IP-SW IP Standard AP GW-SW WAN BSC ANAAA AAA HA OMC-S PDSN Indoor Compact AP (PicoCell) IP network OMC-C AP: Access Point CR: Consolidation Router BSC: Base Station Controller PDSN: Packet Data Serving Node OMC: Operation & Maintenance Center Hitachi, Ltd All rights reserved 2

3 All-IP Base Station Roadmap Performance IMT-Advanced UMB Rev.A Rev.B (291 Mbps) WiMAX LTE (>100 Mbps) Rel.0 (75 Mbps) (73.7 Mbps) Multi-carrier (2.4 Mbps) (3.1 Mbps) QoS,VoIP,Multicast Hitachi, Ltd All rights reserved 3

4 Deployment of Mobile and Service Evolution of Mobile Technology: Geometric growth of access speed (10,000 times in 10 years) Evolution of Application: Service Enhancement (Voice -> HD whole movie) IMT-Advanced 100M 3.1M 2.4M Generation Advance 3G 3.5 G Internet Access Video High Definition whole movie 144k 9.6k 2G Voice Character Mail Application Enhancement Hitachi, Ltd All rights reserved 4

5 ARPU Statistical Index/Trend ARPU (Yen) 1x and Users 10,000 Total ARPU decrease due to tariff competition among operators Voice Data 8,000 6,000 4,000 Data ARPU shows slight decrease and increase again. 2, ARPU (Yen) (1x Users only) ( Users only) 10,000 Voice Data 8,000 6,000 4,000 users data ARPU is much higher than 1x user. 2, Source: Investors Relations sites of KDDI Hitachi, Ltd All rights reserved 5

6 Market Expectation for IMT-Advanced system Quality Enhancement : High Definition Whole Movie Cost per Bit Reduction : 1/1000 from CDMA2000 1x 1/30 from Rev.A Need Dramatic Cost/Bit Decrease Hitachi, Ltd All rights reserved 6

7 Bit Cost Reduction Key: Equipment Cost maybe proportional to Equipment Size Size Reduction of BTS Widen Channel Bandwidth : 1x / 1.25MHz -> UMB / 10-20MHz More Bit per HZ (Higher spectral Efficiency) : 1x / 1-2bit/Hz -> UMB / 10-14bit/Hz Size Reduction 74Mbps Bandwidth Extension Efficiency Improvement 873Mbps Dramatic Cost/bit Decrease Hitachi, Ltd All rights reserved 7

8 Structure Enhancement for User Convenience 1) Mobile Convergence Rel.0 Rev.A + VoIP MSC Voice Data 1x 1x PDSN PLMN PLMN IP IP Voice/Data PDSN IMS/MMD IMS/MMD IP IP Voice & Data Convergence Hitachi, Ltd All rights reserved 8

9 Structure Enhancement for User Convenience 2) Fixed Mobile Convergence FMC with Cognitive PDSN PDSN IMS/MMD IMS/MMD UMB UMB PDSN ASN-GW IMS/MMD IMS/MMD PDIF WiMAX WiMAX WiFi WiFi IP IP WiFi WiFi Fixed Fixed IPNW IPNW PDIF BAS IP IP Cognitive Node Concept Hitachi, Ltd All rights reserved 9

10 User Requirement for Mobile Service Issue of Mobile Environment Terminal size is limited Battery power and capacity is limited Terminal are mostly application specified (Telephone, PDA, Game, Music Player, Video viewer) User may dislike to carry everything. User Desire in Mobile Environment Wireline-like Quality, Capacity and Services. Solutions: Terminal Enhancement: Multi-purpose Terminal such as Smart Phone. Thin-client service Hitachi, Ltd All rights reserved 10

11 What is Thin-client Fat-client Thin-client Remove Major processing and storage function from customer terminal Customer terminal become lighter, cheaper and lower power consumption. Requires extremely high network throughput capability. Additional benefits at security, portability and mobility. (thousands) Grow of Thin-client in Japan Approx 10% of PC shipments in 2009 When performance of of mobile network comes Fast Fast Ether equivalent, Thin-client system will will be be inevitably populated. Hitachi, Ltd All rights reserved 11

12 Enhancement of Thin-client Service Step 1 Step 2 Office Thin-client for mobile worker, for high security Home Thin-client for amusement portability (Game, Music, Video, Auction, Shopping) Interactive Contents Outsourcing for higher quality interactive multimedia contents Step 3 IP IP Service provider Streaming Unicast High speed download Interactive access Hitachi, Ltd All rights reserved 12

13 Thin-client Service on Converged Public Place Cognitive Gateway Mobile Access IMS/MMD Home Fixed Access IP Server Provider Office Service Continuity Hitachi, Ltd All rights reserved 13

14 What is the Service of UMB Era Fundamental Concept: Making Presence of Technology Effectively Invisible to Users Ubiquitous Mobility Home, office, mobile environment Seamless Service More than handover, service continuity Multiple Terminal Phone, PC, Game, Video, Music -> partial integration New Terminal Concept Multiple purpose viewer, New TV service, thin client for Home/Office, download Hitachi, Ltd All rights reserved 14

15 UMB System Requirement Voice: Low Latency QoS IP Access: much more than 100Mbps Thin-client: Security, Continuous service grade, no dead-spot Gaming: Very low latency Movie Viewer: Variable video decoding, adaptive rate without freeze-frame Ubiquitous: Hybrid terminal, cognitive network Access Compatibility Hitachi, Ltd All rights reserved 15

16 Review of UMB Target Specification Rev.A UMB Target ADSL, G-PON, MC Channel Bandwidth 1.25MHz 5,10,20MHz (N/A) Peak Download Rate 3.1Mbps 100Mbps~1Gbps (4x4 MIMO) Download Bit Per Hz 1~2bit/Hx 10~14bit/Hz (N/A) Peak Upload Rate 1.8Mbps 20MHzBW 100Mbps~1Gbps Upload Bit per Hz 1.4bit/Hz 4bit/Hz (N/A) VoIP Capability (QoS, RoHC, Handover) IMS(MMD) Connectivity Authentication PPP base EAP (fast connection) PPP base Security (Terminal) No (IP Sec, etc.) Accounting (AAA I/F, etc.) Broadcast/Multicast (BCMCS) Hitachi, Ltd All rights reserved 16

17 Thank You Hitachi, Ltd All rights reserved 17

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