PERSONAL NAVIGATION DEVICES
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1 PERSONAL NAVIGATION DEVICES INDEX Index Table of Contents Executive summary Personal navigation solutions Vehicle fleets and navigation system penetration The European passenger car market The North American passenger car and light truck market Overview of personal navigation systems and services Factory installed in-dash navigation and telematics solutions Aftermarket in-dash navigation and telematics systems Personal Navigation Devices Smartphones and mobile phones PMPs, MIDs and netbooks PND categories and segments Standalone car navigation PNDs Connected PNDs Multimode and rugged PNDs Embedded PNDs The PND value-chain PND vendors GPS and wireless chipset developers Navigation software developers Mobile operators and telematics service providers Digital map data and image providers Content publishers and dynamic information providers Map data and content providers Digital map data and content suppliers NAVTEQ Tele Atlas AND...30 STRATEGIC LBS RESEARCH SERIES i
2 INDEX PERSONAL NAVIGATION DEVICES Blom CE Info Systems ZENRIN Travel guide, POI data and weather information providers CustomWeather Foreca Fodor s Langenscheidt Mairdumont MSN Direct NavX RoadPilot ViaMichelin Wcities Directory publishers Eniro European Directories PagesJaunes Yell Group Traffic information providers AirSage Clear Channel Radio s Total Traffic Network INRIX ITIS Holdings Mediamobile SmartRoute Systems TrafficCast Trafficmaster PND vendor profiles Garmin Nüvi and zümo PNDs The Garmin nüvi 1690 connected PND...49 ii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
3 PERSONAL NAVIGATION DEVICES INDEX Nüviphones and mobile services TomTom Company acquisitions The High Definition Traffic service PLUS and LIVE services TomTom PNDs Connected PNDs and services MiTAC International MiTAC acquisitions Mio Technology PNDs Mio Technology connected PNDs Navman PNDs Magellan PNDs NAVIGON NAVIGON PNDs Connected PNDs and services Second-tier PND vendors Becker: Withdrawing from North America to focus on Europe Blaupunkt: Expanding the range of safety features Falk Navigation: PNDs with integrated Mairdumont travel guides Maction Technologies: Complementing in-house software with PNDs MapmyIndia: Leading mapping and navigation provider in India MEDION: Recently launched connected PND in Germany Nextar: Expanding from North America to Latin America Nokia: Complementing handsets with mobile computing products Panasonic: Focusing on aftermarket navigation solutions Sanyo: Increasing cooperation with TomTom for overseas in-dash solutions Shinco: Leading Chinese PND vendor Sony: Focusing on Japan after exiting the European and American markets TeleNav: The world s leading handset navigation company files for IPO Thinkware Systems: Leading vendor of navigation devices in South Korea Yukyung Technologies: Expanding from navigation-enabled PMPs to MIDs...72 STRATEGIC LBS RESEARCH SERIES iii
4 INDEX PERSONAL NAVIGATION DEVICES 4 Software developer profiles Navigation software developers CosmicNavigation decarta Elektrobit Horizon Navigation Intrinsyc Software Microsoft NavNGo NDrive Text-to-speech and automatic speech recognition software Loquendo Nuance Communications SVOX VoiceBox Technologies PND hardware and enabling technologies Satellite positioning technology Assisted GPS Synthetic assistance Hybrid positioning technologies PND software components and digital maps PND operating systems PND navigation applications and features Digital map data PND hardware and software trends GPS receivers PND component cost trends Cellular connectivity integration Wireless connectivity Traffic information systems Traffic information infrastructure RDS-TMC...98 iv STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
5 PERSONAL NAVIGATION DEVICES INDEX The TPEG standard The VICS traffic information system Connected services PND vendor service offerings Garmin nülink! services TomTom LIVE services NAVIGON Live Services Best Buy launched Insignia PNDs based on decarta s connected services Intrinsyc Software provides complete services for Goodkap! PNDs Telematics service providers Airbiquity ATX Group Mobile operators Market trends and forecasts Navigation industry trends Handset-based navigation solutions In-dash navigation systems Personal navigation devices and services Worldwide PND shipments Shipments by geographical region Vendor market shares The European PND market PND unit shipments forecast PND hardware and service revenue forecast The North American PND market PND unit shipments forecast PND hardware and service revenue forecast The Rest of World PND market PND unit shipments forecast PND hardware and service revenue forecast Glossary STRATEGIC LBS RESEARCH SERIES v
6 INDEX PERSONAL NAVIGATION DEVICES Index List of Figures Figure 1.1: The European passenger car market (2009)...4 Figure 1.2: Car navigation system shipments in Europe ( )...5 Figure 1.3: The North American car and light truck market (2009)...5 Figure 1.4: Car navigation system shipments in North America ( )...6 Figure 1.5: Main personal navigation system categories...7 Figure 1.6: Portable navigation solution categories...10 Figure 1.7: Mobile computing device categories and features...12 Figure 1.8: PND features by segment...13 Figure 1.9: High-end car navigation PNDs...15 Figure 1.10: Multimode and rugged PNDs...17 Figure 1.11: The PND value-chain...18 Figure 1.12: PND vendors by original industry...19 Figure 1.13: GPS chipset and SoC vendors...20 Figure 2.1: Examples of content providers...24 Figure 2.2: Major international digital map data suppliers...25 Figure 2.3: TMC service providers (2009)...40 Figure 3.1: Examples of Garmin nüvi PNDs...47 Figure 3.2: The Garmin nüvi 1200 and nüvi 785T PNDs...48 Figure 3.3: The Garmin nüvifone G60 GPS handset and nüvi 1690 connected PND...49 Figure 3.4: Examples of TomTom PNDs and connected PNDs...53 Figure 3.5: The TomTom Start and GO 750 LIVE PNDs...54 Figure 3.6: Examples of Mio Technology PNDs...56 Figure 3.7: The Mio Technology Moov Spirit 300 and Moov Spirit Flat PNDs...57 Figure 3.8: Examples of NAVIGON PNDs...60 Figure 3.9: Examples of NAVIGON connected PNDs...61 Figure 3.10: Becker PND features comparison...62 Figure 3.11: The Blaupunkt PND product range...63 Figure 3.12: The new Falk Navigation PND product range...64 vi STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
7 PERSONAL NAVIGATION DEVICES INDEX Figure 3.13: Examples of MEDION PND models...66 Figure 4.1: Examples of navigation software developers...73 Figure 4.2: CosmicNavigation software summary...74 Figure 4.3: decarta White-label Navigation Application summary...76 Figure 4.4: EB street director features summary...78 Figure 4.5: Soleus and Destinator summary...80 Figure 4.6: NavNGo igo My way and igo Amigo navigation software...82 Figure 5.1: Component and software costs for PNDs (2009)...95 Figure 5.2: Leading cellular IC developers...96 Figure 6.1: Connected PND services comparison Figure 6.2: Examples of availability of Garmin nülink! services in Europe Figure 7.1: Annual PND shipments, worldwide ( ) Figure 7.2: PND shipments by region (Million units ) Figure 7.3: PND vendor market shares, Worldwide ( ) Figure 7.4: PND vendor market shares in Europe ( ) Figure 7.5: PND vendor market shares in North America ( ) Figure 7.6: Annual PND shipments in Europe ( ) Figure 7.7: PND ASP, device and service revenues in Europe ( ) Figure 7.8: Annual PND shipments in North America ( ) Figure 7.9: PND ASP, device and service revenues in North America ( ) Figure 7.10: Annual PND shipments in ROW ( ) Figure 7.11: PND ASP, device and service revenues in ROW ( ) STRATEGIC LBS RESEARCH SERIES vii
8 INDEX PERSONAL NAVIGATION DEVICES viii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
PERSONAL NAVIGATION DEVICES
PERSONAL NAVIGATION DEVICES INDEX Index Table of Contents Table of Contents... i List of Figures... vi Executive summary...1 1 Personal navigation solutions...3 1.1 Personal navigation systems and services...3
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