Aviation Applications and GXTV

Transcription

1 Aviation Applications and GXTV Adrian McAloon Director, Aviation Content and Applications

2 Agenda Aviation applications The power of applications as a revenue driver $ Progress since October Aviation Applications 2013 event The power of Gateway (SEP) Telemedicine VOD content What s next? Debunking the 5 on board TV mysteries The importance of on board live TV Why Inmarsat is doing GXTV Inmarsat s flexible GXTV approach

3 The Inmarsat applications strategy $ Capacity and speed Resilience and safety Global Xpress Applications SwiftBroadband Empowering solutions with an applications environment Gateway

4 Why is Inmarsat building its own app ecosystem? Remember the old wireless marketplace?

5 Why is Inmarsat building its own app ecosystem? Remember the old wireless marketplace? Applications became the new wireless marketplace!

6 Why is Inmarsat building its own app ecosystem? Remember the old wireless marketplace? Applications became the new wireless marketplace! And the innovation remains unstoppable

7 The application ecosystem - A well-worn path that delivers: Unrealized opportunity Simplicity to complex and numerous marketplaces Solutions to heavy development and deployment schedules Openness in closed marketplaces Solutions for walled garden minutia

8 The power of application ecosystems -1 Applications now define wireless connectivity

9 The power of application ecosystems -2 Applications now define our telecommunications need

10 App revenues are real and rising April 2012 April 2014 $400M $1,200M

11 But what about the future? Source: The Mobile Economy GSM

12 We ve seen nothing yet Source: The Mobile Economy GSM

13 So what is Inmarsat doing with Applications? Opening the aviation market place for: ibeer? Twitter? Angry Birds? No, we re opening the aviation marketplace to: NEW IDEAS AND NEW REVENUES

14 What NEW IDEAs? $ Put simply that s up to the market!

15 We asked you about NEW IDEAS Which application category is of most interest to you? Please rank 1-3

16 All are interesting makes sense Which flight deck application sub-category is of most interest to you?

17 All are interesting makes sense Which flight deck application sub-category is of most interest to you?

18 CAP ecosystem delivering the complex aviation market Simplifying the aviation market for CAPs Aircraft operators Connectivity Service provision CAP application On-board hardware Certification/installation

19 CAP ecosystem delivering the complex aviation market Simplifying the aviation market for CAPs Aircraft operators Connectivity CAP application Service provision On-board hardware Certification/installation

20 CAP ecosystem Principles Comprehensive storefront for applications and services Flexible end-user billing for apps and content Universal set of APIs to expose network and service functionality Efficient content delivery based upon APIs Rich developer ecosystem

21 CAP commercial decision process Commercial air transport Select target audience Crew or consumer Business Aviation Set application pricing model Charge At download Subscription based On-going usage based Determine operational environment In/Out Customer Bandwidth Hosting requirement No real-time traffic required Identify need for content pre-positioning services Peak delivery Off-peak delivery No pre-positioning required

22 Gateway tools for CAPs The Inmarsat developer portal - ready for action Initial APIs published Expecting significant API and testing availability in September Commercial terms will be rolled out over the summer with each VAR

23 The power of Gateway Telemedicine applications

24 Gateway in operation: Telemedicine The App: A premium on-demand service putting passengers in direct video contact with a medical professional The scenario: Airline passenger has taken ill Patient and aircraft operator need/want immediate response Service requires dedicated bandwidth to ensure quality of service Airline wants to ensure crisis is managed and overall aircraft bandwidth is not impacted Gateway delivers: GX connectivity Billing flexibility and simplicity - Either the patient or the airline can be charged for the time they are connected Passenger Airline Location API Billed after event via post-paid Billed via monthly bandwidth charge Used to determine 1st available doctor location Used to determine best treatment options

25 Gateway in operation: Telemedicine Billing flexibility Airline billing App providers can charge: Set-up fees Monthly service fees Per aircraft fees Usage as part of aircraft bandwidth allocation Patient / insurance billing App providers can charge: One-time Monthly service fees Usage-only fees Pre-paid or post-paid Usage as a separate bandwidth charge

26 The power of Gateway VOD

27 Gateway in operation: VOD The App: A news organization and airline want to get their perishable VOD content delivered on-board fast The scenario: Airline passengers want specific approved news headlines on specific flights Aircraft operators want approved and automated specific content delivered to specific aircraft Airlines want to empower content providers directly with useful tools and get out of the way Gateway delivers: GX connectivity Delivery within 24 hours Billing flexibility and simplicity Either the news organization or the airline can be charged for the content Location API Used to manage content geo location rules Used to determine content applicability for fleet

28 Aviation applications 2013 A powerful message of innovation for the market

29 Aviation applications 2013 A powerful message of innovation for the market

30 Apps funding and support is available

31 Aviation Applications 2014 Save the date! 30 September 2014 Inmarsat HQ Focus areas: Commercial terms Distribution rules of the road API review with Q&A 1:1 Application provider meetings

32 Conclusion and question Applications represent our combined future so Why are we even talking about GXTV?

33 Aviation applications GXTV The on board live television mystery

34 The TV mystery part 1 - Hey Inmarsat, why don t you just step aside? 1. OTT Bandwidth cost WE GET IT Consumers want to fully control content 2. OTT Not a good sports solution 3. OTT IFE has compelling content 4. Traditional TV No Rights

35 The TV mystery part 2 - Who even watches TV anymore? Media consumption patterns Today, Global passengers can: 1. TV is very important to consumers 2. TV remains a fundamental media consumption behavior 3. TV drives online activity Source: Nielsen Cross Platform Report March 2013

36 Did it all fall apart for TV in 2014? 1. Only slight changes 2. TV remains a fundamental media consumption behavior 3. Just ask our friends at Twitter about the power of TV Source: Nielsen Cross Platform Report March 2014

37 The mystery continues people like TV Source: Nielsen Cross Platform Report March 2014

38 What about all those wireless devices you talked about? TV s power is global

39 TV mystery part 3 TV on-board adds only cost not value Consumers are connecting while they watch $

40 TV and Twitter Source: Nielsen Cross Platform Report March 2014 $

41 The TV mystery part 4 - content Which content is relevant to the on-board TV value proposition? Very relevant Relevant Sports News Irrelevant Movies TV shows Events Timesensitive content Very relevant

42 Content - why is sport content so relevant/expensive?

43 The global TV sports audience FIFA World Cup Final UEFA Euro Final Champions League Final NFL Super Bowl F1 World Champions Bahrain GP ATP Wimbledon Final

44 Sport content Driving the entire media sector

45 Sport content Sport24 has all the answers? Monday June 9th Live content 0% Key content Reviews Classic goals Another chance Good use of GX? Good passenger experience?

46 Content More channels means a better TV experience? Do those Kardashians need this much keeping up with over GX? Great highlights but little beef

47 The TV mystery part 5 What do Airlines want? Flexibility Price Live, near live and VOD Sports and marquee events

48 Mystery solved Inmarsat s GXTV solution Up to 3 Live TV multicast channels A flexible events infrastructure VOD delivery regional news and events Content Live Stream Live news On board software Live Stream Live business news On board hardware Multicast Live In Seat IFE System Live and VOD Head end Sports channel W-IFE Application VOD Worldwide news and events

49 And if wasn't for those pesky Inmarsat kids TV mystery Issue Solved 1 Just get out of the way Inmarsat 2 Nobody watches TV anymore 3 TV on board is just cost not adding value 4 What s all the content fuss about? 5 What do airlines want? Simple, we can t Actually, they do Actually, it drives connectivity Sports an events Key content, events and flexibility

50 Thank you