Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

Transcription

1 Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018 Smartphones Provide on the Move Collaboration, Music, Videos, Messaging, Location Based Services, Interaction with Friends, Picture Exchange, Information Services Mountains of Opportunity Picture by Susan Eustis WinterGreen Research, Inc. Lexington, Massachusetts

2 Smartphone Network On Chip (NOC) Smartphone Quarterly Market Unit Segments Smartphone Quarterly Market Dollar Segments Smartphone Regional Market Segments Portable Devices Data Traffic Internet Data Access Smartphone Industry Associations Cloud Computing Enterprise Mobility Virtualization CHECK OUT THESE KEY TOPICS Smartphone Competitive Positioning Carriers Providing Cellular Network Services Consumer Smartphone Small Business Smartphone Mid-Sized Business Smartphone Wireless Communications Retail Stores Education Use of Smartphones Enterprise Use of Smartphones Government Use of Smartphones High End Smartphone Handset Market Forecasts Mid Range Smartphone Forecasts Low End Smartphone Smartphone Regional Analysis SOA Flexible Response To Changing Market Conditions Innovation Innovation For The Very Large Enterprises SOA Innovation Software Localization Smartphone - Cloud Computing Growth Strategy: Internet Access, Apps, Middleware Flexible, Responsive Integrated Systems Smartphones: Market Shares, Strategies, and Forecasts, Worldwide, LEXINGTON, Massachusetts (September 6, 2012) WinterGreen Research announces that it has published a new study Smartphones: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to The 2012 study has 345 pages, 105 tables and figures. Worldwide smartphone markets continue to achieve significant growth as devices access the Internet, achieve almost universal penetration, and support machine to machine (M to M) communications. Feature sets continue to evolve. According to Susan Eustis, lead author of the study, Over one-half of all smartphones in the global market are made by Apple and Samsung. Samsung supplies Apple with some of the components used in the iphone and ipad, making Samsung a major market participant. Even as Apple defeated Samsung in a patent dispute, the smartphone vendors are not likely to see much change, as they both continue to lead the market..

3 The study documents the 2011 and H quarterly shipments in dollars and units. It provides regional shipment analysis by company, a far more granular look at the industry than is available anywhere else at any price. Smartphone principal competitive factors include price, product features, relative price/performance, product quality and reliability, design innovation, a strong third-party software and peripherals ecosystem, marketing and distribution capability, service and support, and corporate reputation. The expanding market opportunities related to mobile communication and media devices include transmission of digital data into and out of the Smartphone. The markets are highly competitive. The competition is expected to intensify significantly. The features of the smartphones and applications are evolving. Products support collaboration. Solutions are competitive. The industry is characterized by aggressive pricing practices, frequent product introductions, evolving design approaches and technologies, rapid adoption of technological and product advancements by competitors, and price sensitivity on the part of consumers and businesses. Factors that influence commercial success in the wireless device and services market relate to usability above all: The designs of the iphone are genius designs because of the usability they bring. Development of an integrated hardware, software and service platform to support multiple wireless network standards is an essential aspect of market participation. All markets everywhere are changed forever because of the remarkable, rapid success of the iphone based on its usability. Intuitive use made popular by Bill Gates with the Microsoft Windows operating systems is being extended to all the smartphone operating systems offerings. End-to-end wireless solutions for seamless access to information, including , voice, instant messaging, short message service ( SMS ), Internet and intranet-based browsing, multimedia content and features, and consumer and business applications is part of a vendor platform approach to participating in the market. Integration and focus of research and development in radio frequency, hardware and software design, OS development, antenna design, circuit board design, integrated circuit design, power management, industrial design, and manufacturing engineering result in cost-effective solutions that offers the ability to multi-task applications. A strong web browsing experience, a compelling platform for third party application development, ease of use, small size and attractive design, efficient bandwidth use, lengthy battery life, robust security and a significant return on investment to customers are essential aspects of successful vendor participation in the wireless device and services market.

4 Through development of an integrated hardware, software and service platform that support multiple wireless network standards, end-to-end wireless solutions provide seamless access to information. , voice, instant messaging, short message service ( SMS ), Internet and intranet-based browsing, multimedia content and features, and consumer and business applications are part of wireless services driving significant growth in data traffic. Each smartphone platform is based on different operating system technologies and accompanied by its own set of tools with which developers can develop applications. The ease of developing for a platform as well as the potential size of the addressable market and business opportunity are factors developers and other industry participants need to understand. Hardware manufacturers, software providers, publishers, entertainment providers, advertisers and e-commerce specialists need to consider operating system issues when deciding where to focus their resources. In the smartphone and tablet segments, success for manufacturers is primarily shaped by their ability to build, catalyze or be part of a competitive ecosystem where these different industry participants are forming increasingly large communities of applications and component suppliers. Market participants seek to achieve a mutually beneficial partnership in order to bring their offerings to market. A vibrant ecosystem creates value for consumers, giving them access to a rich and broad range of user experiences. Ecosystems in the smartphone segment include those based around software platforms such as ios, Android and Windows Phone, as well as Blackberry OS. Worldwide smartphone market revenues are forecast to grow 42% year-over-year from $152 billion in 2011 to $1.6 trillion by This is in the context of a world communications infrastructure that is changing. Technology is enabling interaction, innovation, and sharing of knowledge in new ways. Smartphones promise to bring significant new mobile communications capability making the Internet available for increasingly productive, efficient use. WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial. Key Words: Smartphone, Smartphone, Network On Chip (NOC), Smartphone Quarterly Market Unit Segments, Smartphone Quarterly Market Dollar Segments, Smartphone Regional Market Segments, Portable Devices, Data Traffic, Internet Data Access, Smartphone Industry Associations, Cloud Computing, Enterprise Mobility, Virtualization, Smartphone Competitive Positioning, Carriers Providing Cellular Network Services, Consumer Smartphone, Small Business Smartphone, Mid-Sized Business Smartphone, Wireless Communications, Retail Stores, Education Use of Smartphones, Enterprise Use of Smartphones, Government Use of Smartphones, High End Smartphone, Handset Market Forecasts, Mid Range Smartphone Forecasts, Low End Smartphone, Smartphone Regional Analysis, SOA Flexible Response To Changing Market Conditions, Innovation, Innovation For The Very Large Enterprises, SOA Innovation, Software Localization,,

5 Companies Profiled Market Leaders Samsung Nokia Research In Motion (RIM) Apple ZTE HTC Market Participants Alcatel-Lucent Ericsson Google / Motorola Huawei Technologies LG NEC Corporation Sony Corporation Smartphone: Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018 Report Methodology This is the 524th report in a series of primary market research reports that provide forecasts in communications, telecommunications, the Internet, computer, software, telephone equipment, health equipment, and energy. Automated process and significant growth potential are a priorities in topic selection. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. The primary research is conducted by talking to customers, distributors and companies. The survey data is not enough to make accurate assessment of market size, so WinterGreen Research looks at the value of shipments and the average price to achieve market assessments. Our track record in achieving accuracy is

6 unsurpassed in the industry. We are known for being able to develop accurate market shares and projections. This is our specialty. The analyst process is concentrated on getting good market numbers. This process involves looking at the markets from several different perspectives, including vendor shipments. The interview process is an essential aspect as well. We do have a lot of granular analysis of the different shipments by vendor in the study and addenda prepared after the study was published if that is appropriate. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participant in the segment. Installed base analysis and unit analysis is based on interviews and an information search. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, opinion leaders, and companies seeking to develop measurable market share. Over 200 in depth interviews are conducted for each report with a broad range of key participants and industry leaders in the market segment. We establish accurate market forecasts based on economic and market conditions as a base. Use input/output ratios, flow charts, and other economic methods to quantify data. Use in-house analysts who meet stringent quality standards. Interviewing key industry participants, experts and end-users is a central part of the study. Our research includes access to large proprietary databases. Literature search includes analysis of trade publications, government reports, and corporate literature. Findings and conclusions of this report are based on information gathered from industry sources, including manufacturers, distributors, partners, opinion leaders, and users. Interview data was combined with information gathered through an extensive review of internet and printed sources such as trade publications, trade associations, company literature, and online databases. The projections contained in this report are checked from top down and bottom up analysis to be sure there is congruence from that perspective. The base year for analysis and projection is With 2010 and several years prior to that as a baseline, market projections were developed for 2011 through These projections are based on a combination of a consensus among the opinion leader contacts interviewed combined with understanding of the key market drivers and their impact from a historical and analytical perspective.

7 The analytical methodologies used to generate the market estimates are based on penetration analyses, similar market analyses, and delta calculations to supplement independent and dependent variable analysis. All analyses are displaying selected descriptions of products and services. This research includes referencde to an ROI model that is part of a series that provides IT systems financial planners access to information that supports analysis of all the numbers that impact management of a product launch or large and complex data center. The methodology used in the models relates to having a sophisticated analytical technique for understanding the impact of workload on processor consumption and cost. WinterGreen Research has looked at the metrics and independent research to develop assumptions that reflect the actual anticipated usage and cost of systems. Comparative analyses reflect the input of these values into models. The variables and assumptions provided in the market research study and the ROI models are based on extensive experience in providing research to large enterprise organizations and data centers. The ROI models have lists of servers from different manufacturers, Systems z models from IBM, and labor costs by category around the world. This information has been developed from WinterGreen research proprietary data bases constructed as a result of preparing market research studies that address the software, energy, healthcare, telecommunicatons, and hardware businesses. YOU MUST HAVE THIS STUDY Smartphone Market Shares, Strategy, and Forecasts, 2011 to 2017 Smartphones Executive Summary Table of Contents SMARTPHONE EXECUTIVE SUMMARY Apple / Samsung Dispute Smartphone Market Driving Forces Smartphone Market Shares Smartphone Market Shares, Units, First Half 2012 Smartphone Market Shares, Dollars, First Half 2012 Smartphone Market Forecasts ES-1 ES-1 ES-2 ES-10 ES-11 ES-12 ES-13

8 Smartphones Market Description And Market Dynamics 1. SMARTPHONE MARKET DESCRIPTION AND MARKET DYNAMICS Smartphone Global Markets Smartphone Company Operations And Performance Business and Technology Trends Cloud Computing And Virtualization Enterprise Mobility Competitive Positioning: Patents And Copyrights Smartphone Vendors Compete Primarily Through Aggressive Pricing And Very Low Cost Structures Factors Impacting Demand for Smartphones Impact of Operating Systems Distribution and Direct Sales Carriers Providing Cellular Network Services Typically Subsidize User Purchase Of The Device Mobile Device Combines Functions Mobile Devices: Feature Phones And Smartphones Smartphone Market Segments Consumer and Small and Mid-Sized Business Use of Smartphones Retail Stores Education Use of Smartphones Enterprise and Government Use of Smartphones Wireless Communications Industry Wireless Communications Industry Enterprise Markets and Consumer Segments Middleware Addresses This Bring Your Own Device ( BYOD ) evolution of the Smartphone Market 1-14 Smartphones Market Shares And Market Forecasts 2. SMARTPHONE MARKET SHARES AND FORECASTS Apple / Samsung Dispute Smartphone Market Driving Forces Smartphone Market Shares Smartphone Market Shares, Units, First Half Smartphone Market Shares, Dollars, First Half Smartphone Market Shares, Units and Dollars, Worldwide, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 2, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 1, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 4, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 3, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 3, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 2, Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 1, Samsung Samsung Galaxy S III (32GB - pebble blue, Verizon Wireless) 2-22

9 Samsung Galaxy Note Launch of GALAXY S III and Upbeat sales of GALAXY Note Apple Nokia Nokia Strategy Nokia Smart Devices Nokia Partnership with Microsoft HTC ZTE Research in Motion Smartphone Market Forecasts Smartphone Installed Base Analysis Smartphone Installed Base By Country and Region High End Smartphone Handset Market Forecasts Mid Range Smartphone Forecasts Low End Smartphone Market Forecasts Smartphone Market Segment Forecasts, High End, Mid Range, and Low End Smartphone Operating Systems Product Differentiation for Android-Based Products ios Blackberry OS Microsoft s Windows Phone Smartphone Operating Systems Market Shares, Installed Base Smartphone Mobile Operating Systems (OS) Smartphone Data Traffic Mobile Apps Tethering Apps Android apps ios Apps Hangouts on Air Buffer Mobile Cell Smartphone Prices Samsung Galaxy S III (32GB - Pebble Blue, Verizon Wireless) Smartphones Come close to Overtaking Client PCs in Competitive Environment In The Mobile And Fixed Networks Infrastructure Market Smartphone Market Regional Analysis Samsung Smartphone Shipments by Region, Dollars,H Apple Smartphone Shipments by Region, Units and Dollars,2011 and H ZTE Smartphone Shipments by Region Research In Motion (RIM) Smartphone Shipments by Region HTC Smartphone Shipments by Region China China overtakes US As Largest Smartphone Market for Unit Shipments Chinese Apps Positioning Apps in China Mobile Phones Japan ZTE CDMA Regional Subscriber Base 2-88 Smartphone Product Description 3. SMARTPHONE PRODUCT DESCRIPTION Apple 3-1

10 3.1.1 Apple iphone Apple iphone 4S Samsung Samsung Galaxy Note Samsung Galaxy SIII Samsung Galaxy S II Skyrocket Samsung Galaxy S II Nokia Nokia Lumia Nokia 808 Pureview Motorola Motorola Droid Motorola Droid Razr Motorola Atrix HD LG LG Optimus Plus AS LG Viper LS Selected Smartphones HTC HTC One X HTC One V Research in Motion RIM BlackBerry Curve BlackBerry Bold Smartphone Technology 4. SMARTPHONE TECHNOLOGY Design Patents for Smartphones Samsung Galaxy Tablet Smartphone Companies Spend Billions Buying Patents Apple Eyes Google Meaning of the Ruling G Networks G Coverage G Networks Capacity Crunch Smartphone Industry Associations Network On Chip (NOC) 4-13 Smartphone Company Profiles 5. SMARTPHONE COMPANY DESCRIPTION Alcatel-Lucent Alcatel-Lucent Organization Alcatel-Lucent Innovation & Technology Alcatel-Lucent Alcatel-Lucent First Quarter 2012 Revenue Alcatel-Lucent Geographic Segments Alcatel-Lucent Revenues for the IP Division Alcatel-Lucent 100 Gigabit Ethernet Alcatel-Lucent 100G Optical Coherent Technology Alcatel-Lucent Wireless Division Alcatel-Lucent Wireline Division Alcatel-Lucent Next-Generation Networks Products Alcatel-Lucent Software, Services and Solutions Alcatel-Lucent Network Applications 5-16

11 Alcatel-Lucent Enterprise Apple Apple Business Strategy Apple Products Apple iphone Apple Strategy Apple ipad Apple Mac Hardware Products Apple ipod Apple itunes Apple Mac App Store Apple icloud Apple Software Products and Computer Technologies Apple Operating System Software ios Apple Mac OS X Apple TV Apple Net Sales Apple iphone Shipments Apple ipad Shipments Apple Third-Largest Mobile Phone Maker Apple Regional Segment Operating Performance Apple Americas Apple Europe Apple Japan Apple Asia-Pacific Apple Retail Ericsson Ericsson / Marconi Google Google / Motorola Motorola Mobility, Owned by Google Nextel and Motorola Mobility Launch the Motorola i867 Ferrari Google Search Google Advertising Google YouTube You Tube youtube.com Statistics YouTube Partner Program youtube.com Monetization youtube.com Product Metrics youtube.com Content ID youtube.com Social YouTube Symphony Orchestra YouTube Play Google Mobile Google Local Google Operating Systems and Platforms Google Apps Enterprise Google Q4 Revenue Google Organizes The World s Information to Make It Universally Accessible Google Business Google Search Advertising Google Display Advertising Google Mobile Advertising Google Tools for Publishers Google / Motorola 5-64

12 Motorola Mobility HTC HTC Supports Windows Phone HTC Revenue Huawei Technologies Huawei Strategy Huawei Carrier Network Business Huawei Enterprise Business Huawei Consumer Business Huawei Technologies Customers Huawei Revenue LG LG Vision LG Core Capabilities LG Growth Strategies LG Segment Revenue NEC Corporation NEC Global Business Activities/Achievements NEC Group Vision NEC C&C Cloud Strategy NEC Expand Global Business Nokia Nokia Revenue Q Research in Motion BlackBerry Bold 9900 Smartphone Launches in China Research In Motion First Quarter Fiscal 2013 Results Q Results Research In Motion Revenue Research In Motion BlackBerry 10 Update RIM Leader in Enterprise Markets Samsung The Samsung Philosophy Samsung Vision Samsung Profile Samsung 2011 Financial Overview (Won/Dollars/Euros) Samsung Samsung 3Q FY Samsung Revenue Growth Samsung Predicts Global Economic Slowdown Samsung Medical Business Samsung Service Providers Samsung Electronics Second Quarter 2012 Revenue Sony Corporation Sony Technology TCL Communication TCL Communication Android Operating System Platform for the Alcatel Brand 3G Smartphones ZTE ZTE Global Provider Of Telecommunications Equipment And Network Solutions ZTE s 2011 Revenue ZTE Smartphones ZTE Partner Strategy Providers Of Mobile Operating System Platforms 5-131

13 Smartphone Executive Summary List of Tables and Figures Table ES-1 Smartphone Market Driving Forces Table ES-2 Smartphone Innovation Table ES-3 Success Factors In The Wireless Device And Services Market Table ES-4 Wireless Device Push Technology Market Aspects Table ES-5 Barriers To Entry In The Wireless Device And Services Market Figure ES-6 Smartphone Market Shares, Units, First Half 2012 Figure ES-7 Smartphone Market Shares, Dollars, First Half 2012 Figure ES-8 Smartphone Handset Market Forecasts, Dollars, Worldwide, 201ES-2018 Smartphones Market Description And Market Dynamics ES-4 ES-5 ES-7 ES-8 ES-9 ES-11 ES-12 ES-14 Table Middleware Addresses Smartphone BYOD Table Middleware Addresses Smartphone Functions Smartphones Market Shares and Market Forecasts Table Smartphone Market Driving Forces Table Smartphone Innovation Table Success Factors In The Wireless Device And Services Market 7 Table Wireless Device Push Technology Market Aspects Table Barriers To Entry In The Wireless Device And Services Market Figure Smartphone Market Shares, Units, First Half 2012 Figure Smartphone Market Shares, Dollars, First Half 2012 Table Smartphone Market Shares, Units and Dollars, Worldwide, H Table Smartphone Market Shares, Units and Dollars, Worldwide, 2011 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 2, 2012

14 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 1, 2012 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 4, 2011 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 3, 2011 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 2, 2011 Table Smartphone Market Shares, Units and Dollars, Worldwide, Quarter 1, 2011 Table Smartphone Market Shares, Units and Dollars per Unit, Worldwide, Quarter 2, 2012 Figure Smartphone Handset Market Forecasts, Dollars, Worldwide, Figure Smartphone Handset Market Forecasts, Units, Worldwide, Table Smartphone Market Forecasts Dollars and Units, Worldwide, Table Smartphone Market High End, Mid-Range, and Low End Segment Forecasts Dollars and Units, Worldwide, Table Smartphone Installed Base Analysis, Total Units, Worldwide, Table Smartphone Installed Base and Shipment Analysis, High End Replacement, Other Cell Phone Replacement, and New High End Smartphone Users, Number of Units, Worldwide, Table Smartphone Installed Base and Shipment Analysis, High End Replacement, Other Cell Phone Replacement, and New High End Smartphone Users Units, Percent Worldwide, Table Smartphone Installed Base and Shipment Analysis, Mid Range Replacement, Other Cell Phone Replacement, and New Mid Range Smartphone Users Number of Units, Worldwide, Table Smartphone Installed Base and Shipment Analysis, Mid Range Replacement, Other Cell Phone Replacement, and New Mid Range Smartphone Users Units, Percent Worldwide, Table Smartphone Installed Base and Shipment Analysis, Low End Replacement, Other Cell Phone Replacement, and New Low End Smartphone Users, Number of Units, Worldwide, Table Smartphone Installed Base and Shipment Analysis, Low End Replacement, Other Cell Phone Replacement, and New Low End Smartphone Users Units, Percent, Worldwide,

15 Table Smartphone Installed Base By Country and Region Units, Worldwide, Figure High End Smartphone Handset Market Forecasts, Dollars, Worldwide, Figure Mid Range Smartphone Forecasts, Dollars, Worldwide, Figure Low End Smartphone Market Forecasts, Dollars, Worldwide, Table Smartphone Market Segment Forecasts, High End, Mid Range, and Low End, Dollars and Units, Worldwide, Table Smartphone Operating Systems Market Shares Active Phones, Dollars, Worldwide, H Figure Smartphone Operating Systems Traffic Figure Portable Devices Data Traffic Exabytes per Month by Device Type Figure Portable Devices Data Traffic Exabytes per Month Figure Portable Devices Data Traffic Exabytes per Month by Region Figure Portable Devices Data Traffic Exabytes per Month by Traffic Type, Video, VoIP, Gaming, M2M File Sharing Figure Apple istore Apps Table Smartphone Market Shares, Units and Dollars per Unit by Vendor, Worldwide, 2011 Figure Smartphone Regional Market Segments, Dollars, 2011 Table Smartphone Regional Market Segments, Dollars, 2011 Table Smartphone Shipments Samsung by Region, Dollars, 2011 Table Samsung Regional Market Segments, Worldwide, 2011 and 2012 Table Apple Smartphone Regional Market Segments, Dollars, Worldwide, H Table Apple Smartphone Shipments by Region, Units and Dollars,2011 Table ZTE Smartphone Regional Market Segments, Dollars, Worldwide, H Table Research In Motion (RIM) Smartphone Shipments by Region, Dollars,H and 2011 Table

16 Research in Motion Smartphone Regional Market Segments, Dollars, Worldwide, H Table Research in Motion Regional Market Segments, Dollars, Worldwide, 2011 and 2012 Table HTC Smartphone Regional Market Segments, Dollars, Worldwide, H Figure CDMA Regional Subscriber Base Smartphone Product Description Figure Apple iphone 4S Siri Figure Samsung Electronics Smartphone using Microsoft Mobile Software Figure Samsung Galaxy SIII Figure Samsung Galaxy SII Skyrocket Figure Samsung Galaxy SII Figure Nokia Lumia 900 Figure Nokia 808 Pureview Figure Motorola Droid 3 Figure Motorola Droid Razr Figure Motorola Atrix HD Figure LG Optimus Plus AS695 Table LG Optimus Plus AS695 Features Table LG Viper LS840 Figure HTC One X Table HTC One V Camera Features Figure RIM BlackBerry Curve 9370 Figure BlackBerry Bold 9930 Smartphone Technology Figure A Samsung Galaxy S II Smartphone, Left, and an Apple iphone 4

17 Table Results of Smartphone Jury Verdict Figure Samsung Mesmerize, Galaxy Prevail and Infuse Displays Considered By The Jury Deciding The Apple Samsung Patent Lawsuit Figure Samsung Designs Before and After Apple iphone Announced Table Smartphone Industry Associations Table Key Benefits of the Network On Chip (NOC) Smartphone Company Profiles Table Alcatel-Lucent Research Areas Table Alcatel-Lucent Fundamental Research Specialties Figure Alcatel-Lucent Number One Position in Optical Switching Figure Alcatel-Lucent Revenue by Regional Segment Figure Alcatel-Lucent Revenue by Segment Table Google Strategic Business Initiatives 2011 Table HTC Firsts Figure Huawei Core Values Figure Huawei Focus on Communication Table Huawei Technologies Uganda Challenges Table Huawei Technologies Uganda Telecommunications Network Benefits: Figure Huawei Revenue Figure LG Vision Table Key elements of Nokia s strategy: Table Research in Motion Key Areas of Expertise Figure Research in Motion Regional Revenue Figure Samsung Vision Figure Samsung 2011 Profile Figure Samsung Revenue Growth

18 Table Selected Samsung Service Providers ABOUT THE COMPANY WinterGreen Research, research strategy relates to identifying market trends through reading and interviewing opinion leaders. By using analysis of published materials, interview material, private research, detailed research, social network materials, blogs, and electronic analytics, the market size, shares, and trends are identified. Analysis of the published materials and interviews permits WinterGreen Research senior analysts to learn a lot more about markets. Discovering, tracking, and thinking about market trends is a high priority at WinterGreen Research. As with all research, the value proposition for competitive analysis comes from intellectual input. WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, Software, Internet, Energy Generation, Energy Storage, Renewable energy, and advanced computer technology. Industry reports focus on opportunities that expand existing markets or develop major new markets. The reports access new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Innovation that drives markets is explored. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years. The studies provide primary analytical insight about the market participants. By publishing material relevant to the positioning of each company, readers can look at the basis for analysis. By providing descriptions of each major participant in the market, the reader is not dependent on analyst assumptions, the information backing the assumptions is provided, permitting readers to examine the basis for the conclusions. ABOUT THE PRINCIPAL AUTHORS Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets, the top ten internet equipment companies, the top ten contract manufacturing companies, and the Top Ten Telecommunications market analysis and forecasts. Susan Eustis, President, co-founder of WinterGreen Research is a senior analyst. She has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She has the original patents in electronic voting machines. She has new patent applications in format varying, mulitprocessing, and electronic voting. She is the author of recent studies of the Solar REnewable Energy, Wind Energy, Thin Film Batteries, Business Process Management marketing strategies, Internet equipment, biometrics, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Web Services, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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