ARUBA COMPETITIVE WIN PROMO TWO WAYS TO WIN WHEN YOU LEAD WITH ARUBA VS CISCO, MERAKI, RUCKUS, AEROHIVE, BROCADE, AND ALL OTHER BRANDS!

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1 US CHANNEL PROMOTION ARUBA COMPETITIVE WIN PROMO TWO WAYS TO WIN WHEN YOU LEAD WITH ARUBA VS CISCO, MERAKI, RUCKUS, AEROHIVE, BROCADE, AND ALL OTHER BRANDS! For a limited time, we are offering 5 to 15% additional discount on Aruba products for the following: 1. Resellers replace a competitor (non-aruba) BOM with Aruba or HPE network solutions. - OR - 2. End users trade-in competitors wired or wireless equipment and replace with new Aruba or HPE network solutions Partner Eligibility All Aruba Partner Ready for Networking Program Partners in US buying through an authorized HPE distributor. Eligible Products that can be purchased under this promotion: All Aruba & HPE Networking Access Points, Instant Access Points, Switches, Controllers, and Access Point Accessory SKU's All ArubaOS Software SKUs including Aruba Central, ClearPass, and Airwave products Promotion Validity: May 1, October 31, 2017 How It Works: 1. Choose the type of competitive opportunity: a. Competitive BOM Opportunity: Reseller must submit a deal registration request for the opportunity along with copy of competitive(non-aruba) BOM to your local Aruba Sales Manager: Channel Sales Specialist (CSS), Territory Manager(TM), Inside Channel Sales Specialist (ICSS) representative. b. Competitive Trade-In Opportunity: Reseller must submit a deal registration request along with a Competitive Trade-In Request form, and Letter of Intent to Destroy form to your local Aruba Sales Manager: Channel Sales Specialist (CSS), Territory Manager(TM), Inside Channel Sales Specialist (ICSS) representative. 2. Request an Aruba Big Deal quote with your standard discount, 12% deal registration and promotional discount from the Aruba Sales Mgr. Actual discount will vary for each individual deal and will range from 5-15% additional discount. 3. Aruba Sales Mgr must route this for an approval from Aruba Channel Director and once approved, the Aruba sales mgr will provide an Aruba Big Deal quote to the reseller. 4. Reseller places purchase order with preferred distributor and include the approved Aruba Big Deal ID number. 1

2 Reseller Terms and Conditions Promotion is not applicable to existing Aruba deals (deals with an existing quote). Eligible End User Customers: US Only Reseller PO must be received by distribution on or before October 31, An approved Big Deal ID# and Deal Registration is required for this promotion. This promotion may not be stacked with any other Aruba promotion, Big Deal, or Non Standard Pricing (NSP). An approval by Aruba Channel Director is required (Aruba Sales Mgr must obtain this approval once a request is received from the partner). Aruba, HPE, and authorized Aruba distributors will not receive or take-in any equipment, or products that are being traded-in by end user customers. Aruba reserves the right to end/modify this promotion at any time. In case of a dispute, decision taken by Aruba management will be final and binding on all parties. Distributor Instructions Steps to follow once a quote request is received from the VAR: 1. Promotion is not applicable to existing Aruba deals (deals with an existing quote). 2. Distributor receives approved Big Deal from Aruba reseller and provides quote to reseller. 3. Distributor confirms the Aruba Big Deal ID# is referenced on the VAR purchase order. For BOM configuration support: The Aruba System Engineer (SE) team is available to provide assistance for any competitive deal and can identify 3-5 benefits of selling Aruba over that specific competitor for the customer. To contact the Aruba SE team, send to: aruba_competitive_bom@hpe.com

3 LETTER OF INTENT TO DESTROY END USER CUSTOMER INFORMATION Company Name: Contact Name: Address: City: Zip Code: State/Province: Country: INTENT TO DESTROY I acknowledge and agree to the terms and conditions of the HPE Aruba Competitive Win trade-in promotion. On behalf of (company or organization name), I hereby certify by my signature below that the equipment traded in are wireless LAN (WLAN) access points (APs) and/or wired switches, controllers, are in working condition and are eligible for this promotion. I further certify that this equipment will be destroyed, recycled and permanently decommissioned within 90 days of receipt of the replacement wired or wireless network products from HPE / Aruba. Signature Name, Title (Must be signed by a certified customer representative) Date TO BE COMPLETED BY AUTHORIZED ARUBA RESELLER Reseller Company Name: Location ID Code: VAR Contact Name: Submit this form to your authorized Aruba reseller to receive a quote for replacement Aruba products 3333 SCOTT BLVD SANTA CLARA, CA ARUBA T: FAX:

4 REQUEST FORM HPE ARUBA COMPETITIVE WIN TRADE-IN END USER CUSTOMER INFORMATION Company Name: Contact Name: Address: City: Zip Code: State/Province: Country: PROMOTION AGREEMENT I acknowledge and agree to the terms and conditions of the Aruba Competitive Win Trade-in promotion. On behalf of (company or organization name), I hereby certify by my signature below that the equipment traded in are access points in working condition. I understand that the resulting trade-in quote will be contingent upon purchase of new Aruba products. I agree that, at the time of issuing a purchase order to Aruba, a signed Letter of Intent to Destroy (LOID) will be submitted to an Aruba certified value added reseller (VAR) validating our intent to decommission traded-in access points. Signature Name, Title (Must be signed by a certified customer representative) Date TO BE COMPLETED BY AUTHORIZED ARUBA RESELLER Aruba Reseller Name: Location ID Code: Reseller Contact Name: 1

5 REQUEST FORM ARUBA TRADE-IN PROMO LIST OF TRADE-IN AND REPLACEMENT PRODUCTS Please provide information about the traded-in Products. Trade-in Brand/Model Trade-in Serial Number New Aruba Model to be ordered Trade-in Unit Count Total Replacement Unit Count Total Submit this form to your certified VAR to receive a quote for replacement Aruba ac APs SCOTT BLVD SANTA CLARA, CA ARUBA T: FAX: info@arubanetworks.com 2