Modernize with All Flash

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2 Modernize with All Flash Horia Constantinescu Dell EMC CEE Director of Modern Infrastructure 2

3 Efficiency Agility Modern business requirements Speed 3

4 DIGITAL TRANSFORMATION Risk or Opportunity? 48% 45% 92% Have no idea what their industry will look like in 3 years Fear they will be obsolete in 3-5 years See digital business initiatives as critical to success 4

5 IT INVESTMENTS $ Traditional APPLICATIONS Cloud-native APPLICATIONS IT Transformation Optimize IT For The Business Digital Transformation IT Is The Business

6 IT TRANSFORMATION MATURITY INDEX Stage 4 Organizations 6x 8x 2x Faster Time To Provision More Coop With LOB More Likely To Beat Earnings 4x 3x Faster App Delivery IT Projects Ahead Of Schedule STAGE 2: Emerging (25-50 points) STAGE 3: Evolving (50-75 points) STAGE 4: Transformed ( points) $44M More On New Innovation Projects STAGE 1: Legacy (0-25 points) IT Transformation Maturity Study

7 IT TRANSFORMATION MATURITY CURVE Respondent Organizations by IT Transformation Maturity Stage (percent of respondents, N=1,000) 41% 42% View IT as a Burden and a Cost Center View IT as a Competitive Weapon 12% 5% Stage 1 - Legacy Stage 2 - Emerging Stage 3 - Evolving Stage 4 - Transformed IT Transformation Maturity Study

8 DIGITAL TRANSFORMED COMPANIES 8

9 IS IT HELPING THE BUSINESS Make Money? - More Business Transactions Per Second - Higher Employee to Customer Interactions - Faster Application Development - Improved Business Insight and Decision Making Save Money? - Far Fewer Storage Devices - Lower Energy & Floor Space - Less Refresh, Less x86 Servers, Less SW Licences - Lower Administration Costs Gain A Competitive Edge? - IT is a strategic weapon - Better customer experience - Amazon Prime/Uber - Attracting best talent in IT ALL +21%* SOFTWARE DEFINED +20%* CLOUD +22%* CONVERGED INFRASTRUCTURE +33%* IT Transformation Maturity Study *CAGR through 2020IDC Data. % Rounded

10 Transforming the business We help organizations reinvent themselves and realize their digital future. Digital Transformation IT Transformation Workforce Transformation Security Transformation 10

11 Pillars of the modern data center Protection and trust Security/Governance Encryption Data Protection Services/Support Flash Cloud-enabled Scale-out Software-defined Reduce costs (# of drives, power, floor space, etc.) Consistent and predictable performance Policy driven service delivery On/off premises data and/or application mobility Lower entry costs and scale as you grow Manage massive capacity with fewer resources Automated provisioning and business agility Flexible and programmable data services 11

12 Architecture matters = = + Use Flash Go Faster Go Faster Business Get Smarter Agility It s about the right architecture It unlocks unique business value 12

13 Powered by Intel Xeon Processors High-end All-flash Arrays Mid-range All-flash Array SMB All-flash Arrays 13

14 SC series flash arrays Value-optimized, mid-market proven solutions Powered by Intel Xeon Processors Great choice for PowerEdge installs Leverages Dell server design, 90% PowerEdge attach 2 Built-in business continuity solution Auto-tiering, auto-raid provisioning Lowest $/GB AFA 1 All-flash or hybrid options 1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters. 14

15 Introducing the Dell EMC SC5020 Array 8-core Intel processors New 3U form factor (30 internal drive bays) 4X more memory 12Gb SAS, modular I/O Up to 45% more IOPS 2x max raw capacity (2PB) Simplified SW licensing ProDeploy services option (lower cost install) Major upgrade to popular SC4020 array 0-100% Flash Architecture Intelligent Dedupe, Compression Data Progression, RAID tiering Built-in Federation, Data Mobility Business Continuity, QoS, Encryption 15

16 The New Unity All-Flash Line-Up Optimized for All-Flash Performance and Simplicity 650F 550F 350F 450F All-Flash Storage Efficiency Guarantee MORE FIREPOWER 4 NEW ALL BROADWELL MODELS 40% more cores; 2X the memory SUPER DENSE DISK SHELF 500TBe per rack unit All-Flash density New 80 drive 3U disk shelf 4X MORE FILE POWER 256TBu File System Inline Compression for File SMARTER COPY DATA MANAGEMENT AppSync support and snapshot mobility Combined with thin clones - application integration for icdm Block snapshot archive to Cloud DYNAMIC POOLS Newer, simpler Mapped RAID protection Enables single-drive additions to new systems SECURE D@RE External Key Manager 16

17 Powered by Intel Xeon Processors The all flash market leader Purpose-built all-flash array Inline all the time data services Scale-out IOPS & bandwidth 17

18 Multi-dimensional scaling Scale-up X-Brick to 138TB raw Scale-out a cluster to 8 X-Bricks of 1.1 PB raw Up to 5.5PB of effective capacity* Active Controller Active Controller Active Controller Active Controller Active Controller Active Controller *6:1 Data reduction

19 Dell EMC XtremIO Fundamentals Scale-out and Scale-up Consistent & predictable Inherently balanced Copy Data Management Instant & high performance Data services Inline, all the time Thin Provisioning Deduplication XDP Data protection Encryption Application & ecosystem Integration & automation Deep integration with VMware Dell EMC Protection Continuum CLI and Rest API access Compression Writeable Snapshots 19

20 Powered by Intel Xeon Processors Biggest all-flash array on the planet 150 GB/s Throughput 4 million IOS per second ½ Millisecond Response time 20

21 VMAX All Flash Family 250F/FX 450F/FX 850F/FX 950F/FX 1M IOPS * 1PBe Cap. 64 FC/iSCSI 1-2 V-Bricks 1.5M IOPS * 2PBe Cap. 96 FC/iSCSI 1-4 V-Bricks 4M IOPS * 4PBe Capacity 192 FC/iSCSI 1-8 V-Bricks 6.7M IOPS * 4PBe Capacity 192** FC/FICON/iSCSI 1-8 V/Z-Bricks F Software FX Software Includes F Software Plus SnapVX NDM Compression Open Replicator SRDF D@RE PowerPath/VE ViPR Suite enas and more 21 8K ** 192 Open / 256 MF only

22 Modern business model Modern pricing approach All inclusive software licensing Maintenance = 10% of net per year Promoting 2X longer storage lifecycle 22

23 Flash is the foundation for the future 23

24 But it doesn t solve everything 24

25 What about? 24 Always-on availability Insight & analytics Automation Storage efficiency 25

26 World-class data protection 24 In the array Instant copies No Impact Consistent Performance Almost Unlimited In the datacenter ProtectPoint 20 times faster backups Reduces backup storage requirement by times Eliminates production impact Across datacenters Active/Active Sync/Asynch replication Metro & Geo Multi Site Heterogeneous Replication Continuous availability Federated Live Migrations Zero RTO 26

27 Copy data management approaches And the new integrated CDM option Full copies clones Traditional snapshots copy/ redirect-onwrite Subsets 3 rd party CDM Tools DELL EMC In-memory integrated CDM Costs $$$$ $ $$ $$$ Free Performance Agility Limited Moderate Limited Moderate Limitless Scalability Limited Limited Limited Very limited Massive 27

28 DELL EMC integrated copy data management Workflow consolidation and self service Data analytics App self-service App Development integration and orchestration Operations DELL EMC all-flash copies Consistent scale-up or scale-out performance & data services Data protection More Copies? Why Not? 28

29 DELL EMC ViPR SRM Visualize. Analyze. Optimize. Capacity utilization Performance analysis Infrastructure monitoring 29

30 DELL EMC ViPR Controller Improve efficiency & increase agility <60 seconds Discover and ingest new storage 5 Simple Steps End-user self-service access to storage resources 63% Average reduction in time to provision storage Up to 73% Reduction in storage provisioning costs 100% Savings in SAN zoning task costs to 63% Reduction in VM provisioning costs Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014 Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies,

31 Modernize without compromise Agility reduction in provisioning tasks Speed reduction in planning & architecture Efficient 31

32 Modernize without compromise Agility reduction in batch processing Speed improvement in application performance Efficient 32

33 Modernize without compromise Agility reduction in floor space Speed reduction in physical storage capacity Efficient reduction in power & cooling 33

34 #GetModern Go To Market A revolution, new software platform to drive demand Value Based Velocity Based #GetModern Proposal Highly Customized #GetModern Proposal Generic #GetModern Proposal #GetModern Assessment Detailed Assessment Output Server Network Storage Tools Send Output to off shore team Detailed Assessment in 48 Hours Generic Assessment Output Uses Averages from Real World Completed Assessments KPI Summary Table Deliverable on Technical/Operational Benefits #GetModern MODERNIZE AUTOMATE TRANSFORM 34

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