This is an era of UFS and UFS Card

Transcription

1 This is an era of UFS and UFS Card Samsung Electronics JEDEC Mobile & IOT Forum Copyright 2017 Samsung

2 Expansion of Smartphone Role Device proliferation will lead a new positive cycle of IT industry Smartphone role expansion driving new compelling user experiences Device Divergence Data Explosion [ Global Mobile Data Traffic ] Service Cloud '15 '16 '17 '18 '19 '20 <Source: Cisco VNI Mobile, 2016> Analytics 2

3 Factors to Lead High Density 3D Contents : Consistent increase in density of content High Sound Quality : User desires for sound quality improvement Image Quality Sound Quality Sound Quality Storage Requirement Full HD 7GB UHD 4K UHD 8K Compressed MP3 (320Kbps) Original CD (16b/44.1Khz) * * 150X 4X 28GB 4X * 114GB 9.2 MB 49 MB 2M Pixel 8M Pixel 32M Pixel FLAC 24b/192Khz 338 MB DSD MB 2D Cylindrical Sphere DSD GB * 1 hour movie 3

4 Elements for Smartphone Storage Superior hardware and various apps drives higher capacity SYSTEM Hardware CONSUMER APPS Game(VR) CONTENTS Outputs Inputs Image(VR) Viewer Document Viewer SNS, Messenger Music, Movie(VR) Player Encyclopedia Apps PRODUCER APPS Composer Apps VR Stitching Apps Image Touching Apps Camera / Recording Apps 3D Data Control Apps 4

5 VR Technology Trend Cameras are trending to higher resolution and performance Higher VR content drives more storage in both Mobile and PC VR Camera Trend VR HMD Trend Resolution 16K Price $2,000 Tethered (PC/Console) 8K High-end 4K Mid-range $500 All-inone 2K Low-end Storage Performance (MB/s) Drop-In (Smartphone) Mobile SoC based PC/Console based Platform 5

6 VR Contents Data Large density: stitched 360 photo is 22 times of original photo High resolution: 360 UX resolution drops to 1/4 of original content Storage for 3D Stitching 360 Contents Generating Resolution for User Feeling Shoot & Stitching 23~37 photos for 360 Contents 1. Shooting pictures for 360 VR Contents Resolution UX Resolution 2. Stitching with 30% Overlap ratio 22 times * 45MB 2MB FHD Photo 360 Photo (Stitched 3D) * Depends on configuration Photo is completed 4K UHD HD * 8K UHD FHD * * Per eye 6

7 Drone Technology Trend Multi Lens, VR/AR Paring, 3D Map generate wider and higher quality data Multi Lens Augmented Reality 3D Grid Map 360 around Wide View High resolution 2D 5 times capacity 3D 7

8 Automotive Technology Trend Automotive is one of platform growing in improved storage adoption Instrument Cluster ADAS, Body, PWR train ECU Instrument Cluster Camera Infotainment Mobile Device (Bluetooth) Camera Infotainment Mobile Device (Bluetooth) Telematics V2X Rear Seat Entertainment Audio Amp * V2X : Vehicle to everything Storage by Application Infotainment ADAS D-Cluster Telematics Mechanical Electronical Card/eMMC Card/eMMC SLC SLC SLC Connected Car emmc/ufs emmc/ufs emmc SLC emmc/ufs/ssd ADAS + Autonomous Car emmc/ufs/ssd emmc/ufs/ssd emmc SLC 8

9 Storage Impact from Contents Resolution VR 360 Camera Contents(8K) needs over 400GB Resolution Full HD WQHD 4K UHD 8K UHD 1080P (1920x1080) 2K (2560x1440) 4K (3840x2160) 8K (7680x4320) 2D Photo 2 MB 3 MB 8 MB 32 MB Created Data by Camera 360 Photo 45 MB 68 MB 180 MB 720 MB 360 VR Video (1 Hour) Video (5 Hours Video) 7 GB 11 GB 28 GB 112 GB 35GB 62GB 140GB 448GB Stored Data in Player Game (6 titles) 6GB 6GB 6GB 6GB Total 41GB 68GB 146GB Video compression : H.264 9

10 Necessity for Wide Bandwidth Limitation of big contents data flow is storage interface bandwidth [GB/s] 2.5 Effective Bandwidth Gear4 2L UFS 1.5 Gear3 2L Gear2 2L Gear3 1L emmc

11 UFS Applications UFS success story is spreading rapidly to other IT devices Today Tomorrow Flagship Smartphone Automotive Mid Range Smartphone VR Tablet/2in1 AR Game Drone 11

12 Storage Integration UFS is mobile SSD : High speed, Low power, Better user experience SSD High Speed Serial I/F Queuing operation Proven Architecture (SCSI) UFS Optimized for mobile Low Power emmc 12

13 Unified Interface in Mobile Storage UFS is the only interface for both embedded and external storage Embedded Storage Yesterday Today External Storage License necessary Open Standard Parallel Pin, Sync. operation Serial Pin, Bandwidth Async. operation Only UFS is enough!! 13

14 Combo Socket Combo Socket enables UFS Card and Legacy Card from System Card Slot Forecast Combo Socket (millions of units) 2,000 1,500 Slot : >70% Legacy Card 1, No Slot UFS Card Socket *Source: IHS Q

15 UFS Card Characteristics UFS Card supports better performance, power and stability in usage Low Power High Speed Serial Interface Designed for Mobile Async. Operation Command Queuing Stateless Transitions 15

16 UFS Card Benefit : Performance UFS Card provides better benefit in many kinds of UX scenario Movie File Transfer Photo Thumbnail 1.36GB file copy (@ USB2.0) 1.36GB file copy (@ USB3.0) 630 pics loading Upload movie pics loading 79 *Lower is better *Lower is better *Lower is better *Lower is better 10 Legacy UFS Card Transfer Time (s) Legacy UFS Card Legacy UFS Card Legacy UFS Card Transfer Time (s) Loading Time (s) Loading Time (s) 16

17 Demonstration I(UFS Card vs. Legacy) VR Application loading (Vanguard V) UFS Card : no frame drop and faster than Legacy Card by 17% UFS Card 32GB (MLC) Legacy Card 32GB Smartphone 17

18 Demonstration II(UFS Card vs. Legacy) Movie Uploading + Thumbnail loading(630ea photos) UFS Card : faster than Legacy Card by 260% UFS Card 32GB (MLC) Legacy Card 32GB (MLC) Photo Loading Time(Avg.) : 9.8 sec Photo Loading Time(Avg.) : 25.6 sec 18

19 UFS Card Benefit : Power UFS Card achieves higher performance even with 80% of power in Legacy Card UFS Card(max. 2.37W), Legacy Card(max. 2.88W) Legacy Card has limitation to support lower voltage trend Performance Legacy Card (104MB/s) Performance UFS Card (600MB/s) Power Consumption : 0.8x Power Consumption : 1x Legacy Card Time Active Idle Active Idle 19

20 UFS Card Benefit : Stability UFS Card can greatly improve stability Full Duplex Serialized Mixed I/O Smart Error Recovery Proven Architecture Key Structure for Stability SCSI UniPro M-PHY I/O Error Handling Features - H/W Error Detection - Data Loss Detection - Fast Error Recovery - Automatic Retransmission 20

21 Eco-system Status UFS Card Eco-system is ready IP & Device Smartphone Note PC Drone Automotive S/W Solution VR Bridge Chip 21

22 Mobile Storage Solution by Application UFS and UFS card will be the main storage solution in all kinds of application Application As-Is To-Be As-Is To-Be As-Is To-Be As-Is To-Be Storage Density 4GB 32GB 32GB 256GB 64GB Over 1TB 256GB Over 1TB Embedded Storage emmc UFS emmc UFS emmc UFS emmc UFS External Storage Legacy Card UFS Card Legacy Card UFS Card Legacy Card UFS Card Legacy Card UFS Card 22

23 Summary High Performance Large Density 23

24 THANK YOU 24