JEDEC Mobile Forum 2014
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1 How Storage Solutions Are Accelerating the Mobile Revolution Stephen Lum, Mobile Memory Product Marketing Hank Lai, Mobile Memory Product Planning Samsung Electronics, AHQ JEDEC Mobile Forum 2014 Copyright 2014 Samsung
2 Mobile Trend & 2014 Outlook Mobile Gadget Evolution Faster Connectivity Everything Connected New Killer Apps
3 Future Mobile Era - Data Explosion High storage growth expected in the future mobile era Mobile Traffic [PB/Month] IT Storage [ZB/Year] 1ZB=1Trillion Gigabytes X Tablets Smart Phones 21X
4 Smartphone Adoption Continues to Grow Over 80% of world s population has a mobile phone But only ~1/4th of the world s population has a smartphone Smartphone adoption still has huge upside for global penetration
5 Tablet Growth Has Been Phenomenal Tablet shipments surpassed DT/NB PC s in Q4-12 < 3 Yrs from Intro! Large screen computing device demand is strong Mix favors Tablets, not PC s Sources: KPCB, Morgan Stanley Research, Gartner
6 Mobile Storage What s Needed? High Performance Efficiency/Responsiveness Instant Play Multi-tasking Multi-Processing Productivity Apps PC-like Gaming Fast App Loading/ App Swapping Low Power Longer Battery Life Quad/Octa-Core CPU Multi-tasking Larger screens AOAC Instant ON Security Reliability New Security Challenges Robust Memory Enterprise/BYOD Mobile Shopping High Capacity More Memory More Apps, Richer Apps HD Video, High Res Photos 3D Graphics/4K Content Small Package Thinner is Better High Capacity in Small Form Factor Small & Slim Pkg: Z-height is Key
7 UFS: Natural Migration for Mobile Evolution Higher Performance & Efficiency with lower total power Continued Scalability for future 1.2 GB/s Better, faster, scalable for future Higher efficiency UFS 2.x (tentative) 600 MB/s SCSI Based Async Protocol UFS 2.0 UFS 2.0 Good, sufficient performance, fuel-efficient 400 MB/s Memory Card Based Sync Protocol emmc5.0 emmc5.1 emmc4.5 emmc4.3 emmc4.4 emmc ~16
8 Higher Performance, Better UX Mobile OS Storage Pattern Analysis x2 Random Write x3 x1 Seq. Write, 12% Rnd. Write, 18% Seq. Read, 28% emmc UFS Rnd. Read, 42% x1.5 x2.5 Source : Samsung Internal Research Source: Samsung CQ
9 Command Queue Improves UX Better Movie Playback - Play UHD movie while copying files - CQ reduces frame drops and improves playing time Reduced Apps Execution Time - Scan operation of vaccine program (V3, Naver) - Apps switching time Improve play time (25%) 15sec 10sec (Reduce 33%) Booting Time - Booting time reduced from power-on to entering lock screen Benchmark - Improved Random Read performance Improved 2.5x
10 Read While Write Performance w/ CMD Q CQ device shows shorter latency for Read Request during low priority writes For 512KB Request, 5.0CQ device is ~50% shorter than 5.0 For 3MB Request, 5.0CQ is ~30% shorter than 5.0
11 emmc CQ for Multi-thread thread S/W Multiple cores enable multiple threads.. Improved Playback while doing File Copy 5.0CQ driver passes priority to the device Reduced buffering improves play time 25% Reduced Application Load Time CQ CQ maximizes multi-core capability 1 Thread 4 Threads Improved random reads for more than 4 threads Reduced application load time by 33% (15s 10s)
12 emmc CQ, Performance Booster Smoother, UX improvements Internal File Copy CQ [Time] App + USB Download Read Latency
13 UFS: Performance Improvement UFS is more than 2x faster in Random Read & Random Write Rnd. Write 18% Seq. Write 12% Rnd. Read 42% Seq. Read 28% X2.5 X x3 Sequential Random
14 UFS G3x2L Vs. G3x1L Comparison G3x1L Vs. G3x2L Requirement for S/P Item G3x1L G3x2L Delta Bandwidth I/F Bandwidth 6Gbps 6Gbps x MB/s Power (5us Peak) 450mA 600mA +40% Seq.R 400MB/s 700MB/s - 65% Seq.W 100MB/s 100MB/s 0 600MB/s 500MB/s Enough Speed Ran.R 20K 20K 0 200MB/s Ran.W 10K 10K Year
15 UFS: Battery Life Improvement Battery life improves with faster estorage estorage is the slowest device in system Performance Bottleneck emmc Seq. Write 12% Rnd. Write 18% Seq. Read 28% emmc DRAM AP Rnd. Read 42% Samsung User Daily Workload Analysis UFS Sequential Read 1.5x Random Read 2x Power 1.5x System Total Power Save UFS DRAM AP
16 UFS: Evolution to Higher Efficiency Higher Performance w/ Higher Energy Efficiency 600MB/s
17 Summary Mobile industry seeking higher performance and energy efficiency The more functions in mobile devices, the higher requirements are needed emmc Command Queue is a high performing solution for current generation UFS is the Next Gen mobile storage solution, providing high performance, energy efficiency and scalability
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