RCMA COMMUNICATIONS, MEMBERSHIP, AND EDUCATION COMMITTEE
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1 RCMA COMMUNICATIONS, MEMBERSHIP, AND EDUCATION COMMITTEE
2 RCMA Communications, Membership, and Education Committee Co-chair: Matt Lendzinski, The Dow Chemical Company Co-Chair: Lee Martucci, GAF RCMA Communications Task Force Co-chair: Vicki Demarest, The Dow Chemical Company Co-chair: Josh Spencer, Advanced Marketing International
3 CMEC DISCUSSION ITEMS - Review of 2016 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
4 2016 Communications Outreach 40 LinkedIn Posts 9Press Releases 8 Associate Member E-Blasts 9Trade Publication Articles 3Newsletters 3 End User Outreach One-Pagers 1 Industry Publications Survey 1End User Outreach Article
5 CMEC DISCUSSION ITEMS - Review of 2016 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
6 RCMA Communications Task Force RCMA Articles & Online Content RCMA E-Newsletters RCMA Associate Member E-Blasts RCMA Press Releases RCMA Website & LinkedIn Group
7 2016 Industry Articles Publication & Contributors Topic Run Date CoatingsPro RCMA Staff, Jim Kirby Featured Quotes on Roof Coatings Uses and Benefits November 2016 Florida Roofing RCMA Staff, Jim Kirby The Use and Application of Cold-Applied Adhesives for Modified Bitumen Membrane Roofing November 2016 Building Enclosure RCMA Staff, Jim Kirby The Key to a Successful Roof Coating November 2016 Roofing Magazine RCMA Staff, Jim Kirby The 411 on Roof Coatings October 2016 Facility Executive Joe Mellott, Frank Percaciante, and Steve Wolf, The Garland Company Financial Focus on the Benefits of Roof Coatings July/August 2016 RCI Online RCMA Staff Industry Organizations and Associations (RCMA Spotlight) July 2016 Facility Maintenance Decisions (FMD) Scott Gayle, American WeatherStar 7 Myths about Roof Coatings June 2016 Roofing Magazine Jeffrey Blank, SR Products How to Choose a Roofing Contractor February 2016
8 FacilitiesNet2017 FastCast Date: March 23, 2017 Topic: LEED v4 & Benefits of Roof Coatings Sponsors: Tropical Roofing Products, GAF, Dow Chemical Company, Astec Re-Ply Roofing
9 RCMA E-Newsletters March 2016 Distribution: 231 Open Rate: 43% Click Rate: 18% June 2016 Distribution: 235 Open Rate: 33% Click Rate: 19% September 2016 Distribution: 257 Open Rate: 36% Click Rate: 27%
10 RCMA Associate Member E-Blasts 2016 E-Blasts $500 per E-Blast, one available per month Provide your content/images and RCMA will design it Great marketing for new products, facilities, services, etc.
11 2016 RCMA Press Releases Recap Topic Month RCMA Issues 2015 Annual Report of Accomplishments January 2016 RCMA Announces 2016 International Roof Coatings Conference Session Speakers RCMA Presents Martin A. Davis Award, Elects New Board Officers at 2016 Annual Meeting January 2016 February 2016 RCMA Reflective Roof Rebates Database Now Available to the Public March 2016 Registration Opens for the RCMA International Roof Coatings Conference March 2016 RCMA Volunteers with Energy Coordinating Agency in Philly July 2016 RCMA Hosts Third International Roof Coatings Conference July 2016 RCMA Develops Roof Coatings Product Category Rule December 2016
12 Month February March April May June July August September October November December Associate Member Munzing Corporation Dow ChemicalCompany BASF Corporation STI Polymer OPEN OPEN OPEN STI Polymer OPEN OPEN OPEN
13 RCMA Group Forum for sharing articles, ideas, and events 427 members as of February LinkedIn Posts Group Membership Growth Not on LinkedIn? Join the conversation today! # of Members
14 RCMA Website: Roofcoatings.org Visit RCMA s website for updated information on: Upcoming RCMA and industry events Recent news: e-newsletters, press releases, video and presentation content Interactive VOC maps Database of available roof rebates Membership listing and other industry resources
15 CMEC DISCUSSION ITEMS - Review of 2016 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
16 RCMA Membership Update: February Current RCMA Members 25 Associate Members 40 Regular Members Regular Members Associate Members
17 RCMA New & Potential Members New Regular Members Advanced Polymer Technology Corp. Impac Potential 2017 Members Chidley& Peto Company Creafill Fibers Corp.* American Refining Group EPS Materials* Intertek Evonik Corporation Richard s Paint* Rhino Linings Corporation Trinseo Wacker Chemical Corporation Sea-Land Chemical Co.* Miami Chemical* * Present at 2017 Annual Meeting
18 CMEC DISCUSSION ITEMS - Review of 2016 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
19 RCMA Meetings RCMA 2018 International Roof Coatings Conference Fairmont Chicago Millennium Park Chicago, IL July 23-26, 2018
20 2018 International Roof Coatings Conference Why Chicago? Great location for RCMA members and likely IRCC attendees Why Fairmont Hotel? Modern hotel Great room rate Many concessions
21 2016 IRCC Conference Partners Oak Ridge National Laboratory (ORNL) Lawrence Berkeley National Laboratory (LBNL) National Research Council of Canada (NRC) Liquid Roofing and Waterproofing Association (LRWA) Canadian Paint and Coatings Association (CPCA) European Cool Roofs Council (ECRC) Cool roof Rating Council (CRRC) American Council for an Energy-Efficient Economy (ACEEE) National Roofing Contractors Association (NRCA) Global Cool Cities Alliance (GCCA) Alliance to Save Energy (ASE) WHO ELSE SHOULD WE RECRUIT TO BE A 2018 IRCC CONFERENCE PARTNER?
22 2018 International Roof Coatings Conference Planning 2018 IRCC Call for Abstracts Timeline March / April 2017 Update Call for Abstract Form May / June 2017 Identify High Priority Presenters July 2017 Distribute Call for Abstracts Form Oct 2017 Deadline to Submit an Abstract Nov / Dec 2017 Review and Selection of Abstracts January 2018 Finalize Promotional Materials
23 IRCC Research Topics and Abstracts Who Should Be Targeted? Roof Coatings Manufacturers Raw Material Suppliers Academics Trade Associations / Non-Profits Research Laboratories Government Officials / Regulators Building Owners / Property Managers
24 FURTHER 2018 IRCC DISCUSSION TOPICS?
25 QUESTIONS?
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