Marketing Community Meeting. OpenStack Summit Boston, May 2017 openstack.org/marketing

Transcription

1 Marketing Community Meeting OpenStack Summit Boston, May 2017 openstack.org/marketing

2 Agenda Introductions Available resources Key messages & campaigns Open discussion: your priorities and feedback How can we help you?

3 OpenStack 101 Deck Modular deck for ecosystem marketers. Use for sales presentations, webinars, meetups!

4 Project Navigator Launched v2 project navigator in April Now features all user facing services, not just the core or most popular projects Categorized by capabilities, more like you would find AWS Updated information about each project, including API versions, etc. Also features sample configurations...

5 Workload Reference Architectures Developed by the EWG with user experts Available today for Web Applications, Big Data and ecommerce Each includes a paper, diagrams, and deployment template (Heat, today) with a sample application Evaluating additional workloads (EWG and other WGs, open source projects)

6 User Survey 44% more deployments and 22% more organizations than ever before Users say they are running 61-80% of their overall cloud infrastructure on OpenStack Top business drivers: Accelerating innovation, increasing operational efficiency, avoiding vendor lock-in Plans to translate the User Survey for the next round!

7 Remotely Managed Private Cloud Marketplace Launched new category at the Boston Summit to highlight Private Cloud-as-a-Service and new delivery models Also updated homepage with descriptions of new categories If you have an offering that fits in the marketplace, please let us know!

8 Rebranding OpenStack Rebranding kicked off at Barcelona Summit Logos, commercial and community-use logos revised Web site and major assets rebranded Next steps: rebranding major collateral pieces

9 Project Mascots 60+ projects received custom illustrated logos based on their chosen mascots Use throughout OpenStack website and marketing materials Offers branded family of logos to demonstrate that projects work together

10 OpenStack Containers & Case Studies Updated landing page & messaging The New Stack article featuring standalone Cinder demo coming soon Case studies - openstack.org/users BBVA (in progress) LivePerson SAP Upcoming events: Container Camp (Australia) CoreOS Fest KubeCon

11 Ocata Release Stabilization release (shorter cycle) 15th release of OpenStack software Focuses on one platform message of integrating management of virtual machines, containers and bare metal Container orchestration, improved upgrades, scalability enhancements Pike release coming August 31st!

12 Community-Generated Roadmap 24 projects share plans for Pike, Queens and Rocky releases All 9 projects with >50% adoption reporting Major development themes are user experience, manageability, scalability, and resiliency Recorded Project Updates sessions from the Boston Summit will appear in the Project Navigator and help prepare for Pike release communications

13 New Case Studies

14 superuser.openstack.org Superuser twitter handle!! More than just OpenStack User stories, tutorials, event recaps, thought leadership Recognize your customers, share your announcements, contribute:

15 Application Essentials Guide Written by the Enterprise Work Group for app developers, architects and deployment teams Pro/con analysis for cloud-hosted, cloud-optimized, cloud-native patterns Containerizing existing apps OpenStack services and SDK discussion Public to private cloud migration checklist

16 COA One year old: SUSE and Ubuntu options Distinction badge for organizations: Our team is COA certified Newton upgrade coming soon: improved UI and question improvements

17 OpenStack Summits Sydney (November 6-8, 2017) - Sponsorships are now open CFP will open in late May/early June Vancouver (May 21-24, 2018) - More info coming soon!

18 PTG & Ops Midcycle Project Teams Gathering Second PTG in Denver September 11-15th Sponsorships and registration launch late May Planning for Europe in spring of 2018 Ops Midcycle August 9-10th in Mexico City

19 OpenStack Days June 1st - Melbourne, Australia June 5th - Tel Aviv, Israel June 7th - Budapest, Hungary June 26th - Munich, Germany July 13th - Seoul, Korea July 15th - Sao Paulo, Brazil July 18th - Taipei, Taiwan July 20th - Tokyo, Japan July 24th - Beijing, China September 14th - Benelux, The Netherlands September TBC - Ottawa, Canada September 22nd - Dublin, Ireland September 26th - London, UK September 28th - Milan, Italy October 17th - Istanbul, Turkey October 18th - Copenhagen, Denmark November 21 - Paris, France December TBC - Berlin, Germany

20 Industry Events Sponsoring: May May 31-June 1 December 5-6 Container Camp in Sydney, Australia Core OS Fest in San Francisco, CA CloudNativeCon/KubeCon in Austin, TX Training/Presenting May Big Communications Event in Austin, TX June Open Platform for NFV Summit in Beijing, China June LinuxCon/ContainerCon/CloudOpen, Beijing, China -- let us know if you re attending, so we can collaborate!

21 OpenDev September 7-8, 2017 San Francisco - DogPatch Studios Focus on Edge Computing Small event with focused discussions and working sessions Contact claire@openstack.org if interested in participating

22 PR/AR ~140 media and analysts attended Strong international participation Strong analyst engagement (geography) Positive sentiment managed private cloud, broad open community engagement, ecosystem news, interoperability challenge, inflection point, Army Cyber School, Snowden Negative sentiment complexity, shifting vendor dynamics, project direction/future

23 PR/AR Strong message pull through in first 72 hours.

24 Key Messages & Campaigns 1) 2) 3) Multi-cloud strategy; 2nd generation private cloud Open infrastructure; LAMP stack of the cloud - focus on containers Edge computing initiative OpenDev Contribute to August SDx Central report Continue Fog/Edge/Massively Distributed Clouds WG support, engage users Engage related open source orgs: OpenEdge Computing Initiative, OpenFog, new Linux Foundation project EdgeX Foundry Case studies, contributed articles, openstack.org presence

25 How can we help you? Amplifying your messages What do we share? Posts that put the OpenStack connection in plainview for the audience (so they know why we re sharing!) Users! How-to s and tutorials Community, individual or corporate awards Product updates and innovations Event participation and speaking

26 How can we help you? Amplifying your messages What do we not share? Content behind a paywall or signup wall Ads, price promos, sales solicitations Everything sent our way it s a big community and we try to spread the love!

27 Open Discussion: Your Priorities for 2017

28 Handy Marketing Community Links Marketing Portal: Marketing Mailing List Sign up: -orhttp://lists.openstack.org/cgi-bin/mailman/listinfo/marketing Notes from this meeting: Make Some News With OpenStack: Contact us: