Green IT Initiative in Japan

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1 2010/TEL42/DSG/WKSP2/006 Green IT Initiative in Japan Submitted by: Japan Green ICT Seminar Bandar Seri Begawan, Brunei Darussalam 3 August 2010

2 Green IT Initiative in Japan Atsushi Taketani Director, Office for Environmental Affairs and Recycling Commerce and Information Policy Bureau METI, Japan August, 2010

3 IT s Contribution to the Climate Change 1 Advanced automotive electronics Ecological driving with ITS, ETC More efficient distribution with RFID tags Energy-saving home appliances LED/OEL illumination HEMS BEMS Transportation Homes Power Electronics Business Industries Telecommuting, Videoconferencing, online sales, etc. IT control systems of machines/factories Green by IT IT Introduction of more energy efficient IT devices/systems IT infrastructure Green of of IT IT 1

4 IT s Contribution to the Climate Change 2 IT sector has only 1.5% share of Japanese CO2 emission (cf. only 5% of industrial sector). However, it contributes to CO2 reduction of other sectors such as transportation, residential, and other industries. Energy Conversion Others 6% Residential 14% 7% Commercial And Others 18% Japan s CO2 Emission 1,374 Million ton (2007) Transportation 19% Industries 36% IT Sector 5% Cement 6% Paper 6% Others 10% Chemical 19% Iron and Steel 54% IT Sector1.5% 2

5 IT s Contribution to the Climate Change 3 GeSI (Global E-Sustainability Initiative) reports in June 2008; In 2020, IT sector will emit 2.8% of the global CO2 emission. However, IT can reduce 7.8 billion CO2-ton from BAU (business as usual) in This reduction equals 15% of BAU emission in 2020, and is 5 times as much as their own emission. CO2 Emission and IT s Contribution IT s Contribution in Different Fields Smart logistics IT Sector Smart Building Estimates IT Sector 14 Transpor tation Industry Building energy Reduction by IT 78 (15% of the total estimates) Smart motor systems 9.7 Smart Grids 20.3 (100 Million CO2 t) 3

6 OECD Recommendation (Issued on 8 April, 2010) 4 Provides solid basis for Green ICT policy 10 points recommendation Coordinating ICT, climate, and energy policies Adopting life cycle perspectives Supporting research and innovation Developing green ICT skills Increasing public awareness Encouraging best practices Governments leading by examples Improving public procurement Encouraging measurement Setting policy targets and increasing evaluation Japan has been pushing its green IT policy which meets this recommendation.

7 Green IT Initiative in Japan 5 Establishment of the Green IT Promotion Council (February,2008) IT-related industry groups, research institutes, universities, government bodies, and others work together to promote Green IT Strengthen Cooperation among Industry, Academia, and Government Government s Role Assist the development of innovative technologies Promote the dissemination of energy-efficient technologies and products Standardization of measuring environmental contributions International Partnerships and Collaborations Hold international symposiums Collaboration with overseas organizations Government and industries of U.S., Europe and Asia

8 Top Runner Program 6 Example of Top Runner Program Specific Equipment (21) 1. Passenger vehicles 12. Space heaters Fuel Economy (km/l ) 19km/L 2. Freight vehicles 3. Air conditioners 13. Gas cooking appliances 14. Gas water heaters 16 15km/L 14km/L 13km/L 12km/L 18km/L 17km/L 15km/L Achievement is judged by weighted average per product category. 4. TV sets 5. Videocassette recorders 6. Fluorescent lights 7. Copying machines 8. Computers 9. Magnetic disk units 10. Electric refrigerators 15. Oil water heaters 16. Electric toilet seats 17. Vending machines 18. Transformers 19. Rice cookers 20. Microwaves 21. DVD recorders Standard Setting FY Target FY Energy conservation standard based on the Top Runner Program 11. Electric freezers *) Routers/Switches will be added to the list soon.

9 Establishment of the Green IT Award Green IT Promotion Council established the Green IT Award in 2008 to promote Green IT efforts by industry and academic bodies. The award consists of The Minister of Economy, Trade and Industry Award and Commerce and Information Policy Bureau Director-General Award, etc. for of IT and by IT by IT Minister of Economy, Trade and Industry Award Yokogawa Electric Corporation : Use of IT to eliminate energy waste on production lines of IT Minister of Economy, Trade and Industry Award NTT DATA CORPORATION and NTT FACILITIES,INC.: Green Data Center Service Commerce and Information Policy Bureau Director-General Award Suzuyo&Co.,Ltd. and FUJITSU LIMITED : CO2 reduction proposal by simulation of modal shift Commerce and Information Policy Bureau Director-General Award ALAXALA Networks Corporation : Dynamic Energy Saving System for Communication Networks 7

10 Eco Point Framework Electronics Maker Delivery of the product Home appliance store Air conditioner Refrigerator TV (Energy efficient product) 1. Purchase of the Product CO2 Reduction Consumer 2.Register of the ecopoint Order eco-friendly products or service 3. Delivery of eco friendly products Request for financial support Eco Point Office Government Provide financial support Concept of the Eco Point - Consumers can receive about 5% of the purchase price of Green electronics (energy efficient A/C, Refrigerator, TV) as the Eco Point - Extra 5% is added in case of TV(for the promotion of the digital broadcast) - Recycling charge is also added to the eco point - Consumers can use eco point when they buy eco-friendly products or service 8

11 Cooperation with the U.S. and EU1 Japan s Green IT Promotion Council exchanged a MOU with U.S. three groups for cooperation. In February 2010, Japan, the U.S. and EU held the second government-private sector joint work shop for establishing new standards for a data center. METI Held a work shop in March 2009 and February 2010 Constructed a relationship for cooperation in May 2008 DOE EPA <Example of Cooperation> Establishing new standards for a data center Harmonizing policies to prevail energy-saving home electronics Japan U.S. 9

12 Cooperation with the U.S. and EU2 10 Green IT Promotion Council is cooperating with ICT4EE Forum in its activities, such as developing measurement methodologies. Green IT Promotion Council exchanged a MOU with BITKOM. It became effective on July 1st. Cooperating in Forum s activities MOU is under discussion MOU became effective on July 1 st 2010 Japan EU

13 Cooperation with Asia1 At the AEM-METI meeting in September 2008, METI proposed the Asia Knowledge Economy Initiative, which includes a futureoriented project on Green IT, making use of Japan s experiences. Asia Knowledge Economy Initiative(Sep.2008) Dispatch a Green IT Mission Introduce best practices Measure the potential energy savings through IT for factories and buildings Hold seminars within Asia Holding seminars Ensure corporate information security Green IT Assistance for IT personnel training Common trustmark system Introduction of best practice Measurement of potential energy savings 11

14 Cooperation with Asia2-Asia Green IT Forum The First Asia Green IT Forum was held on October 6, 2009, bringing together delegates from governments and industries of eight Asian countries (Japan, China, Korea, India, Malaysia, Singapore, Thailand, and Vietnam). The participants issued a joint statement to enhance their future cooperation. Asia Green IT Forum < Specific items of common understanding > 1 Importance of green IT in combating global warming 2 Mutual cooperation in Asia for green IT activities 3 Forum continuation and sharing information among countries 12

15 Cooperation with Asia3-Survey on Energy Saving by IT Survey on Energy Saving by IT The government of Japan provides Survey on Energy Saving by IT which utilizes Japanese high technology energy saving/control technologies in ASEAN countries. Japan side pays the cost. Member companies of Green IT Promotion Council conduct the survey. The survey is conducted on the following facilities. No. Facilities Outlines of survey 1 Data Center Facility survey / facility optimization planning / effectiveness monitoring / facility plan etc. 2 Public Facility (airport, school, hospital etc.) 3 Plant, Factory (petroleum industry, chemical industry, electric industry, paper/pulp industry, steel industry etc.) Air-conditioning operation and maintenance control / ventilation facility control / lighting facility control etc. Air-conditioning facility survey / fan & compressor survey / Operation and maintenance survey / efficiency survey / advanced control etc. - In January, facility managers had an energy saving training in Japan. 13

16 Cooperation with Asia4-Asia Green IT seminar 14 In February 2010, international seminars were held in Singapore and Thailand. Not only to report survey process and its results, but also to introduce energy-saving measures and best practices in Japan. February 23,2010 in Singapore February 25,2010 in Bangkok, Thailand

17 Tasks for the Future1 More and more people recognize that IT can contribute to reduction of GHG emission. However, people do not act without economic incentives. Measurement, report and verification (MRV) is the core concept in the climate change discussion. Benchmark is necessary for Green IT discussion. Without such tools, we cannot discuss incentives. Green of IT 60% Green by IT Air Conditioner Sensor Old product New product Example: Japanese Refrigerator 二次ポンプ 新型制御装置 Controller IEC standard for refrigerator energy consumption test procedure bases on the direct cooling refrigerator which is popular in the EU. It fails to reflect non-direct system which is popular in the Asia Pacific. Measures to assess the BEMS effect have not yet been established internationally. 15

18 Tasks for the Future2 ー Mechanism to Assess Contributions of Green IT We need a mechanism that provides accurate assessments of private sector efforts to proactively market energy-efficient products and services. Example: Company A More Energy Efficient Air Conditioner Sells more Company Level Whole society Company B Less Energy Efficient Air Conditioner Sells less Company A emits more CO 2 than company B Company A contributes more to CO2 reduction A s contribution > B s contribution 16

19 Tasks for the Future 3 ー Supply Chain Efforts Raw Materials Improvement of recycled materials utilization ratio To other industries Recycling Improvement of collecting and recycling rate Saving natural resources Manufacturing (Parts) Design Manufacturing (Products) Efficiency improvement R&D Environmentally friendly design Efficiency improvement R&D Environmental impact of IT should be measured throughout the product life cycle Distribution Eco labeling system Saving packaging materials Disposal Use Business Use of eco-friendly IT equipment and System Efficiency improvement by use of IT Home Reduction in power consumption by use of eco-friendly equipment Carbon Foot Print 17

20 Tasks for the Future 4-International Standards Life Cycle CO2 Emission of Electric Appliances ISO Carbon Foot Print IEC TC111 Product Category Rule for IT sector New WG 2012 Set up Standards and apply to each product Transportation Transportation Transportation Transportation Transportation Raw Materials Manufactur ing(parts) Manufacturing (Products) Use Recycling Disposal Contribution of Electric Appliances to CO2 Reduction(Reduction from the Baseline) Methodology for Reduction by IT sector CO2 Emission Baseline Efficiency gain Reduction New WG 2012 Set up Standards and apply to each product 18

21 Tasks for the Future 5 ー Demand Side Management 19 IT can be the key on the demand side. But how to reward efforts? How to measure contribution of each actor? How to divide reward among interested parties?

22 Japanese Policy Cooperation in International Arena APEC (Asia Pacific Economic Cooperation) EU JEITA s Participation in the ICT4EE in Europe Asia Japan Japan U.S. EU cooperation on Data center Energy Efficiency Metrics U.S. Asia Green IT Forum Survey on Energy Saving by IT OECD expand to other regions Standardization at IEC, ISO, and ITU 20

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