STYLE GUIDE MOUNTAIN SKY LOGO AUGUST 2018
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1 STYLE GUIDE MOUNTAIN SKY LOGO AUGUST 2018
2 WELCOME The purpose of this document is to provide guidance on use of the MOUNTAIN SKY logo by staff and authorized users who are developing branded marketing materials. Please review this guide before developing outward-facing, inward-facing, media and branding materials such as print collateral web design, apparel, signage, etc. 2
3 CONTENTS MOUNTAIN SKY logo 5 Logo Sizing 6 Logo Usage 7 Logo Variations/Files 8 Incorrect Logo Usage Fonts
4 THE MOUNTAIN SKY LOGO The MOUNTAIN SKY logo carries two symbolic meanings. Embodied in the iconography of the two mountain ranges is the unification of the Rocky Mountain and Yellowstone Conferences. This takes place over the backdrop of a big hopeful sky. LOGO The coming together of the two conferences is further captured in two aymbolic rivers flowing together into a single body of water. The preferred version of the MOUNTAIN SKY logo is full-color. The full-color logo should nearly always appear against a solid white background. Secondary versions of the logo, including grayscale, one-color (black) should be used only in instances when color artwork and layouts are not possible, such as apparel, newsprint, etc. NOTE: In addition to the primary EPS versions of the logo, JPG and PNG versions are also available for digital use. Always select the electronic artwork appropriate for your application. MOUNTAIN SKY STYLE GUIDE AUGUST
5 LOGO SIZING Follow these specifications for minimum size when scaling the logo for print. Avoid reducing the logo smaller than indicated by the numbers beneath the examples as readability becomes difficult. LOGO SMALL SIZE (avoid scaling below 1.25 ) PRINT 1.25 (DIGITAL 375PX) LOGO STANDARD SIZE (use as standard size for print) FILENAMES Mtn_Sky_Logo_Sml_CMYK Mtn_Sky_Logo_Sml_Grayscale Mtn_Sky_Logo_Sml_Black Mtn_Sky_Logo_Sml_Reverse PRINT 2.5 (DIGITAL 750PX) FILENAMES Mtn_Sky_Logo_Std_CMYK Mtn_Sky_Logo_Std_Grayscale Mtn_Sky_Logo_Std_Black Mtn_Sky_Logo_Std_Reverse PROCESS SPOT COLORS (used for print applications) C:50 M: 1 Y:0 K: 0 C:28 M: 27 Y:42 K: 0 C:73 M: 84 Y:97 K: 59 C:0 M: 91 Y:99 K: 0 C:0 M: 0 Y:0 K: 100 PANTONE COLORS (used for print applications) PANTONE 2985 C PANTONE 453 C PANTONE 2695 C PANTONE Bright Red C BLACK 5
6 LOGO VARIATIONS/FILES Each version of the MOUNTAIN SKY logo is available in four different color formats: CMYK, RGB, grayscale, and one-color (black) Always use the electronic artwork appropriate for your application: PRINT Use EPS files for print applications. This file can be infinitely scaled and is your most versatile format. It is largely used by professionals and requires special software to be opened. CMYK Use this logo for all full-color print applications. FILENAMES Mtn_Sky_Sml_CMYK.eps Mtn_Sky_Std_CMYK.eps (The CMYK version of the logo is provided in EPS format only.) RGB Use this logo for all digital communications. FILENAMES Mtn_Sky_Std_RGB.eps Mtn_Sky_Sml_RGB.eps Mtn_Sky_Std_RGB.png Mtn_Sky_Sml_RGB.png Mtn_Sky_Std_RGB.jpg Mtn_Sky_Sml_RGB.jpg GRAYSCALE Use this logo for all one-color print applications. FILENAMES Mtn_Sky_Std_GRAY.eps Mtn_Sky_Sml_GRAY.eps Mtn_Sky_Std_GRAY.png Mtn_Sky_Sml_GRAY.png Mtn_Sky_Std_GRAY.jpg Mtn_Sky_Sml_GRAY.jpg WEB Use JPG and PNG files for online applications. MICROSOFT WORD Use JPG files in Word and other word-processing applications. POWERPOINT/ PRESENTATION SOFTWARE Use PNG files in PowerPoint and similar applications. ONE COLOR (BLACK) Use this logo for one-color print applications where the grayscale cannot be reproduced. FILENAME Mtn_Sky_Std_BLACK.eps Mtn_Sky_Sml_BLACK.eps Mtn_Sky_Std_BLACK.png Mtn_Sky_Sml_BLACK.png Mtn_Sky_Std_BLACK.jpg Mtn_Sky_Sml_BLACK.jpg 6
7 CLEAR SPACE MOUNTAIN SKY LOGO SMALL The minimum clear space for the logo (small) is X, where X is equal to the height of the word Mountain Sky and Conference. See example below. Please follow these logo specifications to ensure maximum visibility and legibility in all communications. MOUNTAIN SKY LOGO STANDARD The minimum clear space for the logo (standard) is X, where X is equal to the height of the word Conference. See example below. 7
8 TAG LOGO HOLDING DEVICE/TAG Use on top or bottom of photo or colored background When overlaying the MOUNTAIN SKY logo onto an image, color or busy background, using the logo with holding device lock-up is best. Do not change the color of the holding device. When used at the top of the page, the top of the tag should be flush with the top edge of the artboard. When used at the bottom of the page, the bottom of the tag should be flush with the bottom edge of the artboard. HOLDING DEVICE Mock-up on photo or colored background MOUNTAIN SKY STYLE GUIDE AUGUST
9 INCORRECT LOGO USAGE The logo should be used according to the specifications in this brand guide. Always use the approved artwork provided and do not alter the logo in any way. Here are some examples of incorrect usage. SIZE RELATIONSHIP COLOR ARRANGEMENT Do not alter the size relationship of the logo components. Do not change the colors of the symbol or logotype. Do not rearrange the position of the logo components. ADDED WORDS Do not add words to the logo. ADDED EFFECTS Do not add a drop shadow or other effects to the logo. TYPEFACES Do not replace or substitute the fonts within the logo. MISSION TEAM MOUNTAIN SKY CONFERENCE 9
10 INCORRECT LOGO USAGE The logo should be used according to the specifications in this brand guide. Always use the approved artwork provided and do not alter the logo in any way. Here are some examples of incorrect usage. DISTORTION INDIVIDUAL ELEMENTS BACKGROUND Do not distort or stretch any part of the logo. Always scale in proportion. Do not deconstruct the logo elements to form new graphic lock-ups or identities. Do not place the logo on a background that does not provide sufficient contrast. SUMMER CAMP 10
11 TYPOGRAPHY Typography is an important aspect of design. The fonts for the MOUNTAIN SKY logo were chosen with intentionality and were carefully and purposefully positioned, spaced modified and composed in the finished logo. As a general rule, it is best to NOT use the fonts within the logo along with the logo. It serves to make the logotype less common. It is recommended that you use complimentary fonts along with the logo as shown. FONTS COMPLIMENTARY FONTS: San Francisco (System font) Calibri (System font) OSTRICH SANS BLACK OSTRICH SANS (with stroke) DIN Regular ( 11
12 QUESTIONS? QUE STIONS? For any questions regarding these branding guidelines, please contact 2018 MOUNTAIN SKY. All rights reserved MOUNTAIN SKY. All rights reserved. 12
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