MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY GRAPHIC STANDARDS

Transcription

1 MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY GRAPHIC STANDARDS

2 LOGO WITH THE FULL NAME LOGO STANDARDS LOGO MARK LOGO TYPE The logo consists of three elements, the logo mark, logo type, and logo name (as shown on the left). Whenever possible, the name MIT Computer Science and Artificial Intelligence Laboratory should appear with the logo. This will strengthen the relationship between logo mark, logo type and name. LOGO NAME BAILEY BOLD BAILEY BOOK LOGO WITHOUT THE FULL NAME LOGO MARK LOGO TYPE The logo mark with the logo type may be used separately from the name in cases where the logo mark size is 1 in width or smaller. NOTE: although the logo mark will still be legible at a smaller size, the logo will lose definition and impact if it s reproduced any smaller than.75. CSAIL GRAPHIC STANDARDS PROGRAM LOGO USAGE LOGO MARK ONLY LOGO MARK

3 TWO COLOR LOGO TWO COLOR LOGO 100% PMS 425 PANTONE COLORS CSAIL orange = Pantone 145 CSAIL gray = Pantone 425 or 100% PMS % PMS 145 PROCESS COLORS (CMYK) CSAIL CMYK orange = 0% C, 60% M, 100% Y, 20% K CSAIL CMYK gray = 20% C, 20% M, 20% Y, 60% K WEB-SAFE Web-safe CSAIL orange = hex # CC % PMS % PMS 425 (RGB equivalent = R 204, G 102, B 0) Web-safe CSAIL gray = hex # (RGB equivalent = R 102, G 102, B 102) PROCESS LOGO (CMYK) CSAIL CMYK orange CSAIL CMYK gray ONE COLOR LOGO CSAIL CMYK gray CSAIL CMYK orange CSAIL CMYK orange 0NE COLOR LOGO PANTONE COLORS CSAIL dark gray = 80% black CSAIL light gray = 50% black or PROCESS COLORS (CMYK) CSAIL CMYK gray = 20% C, 20% M, 20% Y, 60% K CSAIL CMYK light gray = 10% C, 10% M, 10% Y, 40% K CSAIL orange CSAIL gray PMS 145 PMS 425 CSAIL GRAPHIC STANDARDS PROGRAM LOGO USAGE CSAIL dark gray CSAIL light gray CSAIL CMYK orange 0% C, 60% M, 100% Y, 20% K CSAIL CMYK gray 20% C, 20% M, 20% Y, 60% K CSAIL light gray CSAIL CMYK light gray CSAIL light gray CSAIL dark gray 10% C, 10% M, 10% Y, 40% K

4 A LOGO SIZES The following guidelines ONLY apply when using the logo with the full name. Logo B has the standard proportions and should be used whenever possible. In cases where the logo is used very large and therefore the line length of the logo name is too long, use Logo A. In cases where the logo is used very small and therefore the logo name is difficult to read, use Logo C. B CSAIL GRAPHIC STANDARDS PROGRAM LOGO USAGE C

5 2 color logo with full name 1 color logo with full name 2 color logo with logo type 1 color logo with logo type 2 color/logo mark only 1 color/logo mark only CSAIL GRAPHIC STANDARDS PROGRAM LOGO USAGE 2 color/logo no background 1 color/logo no background

6 SPACING + PLACEMENT Balancing is an essential feature of good design. Graphics, imagery, and text must all be balanced on the page so that each element is able to speak clearly. If you give the logo a distinct presence in the design, it will have greater impact and won't distract from other messages you wish to communicate. A zone of.25 around the logo will give it the room it needs. NOT ACCEPTABLE NOT ACCEPTABLE CSAIL MIT COMPUTER AND ARTIFICIAL INTELLIGENCE LABORATORY DON T DISTORT When you crop, trim, stretch, or condense the logo, you modify its properties. Similarly, if you change its proportions. DON T CHANGE THE FONT STYLE OR SIZE There are many fonts that look similar or close enough to the chosen font. Bailey (see the following page) should always be used. The font is as important to the logo as the logo mark. The scale relationship between the logo mark, logo type and the name has been carefully chosen. Do not change the proportions between these elements. CSAIL GRAPHIC STANDARDS PROGRAM LOGO USAGE PLACEMENT The CSAIL logo has its own distinct identity. When you use the logo, be sure to give it its own space.

7 Bailey Sans Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;- /? ()% Bailey Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;- /? ()% CSAIL GRAPHIC STANDARDS PROGRAM TYPEFACE USAGE

8 LETTERHEAD MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY BAILEY BOLD 18PT. ALL CAPS 10% PMS 425 CSAIL GRAPHIC STANDARDS PROGRAM STATIONERY GUIDELINES The Stata Center, Building Vassar Street, Cambridge, Massachusetts USA PHONE FAX WEB csail.mit.edu.75 BAILEY BOOK 7/9 100% PMS SPECS: Letterhead Colors: 2pms/0 Bleeds: Full bleeds Paper: Fox River, Starwhite Sirrius, 100lb. text, Vellum

9 2ND SHEET 10% PMS 425 CSAIL GRAPHIC STANDARDS PROGRAM STATIONERY GUIDELINES SPECS: 2nd Sheet Colors: 1pms/0 Bleeds: Full bleeds Paper: Fox River, Starwhite Sirrius, 100lb. text, Vellum

10 BUSINESS CARDS AND ENVELOPE NAME TITLE BAILEY BOLD 7/9 ALL CAPS MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY 32 Vassar Street, Building Cambridge, Massachusetts USA PHONE FAX % PMS % PMS 145 BAILEY BOOK 7/9 100% PMS 425 BAILEY BOLD 10pt ALL CAPS SPECS: Business Cards Colors: 2pms/1pms Bleeds: Full bleeds Paper: Fox River, Starwhite Sirrius, 110lb. cover, Vellum CSAIL GRAPHIC STANDARDS PROGRAM STATIONERY GUIDELINES

11 .5 BOLD BAILEY BOOK 7/ % PMS MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY The Stata Center 32 Vassar Street, Building Cambridge, Massachusetts USA C SA IL.25 MIT COMPUTER SCIENCE AND ARTIFICIAL INTELLIGENCE LABORATORY.4 BOLD BAILEY BOOK 7/ % PMS 425 The Stata Center 32 Vassar Street, Building Cambridge, Massachusetts USA CSAIL GRAPHIC STANDARDS PROGRAM STATIONERY GUIDELINES.25 C SA IL SPECS: #10 Envelopes Colors: 2pms/0 Bleeds: no bleeds Paper: Fox River, Starwhite Sirrius, 100lb. text Labels Colors: 2pms/0 Bleeds: no bleeds Paper: Fox River, Starwhite Sirrius, 70lb. text label stock