Miami Conservancy District Logo Specs

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3 Full Color CMYK 70% Black Reversed Out Treatment when using Color White C: 43, M: 0, Y: 0, K: 0 C: 43 M: 0 Y: 0 K: 0 C: 85 M: 15 Y: 0 K: 17 C: 85 M: 15 Y: 0 K: 38 C: 100 M: 75 Y: 0 K: 57 C: 0 M: 0 Y: 0 K: 70

4 Full Color RGB R: 109, G:110, B: 113 Reversed Out Treatment when using Color White R: 132, G: 213, B: 247 R: 132 G: 213 B: 247 R: 0 G: 139 B: 193 R: 0 G: 112 B: 156 R: 0 G: 36 B: 91 R: 109 G: 110 B: 113

5 Grayscale 70% Black 50% Black 90% Black 20% Black 70% Black Reversed Out Treatment when using Grayscale White 20% Black Black 20% Black 50% Black 70% Black 90%

6 1 Color with Screens % % % % % Reversed Out Treatment when using 1 color White % % % % %

7 Spot Colors % Black Reversed Out Treatment when using Color Black 70%

8 1 Solid Color 100% Black Reversed Out Treatment when using 1 solid color White This file is to be used when one solid color is required. The logo can use Black, White or It may be reversed out of colors other than black.

9 Primary and Secondary Logo Usage Primary Logo: The full color horizontal format is the primary logo and should be used whenever possible. Secondary Logo: The full color stacked format is the secondary logo and should only be used when horizontal space is limited. Note: Dashed line inducates restricted design space

10 color Usage Use the full color logo on a white background only. Never use the full color logo on a color other an white. Use the reverse logo on blue backgrounds only. Never use the logo on light blue backgrounds. The reverse logo may be used on gradient backgrounds. Never drop out the inner circle of the logo. Never change the logo colors. Don t use the logo on backgrounds other than dark blue. EXCEPTION Use the files MCD_List-Reversed.png if the logo is reversed out by a 3rd party along with other logos.

11 File types and Usage.ai Files AI file are Adobe Illustrator files. They are vector and completely editable. These files were created using Adobe Illustrator CS5.1.eps Files EPS files are vector and are completely editable in Adobe Illustrator or other vector based programs. We recommend sending EPS files when you are sending the logo out to a 3rd party for use on print materials, vehicles, apparel, signs or other items that require vector art. These files were created using Adobe Illustrator CS5.1.pdf Files The PDF files are vector and are completely editable in Adobe Illustrator or other vector based programs. PDF files can be placed directly into most documents and can be used much the same way as EPS files. These files were created using Adobe Illustrator CS5.1.tif Files TIF files are pixel based. They are high quality, CMYK files with transparent backgrounds. These files should be used for print materials when vector art is not needed. TIF files can be placed directly into most documents. Do not use these files if the final printed logo will be over 7 wide..jpg Files JPG files are pixel based. They are high quality, RGB files. These files should be used for digital materials only. These files have a white background and can not be reversed out of a background. JPG files work great in Microsoft Word, PowerPoint and Excel. Do not use these files for professionally printed items..png Files PNG files are pixel based. They are high quality, RGB files. These files should be used for digital materials only. These files are tansparent and may be used over a background color. PNG files work great in Microsoft Word, PowerPoint and Excel. Do not use these files for professionally printed items. NOTE Use the files MCD_List-Reversed.png if the logo is reversed out by a 3rd party. (example: a list of partner organizations on a non MCD website) This particular PNG file is set up to be used on any background color and maintain its integrity. Do Not use the List logo for any other purpose. Please Contact Schlegel Creative with questions regarding file types or color usage Info@SchlegelCreative.com