CITY OF WOLVERHAMPTON

Transcription

1 SECTION 01 THE LOGO CITY OF WOLVERHAMPTON 01

2 WELCOME TO THE CITY OF WOLVERHAMPTON USING THESE GUIDELINES Wolverhampton is a place of positivity and progress. Like all cities, we have faced many challenges, but together we have made huge strides to bring about change. Our strength and our future lies in our biggest and smallest communities, our businesses, our corporations and our associations. There is great pride and potential in our people. Channeling this into one unified voice: Together we are The City of Wolverhampton. Out of the darkness, cometh light. The City of Wolverhampton brand guidelines will be managed by the City Council s design team. For advice and guidance on how to use the brand please contact: Adrian Stubbs adrian.stubbs@wolverhampton.gov.uk GOVERNANCE The brand has been developed in partnership with the City s Economic Growth Board which is made up of representatives from the business community and stakeholders who support the growth of the city s economy. 02

3 TOGETHER WE ARE THE CITY OF... WELCOMINGW OPENO LIVELYL VOLUNTEERSV ENTREPRENEURS E READYR HONESTH AMBITIOUSA MAKERSM PROGRESSIVEP THINKERST ORIGINALO NATIVE N 03

4 WE ARE LIVELY WE ARE ORIGINAL WE ARE THINKERS WE ARE READY 04

5 TOGETHER WE ARE THE CITY OF WOLVERHAMPTON 05

6 TOGETHER WE ARE THE CITY OF WOLVERHAMPTON 06

7 TOGETHER WE ARE THE CITY OF WOLVERHAMPTON 07

8 CONTENTS CONTENTS SECTION 1 09 THE LOGO 10 THE LOGO 11 LOGO CLEAR SPACE 12 LOGO SIZE 13 LOGO COLOUR 14 LOGO POSITION 16 LOGO FOLDERS 17 LOGO FILES SECTION 2 18 THE COLOUR 19 COLOUR PALETTE 20 COLOUR BALANCE 21 TYPE COLOUR SECTION 3 22 TYPOGRAPHY 23 BRAND TYPEFACE 24 TYPE STYLES SECTION 4 25 DEVICES 26 PATTERNS 27 PATTERNS EXAMPLES 30 THE MARQUE SECTION 5 31 PHOTOGRAPHY 32 PEOPLE PHOTOGRAPHY 33 GROUP PHOTOGRAPHY SECTION 6 34 ART DIRECTION SECTION 7 36 BEST PRACTICES 08

9 SECTION 01 THE LOGO 01 THE LOGO 09

10 SECTION 01 THE LOGO THE LOGO From industry to technology, The City of Wolverhampton has a strong heritage of inventing, making and doing. We have tapped into this idea of innovation and engineering with the construction of our marque. Primary versions to be used on brand lead applications and hero associations. Secondary logo to be used on collaborations and partner creative when primary logo is not suitable. Mark only can be used separately to type, as a graphic or stamp of approval. See page 41 for examples of mark only usage. PRIMARY LOGO SECONDARY LOGO MARK ONLY APPLICATION 10

11 SECTION 01 THE LOGO LOGO CLEAR SPACE The City of Wolverhampton logo should always be surrounded by a minimum area of blank space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The area is defined by using the height of the marque to create the invisible boundary of isolation. 11

12 SECTION 01 THE LOGO LOGO SIZE The logo has been designed to be reproduced at a minimum width of 40mm / 150 pixels. There is no maximum reproduction size of the logo. 40mm / 150px 12

13 SECTION 01 THE LOGO LOGO COLOUR There are two colour options for the logo; violet and orange. On dark backgrounds the white or orange versions should be used and on light background the violet version should be used. For mid range colours either can be used. A monochrome version has also been supplied for use in non-colour printing. 13

14 SECTION 01 THE LOGO LOGO POSITION Where possible the logo should be placed in the bottom centre, or top centre of the page. It may also be placed top or bottom right and top or bottom left if this works better with the layout. 14

15 SECTION 01 THE LOGO LOGO FOLDERS Here is an outline of all the logo folders, and a guide for which file type to use for different applications. SCREEN PNG These are the preferred onscreen file type as they have a transparent background. PRINT EPS These are vector files that can be reproduced at any size. JPG These have been added for instances where it isn t possible to use a PNG. PDF These files have the been added as they are easier to preview on most screens than EPS files and can also be used in print. EPS/PDF These files have been added for use within design programmes where a vector file is preferred. 15

16 SECTION 01 THE LOGO LOGO FILES Here is an outline of the file naming system and a reference for which colours to use for each application. SCREEN RGB This version can be used for any on-screen use. BLACK This version can be used for any on-screen use. PRINT PANTONE U Pantone is the preferred professional method of printing the logo. This version will give best results on uncoated paper. PANTONE C This Pantone version is for use on coated paper. WHITE This version can be used for any on-screen use. CMYK For all in-house printing use or external 4 colour printing. BLACK For use when colour printing is not possible. WHITE For use in any colour mode. 16

17 SECTION 02 THE COLOUR 02 THE COLOUR 17

18 SECTION 02 THE COLOUR COLOUR PALETTE BLACK PANTONE BLACK 6 U VIOLET PANTONE 276 U PURPLE PANTONE 7679 U RED PANTONE 1635 U ORANGE PANTONE 1565 U YELLOW PANTONE 148 U PANTONE BLACK C PANTONE 5255 C PANTONE 669 C PANTONE 1635 C PANTONE 1565 C PANTONE 148 C The City of Wolverhampton brand colours have been carefully selected as they work well across the entire brand. It is important that only these colours are used. R G B R G B R G B R G B R G B R G B C 100 C 87 C 80 C 0 C 0 C 0 M 100 M 87 M 83 M 60 M 44 M 30 Y 100 Y 52 Y 47 Y 60 Y 60 Y 60 K 100 K 72 K 63 K 0 K 0 K 0 HEX HEX 1e1625 HEX 2e2133 HEX f08161 HEX f5a36c HEX fabf74 18

19 SECTION 02 THE COLOUR COLOUR BALANCE In order to create consistency, this colour chart can be used as a general guide for colour balance. 19

20 SECTION 02 THE COLOUR TYPE COLOUR Some brand colours work better together than others, especially when using text. PURPLE WHITE Here is a breakdown of the colours of text which work best on each background colour. VIOLET RED WHITE ORANGE 20

21 SECTION 03 TYPOGRAPHY 03 TYPOGRAPHY 21

22 SECTION 03 TYPOGRAPHY BRAND TYPEFACE Knockout has been carefully selected to represent the City of Wolverhampton brand because of it s modern angular appearance. It should be used as the primary typeface for online and print use. It can be purchased and licensed here: fonts/knockout/overview KNOCKOUT ABCDEFGHIJKLM NOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() 22

23 SECTION 03 TYPOGRAPHY TYPE STYLES Primary messaging and titles should use an uppercase mix of HTF27 JuniorBantamwt and HTF90 UltmtWelterwt. Using HTF90 UltmtWelterwt to highlight the important copy. TOGETHER, WE ARE THE CITY OF WOLVERHAMPTON 23

24 SECTION 03 TYPOGRAPHY TYPE STYLES By using a mixture of sizes, weights and cuts of type we can further enhance the concept of diversity and create a conversational appearance that has a distinct personality. Primary Weights Junior Featherwt, Ultmt Heviwt Secondary Weights Junior Bantamwt, Junior Liteweight, Junior Heviwt. Bantamweight, Welterweight, Heviweight, Full Flyweight, Full Bantamwt, Full Liteweight, Full Welterwt, Full Middlewt, Full Heviweight, Full Sumo, Ultmt Welterwt, Ultmt Middlewt, UltmtSumo TOGETHER Junior Featherwt HELLO Junior Bantamwt NEWUltmt Heviwt WELCOME Full Heviweight 24

25 SECTION 04 DEVICES 04 DEVICES 25

26 SECTION 04 DEVICES PATTERNS The City of Wolverhampton is a melting pot that brings people together, whether through socialising, culture or sport. We have represented these interactions as a series of pathways that when woven together create dynamic and energetic patterns. The pattern is a good alternative to flat colour or photography, adding an extra level of interest. Provided artworks can be used. Potential to also develop additional orientation of patterns by using provided artworks, as a guide of style, line width and colourways. Please use provided.eps artwork assets. 26

27 SECTION 04 DEVICES PATTERNS EXAMPLES 27

28 SECTION 04 DEVICES PATTERN EXAMPLES Top level advertising, covers and hero applications to use graphic photo treatment, colourways and pattern. 28

29 SECTION 04 DEVICES PATTERN EXAMPLES Adding areas or space to ensure the pattern does not take over the creative. 29

30 SECTION 04 DEVICES THE MARQUE As well as appearing in the logo, the marque can also be used on its own. There is violet, purple, red, orange, yellow and white versions available to use. Here are a few of the colour options that can be used. 30

31 SECTION 05 PHOTOGRAPHY 05 PHOTOGRAPHY 31

32 SECTION 05 PHOTOGRAPHY PEOPLE PHOTOGRAPHY The photography style should be natural and authentic. Individual shots will show the various ways that people enjoy and enhance the City of Wolverhampton. 32

33 SECTION 05 PHOTOGRAPHY GROUP PHOTOGRAPHY Group photography is used to reflect themes of diversity and togetherness. The shots should focus on natural, captured moments style scenes. 33

34 SECTION 06 ART DIRECTION 06 ART DIRECTION 34

35 SECTION 06 ART DIRECTION ART DIRECTION The main focus of the photography will be people. By adding the brand pattern and colours we can create a sense of ownership and a recognisable asset. 35

36 SECTION 07 BEST PRACTICES 07 BEST PRACTICES 36

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48 For advice and guidance on how to use the brand please contact Adrian Stubbs: or