Raspberry Pi. Visual identity guidelines. Version
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1 Raspberry Pi Visual identity guidelines Version
2 Contents... Logo 1... Minimum height 2... Spacing 2... Restrictions 3 Colour Core palette 4... Alternative palette 5... Decorative palette 5... Tints 6... Greys 6 Typeface Font primary 7... Font secondary 8... Typesetting 8 Sub-brands Code Club 9... Powered by Raspberry Pi Raspberry Jam 13 Images Photography Illustration 15 Contact... 16
3 Logo 1 Raspberry Pi logo and wordmark. Landscape with registered trademark symbol Raspberry Pi logo with registered trademark symbol Raspberry Pi logo and wordmark - stacked with registered trademark symbol
4 Logo Minimum height Spacing 2 17mm/48px Minimum height for use of Raspberry Pi logo As shown, our logo must always have clearance space surrounding it to ensure that no other graphics, colours, logos, or type interfere with it. 17mm/48px Minimum height for use of Raspberry Pi logo landscape 22mm/62px Minimum height for use of Raspberry Pi logo stacked The Raspberry Pi stacked wordmark logo should be displayed at a minimum of 22mm height for print and 62px height for screen. When using the main logo and the wordmark landscape logo, a minimum height of 17mm and 48px should be used for print and screen respectively.
5 Logo Restrictions 3 The following alterations to the Raspberry Pi logo are not permitted. Please do not... Remove the registered trademark symbol Rotate the logo Delete or obscure elements of the logo Reposition elements of the logo Alter the typeface Create the logo with a stroke or keyline Reduce or enlarge the logo without proportional scale Introduce new colours to the logo Introduce alternative text Raspberry Pi Raspberry Pi Raspberry Pi Raspberry Pi Raspberry Pi Raspberry Pi Raspberry Pi Strawberry Quiche Download Assets Click the icon to download the Raspberry Pi logo in EPS and PNG formats. CLICK HERE TO ACCESS FILES
6 Colours Core palette 4 Raspberry red Leaf green Black White Colour Pantone (special) CMYK professional and desktop printing RGB (web and screen) HEX (web and screen) Raspberry red 7636 C C 16 M 98 Y 56 K 06 R 197 G 26 B 74 #c51a4a Leaf green 360 C C 61 M 0 Y 86 K 0 R 108 G 198 B 74 #6cc04a Black Black 3 C 0 M 0 Y 0 K 100 R 0 G 0 B 0 # White C 0 M 0 Y 0 K 100 R 255 G 255 B 255 #FFFFFF
7 Colours Alternative palette Decorative palette 5 Where possible, the Raspberry Pi logo must appear in full colour. However, if necessary, a whited-out version of the logo can be used on blocks of colour, and also appear in the following monochrome formats if colour is not possible. The following colours may be used to decorate or highlight elements of a design or document. Purple 50% Brick red 50% Yellow 50% #9a6faa #f27b5c #fddd42 Turquoise 50% Blue 50% Orange 50% Download Assets #15bcac #51a4dc #ffbd5c Click the icon to download the Raspberry Pi logo in EPS and PNG formats. CLICK HERE TO ACCESS FILES
8 Colours Tints Greys 6 Core and decorative colours should be used at 100% of their original colour value in most instances. However, if necessary, tints may be used in increments of five for pull-out boxes, graphic elements, accent colours, and to add interest to a page. Tints should not be used as main background colours or in bodies of text. A selection of greys can be used to colour backgrounds, body text, headings, subheadings, footer copy, and UI elements if needed. Care should be taken to ensure that when using greys, the copy and information is clear and legible. 75% 50% 75% 50% Grey 1 Grey 2 Grey 3 25% 25% #dcd9d6 #c9c8c7 #b1b1b0 Grey 4 Grey 5 Grey 6 # #77777a #555559
9 Typeface Font primary 7 The Raspberry Pi primary font is Roboto. and is available in the below weights and styles. Roboto is the font use din the Raspberry Pi wordmark. Roboto Thin Roboto Light Roboto Regular Roboto Medium Roboto Bold Roboto Black Roboto Thin Roboto Light Roboto Regular Roboto Medium Roboto Bold Roboto Black
10 Typeface 8 Font secondary Typesetting Roboto Slab is a more ornate typeface, and is recommended for use in conjunction with Roboto to add interest to headers and sub-headings. Roboto Slab Thin Roboto Slab Light Roboto Slab Regular When writing headings and sub headings, sentance case and bold weight should be used as in the below example. Main heading example Sub-heading example The minimum font size for body copy set in Roboto is 10pt. Captions can be set in 8pt. Leading refers to the spacig between lines of type and, as a general guide, should be set at two points above the type size. Roboto Slab Bold Download Assets Click the icons to download Roboto and Roboto Slab from fontsquirrel.com Roboto.ttf Roboto_Slab.ttf
11 Sub-brands Code Club logo Code Club is a worldwide network of volunteers and educators who run free coding clubs for young people aged If you have agreed with the Code Club team that you can use the logo, typeface, and colour palette, these guidelines should be followed: 17mm/48px Minimum height for use of Code Club logo 40mm/112px Minimum height for use of Code Club logo stacked 9 As shown, the Code Club logo must always have clearance space surrounding it to ensure that no other graphics, colours, logos, or type interfere with it. The Code logo can alone or stacked with location text.
12 10 Restrictions The following alterations to the Code Club logo are not permitted. Please do not... Rotate the logo Delete or obscure elements of the logo Reposition elements of the logo Alter the typeface Create the logo with a stroke or keyline Reduce or enlarge the logo without proportional scale Introduce new colours to the logo Introduce alternative text Download Assets If you wish to use the Code Club logo, please contact Sarah Sheerman-Chase by to sarah@raspberrypi.org
13 11 Typeface The Code Club typeface is Museo Sans Rounded 500. This typeface should be used for main titles as well as body text. To add inpact to headings, Museo Sans Rounded 900 can be used. Museo Sans 500 Museo Sans 900 Illustration Illustrations for Code Club are provided by Timothy Winchester, and used with his kind permission. If you wish to use the Code Club illustrations, please contact Sarah Sheerman-Chase by to Colour Code Club green Green tint Code Club gray #009b3d Pantone 7739 C #b1d6ac Pantone 344 C # Cool Gray 10 C
14 Sub-brands Powered by Raspberry Pi 12 If your product contains a Raspberry Pi, you may choose to display the Powered by Raspberry Pi mark on your product packaging at a width of no less than 30mm, as in the examples below. 30mm A mocked-up example of the Powered by Raspberry Pi mark applied to packaging. To use the Powered by Raspberry Pi mark on your product, please fill out the request form at rpf.io/poweredbypi
15 Sub-brands Raspberry Jam 13 When running a Raspberry Jam in your local area, you are welcome to produce your own logo and promotional materials to advertise your event.if not then you re very welcome to use the logo assets and materials we have produced to help you. IMPORTANT: When creating your own artwork, please do not use the Raspberry Pi logo as it is a trademark of the Raspberry Pi Foundation. YOUR LOCATION Download Assets Example poster layout using the Official Raspberry Jam poster template Click the icon to download the Raspberry Jam logo assets and materials. CLICK HERE TO ACCESS FILES
16 Images Photography 14 Photographs of Raspberry Pi products and events can be made available upon request (see page 16). We ask that they are displayed at a clear size and are not altered in any way especially in terms of colour, orientation or proportion. A photo credit must always be present alongside any photographs used. Please credit An example product photograph featuring the Raspberry Pi 3 An example event photograph
17 Images Illustration 15 Raspberry Pi illustrations can be made available upon request (see page 16). We ask that they are displayed at a clear size and are not altered in any way especially in terms of colour, orientation or proportion. An image credit must always be present alongside any illustrations used. Please credit
18 Contact 16 If you have any further queries, a general inquiry, or would like to request logos, photography, or illustration assets, please info@raspberrypi.org.
19 The Raspberry Pi Foundation UK registered charity
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