BBHCSD STYLE GUIDELINES BRECKSVILLE-BROADVIEW HTS. CITY SCHOOL DISTRICT

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1 BBHCSD STYLE GUIDELINES where ine education is a heritage

2 The BBHCSD Brand Signature Contents The BBHCSD Brand Signature Brand Elements Subsidiary Branding Brand Assets Usage Minimum Size Clear Space Complete Logo Versions No Tagline Logo Versions Alternative Logo Versions Color The BBHCSD Color Pallette Color Sets Typograpy Typeface/Fonts Vendor Toolkit Provided Materials The Brecksville-Broadview Heights City School District s Brand Identity is one of our most valuable assets. It includes our name, brand signature, brandmark (logo), and graphic presentation. These elements have been designed to be a clear representation of BBHCSD, and when used consistently, will help to project a clear image of BBHCSD wherever they are seen. Contact Information Contact

3 The BBHCSD Brand Signature Brand Elements Brand Elements The BBHCSD Brand Mark This is the new BBHCSD brand mark. It consists of the BBHCSD logotype and the tagline. It has been designed as a fixed relationship and should only be produced from approved artwork. where ine education is a heritage The aspect ratio of this logo shall never be adjusted for any reason. All scaling of the logo shall be done proportionally. The BBHCSD Alternative Brand Mark Due to the fact that our District is saddled with a rather long name, a secondary logo using the common BBHCSD parlance has also been created. BBHCSD This logo may be used in internal communications, labeling, informal presentations, or in collateral where the audience is fully aware of the our brand and this abbreviation.

4 The BBHCSD Brand Signature Subsidiary Branding Subsidiary Branding All logos for schools in the district have been designed to share common characteristics and styles. Simply using these logos in collateral/correspondances will ensure the public understands and appreciates the parent-child relationship between the Board Of Education and the individual schools. Additionally, having the unifom look and feel carried throughout all of our logos ensures our communications appear wellcoordinated and professionally developed. ** This section is still in development pending consensus/oppinions about the logo designs of each school. Brecksville-Broadview Hts. Middle School Brecksville-Broadview Hts. H i g h S c h o o l Brecksville-Broadview Hts. Central School where ine education is a heritage Chippewa Elementary School Part of the Brecksville-Broadview Hts. City School District Highland Drive Elementary School Part of the Brecksville-Broadview Hts. City School District Hilton Elementary School Part of the Brecksville-Broadview Hts. City School District

5 Brand Assets Usage Minimum Size Minimum Size Complete Logo The brand mark should always be legible and should never be reproduced at a width of less than 2.0 inches. 2.0 inch where ine education is a heritage In instances where it is not possible to maintain this directive, the BBHCSD logotype (without tagline) may be used. It should never be reproduced at a width of less than 1.25 inches inch In instances where it is not possible to maintain these directives, the words BRECKSVILLE-BROADVIEW HTS. may be used. As described in the Typography section, the font is to be Cambria Bold and the text should be all capitalized. BRECKSVILLE BROADVIEW HTS. or BRECKSVILLE BROADVIEW HTS. Alternative Logo In order for the Icon to print cleanly, this logo should never be reproduced at a width of less than 1 inch. BBHCS D 1.0 inch

6 Brand Assets Usage Clear Space Clear Space The brand mark must be kept clear of all text and images. The clear distance around the logo is defined as 3/4 of the height of the tallest point in the logotype.

7 Brand Assets Usage Complete Logo Versions Complete Logo Versions For the majority of applications the primary brand mark should be used. There are a few times when it is not possible to reproduce the brand mark in color. For these exceptions black and white versions of the brand mark have been created. Designers have discretion on the color background to use the primary brand mark on. The black and white brand marks can be used on other backgrounds such as on marketing collateral, as appropriate. Complete Logo Primary Brand Mark Black Brand Mark White Brand Mark where ine education is a heritage Artwork Files Artwork Files Artwork Files BBHCSD_LOGO_CMYK.eps BBHCSD_LOGO_PMS.eps EPS vector file suitable for Pantone print applications (business cards, letterheads, envelopes) BBHCSD_LOGO_RGB.tif where ine education is a heritage BBHCSD_LOGO_BLK_CMYK.eps BBHCSD_LOGO_BLK_RGB.tif BBHCSD_LOGO_BLK_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents where ine education is a heritage BBHCSD_LOGO_WHT_CMYK.eps BBHCSD_LOGO_WHT_RGB.tif BBHCSD_LOGO_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents

8 Brand Assets Usage No Tagline Logo Versions No Tagline Logo Versions Complete Logo (No Tagline) Primary Brand Mark Black Brand Mark White Brand Mark For the majority of applications the primary brand mark should be used. There are a few times when it is not possible to reproduce the brand mark in color. For these exceptions black and white versions of the brand mark have been created. Designers have discretion on the color background to use the Primary Brand Mark on. The black and white brand marks can be used on other backgrounds such as on marketing collateral, as appropriate. Artwork Files Artwork Files Artwork Files BBHCSD_LOGO_ntl_CMYK.eps BBHCSD_LOGO_ntl_PMS.eps EPS vector file suitable for Pantone print applications (business cards, letterheads, envelopes) BBHCSD_LOGO_ntl_RGB.tif BBHCSD_LOGO_BLK_ntl_CMYK.eps BBHCSD_LOGO_BLK_ntl_RGB.tif BBHCSD_LOGO_BLK_ntl_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents BBHCSD_LOGO_WHT_ntl_CMYK.eps BBHCSD_LOGO_WHT_ntl_RGB.tif BBHCSD_LOGO_ntl_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents

9 Brand Assets Usage Alternative Logo Versions Alternative Logo Versions For the majority of applications the primary brand mark should be used. There are a few times when it is not possible to reproduce the brand mark in color. For these exceptions black and white versions of the brand mark have been created. Designers have discretion on the color background to use the Primary Brand Mark on. The black and white brand marks can be used on other backgrounds such as on marketing collateral, as appropriate. Alternative Logo Primary Brand Mark Black Brand Mark White Brand Mark BBHCS D Artwork Files Artwork Files Artwork Files BBHCSD_LOGO_alt_CMYK.eps BBHCSD_LOGO_alt_PMS.eps EPS vector file suitable for Pantone print applications (business cards, letterheads, envelopes) BBHCSD_LOGO_alt_RGB.tif BBHCS D BBHCSD_LOGO_BLK_alt_CMYK.eps BBHCSD_LOGO_BLK_alt_RGB.tif BBHCSD_LOGO_BLK_alt_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents BBHCS D BBHCSD_LOGO_WHT_alt_CMYK.eps BBHCSD_LOGO_WHT_alt_RGB.tif BBHCSD_LOGO_alt_RGB.jpg JPG file suitable for applications such as Word and PowerPoint documents

10 Color The BBHCSD Color Pallete The BBHCSD Color Palette The BBHCD Color Palette is a resource of 23 colors designed to be mixed and matched in support of our communications and product marketing. PANTONE 183 C=0, M=57, Y=16, K=0 R=255, G=141, B=163 HEX=f48ca3 PANTONE 1205 C=1, M=8, Y=50, K=0 R=255, G=228, B=149 HEX=fde593 PANTONE 579 C=29, M=5, Y=46, K=0 R=186, G=210, B=158 HEX=bad49e PANTONE 5655 C=31, M=16, Y=28, K=0 R=179, G=192, B=182 HEX=b2c0b6 PANTONE 2995 C=75, M=23, Y=0, K=0 R=13, G=157, B=219 HEX=189cd8 PANTONE 2573 C=28, M=51, Y=0, K=0 R=185, G=137, B=203 HEX=b789bd The variety of different colors expresses the creativity and flexibility that BBHCSD represents in all aspects of our activity. All BBHCSD schools, programs, and employees may use any of the BBHCSD colors. They may be freely used to differentiate different topics, subjects, or programs. PANTONE 185 C (BBHCD RED) C=13, M=100, Y=89, K=4 R=204, G=9, B=47 HEX=ce2031 PANTONE 7406 C=5, M=28, Y=97, K=0 R=241, G=184, B=40 HEX=f1b823 PANTONE 381 C=32, M=0, Y=97, K=0 R=186, G=215, B=57 HEX=b9d53a PANTONE 326 C=75, M=10, Y=37, K=0 R=0, G=170, B=161 HEX=17abab PANTONE 286 C=90, M=75, Y=1, K=0 R=50, G=85, B=164 HEX=3056a5 PANTONE 2607 C=61, M=75, Y=11, K=0 R=122, G=88, B=150 HEX=7a5897 The chart at right specifies colors according to four different models. Pantone is used for offset lithography when printing spot color, CMYK is used when printing four-color process offset lithography, RGB is used when displaying colors on a computer monitor, and hexadecimal (HEX) is used when specifying color in HTML code and other computing applications. PANTONE 202 C=38, M=70, Y=52, K=17 R=144, G=88, B=94 HEX=91595f WHITE C=0, M=0, Y=0, K=0 R=255, G=255, B=255 HEX=FFFFFF PANTONE 117 C=27, M=42, Y=100, K=5 R=183, G=140, B=48 HEX=b88e2e PANTONE 7543 C=32, M=21, Y=19, K=0 R=174, G=184, B=192 HEX=aeb9c1 PANTONE 362 C=71, M=22, Y=89, K=5 R=86, G=148, B=79 HEX= PANTONE 431 C=58, M=45, Y=40, K=8 R=115, G=123, B=130 HEX=747d83 PANTONE 349 C=73, M=36, Y=70, K=20 R=71, G=114, B=88 HEX= PANTONE 546 C=72, M=59, Y=50, K=31 R=70, G=80, B=88 HEX= PANTONE 2747 C=87, M=78, Y=13, K=2 R=66, G=79, B=144 HEX= BLACK C=0, M=0, Y=0, K=100 R=0, G=0, B=0 HEX= PANTONE 2685 C=62, M=73, Y=0, K=0 R=118, G=91, B=167 HEX=775ba7

11 Color Color Sets Color Sets It is not our intention that all employees using the BBHCSD color palette be professional designers. While the chosen colors were selected for their compatibility with one another, you may find using them in these reccomended groups best represents various aspects of our Brand Identity. Formal Serious, straightforward The Palette s darker colors to evoke an impression of the traditional, formal corporate identity while still maintaining a modern flair with its color choices. PANTONE 546 C=72, M=59, Y=50, K=31 R=70, G=80, B=88 HEX= PANTONE 202 C=38, M=70, Y=52, K=17 R=144, G=88, B=94 HEX=91595f PANTONE 117 C=27, M=42, Y=100, K=5 R=183, G=140, B=48 HEX=b88e2e PANTONE 349 C=73, M=36, Y=70, K=20 R=71, G=114, B=88 HEX= PANTONE 2747 C=87, M=78, Y=13, K=2 R=66, G=79, B=144 HEX= PANTONE 2685 C=62, M=73, Y=0, K=0 R=118, G=91, B=167 HEX=775ba7 Apply the Palette wherever color selection comes into play for BBHCSD: in digital and print communications; on exhibits and displays; promotions, apparel and uniforms; outside and inside facilities and offices; or for special events and environments. Bright Vivid, bold Fresh, exciting, and fun, these colors are well suited to celebrate acheivements, promote new policies, and uplift audiences. PANTONE 431 C=58, M=45, Y=40, K=8 R=115, G=123, B=130 HEX=747d83 PANTONE 7406 C=5, M=28, Y=97, K=0 R=241, G=184, B=40 HEX=f1b823 PANTONE 381 C=32, M=0, Y=97, K=0 R=186, G=215, B=57 HEX=b9d53a PANTONE 326 C=75, M=10, Y=37, K=0 R=0, G=170, B=161 HEX=17abab PANTONE 286 C=90, M=75, Y=1, K=0 R=50, G=85, B=164 HEX=3056a5 PANTONE 2607 C=61, M=75, Y=11, K=0 R=122, G=88, B=150 HEX=7a5897 All combinations will also coordinate well with Black, White, and BBHCSD s Signature Red (Pantone 185 C). Contemporary Youthful, vivid Simple, fresh, friendly, and thoughtprovoking, these colors are well suited to attract younger audiences and to present high-tech information. PANTONE 7543 C=32, M=21, Y=19, K=0 R=174, G=184, B=192 HEX=aeb9c1 To assist employees, Microsoft PowerPoint Templates preloaded with each of these color sets have been included with this guide. PANTONE 183 C=0, M=57, Y=16, K=0 R=255, G=141, B=163 HEX=f48ca3 PANTONE 1205 C=1, M=8, Y=50, K=0 R=255, G=228, B=149 HEX=fde593 PANTONE 579 C=29, M=5, Y=46, K=0 R=186, G=210, B=158 HEX=bad49e PANTONE 2995 C=75, M=23, Y=0, K=0 R=13, G=157, B=219 HEX=189cd8 PANTONE 2573 C=28, M=51, Y=0, K=0 R=185, G=137, B=203 HEX=b789bd

12 Typography Typeface/Font Typeface/Font The BBHCSD typeface is Cambria. For web applications only Arial may be substituted for live text. AaBb Cambria Regular Cambria Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

13 The Vendor Toolkit Provided Materials Vendor Toolkit Provided Materials A well-executed branding initiative should make everyone s life easier. Not only will it help designers ensure that their work will be approved and accepted faster, but it will allow BBHCSD s employees to have a myriad of design tools and collateral materials at their fingertips, all possessing a uniform look and feel. The BBHCSD Vendor kit contains valuable tools for both the BBHCSD team, and for their thirdparty vendors. In addition to all the logo files, the Vendor Toolkit also includes the BBHCSD letterhead and various Microsoft PowerPoint Presentation templates. BBHCSD Letterhead Artwork Files BBHCSD_LTRHD_PMS.pdf.PDF file suitable for Pantone print applications BBHCSD_LTRHD_WORD.doc Microsoft Word document template featuring header and footer. BBHCSD_LTRHD_HDR.bmp Bitmap file suitable for applications such as Word and PowerPoint documents; only includes header BBHCSD_LTRHD_FTR.bmp Bitmap file suitable for applications such as Word and PowerPoint documents; only includes footer BBHCSD PowerPoint Templates Artwork Files (Formal, Bright, and Contemporary included) BBHCSD Formal pot.pot Microsoft PowerPoint template complete with color palette, font set, and a variety of slide layouts to accommodate all corporate presentations. BBHCSD Formal potx.potx Microsoft PowerPoint template complete with color palette, font set, and a variety of slide layouts to accommodate all corporate presentations. (compatible with newer versions of PowerPoint). BBHCSD Formal.thmx Microsoft PowerPoint template complete with color palette, font set, and a variety of slide layouts to accommodate all corporate presentations (compatible with newest versions of PowerPoint).

14 Contact Information Contact Contact BBHCSD_STYLEGUIDE Version: 1.3 Updated: 09/29/2011 If you have any questions, concerns, or comments about our branding material, please feel free to contact us. For the most current version of this document and all vendor resources, please visit the website at right to download tools. Cathy Harbinak Community Relations Coordinator Brecksville-Broadview Heights City School District harbinakc@bbhcsd.org Tel: (440)