1 Musicnotes Brand Identity Guidelines. Brand & Identity Guidelines

Transcription

1 1 Musicnotes Brand Identity Guidelines Brand & Identity Guidelines

2 Introduction TABLE OF CONTENTS 3 Design Values 4 Logo Design 9 Logo Usage ABOUT THIS GUIDE The purpose of these guidelines is to explain the use of the Musicnotes.com brand style and to reinforce consistent application of the visual elements in all communications and products. This includes publications, presentations, consumer applications, and all marketing materials both online and offline. Logo, color, and typography basics are included in this document. 15 Color Palette 18 Typography 2 Musicnotes Brand Identity Guidelines

3 Brand & Design Values Musicnotes has four key values to set its visual identity to a standard, both in interactive and print media. These are an extension of business values set in Values, Vision, and 2015 Goals. Business Values Integrity & Honesty Commitment to Quality Tenacity Humor & Levity Creativity & Curiosity Intelligence Collaboration & Individuality Caring & Respect Design Values Intuitive Clear understanding of what is possible with Musicnotes products and platforms. Quality Meticulously composed brand, identity, and products to be at the highest industry standard for music, design, and technology. Consistent Common themes, visual cues, and interactions to create a holistic and familiar experience. Beautiful Creative, playful attitude that instills for the customer an unforgettable recognition. 3 Musicnotes Brand Identity Guidelines

4 Logo Design The company logo is an important, valued graphic element and must be used consistently and appropriately; even minor variations will compromise the image of the branding. Musicnotes' logo is composed of three parts: its logo mark and logo type, as well as an optional tagline. Together they work to define Musicnotes' graphic identity. 4 Musicnotes Brand Identity Guidelines

5 Components LOGO MARK LOGO TYPE SHEET MUSIC ANYWHERE TAGLINE 5 Musicnotes Brand Identity Guidelines

6 Variations PRIMARY LOGO TAGLINE PRIMARY LOGO NO TAGLINE SHEET MUSIC ANYWHERE 6 Musicnotes Brand Identity Guidelines

7 Variations PRIMARY LOGO ONE-COLOR PRIMARY LOGO ONE COLOR VERTICAL ORIENTATION LOGO MARK PREFERRED COLORS WEB & PRINT PRIMARY COLOR SECONDARY COLOR BLACK Pantone 539 U Pantone 539 C Pantone 3005 U Pantone 3005 C CMYK 100 / 100 / 100 / 100 #22313F #0272B3 #000 GRAYS > 50% #666 (or lighter) 7 Musicnotes Brand Identity Guidelines

8 Logo Usage Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application. When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document. 8 Musicnotes Brand Identity Guidelines

9 Aspect Ratio Avoid distorting (stretching or squishing) the logo from its original aspect ratio. Always scale the logo proportionally. WRONG CORRECT SHEET MUSIC ANYWHERE SHEET MUSIC ANYWHERE 9 Musicnotes Brand Identity Guidelines

10 Colors & Fonts Avoid using a color outside of the selected brand color scheme. If you use a backdrop, mind the exclusion zone as well. In addition, avoid altering the presentation of the logo by changing the font. WRONG CORRECT musicnotes. 10 Musicnotes Brand Identity Guidelines

11 Color Palette Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image. Pantone colors should be used wherever possible, with CMYK/RGB being matched as closely as possible depending on the materials and print process. 11 Musicnotes Brand Identity Guidelines

12 Primary, Secondary & Tertiary SPOT RGB CMYK HEX PRIMARY COLOR Pantone 539 U Pantone 539 C 34 / 49 / / 70 / 52 / 52 #22313F PRIMARY ACCENT Pantone 360 U Pantone 360 C 162 / 188 / / 10 /100 / 0 #A2BC35 SECONDARY COLOR Pantone 3005 U Pantone 3005 C 2 / 144 / / 51 / 4 / 0 #0272B3 SECONDARY ACCENT Pantone 290 U Pantone 290 C 204 / 227 / / 3 / 2 / 0 #CCE3F0 TERTIARY ACCENT Pantone 1797 U Pantone 1797 C 195 / 30 / / 100 / 100 / 7 #C31E18 TERTIARY ACCENT Pantone 1375 U Pantone 1375 C 242 / 125 / 33 1 / 63 / 100 / 0 #F47D25 TERTIARY ACCENT Pantone 7404 U Pantone 7404 C 255 / 185 / 24 0 / 30 / 98 / 0 #FFB Musicnotes Brand Identity Guidelines

13 Percentages & Grays 100% 90% 80% 60% 40% 20% 10% 13 Musicnotes Brand Identity Guidelines

14 Typography Using consistent and meaingful font choices conveys a conscious personality for the company and provides familiar communication through the web and print. Mostly, Proxima Nova will be the primary font of choice, with Kreon and Sansation being used sparingly among both print and interactive platforms (primarily as a display typeface). 14 Musicnotes Brand Identity Guidelines

15 Font Choice & Intent We have two fundamental questions to ask when choosing fonts. Do our font choices fit well within the print & web platforms for optimum legibility and usage value? Do our font choices fit into our design values for meaningful impact? (intuitive, high quality, consistent, and beautiful) Proxima Nova Proxima Nova The red fox jumped The red fox jumped The red fox jumped The red fox jumped The red fox jumped The red fox jumped The red fox jumped The red fox jumped Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard truffaut banh mi 8-bit. Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard truffaut banh mi 8-bit. Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard truffaut banh mi 8-bit. 15 Musicnotes Brand Identity Guidelines

16 Thanks For Reading! Company: Musicnotes Website: Designed by: UX & Marketing Staff 16 Musicnotes Brand Identity Guidelines