What Do You Want to Say to This Audience?

Transcription

1 NCPA s 114th Annual Convention and Trade Exposition What Do You Want to Say to This Audience? Make an impact on more than 3,000 community pharmacies by advertising in the official on-site daily newspaper and convention program guide. SAN DIEGO CONVENTION CENTER SAN DIEGO, CA OCT , 2012

2 The 114th Annual Convention and Trade Exposition of the National Community Pharmacists Association (NCPA) will take place Oct , 2012, in San Diego. With representatives of more than 3,000 pharmacies, NCPA s Convention and Trade Exposition offers your company a targeted opportunity to reach independent pharmacy owners, whose influential members individually consult with physicians an average of seven times a day on prescription drug therapy. The best way to reach this audience on-site is by advertising in the NCPA 2012 Daily News as well as the Convention Program Guide. This rate card is provided for your review and consideration. A sales representative from Ascend Media will contact you regarding the enclosed opportunities. However, if you have any questions, please contact Dee Busby by at dbusby@ ascendintegratedmedia.com or See you in San Diego. Sincerely, Douglas Hoey Pharmacist, MBA Executive Vice President & CEO National Community Pharmacists Association Official NCPA 2012 Convention Daily News Audience and distribution Distributed in the convention center via daily distribution racks and handout personnel to more than 3,000 attendees. Content Features coverage of daily events, meeting highlights and schedule and exhibit changes Publication dates The NCPA 2012 Convention Daily News is published October 13/14, 15 and 16, 2012 Sept. 17, 2012 Materials due: Sept. 24, 2012 STAND OUT with premium placement Cover Positions Back Cover, Inside Front Cover, Inside Back Cover Distribution Rack Premiums Your company logo and/or product photo goes on official daily distribution racks placed throughout the convention center in key traffic areas Aug. 20, 2012 Materials due: Aug. 28, 2012 Map Premium Opportunity includes: Full-page color ad adjacent to the floor map page Booth highlighted on map Banner ad on map page Front Page Ear Ad Ear Ad is placed at the top of the front page of the official daily. Opportunity includes a full-page, full-color ad within publication. Front Page Banner Ad Banner Ad is placed at the bottom of the front page of the official daily. Opportunity includes a full-page, full-color ad within publication.

3 Official NCPA 2012 Convention Program Guide Audience and distribution Distributed on-site to more than 3,000 attendees Content Offers convention information, detailed schedules, floor plans, exhibitor listings and more. premium placement OPTIONS Cover Positions Back Cover, Inside Front Cover, Inside Back Cover First Right-Hand Page/Page 1 Faces the inside front cover Aug. 22, 2012 Materials due: Aug. 29, 2012 Floor map sponsorship Sponsorship includes: Full-page color ad adjacent to the floor map page Banner ad on floor map page Highlighted listing with logo Booth visibility on any budget Products-at-a-Glance only $1,200 Offers buyers a quick visual reference to the hottest products at market. Your ad is placed alphabetically. You supply: Color photo 50-word description Contact information Highlighted listing with logo only $350 Stand out on your listings page when buyers reference companies by name. We highlight your listing s background and logo. You supply: Company logo Product Category Ad only $750 Be the first product that buyers see when they search by a specific product category. Your ad is placed alphabetically. You supply: Color photo 15-word description Contact information Company logo Contact Dee Busby at dbusby@ascendintegratedmedia.com or to reserve your preferred placement. All rates are net. Cancellations are nonrefundable. These products are in compliance with 2012 PhRMA standards and ACCME guidelines.

4 ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENT Subject to acceptance by All advertising subject to NCPA approval. NCPA 114th Annual Convention & Trade Exposition Please complete the following information: Advertiser: Agency (if applicable): Billing Information: Agency Advertiser Contact Name: Billing Address: City, State, Zip: Purchase ads in both the Daily and Program and receive 20% off each. Phone: Fax: Daily News Job # Size Four-color Standard Options Full Page $8,785 Full Page P.I. (B&W) $6,850 Junior Page $6,895 1/2 Page $5,990 1/4 Page $4,025 Products & Services Showcase Ad $1,320 Premium Options Back Cover $12,285 Inside Front Cover $11,758 Inside Back Cover $10,540 Distribution Rack* $10,000 Map Premium $10,540 Front Page Ear Ad* $9,490 Front Page Banner Ad* $9,790 Pre-Printed Insert Price on request (Magna-strip, Tip-in, Bind-in) Rates include insertion in 3 issues. *Includes Full Page in the Daily Program Guide Job # Size Four-color Standard Options Full Page $5,175 Full Page P.I. (B&W) $4,035 1/2 Page $3,369 1/4 Page $1,855 Premium Options Back Cover $9,215 Inside Front Cover $7,830 Inside Back Cover $6,450 First Right-Hand Page/Page 1 $7,520 Floor Map Sponsorship* $8,020 Options we can create for you Products-at-a-Glance $1,200 Product Category Ad $750 Highlighted Listing with Logo $350 *Includes Full Page, Banner ad on the floor map page and Highlighted Listings Convention Daily News Sept. 17, 2012 Materials due: Sept. 24, 2012 Distribution Rack Premium Aug. 20, 2012 Materials due: Aug. 28, 2012 Convention Program Guide Aug. 22, 2012 Materials due: Aug. 29, 2012 Dee Busby Fax: dbusby@ascendintegratedmedia.com Please write your initials next to selected ad sizes & color. Total Amount: $ Terms Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A faxed, signed copy of this agreement is also binding. Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement. Option to pay by credit card VISA MasterCard American Express Discover Expiration Date Card Number Authorized Signature I have read and agree to the terms as set forth on this document. Authorized Advertiser/Agency Signature & Title PO# (if necessary) Please remit payments to: P.O. Box Kansas City, MO Sign and return insertion orders to: Dee Busby 7015 College Blvd., Suite 600 Overland Park, KS Fax: dbusby@ascendintegratedmedia.com 7015 College Blvd., Suite 600 Overland Park, KS 66211

5 NCPA 2012 Daily News & Convention Program Guide Materials required for print products PDF/X-1a files are required for all ads. View specifications at or articles/acr6pdfx.html. Fonts must be outlined or embedded. All colors should be converted to CMYK (except black text). Crop marks and color bars should be outside printable area (12-point offset). Only one ad per PDF document. (Submit full-page spreads as single-page files, indicating right-hand page [RHP] and lefthand page [LHP] in file names.) Document setup Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels). Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). All fonts should be Type 1 or OpenType (Multiple Master Fonts are strongly discouraged). All colors must be CMYK (except black text); no PMS/Pantone colors. Ink density is not to exceed 300%. Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%). Reversed text must be a minimum of 10 points. Unacceptable file types Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative. Submitting digital files Contact your Ascend Integrated Media representative for your upload instructions and unique login and password. Proofs Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press. Submitting required proofs Mail proofs to: Attn: NCPA College Blvd., Suite 600 Overland Park, KS Convention Product Guide ad sizes and dimensions Publication size: 8-3/8 x10-7/8 (trim). Trim: Final page dimensions. Bleed: Size required for an ad to bleed off the edges of a page (1/8 past trim). Safety/Live Area: All text and graphics not intended to bleed (1/4 from trim). Product logos Logos for Highlighted Lsitings should be submitted at 300 dpi at a minimum size of 2-1/4 x1 in TIF, JPG or EPS format (vector EPS preferred). Inserts for directories Insert will be bound in and should not exceed 8-3/8 x10-7/8 ; minimum size is 4 x6. Prototype required. Bindery charges may apply. Daily ad sizes and dimensions Publication size: 11-3/8 x15 (trim). Trim: Final page dimensions. Newspaper ads do not bleed. All dimensions are width x height. Newspapers do not take a final bindery trim. Inserts Inserts are blown-in and should not exceed 8-3/8 x10-7/8 ; minimum size is 4 x6. Prototype required. Important notes All advertising is subject to ASAM approval. A minimum $500 late fee will be charged for materials received after the deadline. Payment on ad space is due at space deadline. All prices are net. All signed agreements are firm. Cancellations are nonrefundable. No agency commission or cash discounts accepted. All quantities are based on projected attendance and room blocks at the time the rate card is printed. A change-out fee applies to insertion of different ads per issue in dailies. Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication. Please remit payments to: P.O. Box Kansas City, MO convention Daily news ad sizes Covers and Full Page 10-1/4" x 14" Junior Page 7-1/2" x 10" Products & Services Showcase Ad 2-3/8" x 3-1/8" Convention program guide ad sizes Covers and Full Page Bleed 8-5/8" x 11-1/8" Trim 8-3/8" x 10-7/8" Safety/Live Area 7-7/8" x 10-3/8" Non-Bleed Ad 7" x 10" Products-at-a- Glance 2-1/4" x 5" 1/2 Page Horizontal 10-1/4" x 7" 1/4 Page 5" x 7" Front Page Ear Ad 2-3/8" x 2-3/8" Front Page Banner Ad 10-1/4" x 2" 1/2 Page Horizontal 7" x 5" (no bleed) Product Category Ad 2-1/4" x 2-1/4" 1/2 Page Vertical 5" x 14" 1/8 Page 5" x 3-1/2" 1/4 Page 3-1/2" x 5" (no bleed) Highlighted listing with logo up to 2-1/4" x 1" SAN DIEGO CONVENTION CENTER SAN DIEGO, CA OCT , 2012