IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS

Transcription

1 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Printed Directory & online myiwf Show Planner Item: LOGO Official IWF Printed Directory and online myiwf Show Planner Please follow the instructions below to upload your black/white and color logo: Login at using your ID and password. Click on the UPLOAD YOUR LOGO tile on your Exhibitor Dashboard and follow the instructions to upload your logo. Deadline June 1, 2020 Specifications for logos: Color Logo Minimum dimensions are 600 pixels wide or 200 pixels tall. Logos must be either a JPEG or PNG Black/White Logo Hi-resolutions, print quality (at least 600 dpi), and black & white. Accepted file types are JPEG or PNG. Item: Special Position (Tabs, Back or Inside Cover, Page Facing Back or Inside Cover) Advertisement Submission Information Official IWF Printed Directory Send the most up to date color company Logo/Image (gif, jpeg, eps, or png, at 300 dpi and not exceeding 3 W x 1.5 H inches) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 1, 2020). Send a hi-rez black and white logo file (at least 600 dpi) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 1, 2020). All artwork must be 4-color process (cmyk) Binding: Perfect Bound Printing: Web Offset Trim Size: 8-3/8 x 10-7/8 Live image size: 7-7/8 x 10-3/8 Bleed size: 8-5/8 x 11-1/8 Also required: matchprint or color proof. Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format at 300 dpi. Complete instructions will be sent to you upon receipt of your Ad Insertion Form or upon request. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion.

2 Note: SWPO printing standard apply, saturation of color not to exceed 300% Bleed Ads: No additional charge Inserts: Rates and specifications on request Material Deadline: (Deadline June 1, 2020) Electronic Submission: (PDF Format) Only. Ad Size: Full page only, for spreads create two full pages with bleed in gutter. Allow 1 for gutter space. Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline June 1, 2020). Item: Regular Position Advertisement Submission Information Official IWF Printed Directory Send the most up to date color company Logo/Image (gif,jpeg or png, at 300 dpi and not exceeding 3 W x 1.5 H inches) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 1, 2020). Send a hi-rez black and white logo file (at least 600 dpi) to IWFMarketingSpecs@iwfatlanta. com for approval by (Deadline June 1, 2020). Bleed Ads: No additional charge Inserts: Rates and specifications on request Material Deadline: (Deadline June 1, 2020). Electronic Submission: (PDF Format) Only. Ad Size: Full page only, for spreads create two full pages with bleed in gutter. Allow 1 for gutter space. Trim Size: 8-3/8 x 10-7/8 Live image size: 7-7/8 x 10-3/8 Bleed size: 8-5/8 x 11-1/8 Also required: matchprint or color proof. Binding: Perfect Bound Printing: Web Offset Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format at 300 dpi. Complete instructions will be sent to you upon receipt of your Ad Insertion Form or upon request. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Note: SWPO printing standard apply, saturation of color not to exceed 300% Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta. com no later than (Deadline June 1, 2020).

3 Item: Tip-In Card for Regular Position Advertisement Submission Information Official IWF Printed Directory Send the most up to date color company Logo/Image (gif,jpeg or png, at 300 dpi and not exceeding 3 W x 1.5 H inches) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 1, 2020). Send a hi-rez black and white logo file (at least 600 dpi) to IWFMarketingSpecs@iwfatlanta. com for approval by (Deadline June 1, 2020). The cards are 2.5 x 3.5. Submit 1/8 bleed on all 4 sides All artwork must be 4-color process (cmyk) Binding: Perfect Bound Printing: Web Offset Trim Size: 8-3/8 x 10-7/8 Live image size: 7-7/8 x 10-3/8 Bleed size: 8-5/8 x 11-1/8 Also required: matchprint or color proof. Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format at 300 dpi. Complete instructions will be sent to you upon receipt of your Ad Insertion Form or upon request. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline June 1, 2020).

4 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Outdoor/Indoor Show Site Advertising ITEM: Back-Lit Panel - Four-Color Single-sided OR Double-Sided Back- lit Panel The package includes the production of the panel and frame, as well as electricity for back-lit panels. Exhibitor is responsible for providing completed artwork layout per specs provided by IWF. IWF must approve all artwork for the panels. IWF will order and manage the labor to install panels. Specifications: 85 high and 37 wide printed on mylar transparent material and placed in a white plexiglass background with a light box behind. Viewable dimensions are 35 wide x 83 high. Artwork Approval Instructions: Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@ iwfatlanta.com no later than (Deadline May 29, 2020). IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to file.ges.com/ (GES File Transfer Utility). The Recipient Address should be kihoward@ges.com. In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please IWFMarketingSpecs@iwfatlanta.com For additional help, please Debbie@IWFatlanta.com or call

5 Item: Indoor Banner Four Color Single-Sided Banners will be hung on each level of the GWCC for the duration of the show. The package Includes the production of the banner and labor to install and remove it. Size varies depending on the location, but will be made to meet the indoor specifications for rigging. Allow for a 4 top and bottom pocket. IWF must approve all artwork for the banner. IWF will order and manage the labor to install and remove banner. Specifications: Banner size as specified in your Order Confirmation Please allow for a 4 pole pocket in the top and bottom. Artwork Approval Instructions: Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 29, 2020). IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to (GES File Transfer Utility). The Recipient Address should be kihoward@ges.com. In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please IWFMarketingSpecs@iwfatlanta.com. For additional help, please Debbie@IWFatlanta.com or call Indoor Flags Four Color Double Sided Each flag will hang from the columns directly over the escalators leading to each level and to the exhibit hall level. The package includes the production of the flag and labor to install and remove flag. Size varies depending on the location, but will be made to meet the indoor specifications for rigging. Allow for a 4 top and bottom pocket. IWF must approve all artwork for the banner. IWF will order and manage the labor to install and remove flag.

6 Specifications: Each flag is 12 high x 3 wide Four Color Double-sided - Please allow for a 4 pole pocket in the top and bottom. Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 29, 2020). Artwork Approval Instructions: IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to (GES File Transfer Utility). The Recipient Address should be kihoward@ges.com. In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please IWFMarketingSpecs@iwfatlanta.com. For additional help, please Debbie@IWFatlanta.com or call Item: Escalator Vinyl Banner Single Sided Each banner will be placed on the large center rail on bank of escalator. Includes the production of the banner and labor to install and remove it. IWF orders the signs and coordinates artwork with exhibitor. Exhibitor is responsible for providing completed artwork layout per specs provided by IWF. IWF has final artwork approval for the signs. Specifications: Banner size as specified in your Order Confirmation. Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 31, 2020). Artwork Approval Instructions: IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to (GES File Transfer Utility).

7 The Recipient Address should be In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please For additional help, please or call Item: Outdoor Banner Boxes Four Color Single-Sided Each banner will be placed inside the outdoor banner display boxes at the International Entrance to Building B. The package includes the production of the flag and labor to install and remove banner. IWF must approve all artwork for the banner. IWF will order and manage the labor to install and remove flag. Specifications: Each banner is 7.42 high x 7.42 wide Four Color Single- Artwork Approval Instructions: IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to (GES File Transfer Utility). The Recipient Address should be kihoward@ges.com. In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please IWFMarketingSpecs@iwfatlanta.com. For additional help, please Debbie@IWFatlanta.com or call Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 29, 2020). Item: Charging Stations Charging Stations will be placed by Show Management in high traffic areas for the duration of the show. The package includes the production of the banner and labor to install and remove it. Trim Size: 20 x 37 Visual Dimensions: 19 x30. Bleed: 23 Scale: 100% Color: CMYK Materials: 3mm White Sintra. IWF must approve all artwork for the banner. IWF will order and manage the labor to install and remove banner. Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 31, 2020).

8 Artwork Approval Instructions: IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to (GES File Transfer Utility). The Recipient Address should be In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please For additional help, please or call Item: Outdoor Banner Four Color Single-Sided Banners will be hung outside at the Northside Entrance of the GWCC for the duration of the show. The package includes the production of the banner and labor to install and remove it. Size varies depending on the location, but will be made to meet the indoor specifications for rigging. Allow for a 4 top and bottom pocket. IWF must approve all artwork for the banner. IWF will order and manage the labor to install and remove banner. Specifications: Banner size is 27 wide x 19 high Please allow for a 4 pole pocket in the top and bottom Artwork Approval Instructions: Material Deadline: Please send all advertising artwork for approval in an Adobe Acrobat PDF File format to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 29, 2020). IWF must review all designs and artwork. You will be notified by when artwork has been approved or disapproved. Once IWF approves your design and artwork, we request that you upload your file(s) to file.ges.com/ (GES File Transfer Utility). The Recipient Address should be kihoward@ges.com. In the comment box, please include IWF 2020, company name and file name for your artwork. When upload is completed to the GES File Transfer Utility site, please IWFMarketingSpecs@iwfatlanta.com. For additional help, please Debbie@IWFatlanta.com or call

9 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Pocket Guide Item: Pocket Guide Standard (1 space) Advertisement Submission Information File resolution per ad: 4-color cmyk process, 300 dpi. Trim Size: in wide x 1.31 in high. Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format. The PDF should be set up as a print-ready PDF/X-1a:2001 or newer with.125 in bleed, no crop marks necessary.. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline June 1, 2020). ITEM: Pocket Guide Double Stack (2 space) Advertisement Submission Information File resolution per ad: 4-color cmyk process, 300 dpi. Trim Size: in wide x 3.28 in high. Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format. The PDF should be set up as a print-ready PDF/X-1a:2001 or newer with.125 in bleed, no crop marks necessary. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline June 1, 2020).

10 ITEM: Pocket Guide Premium (3 space) Advertisement Submission Information File resolution per ad: 4-color cmyk process, 300 dpi Trim Size: in wide x 5.18 in high Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format. The PDF should be set up as a print-ready PDF/X-1a:2001 or newer with.125 in bleed, no crop marks necessary. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline June 1, 2020).

11 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Special Publications Item: Preview Guide Advertisement Submission Information File resolution per ad: 4-color cmyk process, 300 dpi Trim Size: 1/2 inch inset on all pages so actual size for a full page ad would be 10 x 14 Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format. The PDF should be set up as a print-ready PDF/X-1a:2001 or newer with no bleed and as it s a full page, no crop marks necessary. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Material Deadline, Electronic Submission Only: (Deadline May 15, 2020). Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com ITEM: The Digital Atlanta Advantage Magazine Trim Size: 8.5 x 11 Digital No bleed or crop mark necessary Provide an interactive PDF at 96 pixels Electronic Submission Only: Advertising artwork will only be accepted in Adobe Acrobat PDF File format. The PDF should be set up as an interactive PDF with a.125 bleed if it is full or half page, no crop marks necessary. Hyperlinks to your website should be embedded in the ad if desired. Film and camera-ready artwork will not be accepted. Artwork submitted in different formats will be charged an additional fee for conversion. Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com no later than (Deadline May 15, 2020).

12 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Newsletters, Direct Mail, Registration/Housing Confirmations, Website, Item: Electronic Newsletter One logo and one product/featured image in any large standard format (jpg, png, gif, eps), that will be scaled down to fit in the layout (currently the logo area is 180px by 150px and featured image area is 275px by 180px, both of these sizes may change) A title of up to 32 characters that includes spaces (it comes out to about 2 lines for the title) A description of up to 25 words for your product or company (a short paragraph) A website link, usually to company website or product page Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com ITEM: Pre-Show Registration List Rental to be determined. Please IWFMarketingSpecs@iwfatlanta. com if you have questions. ITEM: Post-Show Registration List Rental to be determined. Please IWFMarketingSpecs@iwfatlanta. com if you have questions. ITEM: Direct Mail Postcard Sponsorships Send the most up to date color company Logo/Image (gif, jpeg, or png, less than 30KB and not exceeding 250 W x 120 H pixels) to IWFMarketingSpecs@iwfatlanta.com for approval.

13 ITEM: Blasts One logo and one product/featured image in any large standard format (jpg, png, gif, eps), that will be scaled down to fit in the layout (currently the logo area is 180px by 150px and featured image area is 275px by 180px, both of these sizes may change) A title of up to 32 characters that includes spaces (it comes out to about 2 lines for the title) A description of up to 25 words for your product or company (a short paragraph) A website link, usually to company website or product page Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com ITEM: IWF Website Rotating Banners Deadline is 2 weeks before the schedule blasts. The image size should be 350px x 670px (height x width). As it is diagonal cut, the top of the design should end 70px from the left edge of the design content and the width should be 600px. The bottom of the design width would be 670 px. See design below 70 px 600 px 350 px 670 px Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@ iwfatlanta.com

14 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS ITEM: IWF International Reception Night Sponsorships Send the most up to date color company Logo/Image (gif, jpeg or png, less than 30KB and not exceeding 250 W x 120 H pixels) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 12, 2020). Send a hi-rez black and white logo file (at least 600 dpi) to IWFMarketingSpecs@ iwfatlanta.com for approval by (Deadline June 12, 2020). ITEM: IWF Napkin Sponsorship To be provided at later date Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@ iwfatlanta.com no later than (Deadline June 1, 2020). Item: Education Symposium Sponsorship Send the most up to date color company Logo/Image (gif, jpeg, or png, less than 30KB and not exceeding 250 W x 120 H pixels) to IWFMarketingSpecs@iwfatlanta.com for approval by (Deadline June 12, 2020). Send a hi-rez black and white logo file (at least 600 dpi) to IWFMarketingSpecs@ iwfatlanta.com for approval by (Deadline June 12, 2020).

15 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC IWF 2020 MARKETING, ADVERTISING AND SPONSORSHIP INSTRUCTIONS & SPECIFICATIONS Newsletters, Direct Mail, Registration/Housing Confirmations, Website, Item: Electronic Newsletter One logo and one product/featured image in any large standard format (jpg, png, gif, eps), that will be scaled down to fit in the layout (currently the logo area is 180px by 150px and featured image area is 275px by 180px, both of these sizes may change) A title of up to 32 characters that includes spaces (it comes out to about 2 lines for the title) A description of up to 25 words for your product or company (a short paragraph) A website link, usually to company website or product page Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com ITEM: Pre-Show Registration List Rental to be determined. Please IWFMarketingSpecs@iwfatlanta. com if you have questions. ITEM: Post-Show Registration List Rental to be determined. Please IWFMarketingSpecs@iwfatlanta. com if you have questions. ITEM: Direct Mail Postcard Sponsorships Send the most up to date color company Logo/Image (gif, jpeg, or png, less than 30KB and not exceeding 250 W x 120 H pixels) to IWFMarketingSpecs@iwfatlanta.com for approval.

16 ITEM: Blasts One logo and one product/featured image in any large standard format (jpg, png, gif, eps), that will be scaled down to fit in the layout (currently the logo area is 180px by 150px and featured image area is 275px by 180px, both of these sizes may change) A title of up to 32 characters that includes spaces (it comes out to about 2 lines for the title) A description of up to 25 words for your product or company (a short paragraph) A website link, usually to company website or product page Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@iwfatlanta.com ITEM: IWF Website Rotating Banners Deadline is 2 weeks before the schedule blasts. The image size should be 350px x 670px (height x width). As it is diagonal cut, the top of the design should end 70px from the left edge of the design content and the width should be 600px. The bottom of the design width would be 670 px. See design below 70 px 600 px 350 px 670 px Material Deadline: Please send all advertising artwork to IWFMarketingSpecs@ iwfatlanta.com

17 ATLANTA INTERNATIONAL WOODWORKING FAIR, LLC UPLOAD PROCESS Navigate your web browser to the following web address: (GES File Transfer Utility). Please follow the instructions on the website to complete the upload process. The GES address to enter is for the Recipient Address section. In the comment box, please include IWF your company name and file name for the file.. When your graphic file has been successfully uploaded to GES, please IWFMarketingSpecs@iwfatlanta.com the confirmation link you receive from GES. Please ensure that in addition to your high-resolution graphic files (preferably in an.ai or.eps format), that you also include a low-res PDF file with all pertinent information (such as banner location, single/double sided, banner size, special instructions, etc). Note: Please allow for a 4 top and bottom pole pocket as part of your overall banner design. These pockets will be stitched directly into the banner width on both sides. Once you have successfully uploaded your files, a reply will be sent back to confirm a successful transfer of files or to request additional information. Approved artwork should be fully uploaded no later than May 29, A graphic proof will be sent back for final approval if file is received prior to deadline date of May 29, After that time, all graphic submissions will be considered final and be sent directly into production. If you are supplying your own sponsorship banners/graphics and will ship them directly to the Advanced Warehouse, they will need to be received by GES at our Advanced Warehouse prior to August 7, Any banners that are received after that date will only be hung at the discretion of show management.