2019 MEDIA KIT FORE MAGAZINE SCGA.ORG DIGITAL OPPORTUNITIES SPONSORSHIP PROGRAMS

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1 2019 MEDIA KIT FORE MAGAZINE SCGA.ORG DIGITAL OPPORTUNITIES SPONSORSHIP PROGRAMS

2 MISSION STATEMENT The Southern California Golf Association works to enhance the enjoyment of the game for those with a shared passion for golf. Whether crowning champions at amateur tournaments, hosting members at non-competitive Member Outings or providing a Handicap Index to track a golfers progress, the SCGA is committed to providing exceptional service to its members. OVERVIEW SCGA print and electronic communications inform and entertain its 170,000 loyal, affluent members and offer valuable details about programs and an expanding list of quality member services. Combined with our sponsorship program, the SCGA today offers numerous opportunities to align your brand with the most passionate and influential golfers in Southern California.

3 FEMALE MALE OUR MEMBERSHIP 75% AVERAGE AGE 80% 62 25% AVERAGE HHI $181K Own Home Own 2 nd Home 88% 28% CURRENT HANDICAP INDEX Avid (25+) 48% Core (8+) 78% % NH/Not Sure 1% Moderate (8-24) 30% Occasional (0-7) 22% % % Less than/equal to 0 1%

4 FORE MAGAZINE The SCGA s FORE Magazine captures the Southern California golf lifestyle providing members a unique look into all the region has to offer 4-COLOR RATES 1X 2X 4X Full Page $10,230 $9,430 $8,690 1/2 Page $6,490 $5,995 $5,555 1/3 Page $5,280 $4,840 $4,455 Cover 2 $12,275 $11,315 $10,425 Cover 3 $11,250 $10,370 $9,560 Cover 4 $13,300 $12,260 $11,300 Special advertising, inserts & reply cards available. Please contact your sales representative. ISSUE AD CLOSE MATERIALS DUE IN-HOME WINTER 12/7/18 12/21/18 1/21/19 SPRING 3/15/19 3/29/19 4/29/19 SUMMER 6/14/19 6/28/19 7/29/19 FALL 9/6/19 9/20/19 10/21/19 COMMISSIONS, CASH DISCOUNTS & PAYMENTS: Commissions equaling 15% of gross allowed to recognized agencies for accounts paid in full within 45 days of invoice date. First-time and all mail-order advertisers must pay in advance. Invoices more than 45 days in arrears are subject to a 1.5% surcharge, plus any appropriate collection agency and/or attorney fees incurred.

5 SCGA.org The digital home for the Association, SCGA.org provides members and non-members access to all of the information necessary for them to live their best golf life with playing opportunities, course directory, video content and engaging features Unit Size Reach Cost Premium Leaderboard 924 x ,000 unique visitors/month $4,000 / week Banner 300 x ,000 unique visitors/month $1,700 / month

6 DIGITAL OPPORTUNITIES DEDICATED EBLAST The SCGA s premium digital opportunity. A dedicated blast sent to SCGA members and opt-in golfers interested in golf travel, equipment and lifestyle. You provide the HTML or JPEG file, and we ll send it out. eblasts are limited to one per week. eblast must contain an exclusive special & unique offer for SCGA members. Targeted blasts are also available for advertisers who want to send to a segmented list. Pricing for targeted blasts is dependent on the s segmentation. Unit Size Distribution Cost Dedicated 600 x ,000 $8,500 / blast GHIN HANDICAP NEWSLETTER Personalized bimonthly sent the 1st and 15th of every month, including updated Handicap Index and current score file Unit Size Distribution Cost Banner 300 x ,000 $1,900 / Banner 400 x ,000 $1,900 /

7 DIGITAL OPPORTUNITIES SCGA EVENTS Quarterly blast to the SCGA database highlighting Competitive Tournaments, Member Outings, FORE Her events and SCGA Travel opportunities Unit Size Distribution Cost Leaderboard Ad 728 x ,000 $2,250 / Inline Rectangle 300 x ,000 $1,700 / SCGA NEWS Bimonthly e-newsletter sent to SCGA members and subscribers every other Monday featuring news, updates and teasers that drive visitors to SCGA.org Unit Size Distribution Cost Top Header 728 x ,000 $2,250 / Banner 300 x ,000 $1,350 / SCGA MEMBER NEWSLETTER FEATURE A highlighted text-and-photo spotlight that links to your website Unit Distribution Cost 35 Words + photo & link (photo size 250x150) 120,000 $1,900 /

8 SPONSORSHIP OPPORTUNITIES Opportunities for year-long exposure to the SCGA s 170,000+ membership base through digital, print, on-site activities and program sponsorship. Opportunities include: Official SCGA Partner Status Product Sampling Product Demonstrations Product Placement Speaking Opportunities Surveys Collateral Distribution Giveaways / Prizes Product Reviews SCGA SWEEPSTAKES The perfect way to promote travel destinations, events or new products. These SCGA-branded communications engage 170,000+ active and affluent SCGA members who enter contest for valuable and exclusive prizes. An opt-in form is also added to your contest to enable SCGA members to receive more information from your brand. Opt-in rates for SCGA sweepstake average 51%, providing you with invaluable data to continue the conversation with our audience! Exclusive SCGA Member Offers Club or Course Outreach Program Sponsorship Youth Program Sponsorship Video Program Sponsorship Tournament Sponsorship Sponsored Print Content Social Media Marketing Direct Mailings (can be region specific)

9 FOR WOMEN. BY WOMEN. ABOUT WOMEN. Made for women, by women and about women, FORE Her is a monthly newsletter dedicated to women of all skills within the game of golf. Through powerful stories, opinions and perspectives, we offer a sense of community and the reliance to play on. Golf is the only game in the world where you can play with your granddaughter and grandfather in the same round, on the same playing field. That s the inclusiveness we strive for. Presenting Sponsorship Newsletter Banners FORE Her Event Sponsor Targeted s Monthly Distribution 26,000

10 SPECS FORE MAGAZINE FORE AD PAGE SIZES NOTE: FORE spine is Perfect Bound FULL PAGE: TRIM x 10.5 in BLEED x in LIVE AREA: 7.25 x 9.5 in 2-PAGE SPREAD: TRIM x 10.5 in BLEED x in 1/2-PAGE (HORIZONTAL): x 4.75 in 1/3-PAGE (VERTICAL): 2.25 x 9.5 in NOTE: Build full-page ads to 8.5 x 10.5 inches, even if they are non-bleed. Allow 5/16 inch for safety margin. BLEED SPECIFICATIONS On bleed ads, please keep live copy at least 5/16-inch off of any trim edge. There is no additional charge for bleeds on full-page, 2-page spread or half-page spread ads. A 10% charge is added for bleed on less-than-full-page ads. INSERTS AND POLYBAG WRAP Consult the publisher for mechanical requirements. SHIPPING AND INSTRUCTIONS FORE MAGAZINE Attn: Sharon Don 3740 Cahuenga Boulevard Studio City, CA sdon@scga.org (818) x324 SUPPORTED AD MEDIA, SOFTWARE & GUIDELINES Submit ads via . FORE Magazine prefers to receive ads generated in Hi Res Adobe PDF with NO spot colors. DO NOT submit ads in PageMaker, MS Word or PC formats. FONTS: Include all screen and printer fonts. Convert all fonts to outline, where available. Do not apply attributes to fonts. IMAGES: All linked images must be included. All images must be supplied as CMYK or grayscale, NOT RGB. Photos should be TIFF or Photoshop EPS at 300 dpi for best results. GRAPHICS: For best results, logos and graphics should be created in Adobe Illustrator or saved as EPS files. COLOR: All colors must be defined as/ converted to CMYK process. Follow SWOP specifications when possible. Do not attach color profiles. LAYERS: All files should be flattened before saving. FILE FORMATS PDF and PDFX1A are acceptable. Use the following Adobe Distiller settings for best results: GENERAL: Acrobat 4.0 compatibility. ASCII format dpi resolution. Left binding. COMPRESSION: For color or grayscale bitmap images, bicubic downsampling at 400 dpi. For monochrome bitmap images, bicubic downsampling at 2400 dpi. FONTS: Embed, and subset all embedded fonts below 99%. COLOR: When converting, leave color unchanged. Use Adobe CMYK profiles. Preserve Overprint Settings.