MISSION STATEMENT BRAND DNA

Transcription

1 MEDIA KIT 2017

2 MISSION STATEMENT Cycle World is the largest motorcycle media brand featuring complete coverage of the world of motorcycles, with an expert, technical point of view on the twowheeled machines that populate this world, as well as a deep connection to the spirit, soul and history of the motorcycle life. Whether visiting CycleWorld.com, reading our e-newsletter and the magazine, interacting with social media, or using mobile devices on the go, Cycle World readers receive your powerful message across multiple platforms. BRAND DNA COMPLETE, READER TRUST, SHARE THE RIDE 1

3 BRAND OVERVIEW PRINT Total Audience: 1,985,000 Total Circulation: 196,680 Frequency: 1 Established: 1962 ONLINE Average Monthly Page Views: 4,496,275 Average Monthly Unique Visitors: 1,320,531 BRAND ON OTHER PLATFORMS (As of july 2016) Facebook Fans: 510,358 (Year-Over-Year Growth: 37%) Twitter Followers: 38,801 (Year-Over-Year Growth: 26%) Instagram Followers: 45,332 (Year-Over-Year Growth: 110%) Pinterest Followers: 2,837 (Year-Over-Year Growth: 276%) E-News: 128,000 2 Sources: Omniture July 2015-July 2016, AAM June 2016, MRI Doublebase 2016, Social as of July 2016

4 AUDIENCE SNAPSHOT CYCLE WORLD Male/Female: 82.9% / 17.1% Average Age: 48 Age Breakdown 18-34: 22.5% 35-49: 31.7% Age 50+: 45.8% Average HHI: $66,101 Employed: 69.4% Married: 48.5% 3 HIGHLY ENGAGED Cycle World and CycleWorld.com delivers complete and engaging coverage of the entire motorcycle space. Our audience spends valuable time with the brand. Cycle World readers spend an average of 93 minutes with each issue Visitors to Cycleworld.com spend an average of 17 minutes on the website 20% of Cycle World readers subscribe to both the digital and print editions of the magazine 70% have accessed an advertisers website as a result of reading Cycle World Source: MRI Doublebase 2016, Bonnier Custom Insights Audience Survey 2016, Bonnier Custom Insights Rider Study 2016

5 PRODUCTION CALENDAR ISSUE SPACE CLOSE MATERIALS DUE ON SALE ON TABLETS LIVE ON ITUNES MAR 17 12/9/16 12/12/16 1/31/17 1/21/17 1/23/17 APR 17 1/13/17 1/17/17 3/7/17 2/25/17 2/27/17 MAY 17 2/17/17 2/21/17 4/11/17 4/1/17 4/3/17 JUN 17 3/17/17 3/20/17 5/9/17 4/29/17 5/1/17 JUL 17 4/14/17 4/17/17 6/6/17 5/27/17 5/29/17 AUG 17 5/12/17 5/15/17 7/4/17 6/24/17 6/26/17 SEPT 17 6/16/17 6/19/17 8/8/17 7/29/17 7/31/17 OCT 17 7/21/17 7/24/17 9/12/17 9/2/17 9/4/17 NOV 17 8/25/17 8/28/17 10/17/17 10/7/17 10/9/17 DEC 17 9/22/17 9/25/17 11/14/17 11/4/17 11/6/17 JAN/FEB 18 10/20/17 10/23/17 12/12/17 12/2/17 12/4/17 *Dates subject to change. 4

6 PRINT SPECS 5 NEW TRIM SIZE: x 10.5 BINDING: Saddlestitch, Jog to Foot Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications. AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing. REQUIRED FORMAT: PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications. PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof. INSERTS: Consult your advertising representative. Production, design and prepress services are available; rates upon request. PRODUCTION GUIDELINES For all bleed ads: Build file to document size and add.125 in. bleed on all 4 sides. Ensure that crop marks are offset.125 in. from trim. Allow.125 in. safety area within trim on all 4 sides (no live matter) Spread ads: Supply in a single document MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICES PHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK. LOGOS: Vector.eps or.ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi. Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging function in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only. If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline.

7 PRINT SPECS AD SIZE NON-BLEED TRIM BLEED Full Page x x x Two Page Spread 14.5 x x x /3 Page 4.5 x x x Jr. Spread 14.5 x x x /2 Page Island 4.5 x x x /2 Page Horizontal x x x /3 Page Vertical x x x /3 Page Square 4.5 x LAYOUT/PRODUCTION NOTES: 1/4 Page Vertical x Allow.25 in. safety area within TRIM on all 4 sides (no live matter). 1/6 Page Vertical 2 x 4.5 1/6 Page Horizontal 4.5 x 2.25 Ensure that crop marks are offset.125 in. from bleed. Full Page Bleed Full Page 2/3 Page 1/12 1/24 1/6 1/2 Page 1/4 1/3 1/3 Square 1/6 1/2 Page Island AD MATERIAL SUBMISSIONS Ad files should be submitted via our Ad Portal at adportal.bonniercorp.com. For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via . Electronic files are stored for one year only, unless otherwise requested in writing. SEND ALL OTHER MATERIALS TO: Cycle World / Attn: Julie Greene Alton Parkway, Suite 300 Irvine, CA PRODUCTION CONTACT Julie.Greene@bonniercorp.com 6

8 TABLET SPECS ipad Specifications & Features for Bonnier Adobe DPS Platform For Client Supplied Ads Designed for Tablet ACCEPTED FORMATS & SPECS For Enhancements to your Straight From Print Ad or Customized Ad Builds AVAILABLE FEATURES & SPECS 7 InDesign: Create document at 768 px x 1024 px. Use InDesign s Package Feature for gathering and supplying fonts and images. If adding interactive elements such as video, audio and HTML5, please be sure to test in Adobe Content Viewer before submitting and notify your production contact. These assets must also be submitted withad materials. For specs on interactivity or additional screens, see enhancement details below. PDF: x dpi JPEG: or any rasterized file 1536 px x 2048 px 264 dpi RGB Layout Guidelines: Keep any live material away 130 px from top and 200px from bottom of screen AD MATERIAL SUBMISSIONS Upload a.zip file of your ad materials and all assets to the (title) ipad Editon on our ad portal at: adportal.bonniercorp.com External Web Links Your ipad-friendly web page can open up from a link on your ad without the user having to leave the app Webpage should not have Flash elements Avoid pages with long load times Interactive Gallery Supply 300 dpi images at 536 px x 2048 px, 8 images max Button or touchable photo thumbnails bring up larger versions or scroll through multiple images in one frame Additional Screens Four total screens max Two or three more screens can be stacked below your initial ad, offering more of your messaging and reader engagement Video Player Maximum length for embedded videos is 30 seconds. Specs: 720p.mp4 file using.h264 compression Full Screen: 1280 x 720 (16:9 aspect ratio) In-Content: Specs are TBD depending upon scope Advanced Interactivity / HTML 5 Will generally require greater pre-planning and lead time, and a creative call should take place well in advance of the ad close date. Adobe Flash elements or links to Flash-based websites are not compatible withthe ios platform. PRODUCTION CONTACT Julie.Greene@bonniercorp.com

9 PRINT RATES GENERAL DISPLAY RATES REATAIL ACCESSORY RATES CONT. 3x 9x 3x 9x COVERS: 2nd $41,605 $37,445 $33,280 $29,120 $24,960 FULL PAGE $12,135 $10,915 $9,700 $8,495 $7,275 3rd 39,795 35,815 31,835 27,855 23,875 2/3 PAGE 9,465 8,515 7,570 6,620 5,680 4th 47,030 42,325 37,620 32,925 28,220 1/2 PAGE 7,885 7,100 6,310 5,520 4,730 1/3 PAGE 6,310 5,680 5,045 4,415 3,785 FULL PAGE $36,180 $32,565 $28,945 $25,325 $21,710 1/4 PAGE 5,095 4,585 4,075 3,560 3,060 2/3 PAGE 28,220 25,400 22,575 19,750 16,935 1/6 PAGE 3,640 3,280 2,910 2,545 2,185 1/2 PAGE 23,615 21,165 18,815 16,465 14,105 SHOWCASE AND SPECIFICATIONS 1/3 PAGE 18,815 16,935 15,050 13,170 11,285 1/4 PAGE 15,200 13,675 12,155 10,635 9,120 1/6 PAGE 10,855 9,770 8,685 7,595 6,510 1 $730 $675 $645 $570 $525 $ FULL PAGE $22,435 $20,185 $17,945 $15,700 $13, , /3 PAGE 17,495 15,745 13,995 12,245 10, ,225 1,125 1, /2 PAGE 14,580 13,125 11,660 10,205 8, ,385 1,275 1,220 1, /3 PAGE 11,660 10,500 9,330 8,165 7, ,525 1,405 1,345 1,180 1,090 1,040 1/4 PAGE 9,420 8,480 7,540 6,595 5, or 1/12Pg 1,675 1,540 1,470 1,300 1,195 1,140 1/6 PAGE 6,730 6,060 5,385 4,710 4, ,825 1,680 1,610 1,305 1, ,960 1,805 1,725 1,520 1, ,920 1,835 1,620 1,485 1,425 FULL PAGE $17,700 $15,935 $14,165 $12,390 $10, ,220 2,040 1,950 1,720 1,585 1,510 2/3 PAGE 13,810 12,425 11,040 9,665 8, ,350 2,160 2,065 1,820 1,680 1,605 1/2 PAGE 1/3 PAGE 11,510 9,210 10,355 8,280 9,210 7,370 8,055 6,445 6,900 5, ,490 2,590 2,290 2,380 2,190 2,580 1,935 2,010 1,775 1,845 1,700 1, /4 PAGE 7,435 6,695 5,945 5,205 4, ,710 2,490 2,385 2,100 1,940 1,850 1/6 PAGE 5,315 4,775 4,245 3,715 3, ,835 2,610 2,495 2,200 2,025 1,940

10 PRINT RATES CLASSIFIED RATE AD SIZE (In Inches) CONT or 1/6Pg 2,960 2,720 2,605 2,295 2,110 2, ,040 2,795 2,680 2,360 2,170 2, ,155 2,905 2,775 2,445 2,255 2, ,265 3,005 2,870 2,530 2,330 2, or 1/12Pg 6 3,360 3,090 2,960 2,610 2,400 2, ,430 3,155 3,020 2,445 2,450 2, ,530 3,250 3,165 2,740 2,520 2, ,630 3,340 3,190 2,815 2,595 2, ,710 3,415 3,265 2,880 2,650 2, ,765 3,465 3,315 2,925 2,690 2, or 1/4Pg 3,855 3,550 3,395 2,995 2,750 2, ,945 3,630 3,470 3,060 2,815 2, ,015 3,695 3,530 3,115 2,865 2, ,055 3,730 3,570 3,145 2,900 2,770 5 or 1/6Pg 8.5 4,135 3,805 3,645 3,210 2,955 2, ,215 3,875 3,710 3,275 3,010 2, ,255 3,915 3,745 3,305 3,040 2, ,290 3,955 3,770 3,330 3,060 2, ,180 1,280 1,410 1,500 1,615 1,730 1,830 1,955 2,050 2,160 2,265 2,380 2,490 2,595 2, ,035 1,135 1,210 1,305 2,175 1,480 1,575 1,650 1,740 1,825 1,920 2,010 2,090 2, or 1/3Pg 4,550 4,185 4,005 3,530 3,250 3, ,805 2, or 1/2Pg 5,910 5,440 5,200 4,585 4,220 4, ,915 2, or 2/3Pg 10,270 9,450 9,040 7,965 7,335 7, ,015 2,425 9 CLASSIFIED RATE AD SIZE (In Inches) ,130 3,215 2,515 2,595 1 $470 $ or 1/4Pg 3,320 2, or 1/3Pg 4,530 3,765

11 Advertising Information: Katie Kovaleff Regional Sales Director, West Ross Cunningham Regional Sales Director, East Production Information Julie Greene Production Manager