Laura Mullin Graphic Designer

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1 Laura Mullin Graphic Designer Pine Street New Orleans, LA 70118

2 Logos Challenge: I was assigned to create various logos for companies. Solution: I researched logos of similar companies to make appropriate color and font choices. I then created the logos using Adobe Illustrator and created mock-ups in Adobe Photoshop.

3 Logos

4 Logos

5 Logos

6 Logos

7 Conceptual Path Challenge: To create a logo for a Mexican Restaurant. Solution: I started off with researching the types of food, drink, ingredients and places famous for Mexican cuisine. I then created thumbnail sketches of my ideas. I then found the fonts that best fit my concept of a modern design. I then created my swatches based on my research and photos of agave plants. Using my colors and fonts, I try different variations of my logo idea to find the one that works the best.

8 Conceptual Path

9 Corporate Identity Challenge: To create a corporate identity for a company. Solution: I created the corporate identity for A-1 Fence and Patio using Adobe InDesign.

10 Personal Identity Challenge: To create a personal identity, including a logo, business card, letterhead, and envelope. Solution: I designed my logo using Pantone Colors in Adobe Illustrator. I then created a double sided business card, letterhead, and envelope in Adobe InDesign.

11 Print Challenge: To create a t-shirt design for a charity event. Solution: I created a design for the Sunshine Foundation s annual 5k using Pantone spot colors in Adobe Illustrator. I then printed the finished design in separations to ensure correct placement of spot colors.

12 Ad Design Challenge: To create a series of four magazine ads. Solution: I chose Thermo Scientific and researched the ads in scientific journals and magazines. I chose high quality stock images, and edited them in Photoshop, obtained the vector logo of Thermo Scientific, and designed the layout in Adobe InDesign.

13 Ad Design

14 Ad Design Challenge: To create a series of four billboard ads. Solution: I chose Audubon Aquarium of the Americas and researched the current exhibits and chose high quality stock images, and edited them in Photoshop. I then obtained the vector logo and then designed the layout in Adobe InDesign.

15 Ad Design

16 Ad Design Challenge: To create three black and white newspaper ads for a company that are three different sizes, (full page, half page, and quarter page). Solution: I created a logo for an accountant in Adobe Illustrator, and found high quality stock photos that fit the advertisement. I then designed the advertisements in Adobe InDesign.

17 Ad Design Challenge: To create four directory ads at a fast pace. Solution: I created logos in Adobe Illustrator and then created the advertisements in Adobe InDesign. I focused on typography, contrast, and hierarchy to get the message across.

18 Layout Design Challenge: To create a layout for an art book using a grid layout. Solution: I chose French Impressionism and Post Impressionism pieces from the Art Institute of Chicago as my focus. I designed a grid using the master pages feature in Adobe InDesign, and arranged the text and pictures accordingly.

19 Layout Design

20 Layout Design Challenge: To design a booklet, tray card, and disc label for a jewel case CD. Solution: I chose to design the booklet, tray card, and disc label based on an album cover that I created for an actual client. I designed all of the pieces in Adobe InDesign, and created embossing and distressed leather effects using Adobe Photoshop.

21 Layout Design

22 Package Design Challenge: To design the logo and cereal box of a bran cereal that is alphabet shaped. Solution: I created a logo for the cereal using Adobe Illustrator. I then created a mascot in Adobe Illustrator, and then added shadows and highlights in Photoshop. I photographed some cereal and then composited the image into an existing stock image of a bowl of milk. I created the layout for the box in Adobe InDesign.

23 Package Design

24 Branding Challenge: To work in a group and create the branding identity of a coffee house. Solution: As a group we decided on a color palette, logo, and font choice to use for each contribution. The logo was designed by classmate Aly Sutton. I created the take-home menu, the menu boards, and the directory ad using Adobe InDesign.

25 Branding

PART TWO Designing The Energy Drink Can Label

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