POOJA GOND S DESIGN WORK pg. 1

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1 POOJA GOND S DESIGN WORK pg. 1

2 INDEX SERIAL NO. ACTIVITY PAGE NUMBER 1 LOGO 3 DESCRIPTION 2 KEYFORM 4 3 LETTER 6 4 SLOGAN (BLACK &WHITE) 8 5 SLOGAN (COLOR) 10 6 SLOGAN (KERNING EFFECT) 13 7 ORDER SHEET (PAPER FORM) 15 8 ORDER SHEET (INTERACTIVE DESIGNS) 17 9 AIRPOT DESIGN NAPKIN HOLDER DESIGN 21 pg. 2

3 POOJA GOND S DESIGN WORK The logo shows the initials of my name, Pooja Gond. The letter I have used are lowercase with colors yellow and red which is the theme of the design I have made. The overlapping of the letter makes it look bright and attractive. I have made use of Winnie the Pooh which is focus as I wanted my design to be cartoonish and it also suits my name. Berlin Sans FB Demi is the typeface I have used which is bold as well curvy and looks good with my design logo. The logo here represents feminine and animation effect which is perfect for my design. pg. 3

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5 KEY FORMS Key form expressing each activity or representing an act is been shown her. The different forms are Asymmetry, harmony, movement, rhythm and scale. These different forms are expressed using 5 different type of keys. The Asymmetry one is where the keys are arranged up and down showing its asymmetry. In harmony keys are shown in peace. The rhythm is the one where keys are arranged as music elements, the Movement is shown using the different moving from inside to outside. Finally, the scale is shown in a manner where the size of each key is increasing in ascending order. pg. 5

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7 LETTERS Letterform used in different concepts here like static, active, random and grouping. Static depicts the letterforms are static and not moving. I have made the letter fall at the bottom and stable so it looks immovable. Active are the letterforms shown bold and bright enough to be seen not necessary in a line or so but should be seen. For Active I, have shown the letters moving in one direction showing it as energetic and moving. Random letter are the ones separated and should be randomly spread in the area. Grouping of the letter should show that the letters are close to each other and should combine to form a team. All these different letters formation depicts different concept as shown in the images given. pg. 7

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9 SLOGANS (BLACK AND WHITE) Typefaces and font are very much relate to each other and each font express a concept, it can be authoritative or friendly or professional. Every typeface has its own feature and the way it is written has a larger impact on the words. Here the four words express the two-concept described as it can be seen through the fonts. The concepts I have chosen are youth and feminine. These two concepts are very much related to each other and can be related together. The concepts used explained here cleared through the typefaces and the fonts applied on the letters. The typeface and related concept I have selected are authoritative and retro. Authoritative and Retro can be used together to express an old and bold typeface. Here the four words express the two-concept described as it can be seen through the fonts. pg. 9

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12 SLOGANS (COLOR) Colors make life beautiful. I think the quote is true! It is not always easy to choose which color to use for what type of typeface or font. It is difficult to pick out a color and matching it with different colors. The design when is clear and bold makes it easy for anyone to choose a specific color for it and thus matching the colors is not a difficult part. I thought making a black background with the white words and then making one word with different color, this makes the design easier for other people to understand and makes it look good as well. Every color has many shades which is easy for selecting each color for each word as there was a design which asked us to use 5 colors. pg. 12

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14 SLOGANS (KERNING EFFECT) Introducing Grid fashion in the design makes it look very different from the other designs. So, the two-grid design which I focused on Column grid and Modular grid. The Column Grid in which I used two column design aligning each design in separate column as a person chooses to place the order. Kerning effect is majorly in all the typefaces but few typefaces still require kerning effect. For the kerning and the combining effect the main thing is the treating each letter as object so that each kerning effect between the letter can be made. The other thing to be focused upon was leading where the word which are arranged up and down are adjusted. Each word is arranged in such a way that distance between the words are arranged in horizontal manner. The kerning and leading effect when worked together makes the effect on typeface well-arranged and proper. pg. 14

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16 ORDER SHEET (PAPER FORM) The idea of introducing Grid fashion in the design made it look very different from the other designs and like the kerning design. So, the two-grid design which I focused on Column and Modular. The Column Grid in which I used two column design aligning each design in separate column as a person chooses to place the order. Also, the layout I choose was Landscape which helped me in placing each criterion in proper standard. The Modular Grid form was designed on a portrait style with many modules keeping the choosing options in one column and the rest of the things to be ordered on the righthand side in the other modules. The design with grid helped me in developing a new design and breakfast ordering sheet make easily. pg. 16

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18 ORDER SHEET (INTERACTIVE DIGITAL DESIGN) Order Sheet in digital format was made using the marvel application. Here are few screenshots taken from the app created. The app was made according to the UB Café current order status where if someone wants to place order using a mobile app and collect the order from the café when its ready. I have chosen red theme which looks appropriate with the UB Café logo as Flying Fruit Café red strawberry logo. The interactive is made in such a way that we can go back and forth from each order we place and in the end when we finish the order we can go ahead and collect it. pg. 18

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20 AIRPOT DESIGN The airpot design is not only for a airpot to be kept in general at a café but specially for Flying Fruit Café at UB. I used a few coffee beans spilled on one side so that I have enough space for the logo and flying fruit design with the place to write the slogan. The design goal for me was putting the slogan properly using a flying fruit logo showing job training as it focuses on that part properlyi used image of coffee bean for one deign with the use of flying fruit job training logo and flying fruit original logo, for the other design I used a white background and posted flying fruit logo over it. Field trip played a very important in the airpot design as the UB Café mostly was orange in color and the complementary color with that would be something very colorful or orange. pg. 20

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23 NAPKIN HOLDER DESIGN Napkin holder design is like the airpot one designed according to the UB Café with the logo and description from the UB Café given design focusing on the Choice program, training in progress and flying fruit café. I have made the design mostly white so that it suits the orange background of the UB. I have used many pictures to make it look brighter and attractive. Logos of Facebook and Instagram are also used with the use of mobile image to show that contacting is easily possible. I have used the logo of flying fruit café for the front design and the information of the choice program at the back. pg. 23

24 BY: POOJA GOND pg. 24

understanding typography

understanding typography What is typography?! it is what language looks like! it is the art and technique of modifying type and arranging it on a page What does the arrangement of type mean? the arrangement