CONGRATULATIONS! YOU RE WELL ON YOUR WAY TO BEING A DIGITAL MARKETING SUPREMO

Transcription

1 YOUR SCORE TEST RESULTS CONGRATULATIONS! YOU RE WELL ON YOUR WAY TO BEING A DIGITAL MARKETING SUPREMO You got 12 out of 17 questions correct, scoring an impressive 71%. You already have a strong grasp of marketing fundamentals; with an accredited qualification you can further develop your digital career. Click on the links to discover how we can help you, or why not test your digital expertise in detail using our Full diagnostics? WANT TO DISCUSS YOUR RESULTS WITH ONE OF OUR TRAINING CONSULTANTS? CONTACT US ON OR DIAGNOSTIC@DIGITALMARKETINGINSTITUTE.COM - 1 -

2 Detailed Results AUDIENCE AUDIENCE - 3 / 5 Understanding and segmenting your subscriber lists is key to campaign success. Marketers must now aim to deliver relevant, customised messages that appeals to their audience on an individual rather than purely demographic level. CAMPAIGN CAMPAIGN - 7 / 10 Data management is an essential part in creating effective marketing campaigns. Monitoring and analysing open rates, click through rates, response rate and content is key to reaching the right audience

3 DESIGN DESIGN - 2 / 2 Evaluating multiple campaigns allows digital marketers to determine which content and targeting works best. In such a time-poor market, marketing s must be designed to standout and overcome the challenges of crowded inboxes

4 HOW YOU COMPARE BY TOPIC HOW YOU COMPARE BY ROLE - 4 -

5 REVIEW YOUR ANSWERS Question Correct Answer Your Answer What is the structured, systematic process that involves delivering marketing messages to targeted subscribers known as? Choose one from the following: marketing Which one of the following describes the three main elements of data management in marketing? Subscriber Capture, Maintenance, Subscriber Contact You are carrying out segmentation for your marketing campaign. Which of the following would be considered a key advantage of segmentation? Choose one of the following: It allows you to personalize your message based on specific target audience characteristics. Segmentation is often based on a range of segmentation quadrants. Choose the term below which refers to age profile information. Demographic Unsolicited is also known as. Choose one from the following to complete the sentence. SPAM Within marketing, subscribers engage with their in a certain sequence. Which of the following areas will a subscriber first review after they receive an ? From field Subject line field Users carry out an informal prioritisation by scanning their incoming mail. Choose ONE of the following which best describes this process. Preview Content, Sender Familiarity, Subject Line Which ONE of the following best describes standard practice in relation to copy? Provide a Focussed Call-To- Action (CTA) Small and Simple Words in Large Quantities Some elements of incoming mail are more likely to trigger your SPAM filter more than others. Choose ONE of the following which is most likely to activate this filter. Footer No Mention of Recipient Name in Body What factors do filters filter on? Choose TWO from the following: Certain phrases and attachments Typically, which of the following times within the week sees the highest open rate from marketing: Tuesday to Thursday (14:00-16:00) In order to manage your marketing campaign you wish to monitor certain key statistics. Which one of the following illustrates the relevance of the campaign to the target audience? Open rate There are many factors which affect open rates. Choose ONE factor which affects open rates from the list below: Sender Name - 5 -

6 Question Correct Answer Your Answer There are many attributes which contribute to good online data collection. Choose ONE list of the following which best describes these attributes. Research on Each Individual Purchase Mailing List You wish to evaluate different marketing campaign versions and you understand there is a technique for this. What is it called? Choose one from the following: Split Testing There are many advantages to using an external service provider. Choose ONE from the list below. No Hardware Cost Which one of the following statements about electronic privacy is untrue? Choose one of the following: Subscribers can opt out at any time. Subscribers can receive messages regarding similar products. CALL US TODAY ON OR VISIT