Bryan Hall, Simran Bagga Directors, EMEA Channels. ConnectedPartner Program

Transcription

1 Bryan Hall, Simran Bagga Directors, EMEA Channels ConnectedPartner Program

2 Program Improvements Overview Removal of program tiers (Authorized, Gold, Platinum) Change to Deal Registration benefits Removal of eligibility requirements for Market Development Funds New and enhanced marketing tools Partner enablement tools 2

3 Program Levels and Requirements Uncomplicated program structure Removal of tiered levels (Authorized, Gold, Platinum) Removal of minimum revenue threshold requirements Addition of technical training certifications to drive deal registration benefits Addition of other partner actions to drive additional benefits Co-branded marketing activities Partner enablement training 3

4 Deal Registration Improvement Deal registration benefits based on current technical certifications attained by partner Deal registration discount granted on those products in which the partner is certified. Certifications: PMP 450, cnpilot Deal: PMP 450, PTP 670 If Deal Is Approved: Partner A will receive 5% deal registration discount on the PMP 450 portion of deal. Certifications: cnpilot, cnreach Deal: cnpilot, PTP 550 If Deal Is Approved: Partner B will receive 10% deal registration discount on the cnpilot portion of the deal. 4

5 Deal Registration Resources & Tools Register your deals right in the partner portal! Download the guidelines from the partner portal. 5

6 MDF Improvement Lift eligibility restrictions on Market Development Funds All ConnectedPartner VARs will be eligible Easy-to-use MDF online forms for requests and claims *See program guidelines for terms and conditions of program. 6

7 MDF Resources & Tools Make requests & claims on the partner portal! Download the guidelines from the partner portal. 7

8 Overview: Marketing Tools Robust partner portal Easy-to-use Asset Library Co-branding tool Through-partner marketing tool coming soon! Weekly marketing tips LinkedIn Group for ConnectedPartners Guidance on event planning, microsite development, marketing, social media marketing, and more! Case study & webinar collaboration I should be doing these things! 8

9 Partner Portal Frequently updated news Push notifications (bulletins) Deal registration online form MDF online form More! Bulletins Program information Marketing resources Channel notices News Deals When was the last time you logged in? channel.cambiumnetworks.com 9

10 News Frequently updated news section on the home page New marketing resources & tips, sales tools, videos, & more! 10

11 Push Notifications Click the Bell Icon to See What s New! 11

12 Asset Library Brochures Spec Sheets Case Studies Solution Papers Images & Logos Advertisements Recorded Webinars Slide Decks White Papers Hot Sheets Banner Ads Sales Guides Ordering Guides Pop-Up Banners Infographics Guidelines Sales Tools Notifications Videos More!!! 12

13 Asset Library Social Aspect Rate It Cobrand It! Download It! Share It! 13

14 Why Use Cobranded Marketing Material Enhance your company s brand awareness! Provide your customer one document with the solution AND your contact information Great to hand out at trade shows and local events Terrific for company-sponsored roadshows and seminars Use at meet & greets Cobrand with a generic sales contact and post to your website 14

15 How to Co-Brand on the Portal This is so easy! Easy to do! No design skills needed!

16 Cobranding In the Asset Library, click an image of a file to preview. Click the cobrand button. Phase 1: All brochures and solution papers are co-brandable More collateral to come! Click the Cobrand button 16

17 Page Preview Finding Cobrandable Elements This icon opens a page preview on the left. The page preview shows you which pages have cobrandable areas. Click the Logo cobrandable area to insert your company logo. Do this on each page where there is a logo insert indicated in your page preview on the left. 17

18 Logo Upload Click the Custom Upload button to upload your company logo from your computer (jpg, png). Note: Not all file types may be accepted. 18

19 Logo Sizing & Placement Once uploaded, you ll need to resize it to fit in the allotted space. This space is commensurate with the height of the Cambium logo and may not be altered. After uploading, you ll likely need to resize and position correctly. Resize by dragging the corner of your logo until it fits; you may need to drag the image up or down as well. It s best to use a horizontal version of your company s logo. 19

20 Contact Information Typically, you ll find a cobrandable text area on the back page of each resource. Before Add your company name, address, phone, and website. Add your own name, mobile phone, and address as well. There is usually a place to insert your logo again, if you wish. Click within the text area. Replace the text with your company and personal business information. After 20

21 Saving & Downloading Enter a name for your file, save, and download. Name your file. Preview, save, and/or download. 21

22 Available Whenever You Need It Next time, you can download the plain version or your cobranded version. 22

23 Through-Partner Marketing: Coming Soon! 10 campaigns Designed/written by Cambium Sent via the portal from Cambium-owned domain; no worries for partners regarding spam rules! Partners send to their own lists Cambium does not see these lists Partner co-brands with their logo & contact information Free to partners 23

24 Weekly Marketing Tips Helpful articles from trusted resources All aspects of marketing Advertising Social Media Websites And more! Updated weekly 24

25 LinkedIn Group for Partners Social group for ConnectedPartners Product news New marketing resources Partner-exclusive webinars Marketing tips More! 25

26 Marketing Guidance: Microsites Sample layout Content Product images Marketing collateral Cambium company descriptions Cobranding guidance 26

27 Marketing Guidance: Marketing Marketing Tips & Tricks Helpful resources Sample templates Updated frequently 27

28 Marketing Guidance: Events & Webinars How to plan successful events Pop-up banner files Co-brand with your company s info Save time & money by not having to create a design yourself! Webinar tips Co-host a webinar with Cambium! 28

29 Marketing Guidance: Social Media Helpful information on social media marketing Access to Cambium s weekly social posts in advance Share or use Cambium s content yourself! Quarterly social media award for partners 29

30 Marketing Guidance & Collaboration: Case Studies & Webinars You ve got a story to tell Cambium will help you tell it! Fill in a short form on our portal and send it to us If Cambium publishes your case study, we ll invite you to participate in a webinar to tell your story 30

31 Partner Enablement: Coming Soon! Quick tutorials Virtual learning modules Webinars Training resources for partners And more! 31

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