Love-Based Template

Transcription

1 TEMPLATE Love-Based Template by Michele PW (Michele Pariza Wacek) Bestselling Author of the Love-Based Copywriting books LoveBasedCopyBooks.com

2 Love-Based Template Copyright 2016 by Michele Pariza Wacek. All rights reserved. Printed in the United States of America. No part of this book may be reproduced or transmitted in any manner or by any means, electronically or mechanically, including photocopying, recording, retrieval system, without prior written permission from the author, except in the case of brief quotations embodied in a review. For information, address Michele Pariza Wacek, PO Box Prescott, AZ II

3 Love-Based Template Note you can use this template regardless if you re sending people to a free resource (i.e. an opt-in for a teleclass) or to sales letter. Keep in mind the point of the should NOT be to sell the product or free resource but to get them to click on the link. That s it. Focus on the click and everything else will fall into place. The shorter the , the more clicks you ll get but those clicks will be less targeted. Longer s will have fewer clicks but they ll be more targeted (i.e. the people clicking on the link will be more interested in what you re offering and more likely to take additional steps to purchasing). Also, never forget there is a PERSON at the other end of this . You aren t writing to a list you re writing a letter to a person who has trusted you with their . From: Whenever possible, make sure the From field is from a person it s more likely to get looked at when it s from a person. Subject: Consider this the headline of s many people make the decision to open and read an based on the subject line. A couple of subject line tips: Questions typically do better than statements Something that arouses curiosity also encourages people to read You can also use a short, benefit-laden statement (i.e. Sale ends TODAY) Introduction: Start with their name Dear NAME Then move to focusing on getting your prospect s attention and encouraging him or her to read more. Some ideas a story, a startling statistic, a vulnerable share, a few sentences respectfully letting your ideal prospects know you understand their pain and connecting with them. What I 1

4 mean by pain is the challenge or problems your prospects are struggling with and that your service or product will solve. You can also use this to state an urgency deadline (i.e. limited time offer). (This should be short a paragraph or 2) Link: Put the first link to whatever you want them to go. (This is also known as the Call to Action) Body: Get into the solution how will clicking on this link solve your reader s pain? Then move into describing the product or resource, but remember to describe it from the point of view of what s in it for your ideal clients? Why do your ideal clients care about this? How is the product/resource going to solve their pain? (This is also where you would position the product or resource - what I mean by that is you explain exactly who this product or resource would be good for.) Note if you re selling a product, do not put the price here. Have them click on the link to discover the price. Urgency: If you have a deadline (i.e. 3-pay is ending or price is going up) make sure it s stated here. Link: Put a second link here Signature: P.S. 2

5 Use this to restate an urgency deadline, or state an additional benefit. Put the link here again. You can use multiple P.S. s if it s appropriate 3

6 Checklist Of Copy Elements When you re really short on space (like words) you can distill the copy down to these 3 elements Headline Offer Call to action (and if you have a time or quantity limit, work it in here) If you have more room, then add Testimonial (or testimonials) Guarantee Pain and benefits 4

7 About the Author MICHELE PW Michele PW (Pariza Wacek) is the best-selling author of the Love- Based Copywriting books that teach people how to write copy that attracts, inspires and invites, and the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business. If you want to learn more about the Love-Based Copy and Marketing philosophy, check out her books at LoveBasedCopyBooks.com 5