A smarter way to buy and sell ads in

Transcription

1 A smarter way to buy and sell ads in Ryan Moss v Stephen Kwong Christopher Ready Christopher.ready@j2.com

2 Manage and sell every ad, in every , across every device in real- Cme, all with one pla,orm

3 With the LiveIntent plagorm, you can: ü MoneCze every impression, in every , across every device ü Target and serve ads dynamically ü Simplify your workflow ü OpCmize campaigns in real- Cme

4 Over 750+ top brands and publishers use LiveIntent

5 Subscribers are your most engaged audience Signed Up Opted In Enables Images Opened client Selected a trusted message Scanned Inbox

6 Before LiveIntent: Every ad is targeted and opcmized on send

7 A5er LiveIntent: Every ad is opcmized and served on open

8 How?

9 The LiveTag makes real- Cme ads in possible

10 Here s how it works

11 Your address connects you to everything Age Gender LocaCon Time of Day Category Browser

12 The address is the same everywhere you log in Desktop/laptop Tablet Smartphone

13 The hash is a de- idencfied = = The Person An accve, engaged human being The Address The online ID Ced directly to that person The Hash The de- idencfied version of that data

14 All our data and targecng is Ced to the de- idencfied address Age Gender LocaCon Time of Day Category Browser

15 When a subscriber opens an you ve sent... Sarah@ address.com <LiveTag> EMPTY AD SLOT

16 Cme Our machine learning algorithm use that data to decide which ad will return the highest yield gender ad size behavior browser exposure CPM device age content Highest Yield

17 And that s the ad that s served* *All of this happens in hundredths of a second

18 The right ad is seen by the right person To:

19 On the right device EMPTY AD SLOT To: To:

20 At the right Cme. Every Cme. Everywhere. To:

21 Streamline Ad OperaCons

22 Easy implementacon 3 Easy Steps 1. LiveIntent sends LiveTags generated in LiveIntent Inventory Manager 2. Place the appropriate LiveTags in each ad slot and template 3. Test the tags by sending a test to: liveseeds@liveintent.com

23 Live Demo in

24 Sample

25 Sample ReporBng

26 No more click caching issues Before Aier

27 Real- Cme targecng Device LocaCon Time Gender EducaCon Income Time Age

28 You can use 3 rd party data providers 1 st Party data onboarding and segmentacon Consumer lifestyle, household finance and technology usage data Demographic, interest and purchase data B2B, demographic, interest and locacon data AjribuCve, demographic, financial and auto data AjribuCve, auto, demographic, interest

29 Increased efficiency Before LiveIntent Aier LiveIntent 7 Steps 3 Steps 1. Vendor MarkeCng Team receives campaign assets from partner 2. Vendor MarkeCng Team passes campaign assets to Kohl s team for implementacon 3. team codes campaign assets into upcoming 4. is then QA d by partner 5. Campaign is approved and/or modified and rebuilt with another round of QA. 6. is created & deployed as per MarkeCng schedule 7. ReporCng is compiled from ESP and sent back to advercser 1. Receive campaign assets from partner 2. Vendor MarkeCng uploads campaign assets into LiveIntent Inventory Manager* *Campaign can be modified at any 9me within LiveIntent Inventory Manager Time Saved! 1. Receive campaign assets from partner 2. Kohl s Vendor MarkeCng uploads campaign assets into LiveIntent Inventory Manager* 3. MarkeCng Team creates & deploys as per markecng schedule 4. Vendor MarkeCng Team automates or pulls campaign reporcng directly from LiveIntent Inventory Manager

30 Increase Revenue

31 Deliver a higher standard of display 100% cross- device Average CTR: 0.2% Real- Cme targecng and opcmizacon for direct sold or house ads

32 MoneCze unsold impressions +450 premium brands Dynamic pricing floors 100% sell- thru

33 The Marquee Average CTR:.51% Dynamically served Only served to people most likely to engage

34 Roadblocks 100% Share of Voice Own all IAB ad units within the newslejer Perfect for branding campaigns, new product releases, or generally making a splash.

35 ProgrammaCc NaCve Up to 35% greater engagement than standard display advercsing OpCmize mulcple offers in real- Cme

36 Skins 15% greater engagement than regular IAB display ads Complete ad ownership and share of voice Real- Cme opcmizacon on open

37 Dedicated Streamlined Buying 4.45% Average CTR A/B OpCmizaCon

38 Increase Revenue per Open: Portrait The power of Portrait Earn 100% incremental revenue High quality intent and no remnant inventory Can be direct sold 300x1050 unit sits outside of newslejer content

39 Extend Reach and Frequency

40 Reach your audience everywhere they open

41 LiveAudience CRM RetargeCng in Display Reach targeted subscribers on the LiveIntent PlaGorm Hashed customer data Re- engage the 60-80% of customers who no longer open your s with win- back deals Target accve customers with special deals and offers, rewarding them for their loyalty Your CRM Data LiveIntent s Inventory

42 That s why

43 Discover a higher standard of display. 99%+ real people Less than 1% of our impressions are fraud 100% cross- device Login- based targecng works across every device 3-4x performance Our average click- through rate is.20%

44 Over 750+ top brands and publishers use LiveIntent

45 QUESTIONS?

46 Thank You! Ryan Moss Christopher Ready Stephen Kwong