Defining Economic Models for Digital Libraries :
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1 Frédéric Martin Gallica product manager French National Library Defining Economic Models for Digital Libraries : The Example of Gallica at the French National Library 2 nd LIBER-EBLIDA Workshop October 2009
2 Outline Current costs Digitisation Long-term preservation IT and web interfaces R.O.I., cost containment and value creation Affiliation and licensing for commercial reuse of content or metadata Sharing infrastructure and services
3 Current costs : digitisation Digitisation of cultural heritage Public domain resources : cost generated by -selection -resource description -scanning operation (no license purchase) Average cost per page (printed materials) Bound books Microforms (automatic) Microforms (manual) basic OCR 0,25 0,16 0,69 HQ OCR 0,67 0,58 0,69 Budget for digitisation From 2006 to 2008 : 3,84 million Year 2009 : 5,55 million Production : 27 million pages of printed documents (20 % in high quality with 99,9% OCR accuracy rate)
4 Current costs : digital preservation Long-term preservation : a key issue SPAR : BnF digital repository Technical features Storage on disks and LTO tapes OAIS compliant system Three copies of each document data replication between two remote locations Current capacity : 930 To (tapes), 393 To (disks) Cost of storage infrastructure ( ) 8,4 million Cost of system development ( ) 3,3 million
5 Current costs : IT and web interfaces Computer programming : by BnF staff : 1,1 million outsourced : Graphic design, application deployment and administration : A new Flash player (embedded display) by the end of october 09 6% 39% Outsourced programming Internal programming 55% Graphic design, deployment and administration
6 Cost distribution of Gallica Cost distribution of Gallica digital library Selection of content 7% 8% 6% Metadata & quality control Digitisation 49% 31% Preservation IT and web interfaces 49 % preservation : because of a high initial investment in storage equipment
7 Financing sources Massive financial support by government and public structures Ministère de la Culture (Ministry of Culture) Centre national du Livre (National Book Center) Sénat
8 Developing a R.O.I. model What is at stake? Reduce financial support from public sector Find a sustainable way to support the future of digital access and preservation Allow private sector to redistribute the digital content or to make derivative works Maintain free access to public domain content for non profit use
9 Conditions for content reuse Legal conditions of content reuse A visible watermark to identify images and protect them from non authorized use - Not too obtrusive - «source gallica.bnf.fr / Bibliothèque nationale de France» - or «source gallica.bnf.fr / other library» A clearer price list - A new pricing model - Adapted to different needs (companies / end-users)
10 R.O.I. : commercial re-use of content and metadata Many companies interested in the Gallica content for a commercial exploitation ; some contracts soon to be signed Print on demand Re-use of content on the web (genealogy and local history, stock photography agencies ) Re-use of content on e-readers / smartphone Re-use of structured metadata and vocabulary for web search engines An example of successful POD : the Spanish National Library 82 documents (books, maps) available via Bubok reprints 170 sales per month
11 Content licensing and affiliate marketing Content licensing The private sector can re-use content from Gallica and make derivative products Value may be added by products and services The BnF receives a commission from sales Affiliate marketing The private sector can redistribute the Gallica content and develop new services on the web The BnF as an affiliate receives a commission depending on the particular commission terms (pay per click / pay per sale)
12 Sharing infrastructure and services Partnership with French associated libraries Digitisation of their own materials within the BnF programs Long-term preservation using SPAR digital repository Online access on Gallica website Partnership with French publishers (under-copyright materials) Indexation of metadata and full text in Gallica Access to full text under conditions on e-distributor s platforms Two free services => to help French publishers and libraries assess the digital revolution and create value on the web Archiving third party service, find SPARing partners Provide Gallica interface as white-label product
13 Conclusion Find a better balance between costs and benefits Stimulate the market by allowing creative re-use of digitised information Develop new services and products to meet the needs of a large public
14 Thank you for your attention
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