Character is Everything

Transcription

1 Character is Everything The characters and stories viewers experience on Showcase are unlike anything else on Television. From exclusive cable hits, to unparalleled dramas and blockbuster movies viewers are offered a world that only Showcase can take them to. Guaranteeing to deliver unbeatable entertainment, there s no other place like Showcase. Showcase.ca For more information, please visit ShawMedia.ca

2 TOP BILLED RETURNING SEASONS A thrilling world of action, adventure and romance inspired by Dumas legendary characters. In season two, return and must rescue a French general from an impenetrable Spanish prison. Justified Raylan Givens is a modern day 19th century-style lawman. He enforces his brand of justice in a way that puts a target on his back with criminals and places him at odds with his bosses in the Marshal service. Outlander Outlander Follow the story of Claire Randall, a married combat nurse from 1945 who is mysteriously swept back in time to 1743, where she is immediately thrown into an unknown world where her life is threatened. When she is forced to marry Jamie, a passionate affair is ignited that tears Clarie s heart between two vastly different men in two irreconcilable lives. Justified

3 NETWORK PREMIERE MOVIES Beauty & The Beast Cat reunites with Vincent and needs to unravel the reasons behind his change if she has any hope of recovering their epic love, while also trying to solve the secrets that swirl around her own life. With the help of friends J.T., Tess, and reformed ADA Lowan, Cat is determined to get answers and save her soulmate. The Dark Knight Rises Beauty & The Beast The Hobbit: An Unexpected Journey A reluctant hobbit, Bilbo Baggins, sets out to the Lonely Mountain with a spirited group of dwarves to reclaim their mountain home - and the gold within it - from the dragon Smaug. The Dark Knight Rises It s been eight years since Batman (Christian Bale), in collusion with Commissioner Gordon (Gary Oldman), vanished into the night. Assuming responsibility for the death of Harvey Dent, Batman sacrificed everything for what he and Gordon hoped would be the greater good. However, the arrival of a cunning cat burglar (Anne Hathaway) and a merciless terrorist named Bane (Tom Hardy) force Batman out of exile and into a battle he may not be able to win. Skyfall When James Bond s (Daniel Craig) latest assignment goes terribly wrong, it leads to a calamitous turn of events. With MI6 now compromised inside and out, M turns to the one man she can trust: Bond. Aided only by a field agent (Naomie Harris), Bond takes to the shadows and follows a trail to Silva (Javier Bardem), a man from M s past who wants to settle an old score. The Bourne Ultimatum Jason Bourne (Matt Damon) continues his international quest to uncover his true identity. From Russia to Europe to northern Africa to the United States, he must stay one step ahead of those who would capture or kill him before he has a chance to discover the truth. The Hobbit: An Unexpected Journey The Bourne Ultimatum

4 DIGITAL SHOWCASE.CA HISTORIC HIGHLIGHTS Fans of Lost Girl have been enjoying an enhanced video experience with behind-the-scenes footage, extended scenes, interviews, and facts and trivia embedded within online episodes. The show drives 364,000 video starts and 2,200,000 page views during Season 4 on air MONTHLY AVERAGES 120,000 unique visitors 1,500,000 page views 323,000 video segment views This spring, Outlander returns with the final episodes of Season 1. Fans of Outlander will have a chance to win a trip to Scotland by watching the series and entering online. Viewers will need to correctly enter the weekly word in the contest website to submit an entry. Outlander garnered 1,800,000 page views during the first season Fan favourite Canadian original Continuum will return for a fourth and final season of six episodes airing in Fans of Continuum can catch up on previous season online at showcase.ca. Continuum generated 187,000 total video starts during the third season 57% of total visitors are in the key A25-54 (Index 120) demo Source: Unique Visitors data: comscore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data: comscore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November ComScore Metrics are based on traffic going to all sites defined under Showcase Sites. Lost Girl data: Adobe Analytics, November 2013 to February Continuum: Adobe Analytics, March 2014 to June 2014

5 AUDIENCE Demographic Profile % of A18+ AMA, English Canada Male Female Community / Technical Group HH Size 2-3 Home Owner Total TV Showcase Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sep 1 Dec 7/14) A closer look at the viewers of Showcase SHOWCASE viewers make the most of their leisure time and are more likely to: Enjoy outdoor activities like camping (131), gardening (121) and golf (159) Attend professional sporting events like football (175), tennis (184) and baseball (151) Go to movies on a weekly basis (130) Eat at quick service/fast food restaurants (150) and coffee/donut shops (154) 3+ times per month Looking their best is important to SHOWCASE viewers so they are more likely to: Really enjoy shopping for clothes (112), especially designer labels (114) Visit beauty/fashion websites weekly (112) and make clothing/footwear purchases online (111) Spend $500+ on men s clothing (141) and $250+ on footwear (154) per year Feel incomplete without a perfume/fragrance (154) and use women s/men s perfume/cologne 6+ times a week (162) SHOWCASE viewers love their cars and enjoy travel, they are more likely than the population to: Get quite attached to their vehicle (131) and primarily service it themselves (132) Have most recently purchased a midsize or premium midsize vehicle (110) Attend sporting events (180) and visit theme parks/zoos (152) while on vacation in Canada Participate in hiking/adventure tours when traveling outside of Canada (120) and feel they have a keen sense of adventure (111) With a wide range of food/drink options, SHOWCASE viewers are more likely to: Enjoy dry soups (174), flavoured/seasoned rice (163) and frozen pizza (148) Consume 3+ chocolate/candy bars per week (138) and 5+ packages of potato chips per month (164) Regularly enjoy iced tea (154), energy/sport drinks (168) and fruit drinks/ punches (140) Relax with beer (132), coolers (169) and liquor-based mixed drinks (199) Source: PMB Fall year readership database, English Canada, Index based on Comp% of A18-54 vs. population Key Research Findings Outlander is the Top Ranked Program for All Specialty Networks excluding sports (W25-54) Showcase ranks in the Top 10 for All Specialty Networks (Ind2+, A25-54, W25-54 and M25-54) In an average week over 6.4 million Canadians tune into Showcase (2+) Top ranked programs include Outlander, Dominion and NCIS Subscribers: 7.1 million* New Winter/Spring 15 programs include 12 Monkeys along with returning series Broadchurch, Outlander, Helix, Rizzoli & Isles, Beauty and the Beast and Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 Dec 7/14) *Mediastats September 2014