Marin Magazine Online Media Kit marinmagazine.com

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Rudolf Kelley
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1 Marin Magazine Online Media Kit marinmagazine.com rev. 05/13/2010

M A R I N E X T R A O R D I N A R Y L I V I N G award-winning editorial nominations We are proud to present our Editorial Award Nominations: Western Publishing Association s 2008 Best City &

2 M A R I N E X T R A O R D I N A R Y L I V I N G award-winning editorial nominations We are proud to present our Editorial Award Nominations: Western Publishing Association s 2008 Best City & Metropolitan/Consumer Magazine 2009 Best City & Metropolitan/Consumer Magazine 2009 Best Overall Design/Consumer Magazine & National City and Regional Magazine Association s 2009 General Excellence Award NOVEMBER 2008 marin the magazine that makes you think about where you live, work and play.

3 marinmagazine.com The mission of Marin Magazine is to celebrate the extraordinary living experience that Marin County and the San Francisco Bay Area have to offer. The mission of marinmagazine.com is to be the ulitmate resource for the Bay Area communities. As an advertiser, marinmagazine.com will extend your reach to a new audience beyond the readers of the print magazine. In addition to the regular monthly magazine content, the website offers consumers an expanded resource for dining, arts, events, local attractions, travel, real estate and more. It is the go to place to find whatever is needed throughout Bay Area whether it s finding the right restaurant in the right neighborhood, the best hiking options, or other top picks for what to do this weekend. Why advertise on marinmagazine.com? Increased Exposure for Your Brand Thousands of visitors each month searching for information, products and services. Extended Reach to thousands of regional customers and vacationers. Direct Response Customers can contact you 24/7. Expand Your Message with Marin Magazine s Resource Databases Brands showcased in context of search. Design a Premium Listing, creating an interactive web page. Update your info, description and photos as often as you like. Current Monthly Traffic to marinmagazine.com: 100,000+ Impressions 38,000 Page Views 18,000 Unique Visitors marinmagazine.com Statistical Composition: California residents 62% San Francisco 17% Marin 17% Other Bay Area 9% Los Angeles 1% *provided by Google Analytics Website Demographics: Male / Female 42% / 58% Age % % HHI $60-$100K 31% $100K+ 36% *provided by Quantcast 5 Ways to Advertise You can advertise with marinmagazine.com in 5 ways: Run-of-Site Advertising Landing Page Sponsorships Resource Guide Sponsorships Premium Listings in All Resource Guides - Dining, Real Estate, Wedding, Golf, Spa, Home Renovation, California Wine Country Newsletters Rates 25,000 maximum impressions per campaign, per month. $30 CPM

marinmagazine.com Resource Databases Marinmagazine.

All companies in each database receive a free, basic listing; with availability to upgrade to a Premium Listing. Listings are easy to use and can be updated as often as you like.

com and has its own landing page with the specific elements hilghlighted below. The Wedding resource database is illustrated here.

4 marinmagazine.com Resource Databases Marinmagazine.com has comprehensive Dining, Real Estate, Wedding, Golf, Spa, Home Renovation, Best Doctors, and California Wine Country resource databases to serve Bay Area consumers. All companies in each database receive a free, basic listing; with availability to upgrade to a Premium Listing. Listings are easy to use and can be updated as often as you like. Advertisers can also run reports to see how much traffic listings are generating. RESOURCE GUIDE LANDING PAGE: Each Resource database is located on the home page at marinmagazine.com and has its own landing page with the specific elements hilghlighted below. The Wedding resource database is illustrated here. Leaderboard Ad Resource Guide Sponsorship List View Premium Listing Highlighted Listing in List View Basic Listing Basic Listing: A Basic Listing on marinmagazine.com is your chance to join our targeted database and provide basic details about your business at no cost. Resource Database Landing page Name, address, phone number and Google map Indexed alphabetically and fully searchable via city or business category

marinmagazine.com Premium Listings Our resource databases are the most frequently trafficked area of marinmagazine.com and receive thousands of monthly visitors.

5 marinmagazine.com Premium Listings Our resource databases are the most frequently trafficked area of marinmagazine.com and receive thousands of monthly visitors. Upgrading your listing from Basic to a Premium Listing enables you to highlight your listing and create an interactive web page. PREMIUM LISTING: A Premium Listing expands on the Basic Listing adding enriched content to become a full-page, interactive ad available to consumers 24/7. Describe your business, show photos of your products and create links to bring customers right to you. Premium Listing on Landing page Premuim Listing includes: Your listing is highlighted, includes a photo and is brought to the top of the List View on the resource page and every applicable search page thereafter Name, address, phone number and Google map Link to your company website Up to three photos with descriptions A detailed description of your business and quick facts Indexed alphabetically and fully searchable via city or business category Premium Listing Click-Thru $50 / month, auto-renewal START NOW! Upgrade your Basic Listing today begining with the following steps it is QUICK and EASY. Find your listing under the appropriate Resource Guide on marinmagazine.com. Click on your BASIC listing. Locate Is this your company? at the bottom of your listing and click on that link Get started today!

6 marinmagazine.com Resource Guide Sponsorships Resource Guide sponsorship allows your logo to be prominently displayed on the home page of marinmagazine.com and on every page within a given category and all subsequent search pages within that category. There are also landing page sponsorships available. Home page placement Resource Guide page placement Resource Guide Sponsorships: Home page logo placement; AND Category landing page logo placement and every page within subsequent category searches. Category Exclusivity Logo linked to sponsor s website Categories Available (first come, first served basis): Dine Wedding Golf Spa Real Estate Home Renovation Best Doctors Rate: $200 per month (minimum $600 / 3 month commitment) Landing Page Sponsorships: Category landing page logo placement and every page within subsequent category searches. Category Exclusivity Logo linked to sponsor s website Categories Available (first come, first served basis): Calendar Travel Rate: $150 per month (minimum $450 / 3 month commitment) Sponsorship Qualifications: Must be a current advertiser with Marin Magazine. Landing page placement Must purchase sponsorship for a 3 month minimum. Prices are non-cancellable net rates. Total invoice paid within first 2 weeks of campaign start. Materials Required: Logos need to be 234 px wide by 60 px tall, and submitted as a JPG or GIF file, ad ready. Logo can be resized once free of charge. In-house creative services will be billed at $150 an hour, in 15 minute increments. Must have a website to link to.

7 marinmagazine.com Online Advertising Units Available: Ad Specs Leaderboard: 728 px x 90 px Banner, top and bottom: 468 px x 60 px Island: 300 px x 250 px Sponsorship: 234 px x 60 px Wide Skyscraper: 160 px x 600 px Skyscraper: 120 px x 600 px

8 marinmagazine.com Ad Specs Ad Unit Sizes (maximums): Ad Unit Dimensions File Size: GIF / JPG Backup File Size: Flash Leaderboard 728 x 90 30k max. 30k max. Wide Skyscraper 160 x k max. 30k max. Skyscraper 120 x k max. 20k max. Island Unit 300 x k max. 20k max. Banner 468 x 60 15k max. 15k max. Accepted File Types: JPG / GIF / SWF / Flash / Eyeblaster Accepted third Party File Types: DoubleClick / PointRoll Flash Specs: File Format: Macromedia Flash 7 Compatible SWF file (lowest common denominator). Animation: 15 Seconds maximum. Frame Rate: Maximum 18 frames per second or lower, ideally 12 fps. Backup GIF: A backup GIF/JPG must be provided for non-flash users. This GIF/JPG should follow the file size outlined above. Flash - Prepare SWF Source: The first necessary requirement for modifying a Flash ad is that the underlying source file, the SWF file which is a compiled file from an original Flash authored filed, must be prepared to receive click-through parameters. Actionscript changes will need to be made by the Flash developer who authored the original creative source. Rich Media Specs: If we are to serve a rich media / complex Flash file like video, expanding banner, etc, we use Eyeblaster however there will be an extra charge (CPM) please for details. There is also the possibility that the agency already has an account with Eyeblaster in which case they would serve the creative at their end and just provide tags to us. Method of Delivery: Direct files and questions to: Dan Jewett at djewett@marinmagazine.com. If you are to provide third party tags, then provide them in a text file. Additional Notes: When using the rich media format, we require that audio be user initiated and video either user initiated or automatic and close buttons must be included. We use 247Real Media for our ad serving. In some situations we are able to modify the third party tags to track clicks, even if served and tracked by a third party vendor. We require five business days for campaign implementation. Timeframe allows for testing the tags and creative elements, especially when it s a rich media campaign.

9 E-Newsletter Advertising New E-Newsletter Choices from Marin Magazine We have three distinct e-newsletter products to meet your specific marketing needs. We offer a weekly local newsletter (Weekend 101); a monthly travel newsletter (GO); and California Wine Country, a monthly wine country newsletter. Each e-newsletter mailing list is 100% opt-in subscribers. The Opportunity: Sponsorship Newsletter Circulation:... 9,400+ opt in addresses Average Open Rate:...25% Industry Open Rate:... 17% Average Click-thru: % Industry Click-thru:...10% Weekend 101 The Inside Scoop on Bay Area Happenings. A weekly guide to all the Bay Area has to offer. Museum openings, concerts, films, cultural events, art, dance, hikes as well as great shopping deals and contests from Marin Magazine advertisers it s all here every Wednesday. The Opportunity: Sponsorship Newsletter Circulation:...8,100+ opt in addresses Average Open Rate:...25% Industry Open Rate:... 15% Average Click-thru: % Industry Click-thru:...11% GO Marin Magazine s Travel Newsletter. A monthly look at the best places to let your hair down and enjoy a little R&R. Once a month, this travel newsletter offers great vacation getaways close to home or further abroad and brings readers travel deals and specials not found anywhere else. The Opportunity: Sponsorship Newsletter Circulation:...6,000+ opt in addresses Average Open Rate:...22% Industry Open Rate:... 18% Average Click-thru: % Industry Click-thru: % California Wine Country. This newsletter focuses on just one thing: the wine country experience! Nobody does wine like the California wine country. For readers who want to know where to go, where to stay and spa, what to eat and drink and get a first look at amazing deals and specials then this is their newsletter. The Marin Store will be launching wine sales September Take advantage of this very cost-effective method of communicating to a targeted audience! For more information on e-newsletter advertising opportunities, contact your sales representative or Publisher Lisa Shanower, at lshanower@marinmagazine.com or

10 Advertising Opportunities: E-Newsletter Advertising The Opportunity: Sponsorship Marin Magazine offers a monthy newsletter delivered to opt-in VIP List members. Newsletter Circulation:... 9,400+ opt in addresses Lead Banner Ad Leaderboard with link at top of Newsletter Size: 600px x 90px Cost: $ 600/issue Skyscraper advertising Skyscraper with link in lefthand column of Newsletter Position (1): Upper lefthand position Cost: $ 475/issue Position (2): Middle lefthand position Cost: $ 400/issue Position (3): Bottom lefthand position Cost: $ 300/issue CREATIVE SERVICES: In-house creative services will be billed at $150 per hour, in 15 minute increments. NOTE: Flash advertising not available. Featured EVENT / OPEN HOME / restaurant / etc. First promotional placement. Only one per blast. Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page, promotion or URL. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 400 per promotion/issue PROMOTIONs and deals Promotions and Deals are an effective way to advertise promotional offerings (i.e. 10% off next purchase). Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 250 per promotion/issue

11 E-Newsletter Advertising The Opportunity: Sponsorship Marin Magazine offers a monthy newsletter delivered to opt-in VIP List members. Newsletter Circulation:... 9,400+ opt in addresses Average Open Rate:...25% Average Click-thru: % Industry Open Rate:... 17% Industry Click-thru:...10% Weekend 101: 2010 Dates Newsletter Close Date Drop Date April 2010 April 21, 2010 April 28, 2010 May 2010 April 28, 2010 May 5, 2010 May 5, 2010 May 12, 2010 May 12, 2010 May 19, 2010 May 19, 2010 May 26, 2010 June 2010 May 26, 2010 June 2, 2010 June 2, 2010 June 9, 2010 June 9, 2010 June 16, 2010 June 16, 2010 June 23, 2010 June 23, 2010 June 30, 2010 July 2010 June 30, 2010 July 7, 2010 July 7, 2010 July 14, 2010 July 14, 2010 July 21, 2010 July 21, 2010 July 28, 2010 August 2010 July 28, 2010 August 4, 2010 August 4, 2010 August 11, 2010 August 11, 2010 August 18, 2010 August 18, 2010 August 25, 2010 September 2010 August 25, 2010 September 1, 2010 September 1, 2010 September 8, 2010 September 8, 2010 September 15, 2010 September 15, 2010 September 22, 2010 September 22, 2010 September 29, 2010 October 2010 September 29, 2010 October 6, 2010 October 6, 2010 October 13, 2010 October 13, 2010 October 20, 2010 October 20, 2010 October 27, 2010 November 2010 October 27, 2010 November 3, 2010 November 3, 2010 November 10, 2010 November 10, 2010 November 17, 2010 November 17, 2010 November 24, 2010 December 2010 November 24, 2010 December 1, 2010 D december 1, 2010 December 8, 2010 D december 8, 2010 December 15, 2010 D december 15, 2010 December 22, 2010 D december 22, 2010 December 29, 2010 Contact For more information, contact your sales representative or Publisher Lisa Shanower, at lshanower@marinmagazine.com or

12 E-Newsletter Advertising The Opportunity: Sponsorship Marin Magazine offers a monthy newsletter delivered to opt-in VIP List members. Newsletter Circulation:...8,100+ opt in addresses Average Open Rate:...25% Average Click-thru: % Advertising Opportunities: Industry Open Rate:... 15% Industry Click-thru:...11% GO Travel Newsletter: Closing Dates Newsletter Close Date Drop Date May 10 May 13, 2010 May 20, 2010 June 10 June 10, 2010 June 17, 2010 July 10 July 15, 2010 July 22, 2010 August 10 August 12, 2010 August 19, 2010 September 10 September 16, 2010 September 23, 2010 October 10 October 14, 2010 October 21, 2010 November 10 November 11, 2010 November 18, 2010 December 10 December 9, 2010 December 16, 2010 Lead Banner Ad Leaderboard with link at top of Newsletter Size: 600px x 90px Cost: $ 500/issue Featured Destination First promotional placement. Only one per blast. Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 350 per promotion/issue PROMOTIONs and deals Promotions and Deals are an effective way to advertise promotional offerings (i.e. 10% off next purchase). Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 200 per promotion/issue Skyscraper advertising Skyscraper with link in lefthand column of Newsletter Position (1): Upper lefthand position Cost: $ 400/issue Position (2): Middle lefthand position Cost: $ 350/issue Position (3): Bottom lefthand position Cost: $ 275/issue CREATIVE SERVICES: In-house creative services will be billed at $150 per hour, in 15 minute increments. NOTE: Flash advertising not available. Contact For more information, contact your sales representative or Publisher Lisa Shanower, at lshanower@marinmagazine.com or

13 E-Newsletter Advertising California Wine Country: Closing Dates Newsletter Close Date Drop Date May 10 April 29, 2010 May 6, 2010 June 10 May 27, 2010 June 3, 2010 July 10 June 24, 2010 July 1, 2010 August 10 July 29, 2010 August 5, 2010 September 10 August 26, 2010 September 2, 2010 Advertising Opportunities: The Opportunity: Sponsorship Marin Magazine offers a monthy newsletter delivered to opt-in VIP List members. Newsletter Circulation:...6,000+ opt in addresses Average Open Rate:...22% Average Click-thru: % Industry Open Rate:... 18% Industry Click-thru: % Lead Banner Ad Leaderboard with link at top of Newsletter Size: 600px x 90px Cost: $ 400/issue Featured destination First promotional placement. Only one per blast. Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 250 per promotion/issue PROMOTIONs and deals Promotions and Deals are an effective way to advertise promotional offerings (i.e. 10% off next purchase). Includes 75 words of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: 600px wide x any size tall, will be resized Cost: $ 150 per promotion/issue Skyscraper advertising Skyscraper with link in lefthand column of Newsletter Position (1): Upper lefthand position Cost: $ 300/issue Position (2): Middle lefthand position Cost: $ 250/issue Position (3): Bottom lefthand position Cost: $ 200/issue CREATIVE SERVICES: In-house creative services will be billed at $150 per hour, in 15 minute increments. NOTE: Flash advertising not available. Contact For more information, contact your sales representative or Publisher Lisa Shanower, at lshanower@marinmagazine.com or

14 Editorial Database resources / listings Editorial Bio As part of our California Wine Country package our editorial team is building an extensive online database listing the hottest hotels, wineries, venues, restaurants and spas in the region. Make sure your establishment stands out on this list with the purchase of a $50 a month Premium Listing upgrade. For more details on How to Upgrade, see page 4. RESOURCE GUIDE category sponsorship Logo served on every page of California Wine Country, including landing page and on Resource Guide Category page Landing page logo size: 234px x 60px Category page logo size: 160px x 42px Cost: Requirement: Online advertising opportunities $ 200/month 3-month commitment Leaderboard Size: 728px x 90px Island Size: 300px x 250px Skyscraper Cost: $ 300/month Cost: $ 250/month Cost: $ 200/month Wine Club resource guide Promote your brand s Wine Club. Post events, happenings, new arrivals and clubmember-only sales. Link directly to your Club website to convert for purchases. Cost: $ 75/month Requirement: 3-month commitment Space permitting: Max. of 10 wine clubs/ month Sweepstakes Added Value Advertising partners who purchase a minimum three time print schedule and a one time online schedule will be eligible to participate in our monthly California Wine Country Sweepstakes, to be promoted on all pages served on marinmagazine.com with promotional button. The Sweepstakes winner will win special prizes donated from participating partners, once signed up for Wine Country newsletter.

New E-Newsletter Choices from Marin Magazine

New E-Newsletter Choices from Marin Magazine We have three distinct e-newsletter products to meet your specific marketing needs. We offer a weekly local newsletter (Weekend 101); a monthly travel newsletter