facts Launch date Editorial profile Frequency 8 6 Distribution Cover price $6.99 $6.99 Paid Circulation 107,000 50,000

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1 media KIT

2 FAST facts French English Launch date Editorial profile Eating brings friends and families together Frequency 8 6 Distribution National Cover price $6.99 $6.99 Paid Circulation 107,000 50,000 Single issue reach 742,000 To come Readers per copy 8.8 To come Sources: PMB Spring 2014, French Canada Adults 12+ (Print Measurement Bureau) CCAB 6 month period ended December 2013 Ricardo magazine s readership has increased 25% per year in the past 4 years ricardocuisine.com is a digital phenomenon, averaging 14 million page views and 1.6 million unique visitors each month Ricardo s award-winning daily cooking TV show on CBC/Radio-Canada passed the record-setting mark of 1,600 shows The Ricardo and Friends series continues to air on the Food Network in over 50 countries The Ricardo collection of cookware and kitchen accessories has sold over 1 million units and is available in 600 stores across Canada Ricardo s new cookbook, La Mijoteuse/ Slow Cooker Favourites, is a national bestseller and has sold over 150,000 copies Ricardo is now a winemaker! His Larrivée Vins du Monde label launched in Spring 2014 with two South African wines

3 contents in every issue The Foodie What s new, what s hot, what s happening on the foodie scene Top need-to-know facts about a star ingredient Things We Love Our favourite finds, including gourmet products, restaurants, books and kitchen accessories Nutrition & Health Smart advice and information for healhty eating and living The Allergy-Friendly Cook In every issue, a yummy allergen-free recipe The Ultimate A star recipe, guaranteed 100% delicious by the Test Kitchen Menus Three menu ideas based on the issue s recipes Ricardo For Kids A cool feature that teaches the ABC s of cooking to kids aged 8 to 14 Travel Talked-about foodie destinations, in Canada, across the border and abroad Home Decor (New!) Stylish ideas and inspirations for the kitchen and entertaining Wine & Drink New products, new trends + tips and insights

4 technical specifications 1 page Width: 8 inches Height: inches page Width: 2,7535 inches Height: inches 2 pages Width: 16 inches Height: inches Screen ruling 150 lpi Type safety ½ inch Bleed ¼ inch Maximum total ink 280% Images must be CMYK and include no Pantone colours Minimum resolution for files is 300 dpi Position trimmarks beyond the bleed (by 12 points) Reversed text must be no smaller than 7 points materials can be sent by any of the following means: 1. FTP SITE (web interface) ftp://pub.ricardocuisine.com (FTP client) User name: ricardocuisine Password: pubclient 2. pub@ricardocuisine.com For more information, please contact: melissa@ricardocuisine.com

5 ONLINE AD GUIDELINE FORMAT size FILE WEIGHT type Super leaderboard 970 x 90 50K (standard) Rich media format* (50K+) Leaderboard 728 x 90 50K Rich media format* Big box 300 x K Rich media format* Expandable 728 x K Rich media format* leaderboard 728 x 360 Expandable 300 x K Rich media format* big box 600 x 250 Half page 300 x K Rich media format* (double big box) Push down 970 x K Rich media format* 970 x 415 Portrait 300 x 1,050 50K Rich media format* Wallpaper 2,000 to 1,200 px 100K Standard media Message between 250 and 300 px on both sides Catfish 1,024 x 60 50K Rich media format* Mobile banner 300 x 50 3K Standard media Newsletter 300 x K Standard media 468 x 60 20K Pre-roll Aspect Ratio: 4:3, 16:9, 5:2 4 MG MP4, FLV or MVW Resolution: 480 x 360, 640 x 360, 1,920 x 800 Frame per seconds: 30 (If the pre-roll is a video file. For the ad tags the size does not matter.) *Flash banner: A JPG of flash banner must be provided. Flash URL Click Tag : on(release) { geturl(_root.clicktag, «_blank»);} (Spaces and line breaks are essential for the proper functioning of code)

6 CALENDAR English edition * Issue Closing date Material On newsstands Fall July 28, 2014 Aug. 1st, 2014 Sept. 15, 2014 Holiday Sept. 8, 2014 Sept. 12, 2014 Nov. 3, 2014 Holiday/Winter Oct. 20, 2014 Oct. 24, 2014 Dec. 15, 2014 Spring Jan. 26, 2015 Jan. 30, 2015 March 16, 2015 Summer/BBQ March 30, 2015 April 3, 2015 May 18, 2015 Back to School June 29, 2015 Junly 3, 2015 Aug. 10, 2015 Fall Aug. 3, 2015 Aug. 7, 2015 Sept. 14, 2015 Holiday Sept. 14, 2015 Sept. 18, 2015 Nov. 2, 2015 Holiday/Winter Oct. 26, 2015 Oct. 30, 2015 Dec. 14, 2015 French edition * Issue Closing date Material On newsstands Back to School June 20, 2014 June 27, 2014 Aug. 15, 2014 Fall Aug. 11, 2014 Aug. 15, 2014 Sept. 26, 2014 Holiday Sept. 15, 2014 Sept. 19, 2014 Nov. 7, 2014 Holiday/Winter Oct. 27, 2014 Oct. 31, 2014 Dec. 19, 2014 Winter Dec. 15, 2014 Dec. 19, 2014 Feb. 13, 2015 Spring Jan. 26, 2015 Jan. 30, 2015 March 20, 2015 Summer/BBQ March 9, 2015 March 13, 2015 April 24, 2015 Summer April 27, 2015 May 1, 2015 June 12, 2015 Back to School June 22, 2015 June 26, 2015 Aug.14, 2015 Fall Aug. 10, 2015 Aug. 14, 2015 Sept. 25, 2015 Holiday Sept. 14, 2015 Sept. 18, 2015 Nov. 6, 2015 Holiday/Winter Nov. 2, 2015 Nov. 6, 2015 Dec. 18, 2015 *Subject to change

7 CONTACTS For more information, please contact the Ricardo sales team: MANON BEAUDRY National Sales Director (206) ANNE WARING Senior Sales Manager (21) KELLY SELLECK Account Manager MÉLISSA CUSSON Sales and Marketing Coordinator (213)