$200* PRESIDENTS DAY EVENT SAVE UP TO JANUARY 27 - FEBRUARY 28, *See store for details. Copyright 2016 Sealy, Inc.

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Blaise McLaughlin
5 years ago
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2 PROMOTION DETAILS This is a Tempur Sealy approved National Event Event Dates: January 27 - February 28, 2016 Order Dates: January 26 - February 29, 2016 Promotion: Save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets See page 3 for advertising requirements. HOW TO PARTICIPATE Visit the Tempur Sealy Toolbox to find advertising and in-store support for the promotion. To locate this event: To locate this event: 1. Log in to the toolbox at toolbox.tempursealy.com 2. Click Search Tools in the top navigation bar 3. Type PDE PP 200 in the search field Materials may be downloaded and customized by the Retailer or the Retailer may request assistance customizing the materials via the Tempur Sealy Toolbox. Customization may be done at no charge to the Retailer. WHY PARTICIPATE When you join forces with Tempur Sealy, you open up a world of possibilities. For 65 years, Sealy Posturepedic has stood for superior comfort and back support, and the introduction of the 2015 Sealy Posturepedic Premier Hybrid Series dramatically enhances the line. The Posturepedic Premier Hybrid Presidents Day Event features a compelling savings offer supported with a comprehensive package of ad support and in-store materials designed to help you generate more traffic, convert higher tickets and to ultimately achieve higher profits.

3 ADVERTISING REQUIREMENTS Must floor at least one of the following product models at every location in order to advertise the maximum savings: Gold Sealy Posturepedic Premier Hybrid mattress Must use the approved headline/callout to advertise this promotion Must comply with Brand Image Policies Must include the complete legal copy in a reasonably conspicuous manner each time the approved headline/callout appears OR say See Store for Details AND post the full legal copy in each store location in a reasonably conspicuous manner Retailers can show savings during this event by size and model. See Event Price List for details MAY advertise a gift with purchase (GWP) as outlined in Brand Image Policies with a maximum retail value of 200 alongside the savings offer, but MAY NOT combine the offers (i.e. Save up to 400 on Sealy Posturepedic Premier Hybrid would NOT be acceptable) Must receive written approval from the Tempur Sealy Retail Marketing department for any proposed variations from approved copy in this announcement. In order to participate in this promotion and receive promotional pricing on products featured during the promotion, simply advertise the event utilizing provided event assets found on toolbox.tempursealy.com and prominently display provided in-store collateral in your retail location(s) during the promotion. Other advertising and in-store materials may qualify if pre-approved by Tempur Sealy Retail Marketing prior to the promotion start date. If you choose to not participate in this event by not actively promoting the event, you will not receive the promotional pricing available during the promotional window. Please contact retail.marketing@tempursealy.com with any questions.

Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses.

4 PRINT DISCLAIMER *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/ CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details.copyright 2016 Sealy, Inc. All Rights Reserved. Sealy Posturepedic Premier DEALER CUSTOMIZATION Sealy Posturepedic Premier REG: 0000 SALE: 0000 REG: 0000 SALE: 0000 Sealy Posturepedic Premier DEALER CUSTOMIZATION Sealy Posturepedic Premier REG: 0000 SALE: 0000 REG: 0000 SALE: 0000 *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details.copyright 2016 Sealy, Inc. All Rights Reserved. *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details.copyright 2016 Sealy, Inc. All Rights Reserved. DEALER CUSTOMIZATION DEALER CUSTOMIZATION ROP BROADSHEET Visit toolbox.tempursealy.com to download ad materials or request custom support here. Search keyword PDE PP 200.

75" x 4" *See store for details. Copyright 2016 Sealy, Inc. *See store for details. Copyright 2016 Sealy, Inc. DROP-IN - 4.75" x 2.

5 PRINT Sealy Posturepedic Premier 00 REG: 0000 SALE: 0000 *Offer valid in-store January 27 - February 28, 2016 at participating retailers only. See store for details. Copyright 2016 Sealy, Inc. Sealy Posturepedic Premier 00 REG: 0000 SALE: 0000 DROP-IN " x 4" *See store for details. Copyright 2016 Sealy, Inc. *See store for details. Copyright 2016 Sealy, Inc. DROP-IN " x 2.25" DROP-IN " x 4.5" Visit toolbox.tempursealy.com to download ad materials or request custom support here. Search keyword PDE PP 200.

TRADITIONAL MEDIA *See store for details. Copyright 2016 Sealy, Inc. :07 TV SPOT TV SCRIPT :07 Now thru February 28th, save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets.

) RADIO SCRIPT :30 For a limited time, save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets.

6 TRADITIONAL MEDIA *See store for details. Copyright 2016 Sealy, Inc. :07 TV SPOT TV SCRIPT :07 Now thru February 28th, save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets. See store for details. (NOTE: Offer of 200 must appear on screen in conjunction with voice over.) RADIO SCRIPT :30 For a limited time, save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets. Celebrate Presidents Day with a new Sealy Posturepedic Premier Hybrid mattress set and get the best of both worlds: half foam and half springs, for body-conforming comfort and all over support. Relax, sleep well and save up to 200 today. See store for details. (Insert Retailer Name, location and other information here). Preview TV spots here. Download or request custom support at toolbox.tempursealy.com. Search keyword PDE PP 200.

SOCIAL MEDIA Find your perfect Sealy Posturepedic Premier Hybrid mattress today at (Retailer Name) and save during our #PresidentsDayEvent (include link to retailer event landing page) Shop (Retailer

7 SOCIAL MEDIA Find your perfect Sealy Posturepedic Premier Hybrid mattress today at (Retailer Name) and save during our #PresidentsDayEvent (include link to retailer event landing page) Shop (Retailer Name) thru February 28th and save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets. Sealy Posturepedic Premier Hybrid s true half foam/ half springs design gives you cooling comfort and support. Come in, find yours today and save up to 200. See store for details. Find your perfect Sealy Posturepedic Premier Hybrid mattress today at (Retailer Name) and save up to 200! That s right - now thru February 28th, save up to 200 on select Sealy Posturepedic Premier Hybrid Mattress Sets. Visit (Retailer Name) today! See store for details. Visit toolbox.tempursealy.com to download ad materials or request custom support here. Search keyword PDE PP 200.

*Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress.

Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount.

5 13 HEIGHT 200 The Posturepedic Premier Hybrid Series mattress is half foam and half springs, combining body-conforming comfort with all-over support so you can relax and sleep well.

8 *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details.copyright 2016 Sealy, Inc. All Rights Reserved. * *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details.copyright 2016 Sealy, Inc. All Rights Reserved. PRESIDENTS DAY EVENT POINT-OF-PURCHASE Premier Hybrid S E R I E S MODEL COBALT NAME FIRM HEIGHT 200 The Posturepedic Premier Hybrid Series mattress is half foam and half springs, combining body-conforming comfort with all-over support so you can relax and sleep well. Mattress + Flat Foundation Twin XL Set Full Set 1, Queen Set 1,299 1,199 King/CA King Set 1,799 1,649 BED END CARD Designed and built in the U.S. 10 Year Limited Warranty M1 *Offer valid in-store January 27 February 28, 2016 at participating retailers only. Maximum savings of 200 requires purchase of a Gold King/CA King Sealy Posturepedic Premier Hybrid mattress. Save 150 on Cobalt, Silver, and Copper King mattresses or Gold, Majesty and Resourceful Queen and Full mattresses. Save 100 on Gold Twin XL mattresses. Save 100 on Cobalt, Silver, or Copper Queen or Full mattresses. Save 75 on Cobalt, Silver or Copper Twin XL mattresses. Cannot be combined with any other offer, coupon or discount. Does notapply to previous purchases. See store for details. Copyright 2016 Sealy, Inc. All Rights Reserved. POSTER BED TENT HANG TAG Contact tsi@iconmc.com to customize and/or order POP materials. Mention PDE PP 200.

9 PUT THIS EVENT TO WORK FOR YOU Visit the Tempur Sealy Toolbox to find advertising and in-store support for the promotion. To locate this event: 1. Log in to the toolbox at toolbox.tempursealy.com 2. Click Search Tools in the top navigation bar 3. Type PDE PP 200 in the search field Or request custom help: (877)

Retail Value. Name: Street Address (No P.O. Boxes): City: Phone: ( ) (Required to receive verification of your claim receipt)

Retail Value. Name: Street Address (No P.O. Boxes): City: Phone: ( ) (Required to receive verification of your claim receipt) Free Luxury Blanket with qualified purchase of Serta icomfort or Serta iseries mattress or mattress set at Sears. Offer valid February 3, 2013 - February 23, 2013 How to REDEEM: Purchase an icomfort or