QUALITY MEDIA FOR CHILDREN

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1 QUALITY MEDIA FOR CHILDREN 2018

2 CONTENTS ABOUT US 3 MAGAZINES 4 BOOK SERIES 6 SPECIAL SERIES 8 RETAIL PROMOTIONS 10 MSZ OWN BRANDS 11 NEW MEDIA 11 DVD COLLECTIONS 12 NICKELODEON DVD COLLECTION 13 MINIMINI+ 14 SCOOBY-DOO! 15 PEPPA PIG 16 NICK JR. 18 NICKELODEON BASED PRODUCTS 19 WINX CLUB 21 MIA AND ME 22 CARTOON NETWORK 23 BEN LEGO 24 BOOKS ROMANIA 25 COLLECTIBLES 26 PORTFOLIO 27 BUSINESS PARTNERS AROUND THE WORLD BASTEI LÜBBE AG, BAVARIA SONOR LICENSING (A BUSINESS UNIT OF BAVARIA MEDIA GMBH), BAYARD, BBC, BLUE OCEAN, DHX MEDIA, DRACCO, DREAMWORKS, EDICART, ENTERTAINMENT ONE, FAMOSA, FREMANTLE MEDIA, GALAPAGOS, GEOBRA BRANDSTATTER, GEOWORLD GROUP, GIOCHI PREZIOSI, GIROMAX, GIUNTI EDITORE S.P.A., HASBRO, HIT ENTERTAINMENT, IMPS, ITI NEOVISION, LEGO, LISCIANI, LUDORUM ENTERPRISES LIMITED, M4E, MARATHON, MATTEL, MGA ENTERTAINMENT, NELVANA INTERNATIONAL, PARRAGON, PENGUIN BOOKS, PHIDAL, PGS ENTERTAINMENT, PGS HK LIMITED, PRISM ART & DESIGN LIMITED, RAINBOW S.R.L., RAVENSBURGER, SABAN, SCHOLASTIC, SIMBA TOYS GMBH & CO. KG, STUDIO 100, TRIDIMENSIONAL TURNER, THE NOVELTY BOOK UNIVERSAL STUDIOS, VIACOM, WARNER BROS., ZDF ENTERPRISES, ZODIAK KIDS, ETC.

3 MAGAZINES BOOKS DVDS COLLECTIBLES E-PUBLICATIONS APPS. INTERNET VOD One of the biggest publishers for kids in Europe. Provider of entertainment for youngsters from Only top licences for kids. Products of the highest quality. ABOUT US Always up-to-date with market trends. Innovative, tailor-made products for children of all ages. Open to new technologies. Well-experienced and involved team. CATALOGUE

4 Quality Media for Children MSZ TITLES ARE LEADERS IN MANY PUBLISHING SECTORS IN BOTH AUDITED SALES AND READERSHIP PRE SCHOOL MAGAZINES Peppa Pig NEW Wissper Girls 3-6 Nick Jr. MiniMini+ Dora the Explorer NEW Shimmer and Shine Girls 3-6 READERSHIP OF MSZ MAGAZINES 66%* NEW Maya the Bee * Source: Readership among kids. Survey Maluchy Kantar Millward Brown wave June 2017, N=902, ZCS index. 4 CATALOGUE NEW NEW Machines Boys 3-6 Play-Doh Magic Pocket Girls 5-8 NEW Super Wings MSZ is the founding member of Maluchy * (The Little Ones) an independent readership survey designed to give deep insight into both readership and behavioral patterns of children.

MORE THAN 5 MLN MAGAZINE COPIES IN 2017 * UP

Knights Boys 6-12 LEGO NINJAGO Boys 6-12 LEGO City

6-12 Cartoon Network Magazine All 7-12 Scooby-Doo!

Dedicated TV campaigns for each magazine issue

publications is a guarantee of reaching the target

Safiras Girls 5-8 RO Genius Kids Boys 7-11 *

5 MORE THAN 5 MLN MAGAZINE COPIES IN 2017 * UP SCHOOL MAGAZINES LEGO Friends Girls 6-9 LEGO Nexo Knights Boys 6-12 LEGO NINJAGO Boys 6-12 LEGO City Boys 6-12 LEGO Batman Movie Boys 6-12 BEN 10 Boys 6-12 Cartoon Network Magazine All 7-12 Scooby-Doo! All 6-9 Mia and me Girls 5-8 Winx Club Girls 6-12 Dedicated TV campaigns for each magazine issue combined with press adverts in other kids publications is a guarantee of reaching the target group. Safiras Girls 5-8 RO Genius Kids Boys 7-11 * Source: MSZ Distribution data based on print run estimates from January to December CATALOGUE

6 ESTIMATED SALES OF MSZ BOOKS IN 2017 ARE 1.8 MLN * BOOK SERIES Paw Patrol. Activity Paw Patrol. Story Machines. Activity Boys 3-6 Machines. Story Boys 3-6 Bubble Guppies. Activity Without Stickers All 3-7 Umizoomi. Edu Activity All 3-7 Shimmer and Shine. Activity Girls 3-6 Shimmer and Shine. Story Girls 3-6 Wissper. Activity Wissper. Story 17 brands in Wide range of target groups. * Source: MSZ Distribution data based on sales estimates from January to December CATALOGUE

7 HIGH LEVEL SALES AND BROAD READERSHIP GUARANTEED BY STRONG LICENCES AND TOP CREATIVITY! BOOK SERIES Peppa Pig. Activity Peppa Pig. Story Chuggington. Activity Chuggington. Story NEW Play-Doh. Activity NEW Rodzina Treflików. Activity NEW PJ Masks. Activity RO Magic Animal Friends Girls 6-11 Tip the Mouse. Story Tip the Mouse. Activity MSZ has a unique distribution and marketing solution that makes books available at every street corner, at a price everyone can afford. CATALOGUE

8 Quality Media for Children CHILDREN GROW UP WITH OUR PUBLICATIONS SPECIAL SERIES Peppa Pig. Hardcover Story Paw Patrol. Hardcover Story Peppa Pig. Colouring Book with Paints Paw Patrol. Colouring Book with Paints Peppa Pig. Edu Activity Book Paw Patrol. Edu Activity Book Peppa Pig. Story Activity Pack Paw Patrol. Story Activity Pack Peppa Pig. Clock Book Paw Patrol. Clock Book Year by year MSZ gains regular readers owing to innovative formats and new solutions. Our books stimulate imagination and develop both cognitive and manual skills. Peppa Pig. Edu Box 8 CATALOGUE Paw Patrol. Edu Box

9 Quality Media for Children BOOKS CREATED TO DEVELOP AND ENTERTAIN SPECIAL SERIES Peppa Pig. Book with Press-out Elements Wissper. Colouring Book with Crayons Paw Patrol. Book with Press-out Elements Wissper. Book with Machines. Book with Press-out Elements Press-out Elements Peppa Pig. I Am Figure Paw Patrol. I Am Figure Machine. Colouring Book with Crayons Peppa Pig. EVA Foam Book 5+ Învățăm cu Paw Patrol. EVA Foam Book CIFRE LITERE Joacă-te cu eroii preferați și învață să citești și să scrii literele alfabetului! Paw Patrol. Book with Playmate and Figurines My Little Pony. Bath Book Machines. My First Puzzle Book RO PJ Masks. Educational. Letters 5+ Învățăm cu Joacă-te cu eroii preferați și învață să scrii cifrele și să numeri până la zece! RO PJ Masks. Educational. Numbers CATALOGUE

10 TAILOR-MADE PRODUCTS FOR OUR LONG-TERM PARTNERS RETAIL PROMOTIONS LEADING BOOK DISTRIBUTION CHANNELS: DISCOUNT STORES SUPERMARKETS, HYPERMARKETS FRANCHISE CHAINS MINIMARKETS CONVIENIENCE STORES BOOKSHOPS KIOSKS Peppa Pig Play with Stickers Paw Patrol Play with Stickers Chuggington Play with Stickers Tip the Mouse Play with Stickers We understand the need to differentiate our products in order to suit different distribution channels. We develop unique solutions for individual distributors that fit their market position and customer profile. Fireman Sam Play with Stickers Peppa Pig Edu Activity Paw Patrol Edu Activity My Little Pony. Educational Letters My Little Pony. Educational Numbers My Little Pony. Educational Shapes RO RO RO RO My Little Pony. Educational Colours This process boosts the brand. The above examples show how each product is produced for different distributors. 10 CATALOGUE

WE CREATE OUR OWN BRANDS AND BENEFIT FROM YEARS OF PUBLISHING EXPERIENCE MSZ OWN BRANDS Magic Pocket Magazine PL, RO

It encourages the development of children s interests and hobbies, and keeps readers up with the latest trends.

Quality Media for Children We make books and magazines even more entertaining and closer to kids' expectations.

aged 3-6. In the parenting section, current topics that are of interest to every parent are discussed.

" e-books A great tool to learn English vocabulary and discover many funny stories for Scooby-Doo fans!

11 WE CREATE OUR OWN BRANDS AND BENEFIT FROM YEARS OF PUBLISHING EXPERIENCE MSZ OWN BRANDS Magic Pocket Magazine PL, RO Magic Stars DVD Collection RO Genius Kids Magazine RO Truly original design by Media Service Zawada. It encourages the development of children s interests and hobbies, and keeps readers up with the latest trends. NEW MEDIA E-Publications. Quality Media for Children We make books and magazines even more entertaining and closer to kids' expectations. AVAILABLE FOR TABLETS AND SMARTPHONES "Mamy i MiniMini +" e-magazine Interactive magazine targeted at parents of kids aged 3-6. In the parenting section, current topics that are of interest to every parent are discussed. The magazine contains games for kids. Available on Google Play. "Scooby-Doo!" e-books A great tool to learn English vocabulary and discover many funny stories for Scooby-Doo fans! Available on Google Play. "Świat Bajek" e-books The "Świat Bajek" series recreates the most beautiful classic fairy tales. So far we have published 4 stories. Available on Google Play. "Peppa Pig" Book with Multimedia Addition QR code inside the book and film made of static pictures with voice-over. CATALOGUE

12 FAVOURITE TV SERIES DVD COLLECTION Peppa Pig. Special Issue with DVD Wissper. DVD Collection Mia and Me. DVD Collection Girls 5-8 Winx Club. DVD Collection Girls 8-12 Scooby Doo! Special Issue with DVD All 6-9 NEW Magic Stars Girls 4-9 Marketing DVDs alongside high circulation magazines yield spectacular sales results. 12 CATALOGUE

KIDS CAN WATCH OVER AND OVER AGAIN NICKELODEON

Friends Dora the Explorer SpongeBob All 6-11

Turtles Boys 6-11 Mass market distribution

13 KIDS CAN WATCH OVER AND OVER AGAIN NICKELODEON DVD COLLECTION Paw Patrol Machines Dora and Friends Dora the Explorer SpongeBob All 6-11 Shimmer & Shine Girls 3-6 Teenage Mutant Ninja Turtles Boys 6-11 Mass market distribution through print media channel ensures unprecedented availability and sales. The MSZ high volume system ensures good returns for licencors. CATALOGUE

14 REMARKABLE COMBINATION OF THE REAL AND MAGIC WORLD! MINIMINI+ Magazine Close cooperation with MiniMini+ channel SALES OF MINIMINI+ MAGAZINE GREW BY 49% * Little Fan Special Issue Premium Covermount Activity Educational Book Special Issue Premium Covermounts * Source: ZKDP data for May 2016, average sales copies, total print run copies vs May 2017, average sales , total print run copies. 14 CATALOGUE

15 TOP MAGAZINE FOR SCOOBY-DOO'S FANS! * SCOOBY-DOO! Magazine Always accompanied by great covermount magazine BEST for children Interactive book targeted at kids aged 6-9. E-book E-version of printed book Special issue with DVD Some specials for Scooby-Doo fans provide even more entertainment and fun * Source: Readership among kids, who have Scooby-Doo! toys. Survey Maluchy Kantar Millward Brown wave June 2017, N=902, ZCS index. CATALOGUE

16 LOVED BY KIDS, APPRECIATED BY PARENTS PEPPA PIG Magazine Always with great covermount NO.1 IN READERSHIP AMONGST MONTHLY MAGAZINES FOR TG ALL 3-6! * Strong brand position throughout the entire pre-school market! High parental trust and child brand loyalty! Limited Edition Workbook with a Toy Special Issue DVD with Peppa Series * Source: Readership among kids aged 3-6 years. Survey Maluchy Kantar Millward Brown wave June 2017, N=902, ZCS index. Special Issue Premium Covermounts Peppa Pig DVD with Peppa Series 16 CATALOGUE

17 THE HIGHEST QUALITY OF PEPPA PUBLICATIONS PREPARED IN COOPERATION WITH SPECIALISTS Activity Fun with Stickers Edu Story Exercises with Peppa Story Hardcover Educational Book Edu Story Colouring Book 500 Stickers Wipe and Clean Activity Book with a Pen Activity Press-out Elements Paperback Story Book Peppa's Great Adventures Colouring Book Book with Paints Tablet-shaped Story Book, with QR code, Voiceover Board Book Story Colouring Book Book with Crayons Jigsaw Puzzle Book Colour Your Puzzles Edu Puzzle Book Numbers CATALOGUE

18 SYNERGY WITH NICK JR. CHANNEL QUARANTEED BRAND STRENGHT AND AWARENESS NICK JR. Magazine Fun and education in the company of kids favourite characters Special Issue Magazine and Colouring Book Limited Edition Magazine with a Toy Paw Patrol DVD Collection Paw Patrol Book with DVD Paw Patrol Activity Paw Patrol Story 18 CATALOGUE

Shimmer and Shine DVD Collection Shimmer

Book with Playmate and Figurines Shimmer

First Puzzle Book Shimmer and Shine Story

19 A LOT OF FUN FOR EVERY CHILD NICKELODEON-BASED PRODUCTS Nick Jr. Limited Edition Premium Covermount Dora the Explorer Magazine No. 1 in readership * Dora the Explorer DVD Collection Dora and Friends DVD Collection Shimmer and Shine DVD Collection Shimmer and Shine Book with DVD Shimmer and Shine Book with Playmate and Figurines Shimmer and Shine Activity Shimmer and Shine My First Puzzle Book Shimmer and Shine Story * Source: Readership of bi-monthly magazines among girls aged 3-6. Survey Maluchy Kantar Millward Brown wave June 2017, N=902, ZCS index. CATALOGUE

20 TOP LICENCES FOR KIDS UNDER ONE BRAND NICKELODEON-BASED PRODUCTS Machines Magazine Machines Activity Machines Story Machines Colouring Book with Crayons Machines DVD collection Machines Book with DVD Machines Book with Playmate and Figurines Machines Colouring Book with Paints Machines Board Book Machines Activity Book with a Pen Machines Activity Book with a Toy Machines Clock Book 20 CATALOGUE

21 REMARKABLE COMBINATION OF THE REAL AND MAGIC WORLD! WINX CLUB Magazine Each issue contains a unique gift referring to the world of WINX SALES OF WINX CLUB MAGAZINE GREW BY 12%! * DVD Collection TV Series Special Issue Magic Girl Figurines as Covermount * Source: ZKDP data for March 2016; average sales copies, total print run copies vs March 2017; average sales copies, total print run copies. CATALOGUE

NO. 1 IN READERSHIP * MIA AND ME Magazine

SALES OF MIA AND ME MAGAZINE GREW BY 24%!

** Source: ZKDP data for January-May 2016;

22 NO. 1 IN READERSHIP * MIA AND ME Magazine Comics, Posters, Games and Competitions SALES OF MIA AND ME MAGAZINE GREW BY 24%! ** DVD Collection TV Series Special Issue Premium Covermount * Readership of bi-monthly magazines among girls aged Survey Maluchy Millward Brown wave June 2017, N=902, ZCS index. ** Source: ZKDP data for January-May 2016; average sales copies, total print run copies vs January-May 2017; average sales copies, total print run copies. 22 CATALOGUE

23 SALES OF CARTOON NETWORK MAGAZINE GREW BY 8%! * CARTOON NETWORK Magazine Each issue with trendy covermount A MUST-HAVE MAGAZINE FOR BOYS! BEN 10 Magazine Each issue with cosmic covermount A STRONG-LICENCE CHARACTER AND PRO- CREATIVITY CONTENT WITH ADD-ONS IS IRRESISTIBLE FOR THE TARGET READER. Cartoon Network Magazine Special Issue Always with premium gift Cartoon Network Presents PC game or movie * Source: ZKDP data for February 2016; average sales copies, total print run copies vs February 2017; average sales copies, total print run copies. CATALOGUE

24 LEGO MAGAZINES ON TOP OF SALES! * LEGO MAGAZINES Kid s Favourite magazines, always accompanied by high quality covermount. LEGO NEXO KNIGHTS Magazine LEGO NINJAGO Magazine No. 1 in sales * LEGO City Magazine No. 1 in readership ** LEGO BATMAN Movie Magazine LEGO NINJAGO Movie Special Issue RO LEGO BATMAN Activity + Insert RO LEGO BATMAN Journal LEGO Friends Magazine LEGO Friends Presents Magazine with DVD LEGO Friends Special Issue LEGO Elves Magazine * Source: ZKDP data for May 2017, LEGO Ninjago Magazine average sales copies, total print run copies; LEGO NEXO KNIGHTS Magazine average sales copies, total print run copies, LEGO Friends Magazine average sales copies, total print run copies. ** Readership of all magazines. Survey Maluchy Kantar Millward Brown wave June 2017, N=902, ZCS index. 24 CATALOGUE

25 GIRLS' FAVOURITE TITLES WITH THE MOST POPULAR PONIES IN EQUESTRIA BOOKS ROMANIA My Little Pony Book with Paints My Little Pony. A Visit to the Doctor Activity Book My Little Pony Magical Colouring My Little Pony Creative Colouring My Little Pony Holiday Diary My Little Pony Stuck on Stories My Little Pony Puzzle Book My Little Pony Bath Book My Little Pony - The Movie Movie Storybook My Little Pony - The Movie Jumbo Activity Book My Little Pony - The Movie Friendship Journal My Little Pony - The Movie Colouring Book CATALOGUE

26 AN EXCITING NEW BUSINESS ENDEAVOUR USING STRONG BRANDS OF HIGH RECONGNIZABILITY AMONG KIDS WINX CLUB Winx Club Flow Packs with Figurines COLOURING PACK Colouring Pack Peppa Pig Paw Patrol Chuggington Blaze Wissper MY LITTLE PONY My Little Pony Tattoos RO 26 CATALOGUE

27 PORTFOLIO 2018 POLAND MAGAZINES Scooby-Doo! Cartoon Network Ben 10 Winx Club Magic Pocket Safiras MiniMini+ Peppa Pig Nick Jr. Mia and Me LEGO City LEGO Batman LEGO NEXO KNIGHTS LEGO Elves LEGO Friends LEGO NINJAGO Machines Play-Doh Super Wings Dora the Explorer Shimmer and Shine Maya the Bee Wissper BOOKS Machines Tip the Mouse Chuggington Peppa Pig Paw Patrol My Little Pony Shimmer and Shine Wissper Maya The Bee Animal Club Play-Doh Rodzina Treflików PJ Masks DVDs Mia and Me Winx Club Scooby-Doo! Tip the Mouse Peppa Pig Dora the Explorer Dora and Friends Machines Teenage Mutant Ninja Turtles SpongeBob Paw Patrol ROMANIA MAGAZINES Ben 10 Mia and Me Genius Kids Magic Pocket BOOKS My Little Pony My Little Pony Movie Paw Patrol LEGO City LEGO Friends LEGO DC Comics LEGO Elves LEGO Batman Movie PJ Masks Magic Animal Friends Shimmer and Shine Machines Carotina Monster High Barbie Farmyard Friends DVDs Mia and Me My Little Pony PL RO HU FP My Little Pony tattoos Transformers Miles From Tomorrow Winx Club Mia and Me HUNGARY BOOKS Paw Patrol CONTACTS POLAND Head Office Andrew Przesmycki General Director tel.: (+48 22) ROMANIA Mariana Jderu Managing Consultant tel: (+40) HUNGARY Andrea Mátyás Country Manager

28 QUALITY IN CONTENT QUALITY IN MARKETING QUALITY IN DISTRIBUTION QUALITY IN RESULTS Head office contact: Media Service Zawada sp. z o.o., Al. Stanów Zjednoczonych 51, Warsaw, POLAND. Tel , Media Service Zawada sp. z o.o. All Rights Reserved. Związek Kontroli dystrybucji Prasy Copyright 2018 Hanna-Barbera SCOOBY-DOO and all related characters and elements are trademarks of and Hanna-Barbera. WB SHIELD: & Warner Bros. Entertainment Inc. (s18) HASBRO and its logo, MY LITTLE PONY, PLAY-DOH and all related characters are trademarks of Hasbro and are used with permission Hasbro. All Rights Reserved Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon, Nick Jr. and all related titles and logos are trademarks of Viacom International Inc. Peppa Pig is created by Neville Astley and Mark Baker. Peppa Pig Astley Baker Davies Ltd/Entertainment One UK Ltd Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines, Umizoomi, Bubble Guppies, Shimmer & Shine, Dora the Explorer, Dora and Friends and all related titles, logos and characters are trademarks of Viacom International Inc. Ludorum plc Chuggington is a registeres trademark of Ludorum plc Prism Art & Design Limited HIT Entertainment Limited. All rights reserved m4e AG Studio Bozzetto & Co. Giunti Editore Studio Campedelli RaiFiction. All rights reserved Wissper Ltd. LEGO, the LEGO logo, the FRIENDS logo and the Brick and Knob configurations, the Minifigure, NEXO KNIGHTS, NINJAGO are trademarks of the LEGO Group The LEGO Group. Produced under license from the LEGO Group. License contact for Europe: Blue Ocean Entertainment AG, Germany. Artwork 2018 by Blue Ocean Entertainment AG, Germany Copyright 2018 DC Comics, WBEI & The LEGO Group. THE LEGO BATMAN MOVIE & DC Comics, Warner Bros. Entertainment Inc, & The LEGO Group. LEGO, the LEGO logo, the Minifigure and the Brick and Knob configurations are trademarks and/or copyrights of The LEGO Group The LEGO Group. BATMAN and all related characters and elements & DC Comics. All rights reserved. WB SHIELD: & WBEI. (s18). License contact: Blue Ocean Entertainment AG, Germany. BEN 10, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and 2018 Cartoon Network Hahn & m4e Productions. Mia and me: Created by Gerhard Hahn. This book is based on the TV series PJ MASKS Frog Box/ Entertainment One UK Limited/ Walt Disney EMEA Productions Limited 2014 Les Pyjamasques by Romuald (2007) Gallimard Jeunesse. All Rights Reserved. Safiras jest zastrzezonym znakiem towarowym Simba Toys GmbH & Co KG. Licensed by Blue Ocean Entertainment, Stuttgart, Germany. Winx Club Rainbow S.r.I. Wszystkie prawa zastrzeżone. Serię stworzył Iginio Straffi. Studio Trefl SA.

Licensed. PAW Patrol. PERSONALIZE your cake by adding your own message Rolling firetruck and Marshall! 3 + Age Grade

Licensed. PAW Patrol. PERSONALIZE your cake by adding your own message Rolling firetruck and Marshall! 3 + Age Grade Rolling firetruck and Marshall! Cupcake Cake 190/510 cal. per each WARNING 3 + 2018 Spin Master PAW Productions Inc. All rights reserved. 40 PAW Patrol , photo & icing colors Licensed 3 + WARNING 2018