Collaborative Transportation Demand Management Technology for Ohio s Future Mobility

Transcription

1 Collaborative Transportation Demand Management Technology for Ohio s Future Mobility

2 LEARNING OBJECTIVES Outline collaboration strategies with colleagues, departments and agencies Implement Transportation Demand Management (TDM) practices to help constituents Develop proposals to apply shared mobility technology Introduction

3 KEY TAKE AWAYS Tools and methods to implement a multi-organizational effort to improve quality of life for constituents Best practices for TDM replicable in many locations Successful incorporation of advanced technology into a userfriendly format to address widespread challenges Introduction

4 SESSION OUTLINE 1 - TDM 101 Joe MacDonald, Manager of Environmental Planning, NOACA 2 - Challenge Tim Kovach, Air Quality Planner, NOACA 3 - Response Patty Olmsted, Senior Business Outreach Coordinator, MORPC Questions, Comments, Discussion Introduction

5 1 TDM 101 Joe MacDonald NOACA

6 What is TDM? Strategies that result in more efficient use of transportation resources Alternative to expanding supply How people make transportation decisions A suite of strategies that change travel behavior (how, when, and where) TDM 101

7 Steps in TDM Implementation Policy and Planning Reforms TDM 101

8 Steps in TDM Implementation Policy and Planning Reforms Changes to Travel Options and Incentives TDM 101

9 Steps in TDM Implementation Policy and Planning Reforms Changes to Travel Options and Incentives Travel Changes TDM 101

10 Steps in TDM Implementation Policy and Planning Reforms Changes to Travel Options and Incentives Travel Changes Outcomes TDM 101

11 How to Choose TDM Strategies Specific Objectives TDM 101

12 How to Choose TDM Strategies Specific Objectives Organization Type TDM 101

13 How to Choose TDM Strategies Specific Objectives Best TDM Strategies Organization Type TDM 101

14 2 CHALLENGE Tim Kovach NOACA

15 SITUATION: Cars and Quality of Life Overbuilt Highway Network Suburban Sprawl, Population Dispersion Lack of Alternative Transportation Options Reliance on Single- Occupancy Vehicles Limited Economic, Social Mobility Poor Quality of Life Challenge

16 SITUATION: Rides Not Shared Challenge

17 SITUATION: Outdated Technology Outdated website interface Platforms not mobile responsive Challenge

18 SITUATION: Underutilized Committee Ohio Association of Regional Councils (OARC) composed of 24 regional organizations throughout state Rideshare/Air Quality Subcommittee was moribund, lacked chair in 2015 Opportunity to reinvigorate subcommittee, make it proactive forum for TDM across Ohio Challenge

19 REALIZATION: Seeds of Change 2014 OhioRideshare partners discussed future of ridematching in region OhioRideshare User Survey released 2015 MORPC & NOACA talk about mutual concerns, unifying platforms OARC Rideshare Subcommittee Meetings (June & September) NOACA outlines results from survey of other rideshare agencies OARC Rideshare Subcommittee elects co-chairs Challenge

20 REALIZATION: Users Surveyed How satisfied are you with OhioRideshare? Finding matches 10% 49% 41% Your carpool partner(s) 14% 18% 68% Satisfied Customer service 19% 14% 67% Unsatisfied OhioRideshare website 25% 15% 60% Neutral Compared with driving alone 23% 13% 64% Challenge

21 REALIZATION: Masks Removed OhioRideshare Partners held webinar trainings with provider (Fall 2015) Reiterated serious issues with platform Available system updates were never made due to inertia and lack of attention Built strong motivation to bring all partners on board Annual cost for platform doubled in 2013 Partners did not receive requisite value for public dollars invested Challenge

22 REALIZATION: Rideshare Agency Survey Targeted Marketing/ Outreach Engage Major Employers Effective TDM Maintain User Database Provide Incentives Challenge

23 EVALUATION: Unified Vision OARC partners experienced a series of demos by rideshare platform providers in Fall 2015 Developed unified list of priorities for new TDM platform: User Friendly Mobile Responsive Customized by Region Multimodal Trip Planning & Matching Gamified Employer Subsites Excellent Reporting Tools Mobile App Integration Challenge

24 EVALUATION: Search for Expertise OARC partners realized need to hire 3 rd party expert MORPC secured Local Government Innovation Fund (LGIF) to finance process Hired Southeastern Institute of Research (SIR) in March 2016 Challenge

25 EVALUATION: SIR s Assessment Tools EVALUATION TOOLS Event: Planning the Future of TDM in Ohio Survey Stakeholder Interviews Complete Systems Audit Programmatic How do we drive users to the system? What best incentivizes user engagement? What do users/stakeholders value most? Are we accomplishing our goals? Technological Is the ridematching methodology effective? Do employers find the customization abilities useful? Does the system generate meaningful reports? Challenge

26 3 RESPONSE Patty Olmsted MORPC Tim Kovach NOACA

27 EDUCATION: Survey Feedback SIR Gap Analysis: Ohio Transportation Network Attributes Attribute Level of Importance Performance Satisfaction Provides abundant mobility options 88% 4% -83 Coordination between land use and transportation planning 83% 10% -74 Actively limits ways to reduce/limit air quality emissions 74% 5% -69 Allows & supports bike/pedestrian options 75% 9% -66 Workplace commuter benefits packages 63% 0% -63 Gap Response

28 EDUCATION: Interview Feedback What can we do to benefit your organization/stakeholders? - Menu of transportation options - Combine multiple platforms - Improve the convenience of ridesharing What do you think are our biggest challenges to success? - Ridesharing is inherently inconvenient - Find suitable technology - Free & ample parking on campus - Link efforts to sustainability - Reduce our demand for parking - Safety and security of student users - Partner with major employers (especially outside transit network) - Insufficient funding - Include inspiring marketing - Expand to holistic TDM platform - Coordinate different worksites - Garner buy-in from businesses Response

29 EDUCATION: Audit Findings STRENGTHS Park & Ride integrations Trip logging capabilities Google Maps integration WEAKNESSES Cumbersome registration Outdated information/interface Lacks system stickiness OPPORTUNITIES Placemaking and economic development goals Integrate multi-modal trip planning Employer partnerships THREATS Limited program funding Superior technology User privacy Response

30 EDUCATION: TDM Advancement Plan Reposition TDM s Purpose in Ohio Be Ohio s Expert Placemaking Visionary Think BIG Talk more about your why Expand Service Portfolio (e.g., multi-modal) Incorporate bikeshare, carshare, TNCs, etc. Establish New Partnerships Focus on activity centers Actively seek local transit partners Unify the Service Platform and Brand One platform for the state Enhanced user experience Source: SIR TDM Advancement Plan for OARC Response

31 SELECTION: Writing the RFP Functions of Technology (50%) Critical Multi-modal Ridematching Mobile responsive Spanish Important Custom MPO pages Integrations In-system messaging Gamification Walk the Talk? (20%) Cost (15%) Business Roadmap (10%) Overall Impression (5%) COMPREHENSIVE WEB-BASED TDM PLATFORM Response

32 SELECTION: Narrow the Field Received five (5) proposals All seven (7) partners scored each proposal Three (3) vendors with the highest average score invited to interview Finalist interviews Platform demonstrations Response to questions Partner vote Response

33 SELECTION: Build Consensus Split vote: 4-3 Subcommittee chair mediates discussion to build consensus Deal breakers v. Desirables Minimize administrative burden Technological innovation Vanpool management Consensus: conditional approval Contract: Multiple agencies with equal privileges Response

34 SELECTION: Branding Response

35 IMPLEMENTATION: Commuter Challenge New Users 1000 Daily New Users Goal: 25% increase (615) Cumulative New Users 0 May June Daily New Users 2016 Cumulative New Users 2017 Daily New Users 2017 Cumulative New Users Response

36 IMPLEMENTATION: Emergency Ride Home Response

37 IMPLEMENTATION: New Resources morpc.gohio.com Response

38 IMPLEMENTATION: Selling the Subsite 73 Image Graph Table Response

39 IMPLEMENTATION: Commuter Choice NOACA hosts annual awards program to promote alternative transportation among employers Commuter Choice Image Graph Table Employer Support Employer Location Commuter Behavior Response

40 Gohio Commute vs. OhioRideshare/RideshareOhio 800, , , , , , , , , , , ,435 75,428 7,009 37,215 40,669 Trips Logged CO2 Mitigated (kg) VMT Avoided Money Saved Gohio Commute OhioRideshare/RideshareOhio Collaboration for Future Mobility Questions? Joe MacDonald (jmacdonald@mpo.noaca.org)

41 Discussion Questions? Joe MacDonald