CORPORATE IDENTITY GUIDELINES

Transcription

1 CORPORATE IDENTITY GUIDELINES

2 Powered by Dining Butler

3 BRAND STORY Dining Butler is defined by our family oriented culture - an environment that rewards creative problem solving. We encourage people to be warm, homely and approachable. Our open culture keeps everyone informed and we work in small teams and move fast to develop new products, constantly iterating and improving. Like how we apply our brand colours and mascot. The following guideline is created to best feature Dining Butler logo usage.

4 CONTENT 01. LOGO 02. COLOURS 03. FONTS 04. APPLICATIONS - MAIN VERSION 05 - ALTERNATE VERSION 06 - CLEAR ZONE 09 PRIMARY 20 - PANTONE, CMYK, RGB, WEB SECONDARY 21 - PANTONE, CMYK, RGB, WEB - PRIMARY 25 - SECONDARY 27 - DIFFERENT LANGUAGES 28 - OFFICE STATIONERY 30 - MASCOT 35 - ICONS 38 - MINIMUM SIZE 15 - BLACK & WHITE 22 - DO & DON TS 17 - REVERSE WHITE 22 Updated on 31 Aug

5 01. LOGO - MAIN VERSION - ALTERNATE VERSION - CLEAR ZONE - MINIMUM SIZE - DO & DON TS

6 01. LOGO MAIN VERSION Symbol Logotype Tagline Strictly no alteration must be imposed on the logotype. All specification must be strictly adhered and avoid recreating the logotype. Only the original artwork provided should be used. Written approval from Dining Butler is required when obtaining original logotype artwork. Please note that the logotype must be clearly visible and distinct from the background. Updated on 31 Aug

7 01. LOGO ALTERNATE VERSIONS Strictly no alteration must be imposed on the logotype. All specification must be strictly adhered and avoid recreating the logotype. Only the original artwork provided should be used. Written approval from Dining Butler is required when obtaining original logotype artwork. Please note that the logotype must be clearly visible and distinct from the background. Updated on 31 Aug

8 01. LOGO ALTERNATE VERSIONS (MALAYSIA & THAILAND USE) Symbol Logotype Powered by Dining Butler Strictly no alteration must be imposed on the logotype. All specification must be strictly adhered and avoid recreating the logotype. Only the original artwork provided should be used. Powered by Dining Butler can be place anywhere within the artwork. Written approval from Dining Butler is required when obtaining original logotype artwork. Please note that the logotype must be clearly visible and distinct from the background. Updated on 31 Aug

9 01. LOGO ALTERNATE VERSIONS (MALAYSIA & THAILAND USE) Strictly no alteration must be imposed on the logotype. All specification must be strictly adhered and avoid recreating the logotype. Only the original artwork provided should be used. Powered by Dining Butler can be place anywhere within the artwork. Written approval from Dining Butler is required when obtaining original logotype artwork. Please note that the logotype must be clearly visible and distinct from the background. Updated on 31 Aug

10 01. LOGO CLEAR ZONE X Clear zone The primary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. This illustrates clearly the guideline, marked by x, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

11 01. LOGO CLEAR ZONE X Clear zone The secondary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. Mainly for print or web usage. This illustrates clearly the guideline, marked by x, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

12 01. LOGO CLEAR ZONE 1/2 of x Clear zone The secondary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. Mainly for digital purposes. This illustrates clearly the guideline, marked by 1/2 of x, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

13 01. LOGO CLEAR ZONE (MALAYSIA & THAILAND USE) y Clear zone 1/2 of y The primary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. This illustrates clearly the guideline, marked by x, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

14 01. LOGO CLEAR ZONE (MALAYSIA & THAILAND USE) Clear zone y The secondary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. Mainly for print or web usage. This illustrates clearly the guideline, marked by x, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

15 01. LOGO CLEAR ZONE y Clear zone The secondary logo is to be placed on top of complicated background. At all times, the logo should be displayed promeinently and clearly. Mainly for preminum or digital purposes. This illustrates clearly the guideline, marked by y, as a acceptance and manatory margin away from the logo and the tagline that must be left empty, without any design element. This mentioned guideline should be followed strictly. Otherwise obtaining written consent is a must. Updated on 31 Aug

16 01. LOGO MINIMUM SIZE FOR PRINT - Min. height 35mm FOR WEB - Min. height 80pixel FOR PRINT - Min. height 10mm FOR WEB - Min. height 40pixel FOR PRINT - Min. height 12mm FOR WEB - Min. height 40pixel FOR PRINT - Min. height 12mm FOR WEB - Min. height 40pixel Logo and tagline should not be used any smaller than minimum size shown respectively. For special circumstances, obtaining written consent is a must. Updated on 31 Aug

17 01. LOGO MINIMUM SIZE (MALAYSIA & THAILAND USE) FOR PRINT - Min. height 35mm FOR WEB - Min. height 80pixel FOR PRINT - Min. height 12mm FOR WEB - Min. height 40pixel FOR PRINT - Min. height 12mm FOR WEB - Min. height 40pixel Logo and tagline should not be used any smaller than minimum size shown respectively. For special circumstances, obtaining written consent is a must. Updated on 31 Aug

18 01. LOGO DO & DON TS 1. Do not add drop shadows. 2. Do not alter the spacing of the logotype. 3. Do not fill the logotype with patterns or gradations. 4. Do not outline the logotype. 5. Do not reproduce the logotype in any colours apart from the approved colors. 6. Do not alter or distort the artwork. 7. Do not add other graphic elements to the logotype. Promotion starts now! 8. Do not add words or modifiers to the logotype. 9. Do not remove encircled registered trademark. Updated on 31 Aug

19 01. LOGO DO & DON TS (MALAYSIA & THAILAND USE) 1. Do not add drop shadows. 2. Do not alter the spacing of the logotype. 3. Do not fill the logotype with patterns or gradations. 4. Do not outline the logotype. 5. Do not reproduce the logotype in any colours apart from the approved colors. 6. Do not alter or distort the artwork. 7. Do not add other graphic elements to the logotype. Promotion starts now! 8. Do not add words or modifiers to the logotype. Updated on 31 Aug

20 02. COLOURS PRIMARY - PANTONE, CMYK, RGB, WEB SECONDARY - PANTONE, CMYK, RGB, WEB - BLACK & WHITE - REVERSE WHITE

21 02. PRIMARY COLOURS PANTONE CMYK RGB WEB Pantone 165C C0 M74 Y94 K0 R255 G103 B27 #ff681d Pantone 1375C C0 M45 Y95 K0 R255 G158 B22 #ff9f19 Updated on 31 Aug

22 02. SECONDARY COLOURS GRADIENT & SHADES Pantone 1375C 90% BLACK 80% BLACK 60% BLACK 40% BLACK 20% BLACK Pantone Black C0 M0 Y0 K100 Pantone 165C R0 G0 B0 # Please note that the gradient is only to be used at 90 degree as shown. Updated on 31 Aug

23 02. COLOUR BLACK & WHITE REVERSE WHITE Updated on 31 Aug

24 02. COLOUR BLACK & WHITE REVERSE WHITE (MALAYSIA & THAILAND USE) Updated on 31 Aug

25 03. FONTS - PRIMARY - SECONDARY - DIFFERENT LANGUAGES

26 03. FONT PRIMARY 1 of 2 Proxima Nova Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Regular Italics abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Updated on 31 Aug

27 03. FONT PRIMARY 2 of 2 Proxima Nova Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Bold Italics abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Updated on 31 Aug

28 03. FONT SECONDARY To be used mainly for EDM / E-Newsletter / E-Forms / E-Receipt / Helvetica Family abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Family abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Updated on 31 Aug

29 03. FONT DIFFERENT LANGUAGES Examples of different languages to match Primary fonts. 思源黑体用漂亮的字体设计的字体更有效地传达文本的内容 Cordia New การใช ต วอ กษรของการออกแบบต วอ กษรท สวยงามถ ายทอด เน อหาของข อความท ม ประส ทธ ภาพมากข น Kozuka Gothic Pro M 美しい書体デザインのフォントを使用してテキストの内容をより効果的に伝える Updated on 31 Aug

30 04. APPLICATIONS - OFFICE STATIONERY - MASCOT - ICONS

31 04. OFFICE STATIONERY LETTERHEAD DL ENVELOPE C4 ENVELOPE BUSINESS CARD Updated on 31 Aug

32 04. OFFICE STATIONERY ACCOUNT NAME SET UP Type in NAME - Company s name Updated on 31 Aug

33 04. OFFICE STATIONERY E-SIGNATURES Arial Bold 12point Arial Bold 9point Arial 9point Arial 7point Updated on 31 Aug

34 04. OFFICE STATIONERY WALLPAPERS 4 different choices for selection. Updated on 31 Aug

35 04. OFFICE UNIFORM Logo Embroidery Logo placement are for visualisation purposes only FRONT BACK Updated on 31 Aug

36 04. MASCOT GESTURES (ONE COLOUR) Updated on 31 Aug

37 04. MASCOT GESTURES (SECONDARY COLOUR) Please note that the gradient is only to be used at 90 degree as shown. Updated on 31 Aug

38 04. MASCOT GESTURES (ONE COLOUR) Please note that the rotation is angled at 15 degree. Updated on 31 Aug

39 04. ICONS SINGAPORE SKYLINE Updated on 31 Aug

40 04. ICONS INTERNATIONAL SKYLINE Updated on 31 Aug

41 04. ICONS MALAYSIA SKYLINE Updated on 31 Aug

42 04. ICONS BANGKOK SKYLINE Updated on 31 Aug

43 04. ICONS PICTOGRAMS Takeaway Dine-in Pre-order Reservation All pictograms original artwork provided should be used where ever necessary. Any alteration or newly created icons or pictograms require Dining Butler approval. Written approval from Dining Butler is required when alterations or new pictograms are to be created. Updated on 31 Aug

44 Thank you

45 Dining Butler Limited