Philipp Hammans Senior Manager

Transcription

1 Philipp Hammans Senior Manager Tag der Gewerblichen Schutzrechte 2017 IP Performance Assessment Dennemeyer Consulting GmbH 12. Juli, 2017

2 The IP Performance Assessment provides an insight on your IP excellence level Getting answers on critical questions regarding your IP performance Is my IP thinking and strategy up to date? Where are my strengths and weaknesses? How do other players within my industry perform? 2

3 Receive valuable insights with manageable effort Low risk and high return, we support you on your way to IP excellence Get a first insight on your IP excellence level: in a short time at a reasonable budget The IP Performance Assessment helps to identify and rank topics with improvement potential by: Identifying current status Analyzing cross-department views about current IP performance Benchmarking your performance against bestpractice levels 3

4 The IP Performance Assessment covers all relevant areas of IP Overview of evaluation topics IP Topics Process Topics Enabler Topics IP Lifecycle IP Support Internal Cooperation IP Talent IP Planning & Controlling IP Organization IP Generation IP Intelligence IP Awareness Attract Employees Target Governance IP Prioritization Support Tools R&D Engage Employees Target Assessment Integration IP Portfolio Evaluation Resource Innovation Retain Employees Target Communication Structure IP Exploitation Business Development Leadership Alternate Forms of IP Marketing Legal Topic Criteria 4

5 and consists of two assessments An IP audit and X-assessment (outside/in view) are separately conducted For both parts the same self-assessment questionnaire is used IP Performance Check Milestones: Preparation/analysis of IP base data Personal interviews with IP functions and cross-functions Determination of the actual situation and improvement potentials presentation Follow-up with dedicated proposals on selected topic(s) 5

6 The assessment rating identifies the strengths and weaknesses of your IP function Actual situation vs. benchmark IP Assessment Holistic and standardized Evaluation of the IP function: 360º-Feedback Over 80 questions in 6 dimensions Benchmarks with IP organizations of diverse branches Support by experienced IP Specialists and Consultants IP Lifecycle Process & Involvement Company X Benchmark 6

7 The radar chart on three levels provides ratings for each criteria which allows a detailed discussion of all key activity fields IP Performance Assessment Evaluation Identifying Potential IP IP Lifecycle IPR Company X Benchmark Process & Involvement 7

8 Deriving valuable insights by benchmarking your IP performance IP Lifecycle Identifying Potential IP Filing For IP Maintaining IP Internal Knowledge The industry benchmark reveals that your are at the lower end with respect to exploitation. Identify and use your full exploitation potential External Perception Monetization Enforcement Integration Trade Secrets Most competitors make use of Trade Secrets to protect their IP. Trade Secrets could be a better alternative. Measures Awareness Score Illustrative Company X Benchmark 8

9 The IP performance highly depends on the organizational integration of the IP function IP performance high IP as organization concept IP as management concept World Class low IP as administrative function Substandard IP as company function Standard Professional t low high Organizational Integration 9

10 Dennemeyer Consulting Ihr Partner auf dem Weg zur IP Exzellenz Wir freuen uns auf Ihre Kontaktaufnahme Philipp Hammans Senior manager, Technology & Innovation Enthusiast Dennemeyer Consulting GmbH Landaubogen München Telephon: Website: Dennemeyer Consulting GmbH All rights reserved. 10