Introducing CipherLab 8000 User Benefits SDK Software Competitive Advantages

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3 Introducing CipherLab 8000 User Benefits SDK Software Competitive Advantages FAQ 3

4 CipherLab 8000 Series mobile computer Pocket-size lightweight mobile computer User-friendly keypad is laid out like a mobile phone Easy to manage, easy to learn Most efficient retail solution Accurate and efficient data management Palm-size Phone keypad layout 4

5 Perfect for small-size retail stores Affordable, easy to use. Adds accuracy and efficiency to: Convenience, food and grocery Consumer electronics Toys, shoes, fashion Retail shop floor: Mobile POS, price check, shelf refill Backroom stock: Cycle count, ordering, goods receiving 5

6 USER BENEFIT: Fast learning curve Easy to use Accurate barcode scanning and data entry Compact, palm-size, lightweight Easy to learn Phone-style keyboard User-friendly interface 15-minute staff training Ideal for retail s high turnover 6

7 CASE STUDY: Sterling Stores, USA Beginning in 1932 with a single dairy store, Sterling Stores has grown to a 37-outlet t chain of full-service convenience stores in northwestern Ohio The company distinguishes itself from competition through its dedication to high quality, low fuel prices, and an abundance of grocery items It s the ideal one-stop convenience store 7

8 CASE STUDY: Sterling Stores, USA Challenge: Replace paper with automated order system Managers use handwritten orders to a long list of vendors Forms were faxed to central distribution ib ti center, where data was manually entered into computer system for fulfillment Deployment: CipherLab 8000-based system System implemented chain-wide in 2004 In-store ordering time reduced by 70% Fulfillment efficiency now allows next-day 5 a.m. completion of orders 8

9 USER BENEFIT: Long-life operation 100-hour operation in batch mode 22 hours Wi-Fi on one charge Hardworking for long working hours Retail peak seasons Hospital and healthcare 24/7 needs 9

10 CASE STUDY: AC Nielsen, worldwide AC Nielsen is one of the leading research companies in the world Marketing resource for retailers and manufacturers Research includes TV program ratings, household purchase information, usage and attitude tracking, ad-hoc custom research. 10

11 CASE STUDY: AC Nielsen, worldwide Challenge: Collect and analyze household grocery shopping data Must be user-friendly with long working hours, easy to learn Capture barcodes of items and accurately transmit to database Deployment: 8000-based system CipherLab 8000 s placed in participating p households Participant scans purchased products Data is sent to AC Nielsen via phone line or Internet 65,000 units of CipherLab 8000 placed in homes for data collection across nine countries 11

12 USER BENEFIT: Versatile communications 12 Wireless or batch modes Acoustic modem option (in US) High-value, g, high g ROI Meets or exceeds requirements for retail

13 CASE STUDY: Associated Grocers, USA Headquartered in Alabama, Associated Grocers South is one of oldest wholesale grocery cooperatives in USA Distributes over 16,000 SKUs 13

14 CASE STUDY: Associated Grocers, USA Challenge: Streamline order process Replace obsolete equipment with cost-effective solution Eliminate requests for discontinued and out of stock items Allow access via Internet or analog phone lines for rural stores 14 Deployment: CipherLab 8021-based system Acoustic modem for digital or analog data transmission Rugged, ergonomic design at high-value, low cost Deployed to 300 largest stores for order entry Allows faster restocking, eliminates bare shelves Eliminates out-of-stock and duplicate orders Added (US)$2 million/year in bonus sales from efficient stocking and order fulfillment

15 USER BENEFIT: Rugged, hardworking Built for real-world use Survives repeated 1.2m drops to concrete Long-lasting battery keeps going Hardworking mobile computer for long working hours 15

16 CASE STUDY: GEUSA, México Grupo Embotelladoras S.A. de C.V. is a USD$400 million manufacturer and distributor ib t of Pepsi brand products, bottled water and soft drinks throughout Mexico 16

17 CASE STUDY: GEUSA, México Challenge: Improve data capture for distribution and field service Must be cost-effective Must survive heavy usage in warehouse and field settings Deployment: CipherLab 8000/8001-based system System installed and growing since May 2006 Dramatic improvements in route accounting for bottled water Data capture for field engineering maintenance for refrigerators, vending machines and beverage dispensers 17

18 USER BENEFIT: Real-time wireless access Bluetooth or IEEE b/g wireless Real-time data access and management Stays in touch with back-office data files Keeps every user up to date 8071 with Wi-Fi 18

19 CASE STUDY: Emerson s Furniture, USA The picture of tradition, Emerson s Furniture has a 120-year legacy in retail furniture, located in Brattleboro, Vermont Historic brick building has six floors of inventory, sales, back office and retail showrooms Customer service involves inventory, back orders and pending deliveries 19

20 CASE STUDY: Emerson s Furniture, USA Challenge: Manage inventory for furniture sales Historic six-story building has 10cm-thick wooden floors Wireless data access and management needed for effective sales Salespeople require accurate information for customer service Deployment: CipherLab 8071-based system User-friendly interface makes training and use very simple Robust wireless capability, over 90m from access point Complete stocking/inventory report reduced from 16 hours to only four Instant access allows sales efficiency and improved customer service 20

21 The Power Suite Batch Wireless Studio VT100/200 BASIC Application Generator Emulator Compiler WLAN TN5250 C Application Generator Emulator Compiler Browser 21

22 The Power Suite Forge Batch Application Generator Quickly create custom input templates Acquire batch data from mobile computers Download/upload data and lookup files Forge WLAN Application Generator Quickly design user input templates that map to back-end database Data acquisition and management over wireless in real time 22

23 The Power Suite Stream Wireless Studio Integrated workshop for Database management Terminal emulation Screen customization User configuration 23

24 The Power Suite Mirror Emulators VT100/200 and TN5250 Emulate AS400 screen on mobile computer Screen reformat available using activation key Mirror Browser Custom Internet browser for Windows- based mobile computers Enables easy integration of AIDC into a web-based environment 24

25 The Power Suite Blaze C and BASIC Compilers Quickly gets you to final code Rich CipherLab libraries give you powerful data capture functions for your custom applications Simulate your C application on the PC before deployment 25

26 SDK for 8000 series models Brand Software FORGE Batch AG WLAN AG STREAM Wireless Studio MIRROR BLAZE VT TN5250 BASIC Compiler C Compiler 27

27 FREQUENTLY ASKED QUESTIONS: The 8000 Series is not new. Are sales still growing? Since launch, we ve shipped over 220,000 units From 2004 to 2007 we achieved 26% CAGR Satisfied users include Mexico Asia, Europe & South America Worldwide Brazil Italy Italy 31 China Worldwide

28 FREQUENTLY ASKED QUESTIONS: Can the 8000 Series survive a tough environment? - Operates in extremes from -10 to 60 C - Operates in sustained humidity (non-condensed) from 10 to 90% Operates in typical chilled storage areas Rugged construction ti Withstands 1.2 meter drop to concrete Ideal for retail shop floors and backrooms 32

29 FREQUENTLY ASKED QUESTIONS: Is 2MB SRAM enough memory? 2MB of SRAM is enough memory to store almost 150,000 barcodes, more than enough for most small to medium retail operations Calculate your memory requirement 1 digit = 1 byte 13 digit barcode = 13 bytes Add a space to separate each barcode = 14 bytes per barcode 1MB = 1024K bytes Or 1024x1024 1,048,576 bytes 1,048,576 bytes / 14 bytes x 2MB = 149,797 barcodes per 2MB SRAM 33

30 34 Thank you!