UNIVERSITY HOUSING COMMU- NICATION GUIDE TO DESIGN

Transcription

1 UNIVERSITY HOUSING COMMU- NICATION GUIDE TO DESIGN

2 INTRODUCTION Hello and welcome to the University Housing Communication Guide to Design! In this book, you will find various guides to help you enhance communication with the designers working at Housing Design. 2

3 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN Project Flow Before You Submit Style Color Typography Identifiers

4 PROJECT FLOW PROJECT FLOW When submitting a project, be aware that the designers may be working on multiple projects at a time. Allow at least two weeks for the project to be completed. The general project flow varies between designers and is dependent on the project size that is determined by the clients request. Please understand that a project does not begin until all necessary content and information is given to the designer. 4

5 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 1. Receive project request 2. Contact client about project and receive information 3. Begin the sketching and ideation process 4. Start mocking up ideas 5. Contact client with samples of mock-ups 6. Receive feedback and begin making changes 7. Repeat steps 5-6 if necessary 8. Contact client with final revisions 9. Get approval and finalize project 10. Confirm completion and close project 5

6 BEFORE YOU SUBMIT HOUSING DESIGN DOs Before submitting a project to Housing Design, keep these pointers in mind! 6

7 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN Do have a vision for the final product prior to submitting a request. Think SMART (Is the project Specific, Measurable, Achievable, Realistic, and Timely?) Do always communicate any changes/updates to the status of a project with the designer. Is the project completed? Is the project waiting for approval? Is the project being canceled? Do keep track of the projects you have open with Housing Design. Check in with the Housing Design Student Office Manager for a list of what projects you have open. Do think about potential projects and if they actually require Housing Design work. Do your best to avoid Scope Creep with your projects (adding multiple projects to one original project). 7

8 BEFORE YOU SUBMIT HOUSING DESIGN DON Ts Here are a couple pointers to keep in mind, when submitting a project. 8

9 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN Don t have a student submit a project and be completely responsible for the completion of it. Only professional staff members should submit requests. Don t expect a designer to come up with content (text, language, etc.) for your project. You should provide content. Don t expect a designer to manage all logistics of a project (finding models, coordinating photo shoots, acquiring materials/supplies, etc.). You as the client should manage many of these aspects. Don t expect a designer to do all the busy work (such as cutting, gluing, counting, etc.) other than printing for a project - unless their talent is required. Don t assume a designer will automatically print the project. Please clarify with them if you are printing or if you want them to print. If you want them to print, please let them know the quantity. Don t assume a designer understands the context of your project or has knowledge of University Housing processes and will make appropriate changes without your input. Please clarify with them or give them feedback. Don t assume the designer knows the project is completed and can be closed if you have not specifically told them. Please communicate the status of the project with a designer. 9

10 BEFORE YOU SUBMIT IDENTITY STANDARDS Identity Standards are a collection of colors, typefaces, and guidelines that are specific to the brand representing the University of Wisconsin Stout. In order to maintain consistency in a professional manner, it s important to know who the audience is so the designers can apply Stout s Identity Standards to projects if necessary. 10

11 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN Current Students, Staff, Faculty INTERNAL AUDIENCE MIXED AUDIENCE EXTERNAL AUDIENCE Parents, Alumni, Prospective Students, Mass-Market Clients, Community, Legislators 11

12 STYLE MINIMALISM Designs that are considered minimal tend to focus on strong typography, colors, and shapes. The simplicity of the graphics make a bold statement as it contrasts with the surrounding white space. 12

13 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 13

14 STYLE HAND DRAWN Hand drawn designs retain illustrative qualities often seen in sketches during the early stages of a project. The use of varying strokes and organic line work gives a project expressive qualities. 14

15 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN Designed by Jesse Lindhorst. Fifth year Graphic Designer from Minneapolis, Minn. This poster was not created at taxpayer expense. 15

16 STYLE HAND LETTERING Hand lettering is a drawing style that combines illustration with typography. This style is typically used as a decorative way to display phrases or quotes that are less than ten words. 16

17 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 17

18 STYLE PHOTOGRAPHIC Using photography as the main element in a project s design grants the designers more creative control over the photo s size and color. Photo-based projects tend to be more elegant and professional looking in comparison to hand drawn or illustrated works. 18

19 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 19

20 STYLE FLAT DESIGNS Flat designs, also known as vector drawings, are not pixel based illustrations meaning they have crisp, clean edges and an be resized without distorting the quality of the illustration. This type of design uses layers of flat colors to convey depth. 20

21 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 21

22 COLOR COLOR Choosing the right color palette is key, however, it is important to recognize the variations of colors that can effect the overall mood of a project. Saturated colors are bright and jump out at the audience. Monochromatic colors are shades of one color and create a sense of calmness and unity. Pastel colors feel light and cheerful and the natural tones of muted colors are grounded and feel inviting. 22

23 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN SATURATED MONOCHROME PASTEL MUTED 23

24 TYPOGRAPHY TYPOGRAPHY The structure of letters can vary in many ways. Two of the most common types of fonts are serifs and sansserifs. Serif fonts have lines at the end of the letter s stroke, thus giving it a classic feel. They are often considered easier to read than sans-serif fonts and are used as body text in many books. Sans directly translates to without, therefore meaning the letter is without serifs. Sans-serif fonts feel more modern and are often used as display or body text. 24

25 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN SERIF SANS-SERIF 25

26 IDENTIFIERS IDENTIFIERS Identifiers are ways of branding a group whether it be for a residence hall, a student organization, or a larger corporation. These identifiers can be applied to mailings, s, posters, and other products in order to create consistent branding across all platforms. 26

27 UNIVERSITY HOUSING COMMUNICATION GUIDE TO DESIGN 27

28 THANK YOU We appreciate you taking the time to look through University Housing s Communication Guide to Design. We look forward working closely with you on many projects to come! If you have any questions feel free to housingdesign@uwstout.edu To submit a project visit: HOUSING DESIGN JULY 2016